33:
85:
entrepreneur with creative background operating in diverse fields such as
Communication, Marketing, Media, Content, Design, Innovation, Startups, Music and Automobile Industry. He is the Founder and CEO of INOVNATION, a hub of companies from different areas, all having innovation as their core value.
245:
In 2006, Alexandre Gama was nominated as one of the 7 most important professionals in the history of
Brazilian advertising by a group of 250 professionals in the national advertising market. The research was coordinated and published by About magazine.
236:
In 2016, after completing the earn-out period related to the agency deal, Gama and
Neogama left the BBH network and Gama started a new phase focused on the agency in Brazil only, taking back the name Neogama and operating more independently.
216:
NEOGAMA was founded in 1999 by Gama and was the fastest-growing agency in Brazil in its first three years of operation. NEOGAMA was also the first agency in Brazil to win a Lion in the Cannes
Festival in its first year of existence.
255:
Also in 2007, he was voted by advertising professionals as one of the top 3 advertising men in Brazil – for his influence and relevance – in a research done by Grupo
Consultores – a marketing consulting company based in Europe.
179:(MAB), in an applied art exhibition called Ideia e Forma – Alexandre Gama, the first and only exhibit of this kind ever performed in Brazil so far. The exhibition was part of the official calendar of cultural events of
154:
In 2012, he became a board member of ABAP – Brazilian
Association of Advertising Agencies and was responsible for supporting and promoting the best practices of the Brazilian communications industry.
168:
In addition to his activities as a communications and advertising man, Gama is also involved with the music industry. In 2014, he officially founded and launched VIOLAB, a
Brazilian acoustic guitar
165:
in 2004, when he was the first Latin
American to lead the global award judging for advertising professionals. He was also a Jury Member at the same festival in 2008 and a Foreman again in 2013.
103:
He was the only
Brazilian as member of the Publicis Groupe Global Creative Board, a committee made up of six worldwide creative leaders of the agencies part of the global holding company.
172:
project that includes a recording studio, a recording label, a radio program and a YouTube channel that promotes the music of the best acoustic guitar
Brazilian players and musicians.
125:
In 1990, he moved on to DM9 as a Copywriter and Creative Director where he worked for 4 years – a period during which he was the most awarded creative copywriter of his generation in
765:
887:
670:
452:
249:
Also in 2006, he was elected "Agency Leader of the Year" at the 10th Professional Contribution Award from the Propaganda Professionals Association (APP).
1168:
574:
220:
In 2002, Gama associated NEOGAMA with BBH, the London-based agency, creating Neogama/BBH, keeping himself as the major shareholder in the partnership.
1015:
478:
384:
743:
1085:
223:
Also in 2002, NEOGAMA/BBH was named "Agency of the Year" by Meio e Mensagem newspaper, becoming the youngest agency to ever win the Caboré award.
968:
414:
718:
548:
93:
Gama was the first Brazilian to lead a global network of agencies as Global Chief Creative Officer (WCCO) of the British-based agency network,
1063:
273:
In 2015, Gama's agency won a Golden Lion at Cannes for the campaign created for the Mix Brasil Festival for Cultural and Sexual Diversity.
197:
By 2016, Gama had won 23 Lions from Cannes Festival and played the role of Jury Member in the Film and Press of the festival three times.
311:
626:
289:
920:
1143:
769:
843:
362:
333:
259:
Gama was elected one of the 10 most important leaders of the communications industry by Meio & Mensagem newspaper, in 2009.
865:
648:
880:
407:
1148:
990:
1153:
897:
504:
424:
692:
456:
98:
208:
and new initiatives in the creative industry for the holding company. Gama is the only Brazilian in the group.
252:
In 2007, Gama won the Caboré Award by being voted "Entrepreneur of the Year in the Communications Industry".
821:
582:
392:
1019:
482:
1089:
137:
as CEO (the youngest ever taking the position at that time), CCO and Member of the Global Board in 1996.
796:
204:
committee made up of the six worldwide agency leaders responsible for creative strategy and planning of
111:
Gama received degree in Advertising and Communications from Armando Alvares Penteado Foundation (FAAP).
266:. The campaign became nationally and internationally famous and won the "Company or the Year" award by
187:
1113:
946:
604:
552:
1041:
1163:
87:
226:
In 2003, NEOGAMA was the first Brazilian agency to win two Golden Lions in the same year in
1158:
924:
94:
8:
388:
169:
134:
115:
893:
420:
526:
201:
148:
263:
78:
56:
186:
In 2014, he also became a shareholder and investor in the British car company
1137:
334:"Publicis adquire 100% da Neogama. Alexandre Gama será CCO da BBH no mundo"
158:
144:
180:
200:
In 2016, Gama was invited to be a member of the Global Creative Board, a
969:"BBH global CCO Alexandre Gama steps down after declining chairman role"
696:
140:
Gama left Young & Rubicam in 1999 to start his own agency, NEOGAMA.
671:"Violões do Brasil e do mundo estão na mira de portal, selo e festival"
205:
176:
119:
82:
191:
32:
262:
In 2013, Gama created the "Rock Giant" campaign about Brazil for
162:
267:
227:
126:
766:"SUPERCAR DEVELOPER BAC LOOK FOR MORE SUPPLIERS IN LIVERPOOL"
290:"As 50 maiores agências de publicidade do Brasil, pelo Ibope"
1128:
1123:
175:
Gama was invited in 2014 to show his work at the Brazilian
130:
90:
of NEOGAMA, one of the most iconic communication agencies.
161:
for the International Film Jury of the British foundation
575:"Win One, Die Happy: Last chance to enter D&AD 2013!"
1118:
913:
233:
In 2012, Publicis Groupe acquired both Neogama and BBH.
183:, remaining open for the general public for two months.
991:"APP entrega 10º Prêmio Contribuição Profissional 2006"
889:
Dicionário histórico-biográfico da propaganda no Brasil
416:
Dicionário histórico-biográfico da propaganda no Brasil
143:
In 2008, he was the first Latin American to present a
816:
814:
649:"Alexandre Gama Relinquishes Global CCO Role at BBH"
453:"32ª edição do Fórum de Debates, realizado pela APP"
505:"Alexandre Gama dá aula-magna no Festival de Canne"
1034:
866:"Não é hora de sair do Brasil, diz Alexandre Gama"
627:"Alexandre Gama mostra suas criações em exposição"
519:
1056:
811:
738:
736:
194:, the company manufactures high-end sports cars.
114:His advertising career began in 1982 at Standard
1135:
758:
567:
304:
133:as a shareholder and Creative Executive VP, and
541:
357:
355:
353:
351:
733:
527:"Lara encabeça chapa. Pastore assume Conselho"
1010:
1008:
377:
129:. Gama also worked at agencies such as Almap
892:. Ed. FGV, 1ª Edição 2007 – pág. 175. 2007.
447:
445:
443:
419:. Ed. FGV, 1ª Edição 2007 – pág. 106. 2007.
363:"Publicis Groupe cria board criativo global"
348:
1078:
791:
789:
787:
1005:
923:. Almanaque da Comunicação. Archived from
844:"Fundador da Neogama assume a inglesa BBH"
797:"GIGANTES DA PUBLICIDADE – ALEXANDRE GAMA"
744:"Alexandre Gama deixa cargo global na BBH"
31:
1169:Businesspeople from Rio de Janeiro (city)
983:
939:
597:
440:
961:
836:
784:
719:"BAC Mono 2016 tem novo motor de 305 cv"
711:
619:
605:"Alexandre Gama será jurado no D&AD"
497:
68:Entrepreneur, Founder, CEO of INOVNATION
685:
663:
1136:
858:
326:
641:
230:two main categories: Press and Film.
471:
282:
118:, where he worked as a creative and
1064:"Diageo premia Neogama por Gigante"
13:
768:. Liverpool Vision. Archived from
529:. Clube de Criação. March 27, 2009
14:
1180:
1107:
947:"lexandre Gama sai da BBH global"
822:"Alexandre Gama e a ovelha negra"
1144:Brazilian advertising executives
551:. ABAP Nacional. Archived from
479:"A agência que gosta de crise"
312:"O voo solo de Alexandre Gama"
1:
1088:. Cannes Lion. Archived from
1018:. Agência Cor. Archived from
276:
86:He was the founder, CEO, and
455:. APP Brasil. Archived from
7:
10:
1185:
1149:Brazilian chief executives
1016:"GIGANTE – JOHNNIE WALKER"
695:. BAC-MONO. Archived from
211:
507:. PropMark. June 13, 2008
240:
188:Briggs Automotive Company
106:
64:
39:
30:
23:
1154:Chief operating officers
481:. Terra. Archived from
385:"Papo de publicitário"
157:Abroad, Gama acted as
77:(born June 1, 1958 in
16:Brazilian entrepreneur
824:. Revista Publicittà
459:on February 19, 2016
1042:"Grupo Consultores"
549:"Conselho Superior"
190:(BAC). Situated in
135:Young & Rubicam
116:Ogilvy & Mather
1129:INOVNATION website
1044:. Clube de Criação
170:instrumental music
1066:. Meio e Mensagem
746:. Meio e Mensagem
699:on April 19, 2016
555:on April 15, 2016
365:. Meio e Mensagem
314:. Meio e Mensagem
72:
71:
1176:
1102:
1101:
1099:
1097:
1092:on June 28, 2017
1082:
1076:
1075:
1073:
1071:
1060:
1054:
1053:
1051:
1049:
1038:
1032:
1031:
1029:
1027:
1012:
1003:
1002:
1000:
998:
987:
981:
980:
978:
976:
965:
959:
958:
956:
954:
943:
937:
936:
934:
932:
921:"Alexandre Gama"
917:
911:
910:
908:
906:
884:
878:
877:
875:
873:
862:
856:
855:
853:
851:
840:
834:
833:
831:
829:
818:
809:
808:
806:
804:
793:
782:
781:
779:
777:
762:
756:
755:
753:
751:
740:
731:
730:
728:
726:
715:
709:
708:
706:
704:
689:
683:
682:
680:
678:
667:
661:
660:
658:
656:
645:
639:
638:
636:
634:
623:
617:
616:
614:
612:
601:
595:
594:
592:
590:
581:. Archived from
571:
565:
564:
562:
560:
545:
539:
538:
536:
534:
523:
517:
516:
514:
512:
501:
495:
494:
492:
490:
475:
469:
468:
466:
464:
449:
438:
437:
435:
433:
411:
405:
404:
402:
400:
395:on June 30, 2017
391:. Archived from
381:
375:
374:
372:
370:
359:
346:
345:
343:
341:
330:
324:
323:
321:
319:
308:
302:
301:
299:
297:
286:
99:Gama leading BBH
53:
49:
47:
35:
21:
20:
1184:
1183:
1179:
1178:
1177:
1175:
1174:
1173:
1134:
1133:
1114:Neogama Website
1110:
1105:
1095:
1093:
1084:
1083:
1079:
1069:
1067:
1062:
1061:
1057:
1047:
1045:
1040:
1039:
1035:
1025:
1023:
1022:on May 14, 2016
1014:
1013:
1006:
996:
994:
989:
988:
984:
974:
972:
967:
966:
962:
952:
950:
945:
944:
940:
930:
928:
927:on June 2, 2016
919:
918:
914:
904:
902:
900:
886:
885:
881:
871:
869:
864:
863:
859:
849:
847:
842:
841:
837:
827:
825:
820:
819:
812:
802:
800:
795:
794:
785:
775:
773:
772:on June 4, 2016
764:
763:
759:
749:
747:
742:
741:
734:
724:
722:
717:
716:
712:
702:
700:
691:
690:
686:
676:
674:
669:
668:
664:
654:
652:
647:
646:
642:
632:
630:
625:
624:
620:
610:
608:
603:
602:
598:
588:
586:
585:on June 1, 2016
573:
572:
568:
558:
556:
547:
546:
542:
532:
530:
525:
524:
520:
510:
508:
503:
502:
498:
488:
486:
485:on May 13, 2016
477:
476:
472:
462:
460:
451:
450:
441:
431:
429:
427:
413:
412:
408:
398:
396:
383:
382:
378:
368:
366:
361:
360:
349:
339:
337:
332:
331:
327:
317:
315:
310:
309:
305:
295:
293:
288:
287:
283:
279:
243:
214:
202:Publicis Groupe
149:Cannes Festival
109:
60:
54:
51:
45:
43:
26:
17:
12:
11:
5:
1182:
1172:
1171:
1166:
1161:
1156:
1151:
1146:
1132:
1131:
1126:
1121:
1119:Violab Website
1116:
1109:
1108:External links
1106:
1104:
1103:
1077:
1055:
1033:
1004:
982:
960:
938:
912:
898:
879:
857:
835:
810:
783:
757:
732:
710:
684:
662:
640:
618:
596:
579:Adobo Magazine
566:
540:
518:
496:
470:
439:
425:
406:
389:Época Negócios
376:
347:
325:
303:
280:
278:
275:
264:Johnnie Walker
242:
239:
213:
210:
108:
105:
79:Rio de Janeiro
75:Alexandre Gama
70:
69:
66:
62:
61:
57:Rio de Janeiro
55:
41:
37:
36:
28:
27:
25:Alexandre Gama
24:
15:
9:
6:
4:
3:
2:
1181:
1170:
1167:
1165:
1164:Living people
1162:
1160:
1157:
1155:
1152:
1150:
1147:
1145:
1142:
1141:
1139:
1130:
1127:
1125:
1122:
1120:
1117:
1115:
1112:
1111:
1091:
1087:
1081:
1065:
1059:
1043:
1037:
1021:
1017:
1011:
1009:
992:
986:
970:
964:
948:
942:
926:
922:
916:
901:
899:9788522505937
895:
891:
890:
883:
867:
861:
845:
839:
823:
817:
815:
798:
792:
790:
788:
771:
767:
761:
745:
739:
737:
720:
714:
698:
694:
688:
672:
666:
650:
644:
628:
622:
606:
600:
584:
580:
576:
570:
554:
550:
544:
528:
522:
506:
500:
484:
480:
474:
458:
454:
448:
446:
444:
428:
426:9788522505937
422:
418:
417:
410:
394:
390:
386:
380:
364:
358:
356:
354:
352:
335:
329:
313:
307:
291:
285:
281:
274:
271:
269:
265:
260:
257:
253:
250:
247:
238:
234:
231:
229:
224:
221:
218:
209:
207:
203:
198:
195:
193:
189:
184:
182:
178:
173:
171:
166:
164:
160:
155:
152:
150:
146:
141:
138:
136:
132:
128:
123:
121:
117:
112:
104:
101:
100:
96:
91:
89:
84:
80:
76:
67:
65:Occupation(s)
63:
58:
52:(age 66)
42:
38:
34:
29:
22:
19:
1094:. Retrieved
1090:the original
1080:
1068:. Retrieved
1058:
1046:. Retrieved
1036:
1024:. Retrieved
1020:the original
995:. Retrieved
985:
973:. Retrieved
963:
951:. Retrieved
941:
929:. Retrieved
925:the original
915:
903:. Retrieved
888:
882:
870:. Retrieved
860:
848:. Retrieved
838:
826:. Retrieved
801:. Retrieved
774:. Retrieved
770:the original
760:
748:. Retrieved
723:. Retrieved
713:
701:. Retrieved
697:the original
693:"Who we are"
687:
675:. Retrieved
665:
653:. Retrieved
643:
631:. Retrieved
621:
609:. Retrieved
599:
587:. Retrieved
583:the original
578:
569:
557:. Retrieved
553:the original
543:
531:. Retrieved
521:
509:. Retrieved
499:
487:. Retrieved
483:the original
473:
461:. Retrieved
457:the original
430:. Retrieved
415:
409:
397:. Retrieved
393:the original
379:
367:. Retrieved
338:. Retrieved
328:
316:. Retrieved
306:
294:. Retrieved
284:
272:
261:
258:
254:
251:
248:
244:
235:
232:
225:
222:
219:
215:
199:
196:
185:
174:
167:
156:
153:
145:Master Class
142:
139:
124:
113:
110:
102:
92:
74:
73:
50:June 1, 1958
18:
1159:1958 births
1124:BAC Website
151:in France.
1138:Categories
993:. PropMark
971:. Campaign
949:. PropMark
799:. Vitamina
607:. PropMark
277:References
206:innovation
177:Art Museum
120:copywriter
46:1958-06-01
1096:April 20,
1086:"Winners"
1070:April 20,
1048:April 20,
1026:April 20,
997:April 20,
975:April 20,
953:April 20,
931:April 20,
905:April 20,
872:April 20,
850:April 20,
846:. Estadão
828:April 20,
803:April 20,
776:April 20,
750:April 20,
725:April 20,
721:. Estadão
703:April 20,
677:April 20,
673:. Estadão
655:April 20,
633:April 20,
629:. Estadão
611:April 20,
589:April 20,
559:April 20,
533:April 20,
511:April 20,
489:April 20,
463:April 20,
432:April 20,
399:April 20,
369:April 20,
340:April 20,
336:. VoxNews
318:April 20,
296:April 20,
192:Liverpool
181:São Paulo
83:Brazilian
163:D&AD
59:, Brazil
868:. Exame
651:. AdAge
292:. Exame
212:NEOGAMA
159:Foreman
147:at the
81:) is a
896:
423:
268:Diageo
241:Awards
228:Cannes
127:Brazil
107:Career
1098:2016
1072:2016
1050:2016
1028:2016
999:2016
977:2016
955:2016
933:2016
907:2016
894:ISBN
874:2016
852:2016
830:2016
805:2016
778:2016
752:2016
727:2016
705:2016
679:2016
657:2016
635:2016
613:2016
591:2016
561:2016
535:2016
513:2016
491:2016
465:2016
434:2016
421:ISBN
401:2016
371:2016
342:2016
320:2016
298:2016
131:BBDO
40:Born
95:BBH
88:CCO
1140::
1007:^
813:^
786:^
735:^
577:.
442:^
387:.
350:^
270:.
122:.
97:.
48:)
1100:.
1074:.
1052:.
1030:.
1001:.
979:.
957:.
935:.
909:.
876:.
854:.
832:.
807:.
780:.
754:.
729:.
707:.
681:.
659:.
637:.
615:.
593:.
563:.
537:.
515:.
493:.
467:.
436:.
403:.
373:.
344:.
322:.
300:.
44:(
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
