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673:, who already had a stake in Beiersdorf, increased their holdings to 49.9%. Allianz still held 3.6%; Beiersdorf AG bought up 7.4% of its shares, of which 3% were given to the Beiersdorf pension fund. Another share holder, a private family, retained their share. This public-private alliance ensured that Beiersdorf's headquarters would remain in Hamburg and continue to provide hundreds of jobs, while paying taxes of approximately €200 million annually. In June 2009 Allianz reduced its holdings from 7.2 to 2.88 percent.
598:. In 1989, the company started to change its strategic orientation to focus on three key areas: skin care, adhesives technology and wound management. Beiersdorf aligned its range of products according to these key areas and expanded the Nivea and Tesa product ranges. The company standardized the production processes, unified the international brand policy and focused on cosmetics. The Nivea ranges were the most successful, including the cream including anti-ageing, baby and sun care products.
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insurance, which then held 19.6% of
Beiersdorf's stock. Fearing that Procter & Gamble was interested only in Beiersdorf's brands and not in the company as a whole, many in Hamburg preferred to retain local ownership. The city of Hamburg and its state-owned holding company HGV created such a
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Another subsidiary, "Beiersdorf Shared
Services GmbH" was founded in 2002. BSS, to which Beiersdorf's IT and accounting services were outsourced, operates independently but serves as an internal partner for the whole Beiersdorf group. BSS employs 350 people worldwide, 275 of them in Hamburg.
575:. After the war, most of the production sites and the administration building in Hamburg lay ruined. Furthermore, most of the international subsidiaries had been expropriated and Beiersdorf lost the Nivea trademark rights. In 1949, Beiersdorf generated a turnover of 30 million
519:. Globally, more than 20 production sites existed. Numerous products like shaving cream or shampoo were launched in the 1930s. When Beiersdorf celebrated its 50th company anniversary in 1932, it already employed more than 1.400 employees. In 1936, Tesa was introduced as
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and Tesa was expanded—especially Nivea products - the typical cream, sun creams, anti-age products and baby care. In April 2001, the Tesa business segment was founded as an independent unit within
Beiersdorf. Tesa focuses on developing self-adhesive products.
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In 1972, Beiersdorf employed more than 10,000 people worldwide. In 1974, the company established a divisional organization, divided into cosmetics, medical, pharma and Tesa. Also, Max Herz' heirs (Tchibo) took over a share of 25 percent of the company.
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Oscar
Troplowitz and his co-partner Otto Hanns Mankiewicz both died in 1918. Due to this, Beiersdorf had to change its legal form. Finally, on 1 June 1922 the stock company P. Beiersdorf & Co. AG was founded. In the same year
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The company kept growing: while in 1890 there were only eleven employees, in 1918 the company already employed about 500 people. In 1892 Troplowitz bought a property for the new company's headquarters and
Beiersdorf moved to
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In 1974, the company introduced a divisional organization for cosmed, medical, pharma and Tesa. In 1989, the divisional organization was changed into skin care, adhesive products and wound care. The product range of
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In 2001, Tesa was founded as a subsidiary of
Beiersdorf AG. From the very first year, Tesa could assert its position in the market. Today it offers about 6,500 different adhesive products and adhesive systems.
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649:. BSN Medical had 350 employees in Germany and 3,400 worldwide in 2004. The annual turnover was €504 million and its operating income reached €70 million. In 2006 BSN medical was sold to
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since the 1930s through its brand Nivea. For over 70 years, all of
Beiersdorf's products were imported. However, Beiersdorf built its first manufacturing facility in the
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On 1 April 2001, the company founded an independent subsidiary, BSN Medical, as a joint venture of
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in 1890. Paul
Beiersdorf's patent for the manufacture of coated plasters, dated 28 March 1882, is regarded as the foundation date of the company.
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is a German multinational company that manufactures personal-care products and pressure-sensitive adhesives headquartered in
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In 1909, their first lip care stick, named
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for self-adhesive technology. The first product was the transparent self-adhesive film known as Tesa film.
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is being developed to a center for Central and Eastern Europe. Regional research centers are located in
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and managed the international subsidiaries up to the year 1938 when he left Amsterdam and went to the
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In 1951, the company launched its first deodorizing soap. This was the beginning of the 8x4 brand.
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board members, such as the chairman Willy Jacobsohn, had to resign. Jacobsohn emigrated to
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Crème was finally there, and they started selling the skin care cream in December 1911.
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advertising. She took care of keeping the advertising messages free from Nazi
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kept networking internationally, the products became known worldwide.
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Crème tin was changed to the blue and white tin which is still used.
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Although its shares are publicly listed, Beiersdorf is controlled by
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In 1928, the Beiersdorf stocks were dealt for the first time on the
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871:"Qatar distributor honoured with Beiersdorf best performance award"
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in France in 2016 for price-fixing on personal hygiene products.
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Since 22 December 2008, Beiersdorf AG has been traded on the
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was chairman and led the company through the difficult time.
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on a new skin care cream. As LifschĂĽtz found the emulsifier
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Beiersdorf is organized in two separate business segments:
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1025:"Narendra Modi's Gujarat wins Nivea's first India plant"
800:"maxingvest ag - The holding company and its sub-groups"
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solution. The Herz family, owner of the German company
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This article is about the company. For other uses, see
969:"Sieg fĂĽr Hamburg: Tchibo und Stadt kaufen Beiersdorf"
772:"Beiersdorf on the Forbes World's Best Employers List"
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In 2006, the first Nivea Haus in the world opened on
480:(= "the beautiful wax"), the basic ingredient of the
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404:Beiersdorf is a global company with more than 160
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1078:. The Connexion. 28 October 2016. Archived from
997:"Allianz reduziert Anteil an Beiersdorf-Konzern"
699:; others opened in the following years, e.g. in
594:In 1981 Beiersdorf had a turnover of 2 billion
1119:"Dermal Fillers and Lip Filler Courses Online"
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453:The company was founded in 1882 by pharmacist
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846:"History of Beiersdorf AG – FundingUniverse"
563:and after the war the new First Lady of the
408:worldwide. Its headquarters are located in
362:. The consumer business segment focuses on
27:German multinational consumer goods company
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63:Corporate headquarters in Hamburg, Germany
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504:was released. In 1925, the design of the
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1051:"Beiersdorf Opens NIVEA Haus in Berlin"
660:In 2003, a two-year bidding war ended.
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897:"Beiersdorf AG: The Research Centre"
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637:(London) and serves the market for
449:The previous logo from 1992 to 2014
184:(Chairman of the supervisory board)
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1076:"Huge price-fixing fine is upheld"
621:(today: Nivea Polska sp. z o.o.).
617:company Beiersdorf-Lechia S.A. in
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32:Beiersdorf (disambiguation)
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877:(in Arabic). 15 May 2014
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472:and the German chemist
386:Divisional organization
121:; 142 years ago
1094:"Dermal Filler Course"
923:"Beiersdorf Worldwide"
651:Montagu Private Equity
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1521:Infineon Technologies
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303:. Its brands include
232:€1.095 billion (2019)
1591:Siemens Healthineers
1511:Heidelberg Materials
1029:www.businesstoday.in
974:Hamburger Abendblatt
750:"Annual Report 2019"
662:Procter & Gamble
400:Affiliates worldwide
256:€9.63 billion (2019)
220:7.653 billion (2019)
1082:on 9 February 2017.
653:for €1.03 billion.
342:(parent company of
270:Number of employees
264:Maxingvest (50.49%)
244:€736 million (2019)
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1286:Thomas-Bernd Quaas
1254:(Chairman and CEO)
635:Smith & Nephew
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119:28 March 1882
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1123:www.skinoza.co.uk
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977:. 24 October 2003
903:on 8 October 2015
804:www.maxingvest.de
639:surgical dressing
356:consumer business
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251:Total assets
144:Headquarters
69:Company type
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1566:Rheinmetall
1461:Continental
1456:Commerzbank
1316:Elastoplast
1009:8 September
981:8 September
490:Eimsbuettel
311:(makers of
305:Elastoplast
286:.beiersdorf
155:Area served
1632:Beiersdorf
1626:Categories
1601:Volkswagen
1551:Porsche SE
1546:Porsche AG
1441:Beiersdorf
1311:Coppertone
1224:Beiersdorf
1128:19 January
1060:22 January
1035:22 January
932:22 January
927:Beiersdorf
907:22 January
875:Gulf-Times
855:22 January
809:22 January
781:22 January
730:References
647:phlebology
625:Since 2000
535:, in 1933
502:Hansaplast
494:Troplowitz
406:affiliates
380:Hansaplast
376:La Prairie
333:Coppertone
321:La Prairie
239:Net income
165:Key people
126:1882-03-28
1576:Sartorius
1541:Munich Re
1501:Fresenius
1491:DHL Group
1272:(founder)
1175:Companies
607:Australia
541:Amsterdam
364:skin care
200:Skin care
159:Worldwide
86:Traded as
1466:Covestro
1451:Brenntag
1306:Aquaphor
1002:Die Welt
573:ideology
553:Claussen
488:Hamburg-
313:Aquaphor
193:Products
106:Industry
1611:Zalando
1606:Vonovia
1596:Symrise
1581:Siemens
1426:Allianz
1405:Germany
1345:Related
1326:Labello
1321:Eucerin
1238:Current
1187:Germany
1161:Portals
1152:of the
1148:in the
1103:12 June
953:23 June
881:18 June
693:Hamburg
686:Gujarat
666:Allianz
517:Hamburg
478:Eucerit
459:Hamburg
436:History
418:Labello
372:Labello
368:Eucerin
329:Tesa SE
317:Labello
309:Eucerin
279:Website
214:Revenue
134:Founder
124: (
116:Founded
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1556:Qiagen
1516:Henkel
1421:Airbus
1416:Adidas
1299:Brands
1263:Former
1231:People
776:Forbes
756:9 June
701:Berlin
682:Sanand
671:Tchibo
619:Poznań
615:Polish
537:Jewish
422:Vienna
344:Tchibo
73:Public
1531:Merck
1436:Bayer
1331:Nivea
705:Dubai
678:India
569:Nivea
533:Nazis
506:Nivea
482:Nivea
430:Silao
426:Wuhan
414:Nivea
393:Nivea
325:Nivea
261:Owner
1496:E.ON
1431:BASF
1336:Tesa
1130:2022
1105:2021
1062:2019
1037:2019
1011:2010
983:2009
955:2016
934:2019
909:2019
883:2018
857:2019
811:2019
783:2019
758:2020
703:and
645:and
609:and
549:Nazi
416:and
360:Tesa
358:and
288:.com
1571:SAP
1561:RWE
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