165:, one of the association's earliest actions was to urge its members to "sound a patriotic note in ads in support of the war effort". In December 1917, the Division of Advertising of the Committee of Public Information office opened under the organization's auspices, with a government charter to coordinate all wartime campaigns, including advertising for the U.S. Army, U.S. Navy,
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In 1967, the AAAA seeking to connect with university researchers founded the
Educational Foundation, which merged with the Educational Foundation of the American Advertising Foundation to form the Advertising Educational Foundation in 1983. It funded academic research on marketing and advertising and
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Its goal is to "foster, strengthen and improve the advertising agency business; to advance the cause of advertising as a whole; and to aid member agencies in operating more efficiently and profitably" by aiding member agencies with ad industry expertise, marketing research, training and professional
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office, which opened in 1969, "monitors federal and state government activity and works to protect agencies and the advertising industry against burdensome legislation and taxation". It also organizes a number of conferences and events, including the
Transformation Conference, and issues annual
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In 1998, it opened up its membership to marketing communications companies in addition to advertising agencies. Ad industry changes meant that agencies were no longer just creating ads but also engaging in public relations,
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which was founded in 1917. It serves over 600 member agencies across 1,200 offices, which control more than 85% of total U.S. advertising spend.
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It has a
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by five regional advertising industry groups and 111 charter members. As its founding came right after the
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is offered an unelected chairmanship of the organization's fiscal control committee after SCDP wins the
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The
American Association of Advertising Agencies was founded on June 4, 1917, in
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jointly sponsored projects with the
Marketing Science Institute and the
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Marla
Kaplowitz has served as AAAA's President and CEO since May 2017.
350:"The 10 Conferences Every Digital Marketer Should Consider Attending"
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376:. American Association of Advertising Agencies. 2008. Archived from
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development, lobbying, and even insurance benefits for employees.
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371:"O'Toole Creative Awards Winners & Finalists"
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299:"American Association of Advertising Agencies"
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262:American Association of Advertising Agencies
127:American Association of Advertising Agencies
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402:"Marla Kaplowitz"
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197:Operations
159:U.S. entry
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223:S5.e12, "
171:Red Cross
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