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302:, unless it was sold by ByteDance. The Trump administration stated that TikTok had until November 12, 2020, to assure the administration that the app did not pose any national security threats to the U.S. Following this order and news of possible purchases of TikTok's American operations by companies such as
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estimated only 52 million lifetime installations of the app by August 2020, while
Triller claimed 250 million. Triller threatened to sue Apptopia for publishing the report. By October 2020, Triller claimed to serve 100 million active monthly users, but this number was quickly disputed by six former
489:
reported that
Triller had "reported higher numbers of monthly active users to the public than it reports to rights holders." CEO Lu argued that "there is no legal definition" of monthly and daily active users, and that "if someone is trying to compare TikTok's MAU/DAU to ours—which means they are
459:
Triller accounts can be made either public or private. When the account is public, any user can view the videos on that account. When the account is private, only approved users can view the videos on that account. Users with private accounts can change the privacy settings of individual videos on
413:
When creating a video, users can choose to make a "music video" or a "social video". A "music video" allows users to add music and trim the audio to personal preference. Unlike the music video option, a "social video" does not require the user to add music in the background. The app's auto-editing
409:
videos containing background music. The app's spotlight feature is its special auto-editing tool, which uses artificial intelligence to automatically stitch separate video clips together without the user having to do it themselves. The separate video clips are created to the same background music,
468:
In August 2020, Triller reported that it had been downloaded over 250 million times worldwide. Mobile analytics firm
Apptopia disputed the numbers and claimed they were inflated, suggesting that the app had only been downloaded 52 million times since it first launched in 2015. Apptopia pulled the
389:
pulled its library from
Triller, citing unpaid music royalties. They alleged that Triller "shamefully withheld payments owed to our artists" and refused to negotiate future music licensing. Triller responded with the assertion that "relevant artists" were already partnered with Triller, so a deal
287:, the Chinese parent company of TikTok, for infringing patents relating to video editing. In response, TikTok and ByteDance filed a lawsuit against Triller, alleging the litigation initiated by Triller has "cast a cloud" over TikTok's reputation and business dealings.
280:, among other apps stating that they were "prejudicial to sovereignty and integrity" of India. Triller, which had planned to enter into the Indian market by the end of 2020, saw a spike from less than 1 million users to over 30 million users in the country overnight.
460:
their accounts from private to public, making the selected videos viewable to anyone on the app. In accordance with online child privacy laws in the United States, children under the age of 13 must receive parental consent in order to create an account on
Triller.
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but users are able to shoot multiple takes with different filters or edits each time. Once the auto-editing tool stitches the individual clips together, users can rearrange and replace clips as desired. Users can also customize videos by applying filters and text.
490:
saying we have the same definition of MAU/DAU—there is an inherent misunderstanding about
Triller's business and business model. It’s like trying to compare a fish and a bicycle." In a public statement, Lu denied that the company had inflated its user metrics.
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249:, using artificial intelligence to automatically edit distinct clips into music videos. They later launched Triller Famous, a page within the app that featured curated selections of user videos.
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In 2016, the app was purchased by
Carnegie Technologies and converted into a social networking service by allowing users to follow each other and share their videos publicly. In 2019,
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in the U.S., while TikTok dropped down to number three. The discussions surrounding TikTok's potential ban in the United States caused popular TikTok stars, including
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351:. Within a few weeks of Triller's claim, employees shared screenshots of the company's internal analytics that showed less than 2.5 million active monthly users.
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and her family, to join
Triller. Trump joined Triller himself and posted his first video on August 15, 2020. The video received over a million views within hours.
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The app has been downloaded 23.8 million times in the U.S., with users spending an average of more than 20 minutes per day. A large number of downloads come from
854:
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Incomplete videos that are yet to be shared appear in a user's "Projects" folder. Once finalized, a video can be shared with other users of the app or through
414:
tool is only used when making music videos, as it uses the background track to help arrange and synchronize the clips. Users can also link their accounts with
553:. Triller has offered large sums of money, company equity, and advisory roles to encourage prominent TikTok users to move to Triller, such as The Sway Boys.
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449:. Any video on Triller can also be downloaded or shared through links, text messages, or direct messaging to other users within the app.
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in 2015. The service allows users to create and share short-form videos, including videos set to, or automatically synchronized to,
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1199:"Insiders say TikTok rival Triller reported monthly active users that were 5 times higher than what some internal metrics showed"
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195:, mainly in the United States and India (after the service was banned in the latter country). The app's success would allow
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1435:"Triller previews groundbreaking AI technology for new track featuring Tana, Unknown T, Aitch, JB Scofield and M1llionz"
914:"Short-form video app Triller sues TikTok for patent infringement, alleging the platform is copying its editing feature"
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In
October 2020, Triller CEO Mike Lu stated that the app has 100 million monthly active users (MAU). In February 2021,
321:, which will provide Triller with access to its catalogue of 80 million tracks and automatically report usage data to
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245:
Triller was launched in 2015 by co-founders David
Leiberman and Sammy Rubin. The app was originally positioned as a
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of Triller after concerns regarding user data motivated him to find a "safe place" for himself and his followers.
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1134:"TikTok rival Triller inks deal with B2B music company 7Digital for access to global catalog of 80m tracks"
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681:"Triller vs. TikTok: Differences, Similarities, Instagram Reels and Why You Need to Know About Both"
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1713:"TikTok challenger Triller is reportedly exploring an IPO as questions swirl over its user numbers"
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1818:"TikTok Star Josh Richards' New Fame Says A Lot About The App—And Who Is Making Millions From It"
1103:"Trump campaign joins TikTok competitor Triller and its first video has nearly 1.2 million views"
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with UMG was unnecessary. The two companies reached an expanded licensing agreement in May 2021.
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1298:"Universal Music Pulls Catalog From Triller, Saying App 'Shamefully Withheld' Artist Payments"
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The number of Triller's app installations came under scrutiny when third-party analytics firm
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752:"This L.A.-based app aims to be the new TikTok. How it's thriving amid Trump's attempted ban"
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The app is divided into three video feeds, consisting of videos from creators that the user
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which threatened to ban TikTok from operating within the United States, citing threats to
8:
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188:. It initially operated as a video editing app before adding social networking features.
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Triller would gain prominence in 2020 as a competitor to the similar Chinese-owned app
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1778:"Fancy Cars, Fine Dining, Creator Mansions, Cash: Triller Is Shelling Out for Talent"
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784:"Triller parent acquires Fite and Amplify.ai, installs Mahi de Silva as new CEO"
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1682:"Hollywood's Triller sets its own rhythm even as it gains from TikTok troubles"
1644:"Triller threatened to sue over a report suggesting it inflated it's downloads"
1040:"As Trump TikTok ban nears, the app's star Charli D'Amelio joins rival Triller"
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On October 2, 2020, Triller signed licensing deals with the rights societies
1745:"Triller Has Been Inflating Public User Figures, Doesn't Deny It: Exclusive"
1546:"Triller is pitching its wares to brands. Can it grow into a TikTok killer?"
1165:"Triller threatened to sue over report suggesting it inflated its downloads"
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1608:"Triller on being TikTok's rival: We see 'ourselves as the adult version'"
883:"Triller Overtakes TikTok, Jumps To No. 1 In App Store As Drama Continues"
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has been banned, as well as from various European and African countries.
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228:) that incorporated live music performances and appearances by various
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1266:"Triller Inks Licensing Deals with PRS for Music, GEMA, Others in ICE"
1233:"TikTok competitor Triller found allegedly inflating its user numbers"
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996:"Trump Administration to Ban TikTok and WeChat From U.S. App Stores"
256:'s Proxima Media made a majority investment. It is headquartered in
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1404:"What Is Triller? Here's the Triller Guide You've Been Waiting For"
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1363:"Triller Finally Forges Licensing Agreement With Music Publishers"
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959:"TikTok and parent company ByteDance have sued rival app Triller"
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On March 24, 2021, Triller signed a licensing agreement with the
1330:"Triller, UMG reach deal, ending fight over payments to artists"
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The Triller app allows users to create music videos, skits, and
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Swanson, Ana; McCabe, David; Nicas, Jack (September 18, 2020).
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On August 12, 2020, Triller partnered with B2B music company
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847:"Eminem-backed Triller is cashing in on India's TikTok ban"
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1515:"How to use Triller, in case TikTok actually gets banned"
173:
118:
306:, Triller jumped from number 198 to number one in the
153:
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Saad, Syeda Khaula; Mercado, Mia (August 13, 2020).
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Leskin, Rachel E. Greenspan, Paige (July 30, 2020).
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report after Triller threatened to sue the company.
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717:"Music video app Triller becomes a social network"
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816:"India bans TikTok and dozens more Chinese apps"
537:. The app is also used by TikTok stars such as
2051:
1577:"How to Use Triller to Create and Edit Videos"
1471:"Your Guide To Making Music Videos On Triller"
749:Lee, Wendy; Faughnder, Ryan (August 9, 2020).
3235:Issues relating to social networking services
2037:
1884:
264:, and is currently led by CEO Mahi de Silva.
19:For the parent company of the same name, see
942:: CS1 maint: multiple names: authors list (
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1575:Temidayo, Emmanuel Moses (April 22, 2020).
1468:
493:Triller has attracted celebrity users like
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1072:"Donald Trump joins TikTok rival Triller"
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3286:Decentralized Social Networking Protocol
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3359:Internet properties established in 2015
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3291:Distributed Social Networking Protocol
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1742:Singleton, Micah (February 16, 2021).
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1245:from the original on December 12, 2021
1212:from the original on December 12, 2021
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971:from the original on December 12, 2021
911:
857:from the original on December 15, 2020
395:National Music Publishers' Association
2025:
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1828:from the original on February 2, 2021
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1723:from the original on November 1, 2020
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1144:from the original on January 21, 2021
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924:from the original on January 11, 2021
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727:from the original on November 8, 2020
691:from the original on November 5, 2020
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1177:from the original on January 2, 2021
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876:
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826:from the original on August 11, 2020
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1975:Evander Holyfield vs. Vitor Belfort
1797:from the original on April 21, 2021
1756:from the original on April 16, 2021
1704:
1666:
1630:
1556:from the original on April 19, 2021
1525:from the original on April 12, 2021
1513:Sung, Morgan (September 19, 2020).
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1457:
1373:from the original on April 28, 2021
1327:
1309:from the original on April 23, 2021
1295:Cirisano, Tatiana (March 2, 2021).
1132:Stassen, Murray (August 12, 2020).
1113:from the original on April 23, 2021
1082:from the original on April 16, 2021
1051:from the original on April 24, 2021
1036:
983:
905:
893:from the original on April 16, 2021
845:Mansukhani, Hiren (July 27, 2020).
796:from the original on April 19, 2021
630:from the original on April 17, 2021
13:
1955:Bare Knuckle Fighting Championship
1775:Lorenz, Taylor (October 8, 2020).
1544:Hein, Kenneth (October 21, 2020).
1433:Goldberg, Michael (July 8, 2020).
1385:
1231:Stephen, Bijan (October 2, 2020).
1070:Clayton, James (August 17, 2020).
1027:
739:
714:
660:from the original on July 17, 2021
580:List of social networking services
186:artificial intelligence technology
16:American social networking service
14:
3405:
1844:
1606:Scipioni, Jade (August 7, 2020).
1196:Whateley, Dan (October 2, 2020).
1037:Lee, Wendy (September 16, 2020).
1015:from the original on May 13, 2021
869:
838:
703:
464:User characteristics and behavior
232:and entertainment personalities.
3032:Social network analysis software
1898:
1816:Brown, Abram (August 14, 2020).
1642:Perez, Sarah (August 21, 2020).
1618:from the original on May 9, 2021
1264:Smith, Dylan (October 2, 2020).
1163:Perez, Sarah (August 21, 2020).
881:Bossi, Andrea (August 3, 2020).
763:from the original on May 3, 2021
650:"Triller: Social Video Platform"
620:"Triller: Social Video Platform"
268:Media exposure and controversies
207:; including the distribution of
40:
34:
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1568:
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1354:
1321:
1288:
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1224:
1189:
1125:
1101:Tyko, Kelly (August 16, 2020).
1094:
1063:
957:Shead, Sam (October 29, 2020).
950:
715:Ha, Anthony (August 13, 2016).
3156:Social network hosting service
808:
782:Hayes, Dade (April 14, 2021).
775:
672:
642:
612:
422:to integrate their playlists.
1:
1680:Liao, Rita (August 5, 2020).
1361:Aswad, Jem (March 24, 2021).
679:Viner, Josh (April 1, 2020).
605:
3245:Problematic social media use
3129:Hospitality exchange service
1965:Mike Tyson vs. Roy Jones Jr.
290:That Summer, U.S. president
222:Mike Tyson vs. Roy Jones Jr.
172:that was first released for
7:
1989:Other brands and properties
1959:
1328:Lee, Wendy (May 20, 2021).
568:
400:
387:Universal Music Group (UMG)
283:In July 2020, Triller sued
10:
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3384:Social networking services
3151:Social network advertising
2053:Social networking services
235:
89:49.1 / May 4, 2023
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1981:Pillow Fight Championship
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345:employees interviewed by
170:social networking service
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78:
60:
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33:
1970:Jake Paul vs. Ben Askren
1711:Hamilton, Isobel Asher.
1408:Influencer Marketing Hub
1138:Music Business Worldwide
585:Timeline of social media
226:Jake Paul vs. Ben Askren
3042:Web 2.0 Suicide Machine
549:, Griffin Johnson, and
91:; 16 months ago
3374:Mobile social software
3260:User gender difference
3088:Small-world experiment
563:Chief Strategy Officer
427:social media platforms
241:Launch and Early years
3250:Use in investigations
2169:Foursquare City Guide
1410:. September 8, 2020.
385:On February 5, 2021,
370:, and the publishers
331:Universal Music Group
66:; 9 years ago
3058:Attention inequality
3369:Mobile applications
3093:Small-world network
2999:Software comparison
2948:Windows Live Spaces
2918:Tea Party Community
1908:Streaming platforms
685:The Dopamine Effect
274:Government of India
30:
1960:Triller Fight Club
1783:The New York Times
1270:Digital Music News
1001:The New York Times
789:Deadline Hollywood
327:Warner Music Group
272:On June 29, 2020,
217:Triller Fight Club
197:its parent company
64:July 23, 2015
28:
3344:Triller (company)
3331:
3330:
3113:Virtual community
3068:Cybersectarianism
2019:
2018:
1335:Los Angeles Times
1045:Los Angeles Times
822:. June 29, 2020.
757:Los Angeles Times
575:Triller (company)
495:Chance the Rapper
300:national security
214:events under the
203:broadcasting and
160:
159:
21:Triller (company)
3401:
3354:Internet culture
3240:Privacy concerns
3204:Online petitions
3161:Social profiling
3078:1+ million users
3063:Confessions page
2968:Yahoo! Kickstart
2667:Friends Reunited
2174:Foursquare Swarm
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1853:Official website
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1717:Business Insider
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3364:IOS software
3228:Implications
3122:Applications
3108:User profile
2883:Spotify Live
2862:Sciencescape
2549:ResearchGate
2519:Academia.edu
2511:Professional
2446:Truth Social
2440:
2241:IRC-Galleria
2012:Flipps Media
1933:
1926:Social media
1900:Triller, Inc
1865:
1862:(in English)
1830:. Retrieved
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1799:. Retrieved
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1758:. Retrieved
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