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The AAA Foundation is also recognized as a leader in promoting the idea of
Traffic Safety Culture; that is, a social climate in which traffic safety is highly valued and rigorously pursued. Since 2008, the AAA Foundation has published its annual Traffic Safety Culture Index in an effort to benchmark
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Research findings are communicated to policymakers, safety partners, and the media, and are used to develop public educational materials, such as brochures, handbooks, videos, and computer games/software. These products are designed to help drivers understand the potential hazards they will face on
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and highway departments on roadway improvement needs. For example, a 2006 report, Safety
Impacts of Pavement Edge Drop-offs, documented and analyzed the effects such drop-offs have on roadway departure crashes. The study was cited by the
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and training; and pedestrian safety. The AAA Foundation research agenda is centered on four priority areas: Driver behavior and performance, emerging technologies, roadway systems and drivers and vulnerable road users.
146:'s Office of Safety in its promotion of a cost-effective technology known as the Safety Edge, one of nine countermeasures FHWA considers proven to reduce motor vehicle crashes and improve safety.
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AAA Foundation projects have also been used to help strengthen laws, build public awareness of safety concerns and trends, and advise
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research and education. Since its founding in 1947, the AAA Foundation has sponsored over 200 projects related to
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Research in each of these areas is intended to identify the causes and consequences of
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164:"Traffic Safety Center Newsletter, UC Berkeley, Fall-Winter 2008, Vol. 5 No. 1"
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that measures both attitudes and behaviors regarding, among other things,
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and track key indicators of the public's beliefs and attitudes toward
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Nonprofit organization in
Washington D.C., United States
196:"Americans Are Driving More, And That Means More Risk"
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244:Federal Highway Administration Office of Safety
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259:Charities based in Washington, D.C.
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32:AAA Foundation for Traffic Safety
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58:safety, covering topics such as
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76:graduated driver licensing
264:Road safety organizations
139:transportation agencies
44:charitable organization
88:motor vehicle crashes
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80:driver's education
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38:- AAA) is a
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150:References
96:work zones
60:distracted
40:non-profit
34:(see also
72:road rage
46:based in
132:seatbelt
128:speeding
64:impaired
234:AAA.com
134:use.
104:weather
56:highway
200:Forbes
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