41:
348:
412:. The Public Service Advertising Council is in charge of advisory roles such as selecting the topic of PSAs broadcast in Korea for one year, establishing public relations measures, and seeking strategies. The Public Service Advertising Council is made up of about 15 persons nominated by advertising academia, broadcasting, advertising industry, and civic groups.
162:(initially called the War Advertising Council) was set up in 1941, when America entered World War II. It began implementing on a massive scale the idea of using advertising to influence American society on a range of fronts. Its first campaigns focused on the country's needs during World War II, such as encouraging the American public to invest their savings in
150:
set up Public
Relationship Films Ltd. in 1938 as a specialist agency for producing short educational films for the public. In the films, he typically played a bumbling character who was slightly more stupid than average and often explained the message of the film by demonstrating the risks if it were
104:
without charge to raise public awareness and change behavior. Oftentimes these messages feature unsettling imagery, ideas or behaviors that are designed to startle or even scare the viewer into understanding the consequences of undergoing a particular harmful action or inaction (such as pictures of
415:
The organization evolved from the 'Broadcasting
Advertising Improvement Advisory Committee' formed on August 18, 1981. After going through the 'Public Service Advertising Improvement Advisory Committee' on February 7, 1983, the name was changed to the current name on July 1, 1988.
490:, particularly on accidents amongst motorcyclists and alcohol consumption amongst drivers. Some of their ads also using "Anda Mampu Mengubahnya" ("You Can Make a Difference") slogan and also using some of famous actors and actresses including the late
61:
60:
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ignored. The films covered topics such as how to cross the road, how to prevent the spread of diseases, how to swim, and how to drive without causing the road to be unsafe for other users. During the war, he was commissioned by the
187:. They were supplied to broadcasters free of charge for use at any time. Their utility as a cost-free means to fill the gaps in commercial breaks left by unsold advertising airtime has led to their regular usage since the 1960s.
214:
whose "Only you can prevent forest fires" campaign ran for decades. Other common early themes were traffic safety, especially safe crossing, wearing seat belts and not driving drunk, and the dangers of cigarette smoking.
478:
have produced PSAs to promote their
Healthy Lifestyle Campaign which held annually since 1991, with the "Utamakan Kesihatan" ("Prioritize Health") logo appearing at the end of their ads, most notably PSAs about
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57:
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In 2021, the
Malaysia Government produced a series of PSAs known as "Lindung Diri, Lindung Semua" ("Protect Yourself, Protect All"). The PSAs cover information about
58:
956:
714:
105:
drug users before and after their addiction or realistic skits of domestic violence situations) as well as the importance of avoiding such choices. In the
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to produce films for the war effort. Massingham began to produce longer films, for both private companies and the
Government, after the War.
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369:
68:
31:
17:
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195:
The most common topics of PSAs are health and safety, such as the multimedia "Emergency
Preparedness & Safety Tips On Air and Online"
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have also produced in-house PSAs, covering topics such as not downloading pirated content, some of which feature actress and infotainer,
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659:
152:
293:
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960:
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250:
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2004 to preface their main evening news broadcasts with a minute-long announcement in the public interest which plays the
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were reunited to film a PSA for the center to
Prevent Handgun Violence on gun control after the murder of their co-star,
179:
After the war, PIFs were used to educate the public on a broader range of issues. In the UK, they were produced for the
537:
from 2008 till 2013 which is also commonly known as "Pak Abu PSAs" and was frequently shown in
Malaysian TV channels.
498:. Ministry of Science, Technology and the Environment also produces PSAs focusing on environmental pollution. PSAs on
199:
campaign. A typical PSA is part of a public awareness campaign to inform or educate the public about an issue such as
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395:
317:
377:
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that required programming for children to be educational. Examples include the closing moral segments at the end of
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454:(FNM) became the early pioneers of PSAs from its establishment in 1946. PSAs produced by FNM have topics such as
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The earliest public service announcements (in the form of moving pictures) were made before and during the
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519:
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PSAs in South Korea are produced by the Public
Service Advertising Council, an organization under the
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358:
331:
50:
287:
During the 1980s, many
American cartoon shows contained PSAs at the end of their shows to satisfy
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637:
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436:
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284:, who was gunned down by a crazed fan on July 18, 1989, at Schaeffer's apartment in Los Angeles.
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China's first PSAs in 1986 were about saving water and were broadcast on Guiyang television. In
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311:
245:
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Designing History in East Asian Textbooks: Identity Politics and Transnational Aspirations
767:"Learning to Love the Motherland: 'National Education' in Post-Retrocession Hong Kong" in
183:(COI), and again by private contractors, which were usually small film companies, such as
8:
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in one episode, with a PSA about child abduction airing after the episode. After
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One of the earliest television public service announcements came in the form of
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speaking from prison to urge youths not to join gangs or commit crimes.
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vaccines and the benefits of vaccination. The series also features the
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196:
159:
84:
660:"The Museum of Broadcast Communications - Encyclopedia of Television"
463:
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120:
347:
561:
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As of 2020, there are a total of 400 PSAs produced by the KOBACO.
222:
may enlist the support of a celebrity for a PSA; examples include
945:"The 9 Most Awful (And Awesome) Anti-Drug PSAs Ever Made (VIDEO)"
503:
223:
200:
792:. Hosted on YouTube, July 10, 2009. Accessed January 25, 2015.
409:
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234:
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were produced by the Malaysian Anti-Corruption Agency (now
431:, terrestrial television networks have been required since
72:
100:) is a message in the public interest disseminated by the
924:
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between the 1990s and 2000s. Private TV networks like
560:
IAA Responsibility Awards is an annual international
533:
There was a series of animated PSAs that was made by
410:
Korea Broadcasting Advertisement Corporation (KOBACO)
849:
614:. Information Services Department - HKSAR Government
27:Message in the public interest communicated widely
968:
612:"TV Announcements in the Public Interest (APIs)"
297:, the "Knowing is Half the Battle" epilogues in
715:"Flavor Flav Celebrates National Safety Month"
264:was canceled in 1988, surviving cast members:
853:PSA: Kempen Vaksin 1 | MHI (25 Februari 2021)
564:of public service announcements, held by the
957:IAA launches 'socially responsible' ad award
69:U.S. Department of Health and Human Services
32:Public Service Announcement (disambiguation)
872:: CS1 maint: numeric names: authors list (
376:. Unsourced material may be challenged and
248:made PSAs after the episodes. For example,
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396:Learn how and when to remove this message
330:PSAs are used as placeholders for unsold
169:
14:
969:
652:
294:He-Man and the Masters of the Universe
961:International Advertising Association
566:International Advertising Association
486:PSAs on road safety were produced by
321:, and the "Sonic Says" segments from
251:Law & Order: Special Victims Unit
530:which features actress Eyra Hazali.
510:). Most of these PSAs were aired on
508:Malaysian Anti-Corruption Commission
374:adding citations to reliable sources
341:
850:TV3MALAYSIA Official (2021-02-24).
125:announcement in the public interest
24:
39:
25:
998:
913:
443:over various patriotic montages.
174:
143:years in both the UK and the US.
888:"IAA Responsibility awards 2010"
474:. Governmental agencies such as
346:
324:Adventures of Sonic the Hedgehog
244:Some television shows featuring
190:
83:Problems playing this file? See
55:
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843:
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51:HHS public service announcement
816:Examples from 2009 and 2012.
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729:
707:
681:
626:
604:
337:
300:G.I. Joe: A Real American Hero
109:, they are generally called a
13:
1:
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578:Public affairs (broadcasting)
181:Central Office of Information
977:Public service announcements
794:(in Chinese and Yue Chinese)
773:Routledge (Abingdon), 2011.
737:"Public Service Advertising"
18:Public service announcements
7:
953:article featuring nine PSAs
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446:
94:public service announcement
10:
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546:Prime Minister of Malaysia
153:UK Ministry of Information
134:
29:
805:"Chinese National Anthem"
691:. nsc.org. Archived from
634:"A Warning to Travellers"
512:Radio Televisyen Malaysia
146:In the UK, amateur actor
959:—Press release from the
422:
892:www.act-responsible.org
807:. YouTube, May 9, 2012.
689:"National Safety Month"
588:Public information film
464:environmental pollution
437:Chinese National Anthem
220:charitable organization
185:Richard Taylor Cartoons
123:, they are known as an
112:public information film
940:Military PSA campaigns
556:Festivals and contests
170:In different countries
44:
593:Propaganda techniques
535:Filem Negara Malaysia
488:Ministry of Transport
452:Filem Negara Malaysia
246:very special episodes
43:
982:Communication design
898:on December 31, 2018
862:– via YouTube.
370:improve this section
30:For other uses, see
920:PSA Research Center
741:www.psaresearch.com
640:on December 2, 2013
289:federal regulations
205:compulsive gambling
476:Ministry of Health
229:telling people to
148:Richard Massingham
45:
935:A History of PSAs
765:Vickers, Edward.
725:on July 14, 2012.
528:domestic violence
472:electricity usage
406:
405:
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282:Rebecca Schaeffer
62:
16:(Redirected from
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894:. Archived from
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827:"WASIAT PAK ABU"
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695:on June 16, 2014
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666:. Archived from
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636:. Archived from
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583:Public relations
550:Muhyiddin Yassin
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318:Inspector Gadget
239:Stanley Williams
164:government bonds
141:Second World War
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256:child abduction
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158:In the US, the
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67:A PSA from the
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930:Example PSAs
900:. Retrieved
896:the original
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857:. Retrieved
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834:. Retrieved
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790:News at 6:30
785:
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749:. Retrieved
745:the original
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723:the original
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709:
697:. Retrieved
693:the original
683:
672:. Retrieved
668:the original
663:
654:
644:November 20,
642:. Retrieved
638:the original
628:
616:. Retrieved
606:
568:since 2008.
565:
559:
539:
532:
485:
456:dengue fever
450:
433:National Day
426:
418:
414:
407:
392:
383:
368:Please help
356:
329:
322:
316:
310:
304:
298:
292:
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274:Jenny O'Hara
259:
249:
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227:Kathryn Erbe
217:
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82:
719:Blogcritics
496:Nabil Ahmad
492:Adibah Noor
468:road safety
338:South Korea
332:commercials
270:Joel Brooks
212:Smokey Bear
75:prevention.
971:Categories
925:Ad Council
859:2024-08-09
836:2024-08-09
674:2018-12-31
599:References
524:Janna Nick
514:(RTM) and
500:corruption
266:Pam Dawber
235:Crips gang
197:talk radio
160:Ad Council
85:media help
71:regarding
429:Hong Kong
357:does not
121:Hong Kong
902:July 10,
699:April 9,
618:10 March
572:See also
562:festival
542:COVID-19
447:Malaysia
441:Mandarin
312:M.A.S.K.
231:be green
831:YouTube
751:May 21,
504:bribery
378:removed
363:sources
237:leader
224:actress
201:obesity
135:History
777:
526:; and
276:, and
119:); in
963:(IAA)
423:China
102:media
904:2015
874:link
775:ISBN
753:2011
701:2010
646:2013
620:2022
502:and
494:and
481:AIDS
470:and
361:any
359:cite
233:and
73:H1N1
947:—A
520:TV3
439:in
372:by
306:Jem
203:or
131:).
129:API
117:PIF
98:PSA
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