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237:("Absolutely pure spirit"). It was the inspiration for Absolut Vodka. L.O. Smith launched a method that removes contaminants such as glut in the spirits. L.O. Smith came from a peasant family in Blekinge and quickly made a career in the retail trade as a 6-year-old. He later moved to Stockholm and started manufacturing and selling vodka at his factory at Reimersholme.
347:. Media outlets reported on some American consumers' reactions at the advert's perceived insensitivity to immigration issues. Absolut responded that the adverts were purely whimsical, with no political or nationalist agenda, but its critics were adamant. Absolut later issued a public apology and withdrew the advert.
255:
Absolut's first advertising campaign ran for more than twenty-five years from its launch in 1980. The campaign has encompassed many different kinds of ads, such as art, fashion, cities, spectaculars, Hollywood, etc. The advertising has won hundreds of awards, including charter membership in the
182:
282:, whom he paid $ 65,000 to create an advertisement for Absolut. Over the years, Carillon commissioned the work of well-known painters, graphic designers, fashion designers, as well as many up-and-coming artists. During the 2017
172:. Smith challenged the city of Stockholm's liquor marketing monopoly with his vodka. It was sold outside the city border at a lower price than the monopoly's product. Smith offered free boat rides to the distillery and
418:
As part of this platform, Absolut launched the
Absolut Creative Competition in 2018 which was an art competition. In May 2019 Absolut announced the global winner that was selected by global juries such as
245:
In the early 1980s in New York, Absolut Vodka was popular among the creative community. Absolut's first advertising campaign was created by TBWA for the brand's U.S. Importer, Carillon
Importers, Ltd.
1048:
144:. Pernod Ricard bought Absolut for âŹ5.63 billion in 2008 (equivalent to âŹ7.59 billion in 2023) from the Swedish state. Absolut is one of the largest brands of spirits in the world (after
986:
392:\Chiat\Day, where three groups of racing enthusiasts converge on the Bonneville Salt Flats to watch robotic greyhounds speed across the plains, holding pink Absolut Greyhounds in their hands.
443:, Pernod Ricard resumed the export of Absolut Vodka in April 2023, leading to widespread criticism in Sweden. As a result, Pernod Ricard decided to once again stop its operations in Russia.
388:
to create an original track and music video to promote
Absolut Greyhound cocktail. "Greyhound"âwhich is the title of the drink, the video, and the actual music trackâis a video created by
339:
In 2008, an advertisement placed in
Mexican publications and on Mexican billboards featured a map of the U.S. and Mexico with the boundaries between the two as they were prior to the 1836
1218:
204:
Absolut Vodka was introduced to the global market in 1979. As of 2018 Absolut sells over 100 million litres (26,000,000 US gal) of vodka annually. The vodka is made from
1192:
532:
252:. The first of these ads, typical of the rest, was introduced in 1981 and featured a picture of the bottle with a halo over the cap above the slogan "Absolut Perfection".
298:
a special award "for their long-running collaboration with 550 artists on 850 projects to shape their corporate image and brand". The talents included such names as
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399:. The creative features four artists. Sid Lee recruited four international emerging artists to inspire younger generations. French artist, director and musician
768:
907:
1314:
1016:
742:
956:
1214:
1081:
476:
256:
American
Marketing Association's Marketing Hall of Fame. Absolut was inducted into the Hall in 1992 along with just two other brands:
659:
1188:
1408:
1038:
231:
was born in 1836 in Kiaby and died in 1913 in
Karlskrona, Sweden. L.O. Smith was an entrepreneur, parliamentarian and founder of
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189:
In 1917, the
Swedish government monopolized the country's alcohol industry. Vodka was then sold nationwide under the name
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1348:
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841:
477:
Eurostat, HICP - annual data (average index and rate of change); for Euro area (19 countries; 20 countries since 2023)
706:
563:
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440:
873:
1960:
764:
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2157:
1401:
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336:
In 2007, Absolut introduced its new global campaign, "In An
Absolut World", created by TBWA/Chiat/Day.
195:. In 1979, the old name Absolut was picked up when the upper-price range Absolut Vodka was introduced.
726:
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1479:
1103:
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2003:
1901:
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1394:
1267:"From Warhol to Koblin & Woodkid: Sid Lee Taps Modern Day Artists for New Absolut Campaign"
452:
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1947:
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1517:
765:"Il Presidente Mattarella ha ricevuto i partecipanti al Convegno "Mecenati del XXI secolo""
427:. Sarah Saroufim from Lebanon was declared the winner from 7,500 entrants with her design.
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8:
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In 2013, Absolut launched the Global 'Transform Today' Campaign by the creative agency,
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1288:
1189:"Absolut Vodka/Swedish House Mafia â Greyhound | This is not Advertising"
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2013:
1985:
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333:" was recorded and released. The song was remixed many times by various DJs.
326:
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92:
50:
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248:
Absolut Vodka is known for its long-running advertising campaign created by
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197:
900:"Lenny Kravitz, Absolut Launches Absolut Kravitz, Breathe, Video Stream"
3275:
3025:
2979:
2788:
2783:
2672:
2577:
2193:
2102:
1998:
1716:
649:âAbsolut Book. The Absolut Vodka Advertising Storyâ by Richard W. Lewis
408:
350:
In 2009, Absolut debuted a campaign with renowned fashion photographer
261:
201:
is the name of another vodka product sold by Pernod Ricard Sweden AB.
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28:
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In 1983, Carillon's
President/CEO Michel Roux approached the artist
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2727:
2692:
2627:
2552:
2522:
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2425:
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268:
were featured in the first gay-specific
Absolut Vodka ad, entitled
215:
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1708:
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149:
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1386:
1289:"Creative spirits: Meet the Absolut Creative Competition judges"
874:"Song of the Day: Lenny Kravitz "Breathe" (Eric Roberson Remix)"
481:
209:
137:
63:
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2848:
2763:
2707:
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1726:
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1215:"Absolut Launches Global 'Transform Today' Campaign 09/16/2013"
436:
295:
3305:
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2320:
1807:
727:"Michel Roux, Whose Vodka Success Was Absolut, Is Dead at 78"
579:
133:
39:
140:, in southern Sweden. Absolut is a part of the French group
2131:
389:
249:
181:
116:
1374:
1341:"Sweden: Absolut Vodka producer resumes exports to Russia"
1741:
1657:
580:"L.O. Smith â the man on the seal of the Absolut bottles"
286:
Ceremony hosted by the President of the Italian Republic
979:"Mexico reconquers California? Absolut drinks to that!"
2253:
As of 2008, the company is 46% owned by Pernod Ricard.
1859:
329:
to participate in its promotional campaign. The song "
1315:"Absolut Vodka â Absolut Creative Competition Winner"
1191:. Thisisnotadvertising.wordpress.com. 23 March 2012.
1157:"Absolut's Robo Greyhound-Driven Video Extravaganza"
373:. The short film was screened at festivals such as
690:
609:
3415:
185:L.O. Smith, the founder of Absolut Rent BrÀnnvin
1132:
2305:
1402:
232:
190:
173:
682:
441:Russian invasion of Ukraine in February 2022
1104:"Absolut Print Advert By TBWA: Bloody base"
720:
718:
556:The vodka king : the story of LO Smith
525:"Vodka giants experience change of fortune"
3398:
3332:
2312:
2298:
1409:
1395:
1379:
791:"Corporate Art Awards â Corporate winners"
27:
325:In 2005, Absolut invited American singer
164:The Absolut Company plant in Ă
hus, Sweden
817:"Lenny Kravitz â Breathe â hitparade.ch"
724:
715:
603:
601:
553:
214:
180:
159:
842:"Kravitz scoop backs Absolut Vodka ads"
607:
522:
362:to celebrate different Absolut drinks.
3416:
1069:
1019:from the original on 20 September 2017
178:("Pure Vodka") was highly successful.
2319:
2293:
1390:
1247:from the original on 9 September 2024
1221:from the original on 9 September 2024
1195:from the original on 9 September 2024
1169:from the original on 9 September 2024
1114:from the original on 9 September 2024
1084:from the original on 9 September 2024
1051:from the original on 9 September 2024
989:from the original on 9 September 2024
959:from the original on 9 September 2024
950:
910:from the original on 9 September 2024
854:from the original on 9 September 2024
688:
616:. Philadelphia: Kogan Page. pp.
598:
3388:
1295:from the original on 11 October 2019
1039:"La reconquista mexicana de Absolut"
930:"Absolut : In An Absolut World"
797:from the original on 2 February 2018
697:. Boston: Journey Editions. p.
535:from the original on 14 October 2019
411:and Brazilian graphic novel artists
223:
834:
771:from the original on 3 January 2023
168:Absolut was established in 1879 by
13:
1133:Duncan Macleod (24 January 2010).
1072:"A Vodka Tonic for Mexico's Loss?"
1009:"Tuesday Map: Absolut Reconquista"
365:In 2010 Absolut collaborated with
14:
3460:
1416:
1366:
953:"'Absolut World' Debuts â Adweek"
725:Sandomir, Richard (10 May 2019).
3397:
3387:
3378:
3377:
3366:
2272:
2260:
2259:
1241:"Absolut Transform Today â PEET"
745:from the original on 12 May 2019
435:After pausing its production in
430:
403:, American digital media artist
384:In 2012, Absolut partnered with
369:to create a short film entitled
152:) and is sold in 126 countries.
1333:
1307:
1281:
1259:
1233:
1207:
1181:
1149:
1126:
1096:
1063:
1031:
1001:
971:
944:
922:
892:
866:
809:
783:
757:
504:from the original on 8 May 2023
951:Lynch, Jason (27 April 2007).
652:
643:
634:
572:
547:
516:
486:
480:, retrieved 2 March 2024. DOI
469:
240:
1:
1317:. Absolut.com. Archived from
1070:Grillo, Ioan (8 April 2008).
666:. 25 May 2012. Archived from
523:Hopkins, Amy (15 June 2018).
463:
3434:Goods manufactured in Sweden
208:and is produced now only in
7:
446:
10:
3465:
1920:The Chuan Pure Malt Whisky
1269:. Ad Age. 9 September 2013
689:Lewis, Richard W. (1996).
155:
3361:
3325:
3160:
3134:
3125:
2995:
2964:
2753:
2678:Moscow Distillery Crystal
2462:
2455:
2410:
2384:
2335:
2328:
2247:
2211:
2184:
2130:
2123:
2065:
2027:
2012:
1984:
1927:
1913:
1892:
1850:
1806:
1768:
1740:
1703:
1656:
1621:
1578:
1571:
1508:Allt-A-Bhainne distillery
1495:
1424:
878:DJ D-Mac & Associates
111:
101:
91:
78:
70:
57:
45:
35:
26:
1533:The Glenlivet distillery
554:Berglund, Pelle (2018).
49:The Absolut Company AB (
1553:New Midleton distillery
1538:Glentauchers distillery
1480:Plymouth Gin Distillery
59:Country of origin
1137:. The Inspiration Room
608:Tungate, Mark (2007).
453:Absolut Art Collection
375:Sundance Film Festival
294:, Absolut received by
233:
220:
191:
186:
174:
165:
16:Swedish brand of vodka
2237:Jules-François Pernod
1563:Strathisla distillery
1548:Miltonduff distillery
1528:Glen Keith distillery
1523:Glenburgie distillery
482:10.2908/prc_hicp_aind
322:and many, many more.
234:Absolut Rent BrÀnnvin
219:Absolut Vodka bottles
218:
192:Absolut Rent BrÀnnvin
184:
163:
3429:Pernod Ricard brands
1518:Dalmunach distillery
1291:. 14 December 2018.
932:. Ad Age. 2 May 2007
793:. 22 November 2017.
767:. 22 November 2017.
640:Absolut Legacy, book
558:. Business History.
529:The Spirits Business
379:Berlin Film Festival
345:MexicanâAmerican War
284:Corporate Art Awards
1875:Jefferson's Bourbon
1543:Longmorn distillery
1503:Aberlour distillery
1110:. 2 December 2009.
906:. 18 January 2006.
850:. 24 January 2006.
425:Bose Krishnamachari
407:, fashion designer
386:Swedish House Mafia
23:
3424:1879 introductions
3286:St. George Spirits
3281:Square One Organic
3226:Firefly Distillery
2240:Jules-FĂ©lix Pernod
2234:Henri Louis Pernod
1966:Midleton Very Rare
1957:Method and Madness
1934:(Irish Distillers)
1513:Braeval distillery
1321:on 11 October 2019
1135:"Absolut I'm Here"
731:The New York Times
586:. 11 December 1913
423:, Aaron Cezar and
221:
187:
166:
21:
3411:
3410:
3373:Liquor portal
3357:
3356:
3321:
3320:
3150:Vodka Villa Lobos
3121:
3120:
3061:Wodka Gorbatschow
2804:Koskenkorva Viina
2451:
2450:
2287:
2286:
2207:
2206:
2173:West Coast Cooler
2168:Kenwood Vineyards
2119:
2118:
2115:
2114:
2111:
2110:
2098:Something Special
2021:
2019:(Chivas Brothers)
1936:
1868:
1243:. Pdoubleet.com.
1217:. Mediapost.com.
1165:. 13 March 2012.
983:Los Angeles Times
670:on 6 October 2018
627:978-0-7494-4837-0
500:. 17 April 1979.
352:Ellen Von Unwerth
316:Maurizio Cattelan
304:Rosemarie Trockel
288:Sergio Mattarella
229:Lars Olsson Smith
224:Lars Olsson Smith
170:Lars Olsson Smith
127:
126:
81:Alcohol by volume
3456:
3401:
3400:
3391:
3390:
3381:
3380:
3371:
3370:
3330:
3329:
3201:Boyd & Blair
3132:
3131:
2834:Latvijas Balzams
2718:Russian Standard
2633:Ć»oĆÄ
dkowa Gorzka
2460:
2459:
2333:
2332:
2314:
2307:
2300:
2291:
2290:
2276:
2263:
2262:
2128:
2127:
2025:
2024:
2017:
1961:Knappogue Castle
1932:
1864:
1857:
1856:
1576:
1575:
1558:Scapa distillery
1432:Irish Distillers
1411:
1404:
1397:
1388:
1387:
1383:
1378:
1377:
1375:Official website
1361:
1360:
1358:
1356:
1351:on 14 April 2023
1347:. Archived from
1345:Telewizja Polska
1337:
1331:
1330:
1328:
1326:
1311:
1305:
1304:
1302:
1300:
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1174:
1153:
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1142:
1130:
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1123:
1121:
1119:
1108:Ads of the World
1100:
1094:
1093:
1091:
1089:
1067:
1061:
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1058:
1056:
1047:. 7 April 2008.
1035:
1029:
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1026:
1024:
1005:
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994:
985:. 3 April 2008.
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969:
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939:
937:
926:
920:
919:
917:
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904:contactmusic.com
896:
890:
889:
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880:. 31 August 2018
870:
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514:
513:
511:
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490:
484:
473:
421:Mickalene Thomas
341:Texas Revolution
320:Louise Bourgeois
264:. Also in 1992,
236:
194:
177:
136:, produced near
123:
120:
118:
102:Related products
84:
60:
31:
24:
20:
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3459:
3458:
3457:
3455:
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3453:
3414:
3413:
3412:
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3353:
3317:
3156:
3127:
3117:
2991:
2960:
2915:United Kingdom
2749:
2743:Youri Dolgoruki
2703:Pyatizvyozdnaya
2568:Light cavalerie
2447:
2406:
2380:
2324:
2318:
2288:
2283:
2243:
2203:
2180:
2145:Brancott Estate
2107:
2061:
2016:
2008:
1980:
1931:
1923:
1909:
1888:
1866:(Castle Brands)
1863:
1846:
1802:
1764:
1736:
1699:
1652:
1617:
1567:
1491:
1468:Vin & Sprit
1456:Chivas Brothers
1420:
1415:
1373:
1372:
1369:
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1339:
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772:
763:
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758:
748:
746:
723:
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709:
687:
683:
673:
671:
660:"Absolut Spada"
658:
657:
653:
648:
644:
639:
635:
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38:
34:
30:
25:
22:Absolut Vodka
19:
3449:Vodka brands
3171:Crystal Head
3107:Switzerland
3072:Netherlands
3056:Rachmaninoff
3021:Jean-Marc XO
2944:Three Olives
2863:
2779:Blue Diamond
2513:Khlibnyi Dar
2498:Double Cross
2372:South Korea
2346:Royal Dragon
2265:
2252:
2093:Royal Salute
2080:Chivas Regal
2075:Ballantine's
1902:J.P. Wiser's
1815:
1798:Olmeca Altos
1687:Plymouth Gin
1496:Distilleries
1425:Acquisitions
1353:. Retrieved
1349:the original
1344:
1335:
1323:. Retrieved
1319:the original
1309:
1297:. Retrieved
1283:
1271:. Retrieved
1261:
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1235:
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1183:
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1162:Fast Company
1160:
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1128:
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1107:
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1088:21 September
1086:. Retrieved
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1055:21 September
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993:21 September
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824:. Retrieved
821:hitparade.ch
811:
799:. Retrieved
785:
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759:
747:. Retrieved
730:
693:ABSOLUT BOOK
692:
684:
672:. Retrieved
668:the original
663:
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611:
588:. Retrieved
583:
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497:
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417:
405:Aaron Koblin
394:
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349:
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324:
300:Damien Hirst
277:
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227:
206:winter wheat
203:
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167:
129:
128:
46:Manufacturer
18:
3333:Australasia
3236:Grand Teton
3081:Bong Spirit
3011:Dragon Bleu
2733:Stolichnaya
2683:Moskovskaya
2228:Jean HĂ©mard
2219:Paul Ricard
2154:Church Road
2150:Campo Viejo
2124:Wine brands
2029:Single malt
1786:CĂłdigo 1530
1755:Havana Club
1750:Gosling Rum
801:12 February
775:12 February
674:29 December
494:"The story"
439:due to the
367:Spike Jonze
280:Andy Warhol
241:Advertising
3418:Categories
3345:CooranBong
3339:Australia
3016:Grey Goose
2884:Karlsson's
2875:Cape North
2840:Lithuania
2789:Viru Valge
2784:Kihnu Mark
2673:Kubanskaya
2578:Monopolowa
2543:BiaĆa Dama
2518:Khortytsia
2473:Belaya Rus
2323:by country
2194:G. H. Mumm
2103:100 Pipers
2042:Glen Keith
1999:Royal Stag
1948:Green Spot
1906:Lot No. 40
1789:Del Maguey
1732:Ramazzotti
1717:Becherovka
1299:11 October
584:L.O. Smith
464:References
409:Yiqing Yin
93:Proof (US)
71:Introduced
3191:Anestasia
3181:Polar Ice
3145:Oso Negro
3086:Ketel One
2975:Keglevich
2919:Black Cow
2799:Finlandia
2688:Narodnaya
2668:Kizlyarka
2658:Hrenovuha
2593:Polonaise
2573:Luksusowa
2538:Belvedere
2533:Absolwent
2508:Hrenovuha
2494:Slovakia
2362:Mongolia
2186:Champagne
2084:Long John
1976:Redbreast
1885:TX Wiskey
1829:Luksusowa
1683:Monkey 47
1666:Beefeater
739:0362-4331
258:Coca-Cola
3383:Category
3311:Vodka 14
3241:Hangar 1
3161:Northern
3096:Van Gogh
3066:Zaranoff
3047:Germany
3041:Poliakov
3036:Pinnacle
3031:Mariette
2965:Southern
2954:Vladivar
2939:Smirnoff
2879:Explorer
2815:Iceland
2795:Finland
2775:Estonia
2760:Denmark
2754:Northern
2738:Stolnaya
2728:Smirnoff
2693:Permalco
2663:Kauffman
2638:ƻubrówka
2628:Wyborowa
2603:Sobieski
2558:Cracovia
2523:Nemiroff
2504:Ukraine
2488:ƻubrówka
2483:Platinka
2469:Belarus
2426:Eristoff
2417:Georgia
2385:Southern
2366:Chinggis
2267:Category
2088:Passport
2052:Longmorn
2037:Aberlour
1943:Clontarf
1894:Canadian
1861:American
1842:Wyborowa
1821:Explorer
1705:Liqueurs
1675:KI NO BI
1671:Cork Dry
1643:Macieira
1593:Italicus
1588:Dubonnet
1580:Apéritif
1355:14 April
1325:14 March
1293:Archived
1273:14 March
1251:14 March
1245:Archived
1225:14 March
1219:Archived
1199:14 March
1193:Archived
1173:14 March
1167:Archived
1141:14 March
1118:14 March
1112:Archived
1082:Archived
1049:Archived
1017:Archived
987:Archived
963:14 March
957:Archived
936:14 March
908:Archived
852:Archived
847:Campaign
795:Archived
769:Archived
743:Archived
590:14 March
539:14 March
533:Archived
508:14 March
502:Archived
447:See also
371:Iâm here
343:and the
270:Absolut
146:Smirnoff
119:.absolut
66:, Sweden
3393:Commons
3342:Bombora
3326:Oceania
3256:Nikolai
3167:Canada
3141:Mexico
3128:America
3111:Xellent
3002:France
2996:Western
2934:Isensua
2864:Absolut
2860:Sweden
2844:Krupnik
2825:Latvia
2723:Shustov
2713:Ruskova
2698:Putinka
2644:Russia
2618:Ultimat
2608:Soplica
2598:Siwucha
2583:Nalewka
2563:Krupnik
2529:Poland
2478:Krupnik
2463:Eastern
2436:L'Chaim
2432:Israel
2411:Western
2395:Romanov
2336:Eastern
2067:Blended
1953:Jameson
1914:Chinese
1816:Absolut
1770:Tequila
1709:Bitters
1648:Martell
1450:Seagram
1023:5 March
618:133â134
401:Woodkid
397:Sid Lee
331:Breathe
290:at the
156:History
150:Bacardi
112:Website
3348:DOT AU
3296:Tito's
3291:Svedka
3261:Orloff
3216:Clique
3211:Cirrus
3135:Middle
2971:Italy
2949:Virgin
2929:Glen's
2849:Starka
2829:Clique
2764:Danzka
2708:Rodnik
2648:Beluga
2623:Wisent
2613:Starka
2548:Chopin
2456:Europe
2421:Chacha
2391:India
2356:Kissui
2352:Japan
2342:China
2321:Vodkas
2277:
2264:
2251:
2212:People
2014:Scotch
1986:Indian
1971:Powers
1852:Whisky
1833:Ostoya
1825:LâOrbe
1793:Olmeca
1774:Mezcal
1772:&
1760:Malibu
1727:Minttu
1722:KahlĂșa
1707:&
1696:Ungava
1639:Augier
1635:Ararat
1627:Cognac
1625:&
1623:Brandy
1608:Ricard
1603:Pernod
1598:Lillet
1488:(2019)
1482:(2008)
1476:(2008)
1474:Lillet
1470:(2008)
1464:(2005)
1458:(2001)
1452:(2000)
1446:(1990)
1440:(1989)
1434:(1988)
914:2 July
884:2 July
858:2 July
826:2 July
749:13 May
737:
705:
624:
612:Adland
562:
437:Russia
296:pptArt
97:80â100
83:
3301:Trump
3271:Savvy
3266:Popov
3251:Lotus
3221:Dubra
3206:Cinco
3196:Bacon
3176:Pearl
3126:North
3091:Ursus
3006:CĂźroc
2924:Chase
2904:Renat
2899:Pinky
2889:Level
2819:Reyka
2809:Ström
2057:Scapa
1929:Irish
1837:Renat
1808:Vodka
1782:AviĂłn
1679:Malfy
664:GLAAD
272:Spada
198:Renat
134:vodka
40:Vodka
3403:List
3276:SKYY
3076:Bols
3026:Kors
2980:Kors
2769:FrĂŻs
2329:Asia
2132:Wine
1613:Suze
1357:2023
1327:2020
1301:2019
1275:2020
1253:2020
1227:2020
1201:2020
1175:2020
1143:2020
1120:2020
1090:2015
1077:Time
1057:2015
1025:2017
995:2015
965:2020
938:2020
916:2021
886:2021
860:2021
828:2021
803:2018
777:2018
751:2019
735:ISSN
703:ISBN
676:2019
622:ISBN
592:2020
560:ISBN
541:2020
510:2020
390:TBWA
377:and
358:and
262:Nike
260:and
250:TBWA
210:Ă
hus
148:and
138:Ă
hus
121:.com
74:1879
64:Ă
hus
36:Type
3306:VĂD
3101:Vox
2985:VKA
2854:V44
2375:Han
1742:Rum
1658:Gin
117:www
87:40%
3420::
2553:Ck
1343:.
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1106:.
1080:.
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