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Started in 1998, the ASI show is one of the many annual industry trade shows that brings suppliers and distributors together to showcase the latest promotional products of the year. ASI also brings in keynote speakers and holds workshops and seminars for ASI members. ASI Shows are held in
Orlando,
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Members of ASI include both manufacturers and suppliers of promotional merchandise as well as promotional product distributors. ASI's main business is organizing and classifying suppliers' products in catalogs, allowing for easy reference by promotional product distributors and salespeople. Both
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In addition to its cataloging service, ASI publishes magazines and informational literature for the promotional products industry and also holds conventions each year. The "ASI Show" is held in a few major U.S. cities throughout the year, and features a keynote address by a well-known marketer,
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Before ASI, there was no paper-based resource for finding promotional products or their suppliers. Small salespeople relied on separate paper catalogs from individuals from each individual supplier. In 1950, promotional product salesman
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created his own directory called the
Advertising Specialty Register and started the company Advertising Specialty Institute. In 1964, the company was sold to Maurice Cohn, whose family still owns the company today.
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ASI publishes several magazines for the advertising specialty industry and has created other online educational and new resources for promotional products companies.
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parties join ASI for a substantial fee. ASI is part of the Norman Cohn group of companies. Norman Cohn is a
Philadelphia, Pennsylvania resident.
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is its flagship magazine, covering the entire promotional products industry.
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