17:
231:
When Slater took over, the company relied heavily on star power to draw audiences. The big names were paid for at the expense of production quality; many of the supporting cast were unpaid volunteers. One of Slater's first acts was to end this practice, avoiding costly stars to bolster the quality of
285:
Following the
Nederlander agreement, single-ticket sales, subscriptions, and donations all plummeted, leading to a loss at least $ 2 million over two years, and to the departure of Slater after 24 years as executive producer. Michael Miller, the new executive producer, blamed the downturn on the
301:, the AMTSJ alumnus Miller launched a program to boost revenues with flexible ticket package offerings, extensive marketing, and aggressive fundraising. The plan paid off almost immediately, with AMTSJ showing over $ 500,000 of positive revenue for 2005, cutting debt by one third.
144:
In 1972, as the company continued to grow in popularity and success, SJLOA changed its name to San Jose Music
Theatre (SJMT), in time for its move into the new San Jose Community Theatre (renamed in 1975 as the
228:, the board chose someone from outside the organization and a proven business leader. Within two years of Slater's hiring, SJCLO once again had a balanced budget and began a streak of eight profitable seasons.
235:
In 1984, thanks to a successful season ticket renewal campaign, the CLO had a rare surplus of $ 40,000 in advance ticket sales, prompting Slater to take an unprecedented risk for the organization. He hired a
219:
After the 1979/1980 season the board hired
Stewart Slater as General Manager, ushering in a new era and another new name: the San Jose Civic Light Opera (SJCLO). In Slater, who had been general manager of
207:. The President of the board resigned, and newly installed President Anthony J. Mercant demanded that each board member donate $ 500 or resign. The members complied, and this, coupled with a grant from
623:
324:
190:. The influx of Equity actors forced SJMT to begin a costume shop; before that, actors were responsible for making their own costumes. By 1979 SJMT was providing costumes for the entire cast.
195:
282:
shows in the same season with locally produced shows. The move ended a 67-year era of exclusive locally produced works and led to the departure of artistic director Dianna
Shuster.
248:
campaign ever done by an arts organization, spending the entire surplus. The gamble paid off, with the number of season ticket subscribers increasing by 10,000 within two years.
1496:
105:, where they would perform for several more years. Shows were later held at Theodore Roosevelt Junior High School Auditorium, the Montgomery Theatre downtown, and then the
1501:
163:. Unfortunately, the move to the new venue was delayed when the interior ceiling of the Community Theatre collapsed, closing the building for three years for repairs.
666:
1521:
760:
574:
D'Souza, Karen. "New
Executive Aims to Get AMT Back in the Black — To Reverse a Dramatic Two-Year Downturn, Michael Miller Wants More Local Productions",
627:
71:), with an annual budget of $ 9.8 million and an attendance exceeding 150,000, including 15,000 season ticket holders. The company performed at the 2,677-seat
1486:
755:
675:
75:. The organization incurred debts after a 2002 agreement to become a receiving house for touring Broadway productions. It closed in December 2008.
1506:
1481:
313:
and ended operations. Executive producer
Michael Miller announced that the sudden failure was due to a $ 1.7 million loss on an adaptation of
1516:
795:
790:
918:
659:
271:
In 1995, the theatre changed its name yet again, this time to
American Musical Theatre of San Jose, to commemorate its 60th anniversary.
251:
The Slater era saw steady growth in the company's reputation and attendance. Performances such as the critically acclaimed production of
1511:
1287:
1404:
331:. Miller called legal action against Theater of the Stars "likely" and claimed that money given to Theater of the Stars by AMTSJ for
1491:
714:
541:
D'Souza, Karen. "Theater Group Posts Loss for Second
Straight Season-Ticket Sales, Donations Slump for American Musical Theatre",
1110:
938:
652:
146:
72:
21:
589:
D'Souza, Karen. "Musical
Theatre Posts Surplus, Stirring Hope for Rebound — Belt-Tightening, Marketing Changes Credited",
1065:
429:
Green, Judith. "The Secret of CLO's
Success: Stewart Slater Lifted a Community Theater from Desperation to State-of-the-Arts",
263:
in 1991/1992 were considered notable achievements by Dianna Shuster, whom Slater had promoted to Artistic Director in 1985.
1080:
376:
1156:
933:
775:
477:
Frymer, Murry. "Women in the Spotlight — Shuster: Her Struggle to be a Director is Paying off at San Jose CLO",
1312:
1039:
91:
In 1934, a group of community volunteers formed the San Jose Light Opera Association (SJLOA), performing works by
1460:
1131:
872:
278:, one of the largest operators of live theatre and music in the United States, allowing AMTSJ to present touring
1216:
724:
699:
523:
1409:
1241:
948:
729:
221:
150:
68:
1445:
1095:
112:
For the 1957/1958 season, SJLOA shifted from light opera to musical theatre. (Light opera is light-hearted
1368:
1176:
1105:
1070:
286:
community disconnect caused when the Nederlander agreement displaced local talent and on the struggling
1419:
1353:
1246:
1211:
1141:
963:
780:
1455:
1363:
1317:
1282:
1226:
734:
605:
121:
1424:
644:
1388:
1378:
1201:
1115:
1029:
275:
132:
1292:
1251:
1236:
1186:
1171:
1019:
999:
852:
694:
528:
314:
159:
1322:
1034:
1024:
953:
842:
800:
335:
was diverted for other purposes. Company assets were auctioned the last week of February 2009.
253:
106:
1383:
1206:
1181:
1055:
704:
689:
591:
576:
558:
543:
509:
494:
479:
464:
449:
431:
413:
359:
354:
309:
On November 26, 2008, AMTSJ laid off all of its employees. The following week, it filed for
1332:
1161:
1146:
857:
832:
810:
805:
310:
294:
92:
56:
8:
1327:
1256:
1231:
1014:
968:
898:
208:
64:
1358:
1166:
908:
827:
822:
765:
170:. That same year, SJMT began to contract much more Equity talent, including stars like
126:
16:
1440:
1009:
913:
770:
507:
McCollum, Charlie. "Silicon Valley Groups Paint Bleak Picture of State of the Arts",
102:
25:
888:
817:
1307:
1221:
1151:
1100:
973:
867:
719:
624:"Theater of the Stars Indefinitely Postpones Tarzan; Works to Repay Advanced Funds"
319:
279:
1450:
1196:
978:
923:
903:
837:
259:
52:
1414:
1261:
1136:
958:
785:
709:
384:
287:
193:
The 1979/1980 season saw a downturn in the company's fortunes. The premiere of
183:
117:
101:, held at the Victory Theatre on North First Street near Santa Clara Avenue in
1475:
1090:
1060:
893:
225:
200:
179:
83:
The American Musical Theatre of San Jose had been through many name changes:
1302:
241:
154:
1373:
1266:
1191:
1085:
928:
862:
556:
D'Souza, Karen. "What Led to Parting of Ways of AMT Board, Former Boss",
245:
171:
1297:
943:
298:
204:
175:
97:
1348:
1075:
1004:
847:
674:
462:
Frymer, Murry. "San Jose CLO's 55th Season is Music to Pair's Ears",
187:
166:
In 1975, SJMT finally debuted at the Center for Performing Arts with
49:
116:
usually with a happy ending; musical theatre can be thought of as a
328:
237:
994:
257:
in the 1989/1990 season and the widely successful restaging of
411:"Center for Performing Arts Waits in Wings for Renovations",
113:
402:"History of AMTSJ", American Musical Theatre of San Jose.
274:
In February 2002, AMTSJ announced an agreement with the
266:
447:
Green, Judith. "San Jose: Culture at the Crossroads",
383:. American Musical Theatre of San Jose. Archived from
63:, it became the second largest theatre company in the
1497:
Companies that filed for Chapter 7 bankruptcy in 2008
120:
with singing.) Also, performances were moved to the
524:"Crucial Moves in Axis of Bay Area's Theater World"
86:
1502:Companies that have filed for Chapter 7 bankruptcy
355:"American Musical Theatre of San Jose closes down"
676:List of tourist attractions in Santa Clara Valley
1473:
606:"San Jose's American Musical Theatre shuts down"
1522:Musical theatre companies in the United States
149:). To mark the occasion, SJMT hired its first
124:. The first productions in the new venue were
791:Ira F. Brilliant Center for Beethoven Studies
660:
304:
214:
919:Mountain View Center for the Performing Arts
443:
441:
667:
653:
610:Silicon Valley / San Jose Business Journal
398:
396:
394:
349:
347:
1487:Theatre companies in San Jose, California
570:
568:
438:
371:
369:
203:, ran so far over budget that SJMT faced
139:
615:
492:"CLO Changes Name on 60th Anniversary",
425:
423:
199:, based on the book of the same name by
15:
939:San Jose Center for the Performing Arts
391:
344:
147:San Jose Center for the Performing Arts
73:San Jose Center for the Performing Arts
22:San Jose Center for the Performing Arts
1507:Gilbert and Sullivan performing groups
1474:
565:
516:
366:
1482:Tourist attractions in Silicon Valley
648:
420:
377:"AMTSJ Mission Statement and History"
1517:2008 disestablishments in California
267:American Musical Theatre of San Jose
34:American Musical Theatre of San Jose
934:Provident Credit Union Event Center
621:
13:
1111:SJ Museum of Quilts & Textiles
964:San Jose McEnery Convention Center
776:Dr. Martin Luther King Jr. Library
14:
1533:
1512:1934 establishments in California
1313:NASA Gift Shop in Silicon Valley
761:Cathedral Basilica of St. Joseph
87:San Jose Light Opera Association
61:San Jose Light Opera Association
1492:Culture of San Jose, California
1132:Almaden Quicksilver County Park
598:
583:
550:
535:
501:
751:American Musical Theatre of SJ
486:
471:
456:
405:
211:, averted financial disaster.
107:Santa Clara University Theatre
1:
1446:J. Lohr Vineyards & Wines
949:Santa Clara Convention Center
756:Cantor Center for Visual Arts
338:
222:American Conservatory Theater
69:American Conservatory Theater
1405:Billy Jones Wildcat Railroad
1096:Portuguese Historical Museum
924:Mountain Winery Amphitheatre
48:), was a major professional
7:
1461:Savannah–Chanelle Vineyards
1420:Happy Hollow Park & Zoo
1288:Children's Discovery Museum
1177:Joseph D. Grant County Park
1106:Rosicrucian Egyptian Museum
1071:History Park at Kelley Park
95:. The first production was
40:), previously known as the
10:
1538:
1410:California's Great America
715:Japanese Friendship Garden
305:Bankruptcy and liquidation
244:, to organize the largest
215:San Jose Civic Light Opera
78:
42:San Jose Civic Light Opera
1456:Picchetti Brothers Winery
1433:
1397:
1341:
1283:Apple Park Visitor Center
1275:
1124:
1048:
987:
881:
743:
682:
122:San Jose Civic Auditorium
59:. Founded in 1934 as the
1434:Vineyards & wineries
1202:Los Alamitos Creek Trail
1116:Winchester Mystery House
1081:Japanese American Museum
1030:Silicon Valley Comic Con
735:Villa Montalvo Arboretum
725:SJ Municipal Rose Garden
276:Nederlander Organization
157:, for its production of
1398:Theme parks & tours
1293:Computer History Museum
1187:Henry W. Coe State Park
1000:Cinequest Film Festival
853:Symphony Silicon Valley
695:Chinese Cultural Garden
529:San Francisco Chronicle
232:the entire production.
196:City of Broken Promises
20:AMTSJ performed at the
1157:Castle Rock State Park
1035:Stanford Jazz Festival
954:Shoreline Amphitheatre
843:San José Museum of Art
801:Mexican Heritage Plaza
683:Arboreta & gardens
293:Upon his arrival from
254:Jesus Christ Superstar
140:San Jose Music Theatre
67:(exceeded only by the
29:
1212:Plaza de César Chávez
1207:Los Gatos Creek Trail
1182:Guadalupe River Trail
1040:Christmas in the Park
705:Emma Prusch Farm Park
690:Arizona Cactus Garden
592:San Jose Mercury News
577:San Jose Mercury News
559:San Jose Mercury News
544:San Jose Mercury News
510:San Jose Mercury News
495:San Jose Mercury News
480:San Jose Mercury News
465:San Jose Mercury News
450:San Jose Mercury News
432:San Jose Mercury News
414:San Jose Mercury News
360:San Jose Mercury News
19:
1333:The Tech Interactive
1276:Tech & education
1147:Bay Area Ridge Trail
858:Triton Museum of Art
806:Montalvo Arts Center
700:Edenvale Garden Park
595:, September 12, 2005
453:, December 28, 1986.
325:Theater of the Stars
323:in partnership with
311:Chapter 7 bankruptcy
295:Paper Mill Playhouse
93:Gilbert and Sullivan
57:San Jose, California
1425:CaliBunga Waterpark
1257:Uvas Creek Preserve
1247:Stevens Creek Trail
1232:Sanborn County Park
969:Sharks Ice San Jose
899:Earthquakes Stadium
873:Vivace Youth Chorus
612:, December 1, 2008.
483:, January 22, 1988.
468:, November 5, 1989.
435:, October 20, 1991.
387:on 3 November 2007.
363:, December 1, 2008.
65:Northern California
1217:Rancho San Antonio
1167:Coyote Creek Trail
1125:Parks & trails
909:Frost Amphitheater
889:California Theatre
823:Pacific Art League
730:Stanford Arboretum
532:, August 24, 2002.
513:, August 24, 2002.
30:
1469:
1468:
1441:Byington Vineyard
1020:SJ Holiday Parade
1010:Further Confusion
771:De Saisset Museum
580:, August 8, 2004.
562:, August 8, 2004.
547:, August 4, 2004.
498:, March 11, 1995.
417:, March 25, 2000.
103:downtown San Jose
26:downtown San Jose
1529:
1308:Lick Observatory
1222:Rosicrucian Park
1162:Coyote–Bear Park
1152:Calero Reservoir
1101:Rengstorff House
1025:SJ Jazz Festival
974:Stanford Stadium
868:Villa Mira Monte
720:Overfelt Gardens
669:
662:
655:
646:
645:
640:
639:
637:
635:
630:on June 30, 2013
626:. Archived from
619:
613:
604:Weselby, Cathy.
602:
596:
587:
581:
572:
563:
554:
548:
539:
533:
520:
514:
505:
499:
490:
484:
475:
469:
460:
454:
445:
436:
427:
418:
409:
403:
400:
389:
388:
373:
364:
351:
240:arts publicist,
1537:
1536:
1532:
1531:
1530:
1528:
1527:
1526:
1472:
1471:
1470:
1465:
1451:Mountain Winery
1429:
1393:
1337:
1271:
1197:Lake Cunningham
1120:
1056:Circle of Palms
1044:
983:
979:Stevens Stadium
904:Excite Ballpark
877:
739:
678:
673:
643:
633:
631:
622:Hetrick, Adam.
620:
616:
603:
599:
588:
584:
573:
566:
555:
551:
540:
536:
521:
517:
506:
502:
491:
487:
476:
472:
461:
457:
446:
439:
428:
421:
410:
406:
401:
392:
375:
374:
367:
353:Quillen, Shay.
352:
345:
341:
307:
269:
217:
142:
89:
81:
53:musical theatre
12:
11:
5:
1535:
1525:
1524:
1519:
1514:
1509:
1504:
1499:
1494:
1489:
1484:
1467:
1466:
1464:
1463:
1458:
1453:
1448:
1443:
1437:
1435:
1431:
1430:
1428:
1427:
1422:
1417:
1415:Gilroy Gardens
1412:
1407:
1401:
1399:
1395:
1394:
1392:
1391:
1386:
1381:
1376:
1371:
1366:
1361:
1356:
1351:
1345:
1343:
1339:
1338:
1336:
1335:
1330:
1325:
1320:
1315:
1310:
1305:
1300:
1295:
1290:
1285:
1279:
1277:
1273:
1272:
1270:
1269:
1264:
1262:Uvas Reservoir
1259:
1254:
1249:
1244:
1242:Shoreline Park
1239:
1234:
1229:
1227:St. James Park
1224:
1219:
1214:
1209:
1204:
1199:
1194:
1189:
1184:
1179:
1174:
1169:
1164:
1159:
1154:
1149:
1144:
1139:
1137:Alum Rock Park
1134:
1128:
1126:
1122:
1121:
1119:
1118:
1113:
1108:
1103:
1098:
1093:
1088:
1083:
1078:
1073:
1068:
1063:
1058:
1052:
1050:
1046:
1045:
1043:
1042:
1037:
1032:
1027:
1022:
1017:
1012:
1007:
1002:
997:
991:
989:
985:
984:
982:
981:
976:
971:
966:
961:
959:San Jose Civic
956:
951:
946:
941:
936:
931:
926:
921:
916:
914:Levi's Stadium
911:
906:
901:
896:
891:
885:
883:
879:
878:
876:
875:
870:
865:
860:
855:
850:
845:
840:
835:
833:SJ Flea Market
830:
825:
820:
818:Opera San José
815:
814:
813:
811:Villa Montalvo
803:
798:
793:
788:
786:Hammer Theatre
783:
781:Gurdwara Sahib
778:
773:
768:
766:Choral Project
763:
758:
753:
747:
745:
741:
740:
738:
737:
732:
727:
722:
717:
712:
710:Hakone Gardens
707:
702:
697:
692:
686:
684:
680:
679:
672:
671:
664:
657:
649:
642:
641:
614:
597:
582:
564:
549:
534:
522:Winn, Steven.
515:
500:
485:
470:
455:
437:
419:
404:
390:
365:
342:
340:
337:
306:
303:
288:Silicon Valley
268:
265:
246:direct mailing
216:
213:
184:Theodore Bikel
168:Guys and Dolls
141:
138:
133:Guys and Dolls
88:
85:
80:
77:
9:
6:
4:
3:
2:
1534:
1523:
1520:
1518:
1515:
1513:
1510:
1508:
1505:
1503:
1500:
1498:
1495:
1493:
1490:
1488:
1485:
1483:
1480:
1479:
1477:
1462:
1459:
1457:
1454:
1452:
1449:
1447:
1444:
1442:
1439:
1438:
1436:
1432:
1426:
1423:
1421:
1418:
1416:
1413:
1411:
1408:
1406:
1403:
1402:
1400:
1396:
1390:
1387:
1385:
1382:
1380:
1377:
1375:
1372:
1370:
1367:
1365:
1362:
1360:
1357:
1355:
1352:
1350:
1347:
1346:
1344:
1340:
1334:
1331:
1329:
1326:
1324:
1321:
1319:
1316:
1314:
1311:
1309:
1306:
1304:
1301:
1299:
1296:
1294:
1291:
1289:
1286:
1284:
1281:
1280:
1278:
1274:
1268:
1265:
1263:
1260:
1258:
1255:
1253:
1250:
1248:
1245:
1243:
1240:
1238:
1235:
1233:
1230:
1228:
1225:
1223:
1220:
1218:
1215:
1213:
1210:
1208:
1205:
1203:
1200:
1198:
1195:
1193:
1190:
1188:
1185:
1183:
1180:
1178:
1175:
1173:
1172:Ed Levin Park
1170:
1168:
1165:
1163:
1160:
1158:
1155:
1153:
1150:
1148:
1145:
1143:
1142:Anderson Lake
1140:
1138:
1135:
1133:
1130:
1129:
1127:
1123:
1117:
1114:
1112:
1109:
1107:
1104:
1102:
1099:
1097:
1094:
1092:
1091:Peralta Adobe
1089:
1087:
1084:
1082:
1079:
1077:
1074:
1072:
1069:
1067:
1064:
1062:
1061:Hotel De Anza
1059:
1057:
1054:
1053:
1051:
1047:
1041:
1038:
1036:
1033:
1031:
1028:
1026:
1023:
1021:
1018:
1016:
1015:SJ Bike Party
1013:
1011:
1008:
1006:
1003:
1001:
998:
996:
993:
992:
990:
986:
980:
977:
975:
972:
970:
967:
965:
962:
960:
957:
955:
952:
950:
947:
945:
942:
940:
937:
935:
932:
930:
927:
925:
922:
920:
917:
915:
912:
910:
907:
905:
902:
900:
897:
895:
894:CEFCU Stadium
892:
890:
887:
886:
884:
880:
874:
871:
869:
866:
864:
861:
859:
856:
854:
851:
849:
846:
844:
841:
839:
836:
834:
831:
829:
826:
824:
821:
819:
816:
812:
809:
808:
807:
804:
802:
799:
797:
794:
792:
789:
787:
784:
782:
779:
777:
774:
772:
769:
767:
764:
762:
759:
757:
754:
752:
749:
748:
746:
742:
736:
733:
731:
728:
726:
723:
721:
718:
716:
713:
711:
708:
706:
703:
701:
698:
696:
693:
691:
688:
687:
685:
681:
677:
670:
665:
663:
658:
656:
651:
650:
647:
629:
625:
618:
611:
607:
601:
594:
593:
586:
579:
578:
571:
569:
561:
560:
553:
546:
545:
538:
531:
530:
525:
519:
512:
511:
504:
497:
496:
489:
482:
481:
474:
467:
466:
459:
452:
451:
444:
442:
434:
433:
426:
424:
416:
415:
408:
399:
397:
395:
386:
382:
381:www.amtsj.org
378:
372:
370:
362:
361:
356:
350:
348:
343:
336:
334:
330:
326:
322:
321:
316:
312:
302:
300:
296:
291:
289:
283:
281:
277:
272:
264:
262:
261:
256:
255:
249:
247:
243:
239:
233:
229:
227:
226:San Francisco
223:
212:
210:
206:
202:
201:Austin Coates
198:
197:
191:
189:
185:
181:
180:JoAnne Worley
177:
173:
169:
164:
162:
161:
160:South Pacific
156:
152:
148:
137:
135:
134:
129:
128:
123:
119:
115:
110:
108:
104:
100:
99:
94:
84:
76:
74:
70:
66:
62:
58:
54:
51:
47:
43:
39:
35:
27:
23:
18:
1303:Intel Museum
1237:SF Bay Trail
882:Event venues
828:SJ City Hall
750:
632:. Retrieved
628:the original
617:
609:
600:
590:
585:
575:
557:
552:
542:
537:
527:
518:
508:
503:
493:
488:
478:
473:
463:
458:
448:
430:
412:
407:
385:the original
380:
358:
332:
318:
308:
292:
284:
273:
270:
258:
252:
250:
242:Danny Newman
234:
230:
218:
194:
192:
167:
165:
158:
155:Enzo Stuarti
143:
131:
125:
111:
96:
90:
82:
60:
45:
41:
37:
33:
31:
1384:Valley Fair
1374:Santana Row
1369:San Antonio
1267:Vasona Park
1252:Uvas Canyon
1192:Kelley Park
1086:New Almaden
929:PAL Stadium
863:Viet Museum
317:'s musical
172:Michele Lee
55:company in
1476:Categories
1354:Great Mall
1298:Googleplex
1066:Hangar One
1049:Historical
944:SAP Center
339:References
299:New Jersey
205:bankruptcy
176:Tommy Tune
98:The Mikado
1364:PruneYard
1349:Eastridge
1076:HP Garage
1005:FanimeCon
848:sjDANCEco
838:SJ Improv
290:economy.
188:Tyne Daly
50:nonprofit
1389:Westgate
1379:Stanford
1359:Oakridge
1342:Shopping
1328:Stanford
744:Cultural
280:Broadway
127:Carousel
329:Atlanta
238:Chicago
209:Chevron
153:actor,
79:History
995:BayCon
988:Events
634:May 4,
333:Tarzan
320:Tarzan
315:Disney
186:, and
151:Equity
796:MACLA
260:Chess
114:opera
46:SJCLO
38:AMTSJ
1318:SJSU
636:2013
130:and
118:play
32:The
1323:SCU
327:in
297:in
224:in
24:in
1478::
608:,
567:^
526:,
440:^
422:^
393:^
379:.
368:^
357:,
346:^
182:,
178:,
174:,
136:.
109:.
668:e
661:t
654:v
638:.
44:(
36:(
28:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
