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Google Ads

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550:, saying the Australian Sex Party breached its rules which prevent solicitation of donations by a website that did not display tax exempt status. Although the Australian Sex Party amended its website to display tax deductibility information, Google continued to ban the ads. The ads were reinstated on election eve after it was reported in the media that the Australian Sex Party was considering suing Google. On September 13, 2012, the Australian Sex Party lodged formal complaints against Google with the 633:
Director of Global Product Policy, David Graff stated that the policy was intended to "address abuse" and "fraudulent activity" from third-party technical support providers, and that a verification program for legitimate providers would be rolled out "in the coming months". This is yet to manifest, resulting in an effective ban on all IT support and repair related services on the Google Ads platform. Commentators have expressed concerns that this is an attempt by Google to stifle consumers'
408: 2524: 36: 705: 294:, which is then used by advertiser to send conversions to Google Ads, allowing Google Ads to trace conversion back to the original click for reporting. Google also allows advertisers to install a pixel on their website that sends conversions to the Adwords account. This allows advertisers to target their ads to drive conversions more effectively. For most traffic, Google sends a unique identifier for each click (in a 149: 225:. With this format, retailers can choose to have a series of product images that appear in search results related to various search queries and keywords. In May 2016, Google announced Expanded Text Ads, allowing 23% more text. Image ads in the display network can be one of the several different standardized sizes as designated by the 539:
worker rights and is not advertising or selling adult sexual services. After TOBL members held a protest outside Google's European headquarters in Dublin and sent in written complaints, Google reviewed the group's website. Google found the website content to be advocating a political position and restored the AdWords advertisement.
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and InfluenceMap found that Shell's ads appeared on 86% of searches for "net zero". Over half of users in a 2020 survey could not tell the difference between a normal Google result and a Google Ad. One of the study's authors, InfluenceMap stated "Google is letting groups with a vested interest in the
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Google has come under fire for allowing AdWords advertisers to bid on trademarked keywords. In 2004, Google started allowing advertisers to bid on a wide variety of search terms in the US and Canada, including trademarks of their competitors and in May 2008 expanded this policy to the UK and Ireland.
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for $ 3.1 billion. The acquisition was strategically important for Google, providing access to DoubleClick's advanced ad-serving technology and established industry relationships. This deal, while "transforming Google into a powerhouse", later attracted antitrust scrutiny, raising questions about its
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A report conducted by the Tech Transparency Project found that women from low-income areas in US cities are more likely to be targeted by anti-abortion crisis pregnancy centers than women in wealthier areas of the city. Many of these crisis centers have portrayed themselves as abortion clinics while
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Moreover, the introduction of advanced features in Consent Mode V2 in late 2023, which includes more granular controls over data usage and conversion modeling based on artificial intelligence, raises further questions. These enhancements aim to mitigate data loss from users who opt out of tracking,
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while minimizing disruption to targeted advertising, its effectiveness and genuineness in protecting user privacy have been subjects of debate. Critics argue that while the tool ostensibly supports compliance, it also allows Google to maintain its dominant position in the digital advertising market
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The research was conducted in Atlanta, Miami, and Phoenix with women from three different income brackets, using the phrases "abortion clinic near me" and "I want an abortion." According to the results, Phoenix showed a 16% increase in crisis center recommendations from low to middle income, while
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In May 2011, Google cancelled the AdWords advertisement purchased by a Dublin sex worker rights group named "Turn Off the Blue Light" (TOBL), claiming that it represented an "egregious violation" of company ad policy by "selling adult sexual services". However, TOBL is a nonprofit campaign for sex
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As of December 2010, Google AdWords decreased restrictions on sales of hard alcohol. It now allows ads that promote the sale of hard alcohol and liquor. This is an extension of a policy change that was made in December 2008, which permitted ads that promote the branding of hard alcohol and liquor.
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trademarks. The lawsuit concerned if Google was responsible for advertisers purchasing keywords that violate trademark infringement. Ultimately, the Court of Justice of the European Union ruled that Google AdWords were "not a breach of EU trademark law, but that the content of some advertisements
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The introduction of Google Consent Mode in 2020 represents an effort by Google to navigate the complex intersection of aggressive digital advertising strategies and the stringent global data privacy standards that regulate them. This feature, which allows advertisers on the Google Ads platform to
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In 2018, Google implemented a policy change that restricts the advertising of consumer technical support, including services related to troubleshooting, security, virus removal, internet connectivity, online accounts (such as password resets or login support), or software installation", Google's
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From June 2007, Google banned AdWords adverts for student essay-writing services, a move which received positive feedback from universities. Google has a variety of specific keywords and categories that it prohibits that vary by type and country. For example, use of keywords for alcohol related
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In this context, Google Consent Mode can be seen both as a strategic adaptation to regulatory pressures and as part of a broader industry trend towards more nuanced data handling practices. Nonetheless, the extent to which these changes genuinely benefit users, as opposed to primarily aiding
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filed an administrative complaint against 1-800 Contacts alleging that its search advertising trademark enforcement practices have unreasonably restrained competition in violation of the FTC Act. 1-800 Contacts has denied all wrongdoing and is scheduled to appear before an FTC
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In early 2022, Google suspended all ad sales in Russia in response to the ongoing invasion of Ukraine. Over 1,000 Russian businesses that had purchased pre-paid ads, which were neither delivered nor refunded, joined the bankruptcy proceedings of the Russian Google subsidiary.
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In addition to tracking clicks, Google Ads provides advertisers an ability to track and report other conversions that happen after the click such as purchases, sign ups or calls. Conversion tracking is implemented by sending an identifier to the advertiser's website as a
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that are linked by Google keywords may well be in breach depending upon the particular facts of the case." Additionally, in some American jurisdictions, the use of a person's name as a keyword for advertising or trade purposes without the person's consent has raised
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In December 2019, France fined Google €150 million for advertiser suspensions on Google Ads, arguing it had "abused its dominant position by adopting opaque and difficult to understand rules" which it was then free to "interpret and modify" at its own discretion.
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The "Family status" of an ad ("family safe," "non-family safe," or "adult") is set by a Google reviewer and indicates what "audiences the ad and website are appropriate for." This will change at what time, on which page, and in which country an ad can appear.
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thus preserving the efficacy of Google Ads. However, they also underscore the ongoing tension between user privacy and the business imperatives of digital advertising, highlighting the challenges in achieving a true balance between the two.
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to determine which search ads are displayed on the search results page as well as the ad's position. The cost of a Google Ads campaign therefore depends on a variety of factors, including the maximum amount an advertiser is willing to
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pay to influence the resources people receive when they are trying to educate themselves. The oil and gas sector has moved away from contesting the science of climate change and now instead seeks to influence public discussions about
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Google launched AdWords in the year 2000. Initially, Google itself would set up and manage advertisers' campaigns. Google then introduced a self-service AdWords portal for small businesses that wanted to manage their own campaigns.
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In March 2020, at the beginning of the Coronavirus crisis, Google blocked all face masks keywords from being eligible for ad targeting as part of a policy to prevent companies from attempting to capitalize on the pandemic.
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are among the largest customers of Google Ads. One in five Google Ads for climate-related terms (e.g. net zero, carbon storage, carbon capture and energy transition) were paid by fossil fuel companies. A study by
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parameter), allowing to determine source of conversion precisely. To comply with tracking restrictions on Apple devices, anonymized identifiers that aren't associated with specific person are used (called
307:). Google Ads provides ability to report many of such anonymous conversions by using "modeled conversions" that combine additional customer details to deduce, which user to attribute the conversion to. 232:
Besides the Google search engine, advertisers also have the option of enabling their ads to show on Google's partner network, members of which receive a portion of the generated income.
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Until 2023, advertisers were restricted from using other companies' trademarks in their advertisement text if the trademark has been registered with Advertising Legal Support team.
314:, which can improve conversion tracking effectiveness. This integration allows for a more comprehensive understanding of user interactions across different platforms and devices. 121:, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. It can place ads in the results of search engines like 2331: 2600: 498: 1837: 2128: 2129:"Robert L. Habush and Daniel A. Rottier, Plaintiffs-Appellants, v. William M. Cannon, Patrick O. Dunphy and Cannon & Dunphy, S.C., Defendants-Respondents" 1191: 210:
determined by advertisers. Google uses these characteristics to place advertising copy on pages that they think might be relevant. In 2023, Google introduced
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and AdWords brands in 2018 to simplify entry points for advertisers and ad sellers. The core product was renamed Google Ads, providing access to inventory on
900: 218:. Advertisers pay when users divert their browsing to click on the advertising copy. Adverts can be implemented locally, nationally, or internationally. 2104: 850: 2279: 1652: 2615: 2415: 2082: 1513: 1387: 2610: 2043: 2068: 1632: 1672: 358:
by providing a mechanism that superficially addresses privacy concerns without significantly altering the underlying data collection practices.
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acquired Overture; Google agreed to issue 2.7 million shares of common stock to Yahoo! in exchange for a perpetual license under the patent.
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services are prohibited in Russia and Ukraine; and keywords for adult related services or products are prohibited worldwide as of June 2014.
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instead but was eventually reverted to MySQL after the system became much slower. Eventually, Google developed a custom distributed
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Google's text advertisements mimic what the average search result looks like on Google. Offering text-only search ads initially,
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and the Australian competition watchdog, accusing Google of "unlawful interference in the conduct of a state election in
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products are prohibited in Thailand and Turkey; keywords for gambling and casinos are prohibited in Poland; keywords for
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are utilized based on user consent, is a response to heightened privacy expectations and legal frameworks such as the
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In 2008, Google launched the Google Online Marketing Challenge, an in-class academic exercise for tertiary students.
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for its users' credit card data for offline conversion tracking purposes. The deal had not been publicly announced.
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specifically for the needs of the ad business. The interface offers Spreadsheet Editing, Search Query Reports, and
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of the keyword, and the quality score of the ad (based on its relevance and click frequency and ad extensions).
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This article is about the Google service aimed at advertisers. For the Google service aimed at publishers, see
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Rosso, Mark; Jansen, Bernard (Jim) (August 2010), "Brand Names as Keywords in Sponsored Search Advertising",
738: 710: 559: 211: 1938:[Izhevsk Radio Plant and other creditors are to join the bankruptcy proceedings of Russian Google]. 1143: 854: 1505: 2466: 1936:"ИТСвский Ρ€Π°Π΄ΠΈΠΎΠ·Π°Π²ΠΎΠ΄ ΠΈ Π΄Ρ€ΡƒΠ³ΠΈΠ΅ ΠΊΡ€Π΅Π΄ΠΈΡ‚ΠΎΡ€Ρ‹ Π±ΡƒΠ΄ΡƒΡ‚ Ρ…ΠΎΠ΄Π°Ρ‚Π°ΠΉΡΡ‚Π²ΠΎΠ²Π°Ρ‚ΡŒ ΠΎ ΠΏΡ€ΠΈΠ·Π½Π°Π½ΠΈΠΈ российского Google Π±Π°Π½ΠΊΡ€ΠΎΡ‚ΠΎΠΌ" 965: 1437: 1032: 459: 2513: 2303: 2590: 1072: 869: 621: 616: 472: 1772:
Shute, Jeff; Vingralek, Radek; Samwel, Bart (2013). "F1: A Distributed SQL Database That Scales".
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While Google presents Consent Mode as a tool that enables advertisers to maintain compliance with
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le, Par La rΓ©daction de ZDNet fr | PubliΓ© le mercredi 30 nov-1 Γ  00:00- ModifiΓ© (2006-06-29).
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Trademark Enforcement and Internet Search Advertising: A Regulatory Risk for Brand Owners
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Google Ads introduced enhanced conversions to make conversion measurement more accurate.
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Rosso, Mark; McClelland, Marilyn; Jansen, Bernard (Jim); Fleming, Sundar (April 2009),
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Although an advanced bidding strategy can be used to automatically reach a predefined
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in April 2002 in relation to the AdWords service. The suit was settled in 2004 after
266: 1912:"Google pauses all ad sales in Russia 'in light of the extraordinary circumstances'" 1633:"Google reportedly bought Mastercard data to link online ads with offline purchases" 1461: 986: 546:'s ads for AdWords and sponsored search results for the July 12 by-election for the 2564: 2358:"Anti-abortion pregnancy centers are deceiving patients – and getting away with it" 2163: 1980: 597: 555: 311: 1891:"L'AutoritΓ© de la concurrence inflige Γ  Google une amende de 150 millions d'euros" 1824: 634: 615:' federally registered 1800 CONTACTS trademark as a keyword. In August 2016, the 379: 278: 222: 790: 2508: 718: 612: 378:
database engine. After the system had been launched, management decided to use
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advertisers and platforms like Google, remains a critical area for scrutiny.
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In 2005, Google started a campaign management service known as "Jumpstart".
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when it purchased AdWords and other search advertisements using competitor
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Fossil fuel companies, funders and public relations agencies including
327: 126: 51: 1413:"Google bans all ads for medical face masks amid coronavirus outbreak" 2044:"Confirmation en appel de la condamnation de Google pour contrefaçon" 1816: 1637: 1122:"Google Launches Smarter, More Visual Ads Timed for Holiday Shopping" 650: 493: 2187: 1722:"Updates on our work to improve user privacy in digital advertising" 2280:"Google Declares War on Consumer Electronic Repair Service Centers" 1895: 1803: 281:(CPA), this should not be confused with a fixed CPA pricing model. 250: 129:, videos, and on non-search websites. Services are offered under a 1653:"Google and Mastercard Cut a Secret Ad Deal to Track Retail Sales" 535:
In 2006, Google settled a click fraud lawsuit for US$ 90 million.
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impact on market competition and digital advertising dominance.
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there was a 49% difference when compared to high-income areas.
529: 148: 118: 56: 2390:"Google Helps 'Fake Abortion Clinics' Target Low-Income Women" 2538: 2458: 1954:"К иску ΠΏΡ€ΠΎΡ‚ΠΈΠ² Google ΠΏΡ€ΠΈΡΠΎΠ΅Π΄ΠΈΠ½ΠΈΠ»ΠΈΡΡŒ 885 российских ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΉ" 1052:"Results from Google Ads' interest-based advertising testing" 375: 931: 499:
Google, Inc. v. American Blind & Wallpaper Factory, Inc.
2004: 1673:"Measure conversions while respecting user consent choices" 1388:"Google Announces Impending Anti-Porn Advertising Policies" 374:
The AdWords system was initially implemented on top of the
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Every time a user conducts a search on Google, Google Ads
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Communications of the Association for Information Systems
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Google Ads have been the subject of lawsuits relating to
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that online contact lens seller Lens.com did not commit
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advocating anti-abortion measures for pregnant women.
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reported that Google had paid millions of dollars to
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In 2013, the Tenth Circuit Court of Appeals held in
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Klein & Joshua R. Wueller, 1835: 941:Journal of Information Systems Education 683: 471:Relevant discussion may be found on the 147: 2611:Marketing companies established in 2000 1909: 1888: 578: 2583: 1858: 1141: 1049: 605:1-800 Contacts, Inc. v. Lens.com, Inc. 333: 284: 202:Google Ads' system is based partly on 2462: 2355: 2326: 2324: 2273: 2271: 1838:"Google tramples sex workers' rights" 1750:. Eldapo.blogspot.com. Archived from 1745: 1067: 1065: 2413: 1787:Google, Yahoo bury the legal hatchet 1630: 890: 401: 2102: 1748:"eldapo: Let's get a real database" 1210:"Google bans essay writing adverts" 1030: 915:"Google Online Marketing Challenge" 423:lawsuits' details. You can help by 13: 2321: 2268: 2041: 1535:"About modeled online conversions" 1097:"About text ads - Google Ads Help" 1062: 542:In June 2012, Google rejected the 310:Google Ads can be integrated with 14: 2627: 2443: 2278:Penniment, Bradley (2019-05-23). 1874:No Sex Party please, we're Google 830:"About the Google Search Network" 627: 2522: 903:from the original on 2021-01-29. 880:from the original on 2023-04-22. 703: 573: 406: 197: 34: 2407: 2382: 2349: 2296: 2243: 2219: 2195: 2192:, IP Litigator, Nov./Dec. 2016. 2180: 2156: 2121: 2096: 2075: 2035: 2011: 2001:"Google plans trademark gambit" 1992: 1964: 1946: 1928: 1903: 1882: 1867: 1852: 1829: 1810: 1806:. 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Google Inc. 227:Interactive Advertising Bureau 1: 1999:Stefanie Olsen (2004-04-13). 1910:Vincent, James (2022-03-04). 1836:Paterson, Jody (2011-06-24). 749: 739:Performance-based advertising 711:Business and economics portal 560:Foreign Corrupt Practices Act 369: 125:(the Google Search Network), 2596:Pay-per-click search engines 1631:Liao, Shannon (2018-08-30). 1142:Marvin, Ginny (2016-07-26). 267:runs an auction in real time 194:website publisher partners. 7: 1482:"About conversion tracking" 696: 589:trademark infringement case 397: 10: 2632: 2606:Online advertising methods 2414:Noor, Poppy (2023-02-07). 1859:Cusack, Jim (2011-08-07). 1746:Lembo, Phil (2007-05-30). 1120:Marty Swant (2016-07-12). 1050:Taylor, Dan (2023-04-18). 947:(1): 41–49, archived from 891:Lohr, Steve (2020-09-21). 791:"How Google AdWords Works" 435:"Google antitrust lawsuit" 236:Restrictions on ad content 152:Former logo of the service 143: 18: 2552: 2531: 2520: 2514:Google Marketing Platform 2496: 2394:Tech Transparency Project 1960:(in Russian). 2023-03-22. 1942:(in Russian). 2023-08-28. 163:In 2007, Google acquired 92: 80: 62: 50: 42: 33: 622:administrative law judge 617:Federal Trade Commission 552:US Department of Justice 312:Google Analytics 4 (GA4) 2109:The National Law Review 1842:Victoria Times-Colonist 1817:Turn Off the Blue Light 729:Search engine marketing 724:List of Google products 548:state seat of Melbourne 522:Overture Services, Inc. 511:Goddard v. Google, Inc. 260: 609:trademark infringement 153: 117:platform developed by 68:; 23 years ago 1877:Sydney Morning Herald 1863:. Sunday Independent. 1823:June 2, 2013, at the 1611:Search Engine Journal 684:Anti-abortion clinics 151: 133:(PPC) pricing model. 66:October 23, 2000 2136:Case No.: 2011AP1769 1986:10.17705/1CAIS.02706 1263:"Alcohol - Thailand" 851:"What is Jumpstart?" 637:electronic devices. 579:Trademarked keywords 544:Australian Sex Party 1037:www.theregister.com 734:Advertising network 526:patent infringement 384:Relational database 334:Google Consent Mode 285:Conversion tracking 186:video service, the 174:Google retired the 30: 2570:Google Contributor 2308:support.google.com 2231:support.google.com 2207:support.google.com 2023:support.google.com 1879:September 13, 2012 1702:support.google.com 1442:support.google.com 1394:. Adult Video News 1288:"Alcohol - Turkey" 1172:support.google.com 1148:Search Engine Land 1101:support.google.com 1077:adwords.google.com 897:The New York Times 874:The New York Times 154: 115:online advertising 87:Online advertising 28: 2578: 2577: 2504:Google Ad Manager 1512:. 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Index

AdSense

Developer(s)
Google
Type
Online advertising
ads.google.com
online advertising
Google
Google Search
mobile apps
pay-per-click
Alphabet Inc.

DoubleClick
DoubleClick
Google Search
YouTube
Google Play
AdSense
cookies
keywords
Topics API
Google Chrome
Google unveiled "Showcase Shopping" ads in 2016
Interactive Advertising Bureau
abortion
runs an auction in real time
pay-per-click
Cost per action

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