194:. Some roles are naturally absorbed into a person's identity, while others are influenced and pressured to arise. The manipulation factor is contributed through altercasting. With altercasting, the manipulations of factors (positive and negative) must be present for certain roles to occur. Once accepted by individuals, roles exert a variety of social pressures on them to make certain that the roles are carried out. People must act in accordance with the roles to maintain a positive image and sustain the interaction. Accordingly, altercasting may function by capitalizing on a person's reliance on general social roles as a means to gain compliance.
27:. The goal of altercasting is to project an identity onto another person in order to meet one's own goals. Because of the flexibility of altercasting, it is used frequently in advertising and health promotion. Altercasting functions to increase the likelihood of a person performing in line with a specific social
129:: there are two cases here, either that the Alter is in an identity requiring Ego's help or assistance or, at the other extreme, being required to give aid and comfort to Ego. In the former, manipulation into a certain role is more common. Self-presentation and altercasting clearly merge on this dimension.
162:
daily; not all altercasting messages are driven this way, but a vast majority are used as advertising. As a society, people are exposed to as many as 5,000 advertisements a day. By no means are all of these directly connected to altercasting, yet a majority of advertisers are using sneaky tactics to
163:
sell products. For example, advertisers might say a 35-year-old woman should care about being a good mother, and that a good mother has a big enough vehicle to drive her children and their friends around after soccer practice. Therefore, she should buy the newest van coming out.
178:
is subjective and case-by-case; the reasoning behind why we do something is still being developed. However, altercasting has been shown to have massive effects on behavior change. If behavior is changing, a link to psychological disorders like
317:
Monique
Mitchell Turner; John A. Banas; Stephen A. Rains; SuAhn Jang; Jessica L. Moore & Dan Morrison (2010). "The Effects of Altercasting and Counterattitudinal Behavior on Compliance: A Lost Letter Technique Investigation".
141:: the range of behavior Ego allows Alter within the encounter. Each action is ultimately directed at narrowing Alter's choice of responses so as to increase the probability of eliciting the task response.
123:: the Alter casts into a role in which the role is presumed to be involved with an Ego's feelings, needs, and everyday concerns. This plays deep into the psychological nature of the mind.
47:
of a person, which are two of the most crucial and fundamental elements of day-to-day life. Furthermore, altercasting can be positive or negative and still stimulate similar effects.
166:
People identify themselves by what they buy, if they are manipulated into buying products—the way they see themselves can leave lasting impacts if they notice what is happening.
150:
Altercasting messages are important to study, not only because they are prevalent in our society, but also because altercasting messages rely on the social psychological
79:
is a more passive way in forcing people to accept certain roles. This is when people tend to act in certain ways that could trigger others to take a specific role.
398:
20:
111:: the physical proximity of the Alter idea in regard to the Ego. For the majority of individuals, a closer distance will promote more alter influence.
286:
237:
135:: the extent to which Ego projects Alter as being tied to him by bonds of common fate, perspective, or concurrence of interests.
431:
381:
184:
117:: the more authoritative qualities or dominance an Alter has; the easier it is to exert influence over the Ego.
426:
211:
174:
The mind fills in the roles that people play by many factors, but especially by the products that they own.
96:
There are six processes that can be combined to create a successful altercasting, under both subgroups. The
290:
441:
354:
97:
44:
316:
88:
When a group of children is in chaos, one of them is forced to assume the role of a leader.
436:
8:
399:"What role do personality variables play in the development of psychological disorders?"
335:
260:
85:: When someone tends to be needy, another person is forced to be generous and caring.
339:
327:
252:
151:
64:
is when a new or existing role is made more prominent and told directly to people.
383:
The
Phenomenon Behind the Bite: Altercasting as it Applies to Apple Technology
331:
420:
180:
191:
159:
155:
40:
264:
235:
187:
could be one piece of the base explanation for these mental illnesses.
24:
386:(Master of Arts (MA) thesis). Lynchburg, Virginia: Liberty University.
101:
100:
in each tactic is the individual induced into manipulation, while the
256:
39:
People can be persuaded by altercasting because it targets both the
23:
and Paul
Deutschberger in 1963. The theory relies on the concept of
175:
28:
73:"You look to me as someone who values humility..."
236:Weinstein, Eugene A.; Deutschberger, Paul (1963).
34:
418:
379:
50:Altercasting can be broken into two sub groups:
352:
284:
231:
229:
396:
312:
310:
308:
226:
70:: "You as a broadcast major should..."
280:
278:
276:
274:
104:is the idea/role one wants to enforce.
419:
353:Caitlin Johnson (September 17, 2006).
355:"Cutting Through Advertising Clutter"
305:
169:
271:
145:
13:
190:Altercasting is a subgroup to the
14:
453:
238:"Some dimensions of altercasting"
139:Degree of Freedom Allowed Alter
35:Assumptions and key differences
390:
373:
346:
204:
185:dissociative identity disorder
1:
432:Functionalism (social theory)
197:
91:
7:
133:Interdependence vs Autonomy
10:
458:
127:Support vs Support Seeking
332:10.1080/08934211003598759
158:people are pummeled with
154:of social roles. With a
19:is a theory created by
380:Elizabeth M. Baldwin.
320:Communication Reports
427:Marketing techniques
285:Aleth Gayosa Lacap.
115:Evaluative Distance
109:Structural Distance
62:Manded altercasting
52:manded altercasting
214:. Oxford Reference
170:Impact on the mind
121:Emotional Distance
146:Impact on society
77:Tact altercasting
56:tact altercasting
449:
411:
410:
408:
406:
394:
388:
387:
377:
371:
370:
368:
366:
350:
344:
343:
314:
303:
302:
300:
298:
293:on 10 April 2014
289:. Archived from
282:
269:
268:
242:
233:
224:
223:
221:
219:
208:
21:Eugene Weinstein
457:
456:
452:
451:
450:
448:
447:
446:
442:1963 neologisms
417:
416:
415:
414:
404:
402:
401:. Research Gate
397:Kim Josefsson.
395:
391:
378:
374:
364:
362:
351:
347:
315:
306:
296:
294:
287:"Communication"
283:
272:
257:10.2307/2786148
240:
234:
227:
217:
215:
210:
209:
205:
200:
172:
148:
94:
37:
12:
11:
5:
455:
445:
444:
439:
434:
429:
413:
412:
389:
372:
345:
304:
270:
251:(4): 454–466.
225:
212:"Altercasting"
202:
201:
199:
196:
171:
168:
147:
144:
143:
142:
136:
130:
124:
118:
112:
93:
90:
36:
33:
9:
6:
4:
3:
2:
454:
443:
440:
438:
435:
433:
430:
428:
425:
424:
422:
400:
393:
385:
384:
376:
360:
356:
349:
341:
337:
333:
329:
325:
321:
313:
311:
309:
292:
288:
281:
279:
277:
275:
266:
262:
258:
254:
250:
246:
239:
232:
230:
213:
207:
203:
195:
193:
188:
186:
182:
181:schizophrenia
177:
167:
164:
161:
157:
153:
140:
137:
134:
131:
128:
125:
122:
119:
116:
113:
110:
107:
106:
105:
103:
99:
89:
86:
84:
80:
78:
74:
71:
69:
65:
63:
59:
57:
53:
48:
46:
42:
32:
30:
26:
22:
18:
403:. Retrieved
392:
382:
375:
363:. Retrieved
359:CBS News.com
358:
348:
323:
319:
295:. Retrieved
291:the original
248:
244:
216:. Retrieved
206:
189:
173:
165:
149:
138:
132:
126:
120:
114:
108:
95:
87:
82:
81:
76:
75:
72:
67:
66:
61:
60:
55:
51:
49:
38:
17:Altercasting
16:
15:
437:Role theory
326:(1): 1–13.
192:role theory
160:advertising
156:free market
41:social role
421:Categories
245:Sociometry
198:References
92:Dimensions
25:persuasion
152:construct
340:16149967
176:Behavior
83:Examples
68:Examples
405:9 April
365:June 1,
297:9 April
265:2786148
218:9 April
338:
263:
361:. CBS
336:S2CID
261:JSTOR
241:(PDF)
102:alter
407:2014
367:2016
299:2014
220:2014
54:and
43:and
29:role
328:doi
253:doi
183:or
98:ego
45:ego
423::
357:.
334:.
324:23
322:.
307:^
273:^
259:.
249:26
247:.
243:.
228:^
58:.
31:.
409:.
369:.
342:.
330::
301:.
267:.
255::
222:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.