433:–based network management tools were credited with this improvement. Although the company finished the year strong in 1997, with employment peaking at 190 workers, Asanté's market share in Ethernet products declined rapidly between 1998 and 1999. Despite generating $ 45.51 million in sales during that period, this represented 45.4-percent decline in sales year-to-year. In late 1998, Wong rejoined Asanté's management team, and in 1999 company attempted to find another niche in the Mac marketplace. Asanté pivoted to offering products that allowed legacy Apple products equipped with LocalTalk connectors (such as older PowerBooks and the
381:
Apple's decision to incorporate
Ethernet connections directly into the system boards of more of their Macs and PowerBooks. To address this challenge, Asanté streamlined its manufacturing operations, lowered prices on certain products to remain competitive in the market, and began offering lifetime warranties on its hubs and adapter cards, the latter helping to reassure customers and enhance the company's reputation. In order to rejuvenate its product lineup, Asanté introduced several new offerings in mid-1995. This included the AsantéFAST 100 Hub, which was the industry's first stackable managed hub for
240:
306:
31:
292:
the year, the company assembled a team of engineers to design and market
Ethernet products for IBM PCs and compatibles to help secure the company's income. These PC-based Ethernet adapters debuted in 1992, Asanté meanwhile maintaining its Mac business as its primary concern. With the help of Ronald Volkmar, vice president of sales, between 1992 and 1994 the company maintained a roadmap of new products for the computer networking segment, including hubs,
425:
Asanté managed to regain its revenue position from the time of its IPO in 1993. The proportion of sales between the United States and overseas markets remained steady, with U.S. sales accounting for 23 percent of total sales in 1996 (compared to 28 percent in 1995 and 22 percent in 1994). In late 1996, Asanté expanded its international presence by establishing new sales offices in Canada, Japan, Taiwan, and the United
Kingdom.
328:. By the end of the year, they had reported sales of $ 67.2 million and a net income of $ 2.1 million for the fiscal year. During this time, Asanté maintained its leadership position in the Mac Ethernet networking market and became the first company to offer support for newer Mac lineups that lacked native Ethernet support. This included the development of the smallest
372:. To resolve the lawsuit, Asanté settled with SynOptics for $ 2.6 million. A significant portion of this settlement ($ 520,000) was covered by the company's insurance, reducing the impact of the settlement on Asanté's revenues. During this lawsuit, Dormitzer resigned as CEO and president in July 1994, with Lin named as his direct replacement.
193:, in 1983 at a Chinese-language Christian church and soon after found themselves working at the same computer networking equipment vendor in the city. Both shared a dream of starting their own networking companies and decided to quit their jobs to found Asanté. The name for the company derives from the French
392:
Asanté showed signs of recovery in 1996, achieving a 10-percent increase in its performance. This growth was primarily attributed to a surge in shipments of Fast
Ethernet, new switched products, stackable hubs, and unmanaged hubs. The company also made efforts to expand its sales to OEMs and actively
428:
With a net income of $ 448,000 on revenues of $ 21.2 million by the second quarter of 1997, Asanté had improved from the same period last year, where they had lost $ 520,000 on revenues of $ 14.8 million. Sales data for the first half of fiscal 1997 were also up 24 percent from the same period
279:
By 1991, Asanté had established itself as the leading global manufacturer of Mac networking adapters, holding a market share of 35 percent, with Apple themselves trailing behind at 24 percent. The company was helped along by offshore investments totaling roughly $ 2.4 million between 1991
424:
Despite recording strong sales of $ 67 million in 1996, Asanté faced challenges as its operating expenses grew at a faster rate than its revenue. As a result, the year concluded with a loss of $ 457,000, albeit with a 10-percent increase in revenues. Following the setback experienced in 1995,
291:
line of Macs, which came with
Ethernet cards preinstalled, in October 1991. This significantly reduced demand for aftermarket Ethernet products among professional Mac buyers, who warmly received the Quadra line, compelling Asanté to diversify in order to keep their status as market leader. Late in
380:
In spite of its previous successes, Asanté experienced a decline in market share in 1995, as a result of increased competition. This led to a 24-percent drop in sales, down to $ 60.9 million, the company netting a loss that year of $ 3.7 million. The intensified competition stemmed from
258:
before marketing their own products. Shortly after its incorporation, the company found its first customer, who requested a rush delivery of an
Ethernet networking product for final release before Christmas 1988. The company were able to deliver 2,000 units before the deadline; the success of the
452:
Although stagnating heavily, Asanté managed to survive a few years into the next millennium. Wong re-assumed his position as CEO of Asanté in
January 2002, replacing Lin. In March 2005, rival networking equipment manufacturer TechnoConcepts of San Jose announced that they would acquire Asanté in
296:
software, and
Ethernet cards for the PC. These enhancements made Asanté one of the industry's most comprehensive providers of Ethernet adapter cards for both Macs and PCs. As a result of its growth, the company relocated from Sunnyvale to a much larger facility in
324:, to serve as president and CEO. Wong subsequently stepped down as CEO while remaining on the board of directors. Dormitzer's primary objective was to propel sales to over $ 100 million. Under new management, in December 1993, Asanté filed its
416:
distributed from their website in
October 1996. IntraSpection stood out as the industry's first software system designed for intranet-based network management. With IntraSpection, network managers could conduct device queries, triggering
364:
with the launch of the NetConnect-Remote Access Server. Sales for 1994 continued to increase, with a 16-percent increase to $ 79.9 million and a surplus of $ 1 million. The company's payroll totaled 175 people by late 1994.
301:
in 1992. By the end of that year, the company's sales were $ 47.5 million, up 500 times from their 1989 revenues. Their market share in the Mac networking segment increased in turn to 46 percent that year.
203:
Lin and Wong set out the company to offer user-friendly products but had to first find a niche within the crowded market consumer networking peripherals. The two identified a gap in the market by honing in on
359:
In March of 1994, Asanté introduced NetStacker, a network switch with a stackable chassis allowing for easier expansion and integration of networking equipment. Simultaneously, Asanté entered the market for
421:–based polling of their networks. Additionally, the program allowed managers to access graphical maps that automatically updated, providing a visual representation of network changes as they occurred.
189:. The co-founders, Jeff Lin and Wilson Wong, had immigrated to California from Taiwan and Hong Kong in the 1960s, both graduating with electrical engineering degrees in the early 1970s. The two met in
962:
336:. Asanté likewise expanded its presence in the PC market and began setting its sights on entering the realm of enterprise networking systems, which involved networks with thousands of nodes or
259:
operation instilled confidence in the founders to carry on with their plans to formally launch the company. In April 1989, Asanté debuted their first commercial products, a series of
Ethernet
368:
Asanté faced a lawsuit filed by SynOptics in February 1994, the latter alleging that former employees of theirs had incorporated SynOptics' software code into Asanté products, thus violating
393:
pursued contracts with larger OEMs. To help fortify its operations, Asanté shuffled its management team, appointing a new chief financial officer, a VP of sales, and a VP of engineering.
236:. Rather than try to compete in the intensely crowded IBM PC compatible arena, the co-founders aimed for Asanté to be the market leader for Ethernet equipment for the Mac segment.
172:
and enterprise networking markets. Following a period of declining market share and stagnation between 1998 and 2005, the company was acquired by rival TechnoConcepts in 2005.
396:
The company continued its progress in new product development and expanding into different market segments. This included entering the switched Ethernet market by introducing
1132:
1112:
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267:. The company generated $ 94,000 in net revenues by the end of 1989. In 1990, during which the company employed only 11 people, Asanté released their first
1055:
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356:, which had the capability to monitor networks. Asanté's workforce meanwhile continued to grow, the company employing 133 workers by November 1993.
1102:
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271:. During this early period, Asanté primarily targeted the educational sector, with universities accounting for 85 percent of their sales.
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200:(health), prefixed with an "A" to make the name appear higher in catalog listings for networking equipment manufacturers.
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industries. The company released IntraSpection in 1996, a network management software suite that operated on an
1137:
385:. Additionally, Asanté released the Ready Switch, marking the company's entry into the market of Fast Ethernet
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400:
and segmentation switches. Additionally, Asanté provided networking solutions tailored to the publishing and
321:
438:
144:, was an American computer networking equipment manufacturer active between 1988 and 2005. Founded in
190:
441:) to communicate with modern Ethernet networks. One such product, the AsantéTalk, was a miniature
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938:
The Entrepreneurship Dynamic: Origins of Entrepreneurship and the Evolution of Industries
457:. The merger was finalized in June 2005, Avanté continuing as a brand of TechnoConcepts.
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Quantum Companies: 100 Companies That Will Change the Face of Tomorrow's Business
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586:"Asante's Lin: Promising Price/Performance and Premium Products for Workgroups"
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Asanté Technologies, Inc., was incorporated in 1988 from a small warehouse in
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In June 1993, Asanté brought in Ralph Dormitzer, a veteran executive of the
287:
Apple posed a challenge to Asanté's success when it introduced the high-end
434:
268:
264:
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148:, the company was for a time the market leader in networking products for
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Ethernet jack and a LocalTalk port. AsantéTalk was unveiled in May 1999.
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and 1994, including $ 440,000 from Orient Semiconductor, the Taiwanese
205:
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654:"Asanté Rolls Out Trio of Ethernet Adapters for Desktop Macintoshes"
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405:
401:
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244:
229:
213:
631:"Small, private companies take an opposite tack from Fortune 500"
340:. This put Asanté in direct competition with major players like
592:. CMP Publications: 110. April 15, 1995 – via ProQuest.
574:(14). McGraw-Hill: 39. October 21, 1997 – via ProQuest.
934:
552:(44). American City Business Journals: S1 – via Gale.
542:"Celebrate the Success of the Bay Area's Top Entrepreneurs"
329:
284:(OEM) that Asanté had hired to manufacture their products.
935:
Schoonhoven, Claudia Bird; Elaine Romanelli, eds. (2001).
842:"Asante rolls out low-priced stackable Fast Ethernet hub"
819:"Asante Technologies launches Fast Ethernet product line"
349:
901:(44). IDG Publications: 53, 58 – via Google Books.
168:, and other equipment. The company also dabbled in the
275:
Market leadership in the Macintosh segment (1991–1995)
224:
were enjoying. With Ethernet connections, Mac-based
711:"Asante names new head, forms 2 new business units"
375:
332:Ethernet adapter specifically designed for Apple's
744:. CBS Interactive. January 2, 2002. Archived from
1074:
865:"Asante poised to complete Fast Ethernet lineup"
1133:Defunct software companies of the United States
1113:Defunct computer companies of the United States
1118:Defunct computer companies based in California
779:"SynOptics sues Asante over key software code"
605:"32-bit Ethernet cards will target the Mac II"
212:computers, which had lacked a robust range of
785:. CMP Publications: 199 – via ProQuest.
539:
16:"Asanté" redirects here. For other uses, see
1034:"TechnoConcepts finishes Asante acquisition"
875:(45). IDG Publications: 52 – via Gale.
852:(29). IDG Publications: 42 – via Gale.
829:(13). IDG Publications: 57 – via Gale.
766:: D4. December 6, 1993 – via ProQuest.
513:International Directory of Company Histories
738:"Short Take: Asante names Wong to CEO post"
535:
533:
941:. Stanford University Press. p. 107.
884:
882:
708:
651:
228:(LANs) of the day could potentially reach
29:
1108:Computer companies disestablished in 2005
1098:American companies disestablished in 2005
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839:
803:: D2. July 23, 1994 – via ProQuest.
677:
675:
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652:Loudermilk, Stephen (February 22, 1993).
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1018:: G4. May 22, 1994 – via ProQuest.
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232:than could be achieved with Apple's own
1012:"Device can connect old Macs, Ethernet"
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777:Dunlap, Charlotte (February 14, 1994).
732:
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721:(23). Ziff-Davis: 131 – via Gale.
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429:last year. A new range of switches and
352:. The company unveiled a 72-port smart
1103:Computer companies established in 2005
1093:American companies established in 1988
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615:(13). Ziff-Davis: 43 – via Gale.
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709:Loudermilk, Stephen (June 14, 1993).
664:(7). Ziff-Davis: 57 – via Gale.
629:Schafer, Delbert (November 1, 1993).
466:
1088:2005 disestablishments in California
1040:. IDG Communications. Archived from
969:: D5. April 26, 1999. Archived from
889:Dryden, Patrick (October 28, 1996).
807:
725:
1123:Defunct computer hardware companies
863:Hatlestad, Luc (November 6, 1995).
313:adapter connected to the back of a
13:
1056:"TechnoConcepts to acquire Asante"
419:Simple Network Management Protocol
14:
1154:
1083:1988 establishments in California
698:– via the Internet Archive.
526:– via the Internet Archive.
516:. Vol. 20. St. James Press.
254:Asanté commenced operations as a
840:Hatlestad, Luc (July 17, 1995).
603:Higgins, Steve (April 3, 1989).
453:whole for $ 5 million in a
376:Setbacks and decline (1995–2005)
1062:. March 7, 2005. Archived from
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1004:
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905:
891:"Free Web tool manages network"
856:
833:
817:Wallace, Bob (March 27, 1995).
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688:. Peterson's/Pacesetter Books.
282:original equipment manufacturer
702:
645:
596:
578:
556:
540:Staff writers (July 1, 1994).
510:Pederson, Jay P., ed. (1998).
1:
1143:Networking hardware companies
1032:Cohen, Peter (June 2, 2005).
992:Cohen, Peter (May 10, 1999).
460:
322:Digital Equipment Corporation
1128:Defunct networking companies
912:Bedolla, Bob (May 5, 1998).
564:"25 Distinctive Derivations"
546:San Francisco Business Times
7:
98:; 19 years ago
59:; 36 years ago
10:
1159:
1000:: C2 – via ProQuest.
641:(29): 26 – via Gale.
175:
114:Acquired by TechnoConcepts
15:
1016:Austin American Statesman
951:– via Google Books.
924:: 6 – via ProQuest.
760:"Equity Issues This Week"
682:Silver, A. David (1995).
216:-based products that the
191:Mountain View, California
142:Asanté Technologies, Inc.
129:
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53:
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24:Asanté Technologies, Inc.
963:"Biggest Sales Declines"
967:San Francisco Chronicle
801:San Francisco Chronicle
370:federal securities laws
326:initial public offering
247:adapter connected to a
18:Asante (disambiguation)
783:Computer Reseller News
317:
309:An Asante Micro EN/SC
251:
181:Foundation (1988–1991)
1138:Macintosh peripherals
308:
256:contract manufacturer
242:
187:Sunnyvale, California
156:computers, providing
146:Sunnyvale, California
70:Sunnyvale, California
973:on December 5, 2000.
797:"Asante CEO Resigns"
635:The Business Journal
299:San Jose, California
123:San Jose, California
568:Data Communications
226:local area networks
131:Number of employees
49:Computer networking
25:
764:The New York Times
408:-based system for
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294:network management
252:
23:
1044:on June 18, 2021.
998:The Baltimore Sun
922:Los Angeles Times
412:servers, as free
362:remote LAN access
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1064:the original
1060:Telecompaper
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1042:the original
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994:"What's Hot"
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971:the original
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119:Headquarters
38:Company type
590:VARbusiness
431:Web browser
222:compatibles
208:'s line of
152:'s line of
125:(1992–2005)
85:Wilson Wong
1077:Categories
461:References
455:stock swap
410:Windows NT
334:PowerBooks
980:411364484
869:InfoWorld
846:InfoWorld
823:InfoWorld
414:shareware
398:workgroup
346:SynOptics
234:LocalTalk
230:bit rates
210:Macintosh
154:Macintosh
1038:Macworld
976:ProQuest
447:10BASE-T
437:line of
406:intranet
402:prepress
387:switches
311:Ethernet
263:for the
245:Ethernet
214:Ethernet
162:switches
82:Jeff Lin
76:Founders
46:Industry
715:PC Week
658:PC Week
609:PC Week
176:History
166:routers
103:2005-06
101: (
93:Defunct
62: (
54:Founded
978:
945:
692:
520:
443:router
435:Newton
348:, and
289:Quadra
218:IBM PC
41:Public
916:Times
914:"The
206:Apple
198:Santé
195:toast
150:Apple
943:ISBN
918:100"
742:CNET
690:ISBN
518:ISBN
439:PDAs
330:SCSI
220:and
158:hubs
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