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accepting orders by mail, phone, fax, and online. He also pioneered the use of a computerized database and fine-tuned shipping methods to make delivery of the cakes more efficient. The third generation CEO, Robert
Pritchett "Bob" McNutt (born 1957) has continued to refine all of these methods adopted by his father, L. W. McNutt.
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In reference to the mail order business started in 1947, bakery employees copied names and addresses from a myriad of phone books for "prospecting" list. Lee
William McNutt, Jr. (1925-2006), initiated a direct marketing campaign to international customers. Under his direction, the bakery began
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gifts to be mailed to friends and family across the globe. In this way, the bakery entered the mail-order business. Lee
William "L. W." McNutt, Sr. (1895-1972), Harry Cook, and Bob Rutherford purchased the bakery in 1946 from August Wiederman.
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In 1998, Collin Street Bakery hired a bookkeeper, Sandy
Jenkins. Jenkins was promoted to the controller in 2004 when he earned approximately $ 50,000 per year. Before being caught in 2013, Jenkins
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Despite the heavy demand, the bakery does not have a distributor but sells its branded goods only by mail-order system, as well as at its two
Corsicana stores and locations in
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Fruitcake accounts for 98 percent of the bakery's total sales. The company sells about 3 million pounds of fruitcake each year, which equates to 1.5 million individual cakes.
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565:"The American Greed Report: Is your financial pro ripping you off? Watch for these warning signs"
486:"Recent News: The Genesis Behind Byron Cook's Signature Legislation This Session Endorses McNutt"
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543:"Nuttier Than a Fruitcake? That's Hard with the Tons of Pecans Packed in These Texas Delights"
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has been in pre-production since the Covid-19 pandemic began. The film is slated to be titled
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tradition of a
Christmas DeLuxe fruitcake for their family and friends.
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The majority of orders are placed by mail during
October and November.
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held on March 1, 2016. He lost by 222 votes to the long-term incumbent
609:"Hollywood film coming soon based on Corsicana fruitcake shop scandal"
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The bakery was founded in 1896 by August
Wiederman, an immigrant from
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The descendants of the
Ringling circus continue to order cakes.
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L.W. McNutt Jr., 81; His
Company Sold Fruitcake to World
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are a longtime customer, as is Master Builders, S.A. of
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passed through town and ordered dozens of fruitcakes as
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over $ 16 million. A movie about the scandal starring
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also places an annual order, continuing her mother,
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472:"Collin Street Bakery State Historical Marker"
314:Thomas Max McNutt (born 1990), a graduate of
685:Food and drink companies established in 1896
293:were sighted at the bakery, and in 1914 the
459:In Memorium - L. WILLIAM (BILL) McNUTT, JR.
16:Bakery in Texas, famous for their fruitcake
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109:Learn how and when to remove this message
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675:Food and drink companies based in Texas
220:600+ (during Christmas shipping season)
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639:Noland, Claire. (2006, September 16).
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373:. The company rejected an order from
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611:. Dallas Morning News. June 6, 2019
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58:"Collin Street Bakery"
567:. CNBC. March 4, 2017
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420:Statistics
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328:Republican
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650:from the
414:Fruitcake
402:embezzled
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279:Wiesbaden
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203:Products
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