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Green Giant

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423:. Work began on the statue in the spring of 1978, with a target for completion to coincide with the opening of Blue Earth's section of Interstate 90 on September 23, 1978. The statue was not delivered fully assembled – the pose Wyman approved had the Giant standing with hands on his hips, but he was then too wide to fit on a flatbed truck so his two arms were transported separately to be attached upon arrival in Blue Earth. As Hedberg remembers in his autobiography, "I made arrangements with a local crane owner to display the statue temporarily at the site of the I-90 dedication: suspended from this crane, with straps under his armpits, the Giant offered his approving smile for what we’d accomplished with the Highway Administration! It was a spectacular piece of publicity for Blue Earth." 171:, the Prince of Wales; they were "oblong, wrinkled, and, as peas go, huge. Despite their size, they were tender, and had a special flavor and sweetness that couldn't be matched. The company went to the brands for which it canned and found that none of them wanted to sell the new peas. So Minnesota Valley decided to sell them under its own label. Rather than apologize for the size of the peas, they decided to emphasize it. They named the peas 'Green Giant.'" The original mascot had very little in common with the familiar green figure of today: he was a scowling caveman wearing a bearskin rather than foliage designed by John Olson from northwestern Minnesota (this original concept actually owed much to a dark Brothers Grimm fairy tale, 412:, was nearing completion; the final stretch of road to be opened was that portion surrounding Blue Earth. Hedberg was one of many civic leaders instrumental in rerouting the freeway closer to Blue Earth, and saw this as an opportunity to attract new visitors to the town. Keeping in mind how the prospect of seeing the Green Giant fired the imaginations of the children who passed through Blue Earth with their parents each summer, in 1977 Hedberg contacted Thomas H. Wyman, President of Green Giant, to see if the company would allow a statue of their corporate symbol to be erected in Blue Earth to draw the attention of the steady stream of travelers who would be utilizing the new interstate. In his autobiography, 143: 311: 1575: 416:, Hedberg recounts how Wyman was receptive to the idea – on the condition that funds for the project were raised locally, and that the company had to give approval to the final design. After this meeting Hedberg approached several local businesses and asked each to contribute $ 5,000; within a week the full $ 50,000 had been secured. 392:. At the end of each interview, Hedberg presented guests with a sample of the peas and corn which had been produced by the town's Green Giant canning plant, along with a sample of what passed for the blue riverbed clay that gave the town its name. A common theme arising in these interviews was a desire to "see the Green Giant." 229:
and the Green Valley Singers was released. Side one was a medley of popular folk songs, while side two told the story of how Ford and the Jolly Green Giant collaborated on writing his signature TV song ("How The Green Giant Found His Song (And Almost Lost His Ho! Ho! Ho!)"). The jacket for the record
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Blue Earth's major summer festival is Giant Days, held annually on the weekend following the Fourth of July. In 2014, in honor of the 35th anniversary of the Green Giant statue's installation on its base, Paul Hedberg was asked to serve as Grand Marshal of the parade that culminates the festivities.
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The ten donors were Blue Earth Industrial Service Corporation, Blue Earth Lumber, Blue Earth Medical Center, Blue Earth State Bank, First National Bank, KBEW-AM/FM, L&M Motors, TAFCO, Telex, and the White House Cafe & Dining Room. The local construction company that built the statue’s base,
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My idea for this statue had its beginnings with my “Welcome Travelers” program on KBEW. After I’d give my interviewees their gifts of “blue earth” and cans of peas and corn they’d often ask, “Where’s the Green Giant?” Children traveling with their parents expected to see the Giant in the flesh, and
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Today the Giant stands there, looking north toward I-90, as the tenth tallest free-standing statue in the United States (he was actually the fifth tallest when we put him up in 1979; the Statue of Liberty – about three times the height of our Giant – is tallest of them all). Every Christmas season
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would ask me where he was. I liked to have fun with these kids, so I’d treat the Giant like you would Santa Claus on Christmas Eve: “You just missed him,” I’d tell them, their eyes getting wider and wider, “but keep a look out when you get back on the road – he stepped on a car last week!”
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The statue is mounted on a pedestal and has steps so visitors may take a picture standing directly under it. The imposing Green Giant is typically included in lists of America's unusual or notable roadside attractions, and has been featured in numerous magazines, including
188:, revised the face of the brand: "he traded the bearskin for a leafy suit, gave the Giant a smile...and put the word 'Jolly' in front of the Giant's name." The Giant made his first television appearances in 1954, and was later voiced by 429:
Santa still visits the Giant, in the bucket of a Blue Earth fire truck, to put a long red scarf around his neck to keep him warm for the winter. The Blue Earth Fire Department also gives the Giant a bath at least once a year.
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The brand "Green Giant Great Big Tender Peas" was first used in 1925, and the figure of a giant was introduced three years later by Carly Stanek (Bingum). The brand was created in response to the discovery of a new variety of
344: 849: 341:, stands a 55-foot (17 m) fiberglass statue of the Jolly Green Giant. The statue was first unveiled in 1978 and was set on its permanent base on July 6, 1979, at 192:
The booming "Ho, ho, ho" became the Giant's signature tagline in 1961. Since 1972 he has had a young apprentice, the Little Green Sprout, who represents the consumer.
1160: 1024: 452:. Blue Earth is at the end of the Minnesota River Valley and still has a canning plant formerly owned by Green Giant that continues to can peas and corn each summer. 1209: 1148: 1614: 585: 1609: 475: 889: 634: 388:. During weekdays in the summertime Hedberg would interview people passing through Blue Earth on U.S. Highway 169 for his popular radio program 1649: 334:
an enormous wooden sign of the Jolly Green Giant, along with the Little Green Sprout, is visible with the caption "Welcome to the Valley."
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Every year during Giant Days, green footsteps are painted on sidewalks throughout downtown Blue Earth, leading to local businesses.
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Burnett also created Charlie Tuna for StarKist, Morris the Cat for 9-Lives, and the Keebler Elves.
1113: 875: 792: 744: 509: 470: 148: 1450: 1410: 691: 561: 1516: 1114:"Corn Palace to the Jolly Green Giant: 10 Midwest roadside attractions you must see - Gadling" 1004: 1511: 1501: 1445: 1345: 338: 315: 245: 1331: 1056:"Distractify - These 50 Crazy Roadside Attractions Show The Odd Charm Of Small-Town America" 619:
Sloan, Martin (September 12, 1999). "Ho, ho, ho, it's the return of the Jolly Green Giant".
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In 1963, a seven-inch (18 cm) 33 rpm EP, "When Pea-Pickers Get Together", featuring
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Midwest Marvels: Roadside Attractions Across Iowa, Minnesota, the Dakotas and Wisconsin
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This despite the fact that the Minnesota town of Le Sueur is named for the Frenchman
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Minnesota Curiosities: Quirky Characters, Roadside Oddities and Other Offbeat Stuff
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The statue was the idea of Paul Hedberg, the founding owner of local radio station
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Record in Trademark Electronic Search System, U.S. Patent and Trademark Office
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Collection of mid-twentieth century advertising featuring Green Giant products
867: 810: 788: 740: 1593: 1192:"Jolly Green Giant, Blue Earth, Minn. - Top 50 American Roadside Attractions" 766: 360: 346: 288: 264: 204: 91: 759:"TV ACRES: Advertising Mascots > Jolly Green Giant (Green Giant Company)" 1460: 1368: 280: 256: 234: 127: 63: 664: 276: 185: 1496: 295: 1506: 1425: 480: 465: 385: 1337: 330:. Today, just before dropping down into the valley heading south on 1161:"The Five Best Oversized Roadside Attractions in the United States" 44: 586:"B&G Foods Completes Acquisition of Iconic Green Giant® Brand" 1405: 531:
Ankeny & Wiederholt, also donated their labor to the project.
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Sixty miles (97 km) further south on US 169, in the city of
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In the late 1970s the nation's first transcontinental freeway,
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in Canada) are brands of frozen and canned vegetables owned by
908:"Mastercard Priceless | Experiences make life more meaningful" 102: 1313: 936:. Spirit Lake, IA: University of Okoboji Press. p. 77. 686:
Minnesota Marvels: Roadside Attractions in the Land of Lakes
588:(Press release). November 2, 2015 – via Business Wire. 302:, which depicts advertising mascots having dinner together. 1521: 1327:
Green Giant Company in MNopedia, the Minnesota Encyclopedia
807:"1972 Green Giant Corn Commercial with Little Green Sprout" 795:
from the original on December 13, 2021 – via YouTube.
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from the original on December 13, 2021 – via YouTube.
719:. Minneapolis: University of Minnesota Press. p. 103. 602: 218:– presumably to avoid the implications of the French word 419:
The four-ton statue was crafted by Creative Display from
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gives the official "biography" of the Jolly Green Giant.
168: 27:"Jolly Green Giant" redirects here. For other uses, see 251:
In 1999, the marketing industry's leading publication,
1078:"Jolly Green Giant – Blue Earth, MN & LeSueur, MN" 690:. Minneapolis: University of Minnesota Press. p.  1025:"15 of the Weirdest Roadside Attractions in America" 322:"The Valley of the Jolly Green Giant" refers to the 381:. The statue attracts over 10,000 visitors a year. 1282: 1266:(3rd ed.). Guilford, CT: Globe Pequot Press. 683: 553: 1591: 476:List of the tallest statues in the United States 372:Jolly Green Giant statue (Blue Earth, Minnesota) 1210:"59 Jaw-Dropping Roadside Attractions: Midwest" 248:", a novelty tune about the Giant's love life. 1096:"Minnesota's Top 10 Best Roadside Attractions" 560:. A Trails Books guide. Trails Books. p.  214:has been used since at least 1964, instead of 34:American brand of canned and frozen vegetables 1382:Kenneth C. "Casey" Keller (president and CEO) 1353: 1615:Food and drink companies established in 1903 1334:from The TJS Labs Gallery of Graphic Design. 1261: 294:In 2005, the Jolly Green Giant was shown in 137: 1360: 1346: 1280: 1262:Rinsak, Russ & Remick, Denise (2013). 890:"Ad Age Advertising Century: Top 10 Icons" 635:"Character of the Week: Jolly Green Giant" 43: 551: 309: 141: 1610:Food manufacturers of the United States 1321:History of the Jolly Green Giant Mascot 1022: 992: 980: 968: 956: 931: 878:from the original on December 13, 2021. 614: 612: 610: 597: 595: 14: 1592: 714: 681: 1561:Bruckmann, Rosser, Sherrill & Co. 1367: 1341: 1189: 1132:"Roadside Attractions of the Midwest" 813:on April 6, 2019 – via YouTube. 618: 203:; in 2001, the group was acquired by 1574: 1289:. Guilford, CT: Globe Pequot Press. 1285:You Know You're in Minnesota When... 607: 592: 199:in 1950. In 1979 it merged with the 1650:Fictional characters from Minnesota 1240:"The Quick 10: 10 Photo-Op Statues" 556:Great Little Museums of the Midwest 24: 1254: 868:"The Kingsmen "Jolly green giant"" 29:Jolly Green Giant (disambiguation) 25: 1681: 1305: 1053: 789:"1960s Green Giant TV commercial" 1665:1903 establishments in Minnesota 1573: 1476:McCann's Steel Cut Irish Oatmeal 512:, and the French for 'sweat' is 157:Minnesota Valley Canning Company 1232: 1202: 1183: 1153: 1142: 1124: 1106: 1088: 1070: 1047: 1016: 998: 986: 974: 962: 950: 932:Hedberg, Paul Clifford (2014). 925: 900: 882: 860: 842: 817: 809:. June 24, 2013. Archived from 799: 781: 751: 733: 524: 502: 195:The company was renamed to the 1645:Male characters in advertising 1620:Fruit and vegetable characters 1385:Stephen C. Sherrill (chairman) 708: 675: 657: 627: 578: 545: 493: 130:. The company's mascot is the 13: 1: 1670:2015 mergers and acquisitions 1190:Jones, Nate (July 28, 2010). 1023:Bromann, Val (May 24, 2011). 538: 305: 298:'s "Icons" commercial during 184:In 1935, a young copywriter, 1600:Companies based in Minnesota 314:Jolly Green Giant statue in 75:; 121 years ago 55:Frozen and canned vegetables 7: 1635:Food advertising characters 1323:at Advertising Age magazine 459: 10: 1686: 1281:Thorkelson, Berit (2006). 1010:February 10, 2012, at the 850:"Canadian trade-mark data" 237:scored a hit at #4 on the 26: 1569: 1553: 1530: 1484: 1398: 1375: 1029:BootsnAll Travel Articles 138:Company and brand history 97: 87: 69: 59: 51: 42: 1625:General Mills characters 486: 552:Garennes, C.D. (2002). 510:Pierre-Charles Le Sueur 471:List of tallest statues 159:was founded in 1903 in 431: 400: 319: 152: 146:1948 advertisement in 1655:Advertising campaigns 1512:Einstein Bros. Bagels 1502:Cinnamon Toast Crunch 1136:sayhellotoamerica.com 1100:highwayhighlights.com 1082:highwayhighlights.com 791:. December 22, 2008. 715:Dregni, Eric (2006). 682:Dregni, Eric (2001). 665:"Grimm 101: Bearskin" 621:The Victoria Advocate 426: 395: 361:43.65056°N 94.09611°W 339:Blue Earth, Minnesota 316:Blue Earth, Minnesota 313: 246:The Jolly Green Giant 210:In Canada, the brand 145: 1605:General Mills brands 1246:. December 15, 2009. 1220:on September 4, 2014 1035:on September 5, 2014 769:on November 19, 2012 741:"Scary Green Giant!" 227:Tennessee Ernie Ford 149:Ladies' Home Journal 1411:Trappey's Hot Sauce 1138:. October 24, 2013. 1066:on August 14, 2014. 934:The Time of My Life 743:. August 16, 2011. 645:on October 23, 2014 414:The Time of My Life 366:43.65056; -94.09611 356: /  197:Green Giant Company 190:Elmer Dresslar, Jr. 161:Le Sueur, Minnesota 39: 1660:Frozen food brands 1492:Emeril's Originals 1389:Debra Martin Chase 1102:. January 4, 2013. 390:Welcome Travellers 320: 273:Pillsbury Doughboy 153: 37: 1630:Corporate mascots 1587: 1586: 1171:on April 26, 2014 959:, pp. 71–77. 943:978-0-9857697-5-8 896:. March 29, 1999. 874:. April 1, 2010. 571:978-1-931599-08-5 421:Sparta, Wisconsin 222:(i.e., "sweat"). 201:Pillsbury Company 132:Jolly Green Giant 113: 112: 18:Jolly Green Giant 16:(Redirected from 1677: 1640:Fictional giants 1577: 1576: 1362: 1355: 1348: 1339: 1338: 1317: 1316: 1314:Official website 1300: 1288: 1277: 1248: 1247: 1236: 1230: 1229: 1227: 1225: 1216:. Archived from 1206: 1200: 1199: 1187: 1181: 1180: 1178: 1176: 1167:. Archived from 1157: 1151: 1146: 1140: 1139: 1128: 1122: 1121: 1110: 1104: 1103: 1092: 1086: 1085: 1084:. March 5, 2012. 1074: 1068: 1067: 1062:. Archived from 1051: 1045: 1044: 1042: 1040: 1031:. 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Index

Jolly Green Giant
Jolly Green Giant (disambiguation)

B&G Foods
General Mills
www.greengiant.com
B&G Foods

Ladies' Home Journal
Le Sueur, Minnesota
pea
Der Bärenhäuter – Bearskin
Leo Burnett
Elmer Dresslar, Jr.
Pillsbury Company
General Mills
Tennessee Ernie Ford
The Kingsmen
Billboard Hot 100
The Jolly Green Giant
Marlboro Man
Ronald McDonald
Betty Crocker
Energizer Bunny
Pillsbury Doughboy
Aunt Jemima
Michelin Man
Tony the Tiger
Elsie
MasterCard

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