141:(P&G), becoming its first consumer-paper products business. Charmin Towels was the successful predecessor to Bounty, which led to P&G's strategic investment in research and development of the innovative Bounty. While most paper towels were being marketed promoting their strength or softness, P&G found consumers primarily preferred absorbency. With this new idea for marketing, Bounty replaced Charmin towels in 1965, and introduced a new 2-ply towel which was thicker, softer, and more absorbent than anything else on the market.
157:
1648:
1174:
1184:
172:
appeared in a long-running series of popular commercials in the US, in which Walker played Rosie, a waitress in a diner, who used Bounty to clean up spills made by the diner's patrons and demonstrating its better absorption, compared to other brands. The original tag-line, "the quick picker-upper",
184:
performing household tasks that require a paper towel and comparing them to other products. Later, the adverts featured a man known as Juan Sheet, a pun on "one sheet", using the slogan "one sheet does Plenty" (Plenty being the name of the product in the UK at the time.)
34:
148:
Senior
Inventor Paul Trokhan developed a proprietary technology that enhanced Bounty's absorbency by creating micro-regions within the towel focused on different attributes like strength and softness.
173:
was soon changed to "the quicker picker-upper", which became a common catchphrase (with variations) long after Walker ceased appearing in Bounty ads.
1220:
1084:
1689:
196:
reported (2014) the best paper towel was Bounty DuraTowel, followed by the next two on the list also being Bounty products.
1713:
1723:
1728:
1555:
1529:
1310:
292:
1213:
1069:
1064:
1718:
1079:
1074:
1617:
1602:
1596:
1454:
1243:
383:
547:
998:
1612:
1565:
1249:
1206:
649:
133:
The Bounty brand name and its tag line "the quicker picker-upper!" came about through the acquisition of
1682:
945:
866:
176:
In the UK, they had a campaign featuring 2 large, stubbly men wearing wigs and dresses referred to as
1607:
1585:
1627:
1622:
1489:
1434:
477:
612:
1708:
1059:
993:
950:
1280:
1187:
973:
282:
257:
20:
1675:
1484:
892:
617:
502:
1003:
284:
A Century of
American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture
1494:
761:
8:
1545:
1424:
1255:
1229:
1096:
922:
376:
138:
118:
52:
1663:
1655:
1550:
1365:
1270:
756:
602:
228:, a homicide case was solved with forensic evidence that included Bounty paper towels.
1504:
1330:
1285:
1124:
669:
512:
403:
288:
156:
1400:
1340:
1335:
1149:
1008:
846:
654:
624:
417:
193:
1375:
1350:
1300:
1290:
1260:
1159:
1043:
1028:
983:
902:
856:
826:
766:
751:
592:
532:
482:
430:
425:
330:
Neff, Jack (28 September 1998). "Bounty extends brand via test of paper napkin".
1659:
1570:
1411:
1320:
1275:
1177:
1134:
821:
786:
562:
537:
472:
369:
225:
212:
634:
1702:
1390:
1360:
1023:
1013:
930:
816:
806:
776:
741:
704:
639:
607:
572:
208:
122:
1519:
1429:
1370:
1198:
1139:
1038:
955:
912:
811:
721:
694:
689:
684:
629:
597:
577:
552:
207:
In 2007, P&G sold its
European business that also produced "Bounty" to
169:
245:
1449:
1295:
1265:
1154:
1119:
1114:
1033:
796:
781:
726:
716:
699:
679:
664:
557:
507:
407:
161:
160:
Nancy Walker as Rosie in a 1977 print ad for Bounty (pictured with actor
114:
644:
1091:
1018:
940:
897:
871:
861:
791:
771:
746:
711:
674:
587:
567:
1647:
1560:
1464:
1444:
1129:
887:
851:
831:
801:
736:
731:
582:
224:
In Season 9 Episode 1 (Road Rage) of the
American documentary series
19:
This article is about the paper towel brand. For the candy bar, see
1590:
1405:
1325:
1144:
988:
978:
935:
659:
1580:
1509:
1479:
1474:
1395:
1355:
907:
452:
446:
134:
1514:
1469:
354:
145:
97:
33:
1575:
1524:
1499:
1419:
1385:
1380:
841:
836:
542:
392:
1459:
1439:
361:
168:
From the 1960s to the 1990s, veteran character actress
88:
The quicker picker-upper; The stronger soaker-upper
1700:
1683:
1214:
377:
1228:
258:"Innovation Series: Behind P&G - Bounty"
1690:
1676:
1221:
1207:
439:
384:
370:
32:
202:
199:In 1998, Bounty started selling napkins.
246:Article in "Bounty paper towels website"
211:, and the product was then rebranded to
155:
1701:
1202:
365:
287:. Greenwood Press. pp. 156–157.
280:
218:
1642:
1183:
329:
13:
1546:Arbora & Ausonia Joint Venture
14:
1740:
346:
1646:
1618:Procter & Gamble Philippines
1597:Procter & Gamble Co. v. OHIM
1182:
1173:
1172:
323:
308:
274:
250:
239:
151:
1:
1613:Procter & Gamble Pakistan
999:Environmental impact of paper
232:
125:, it was introduced in 1965.
16:American brand of paper towel
1662:. You can help Knowledge by
7:
1724:Procter & Gamble brands
1714:Products introduced in 1965
72:; 59 years ago
10:
1745:
1641:
1608:Procter & Gamble Korea
946:Surface chemistry of paper
449:(Zuo Bo/Tso Po/Tso Tzǔ-yi)
319:. EBSCOhost. January 2014.
188:
128:
18:
1729:Brand name products stubs
1538:
1309:
1236:
1168:
1107:
1052:
964:
921:
880:
525:
495:
465:
416:
399:
391:
92:
84:
66:
58:
48:
40:
31:
1628:Villarriba and Villabajo
1623:Consumption of Tide Pods
478:Friedrich Gottlob Keller
117:that is manufactured by
113:is an American brand of
1719:Cleaning product brands
994:Elemental chlorine free
951:Units of paper quantity
1281:William Cooper Procter
974:Bleaching of wood pulp
203:Sale of British rights
165:
21:Bounty (chocolate bar)
893:Corrugated fiberboard
650:Electrical insulation
503:Thomas Francis Carter
159:
1425:Head & Shoulders
1230:Procter & Gamble
281:Cross, Mary (2002).
139:Procter & Gamble
119:Procter & Gamble
53:Procter & Gamble
1256:Norman R. Augustine
28:
1551:The Art of Shaving
1271:Lynn Morley Martin
219:In popular culture
166:
26:
1671:
1670:
1636:
1635:
1366:Crest/Blend-A-Med
1286:John F. Smith Jr.
1196:
1195:
521:
520:
513:Tsien Tsuen-hsuin
491:
490:
461:
460:
404:Paper engineering
121:(P&G) in the
108:
107:
1736:
1692:
1685:
1678:
1650:
1643:
1414:
1223:
1216:
1209:
1200:
1199:
1186:
1185:
1176:
1175:
1160:Beverage cartons
1150:Watercolor paper
1009:Hollander beater
493:
492:
463:
462:
437:
436:
386:
379:
372:
363:
362:
358:
357:
355:Official website
340:
339:
327:
321:
320:
317:Consumer Reports
315:"Paper towels".
312:
306:
305:
303:
301:
278:
272:
271:
269:
268:
254:
248:
243:
194:Consumer Reports
104:
101:
99:
80:
78:
73:
36:
29:
25:
1744:
1743:
1739:
1738:
1737:
1735:
1734:
1733:
1699:
1698:
1697:
1696:
1639:
1637:
1632:
1556:Baltimore Plant
1534:
1410:
1312:
1305:
1301:Ernesto Zedillo
1291:Ralph Snyderman
1261:Clarence Gamble
1244:William Procter
1232:
1227:
1197:
1192:
1164:
1103:
1048:
1044:Sulfite process
1029:Paper recycling
984:Conical refiner
966:
960:
917:
903:Paper chemicals
876:
517:
487:
483:Charles Fenerty
457:
435:
431:Missal of Silos
426:Battle of Talas
412:
395:
390:
353:
352:
349:
344:
343:
332:Advertising Age
328:
324:
314:
313:
309:
299:
297:
295:
279:
275:
266:
264:
256:
255:
251:
244:
240:
235:
221:
205:
191:
154:
131:
96:
76:
74:
71:
24:
17:
12:
11:
5:
1742:
1732:
1731:
1726:
1721:
1716:
1711:
1709:Paper products
1695:
1694:
1687:
1680:
1672:
1669:
1668:
1651:
1634:
1633:
1631:
1630:
1625:
1620:
1615:
1610:
1605:
1600:
1593:
1588:
1583:
1578:
1573:
1571:Decision Earth
1568:
1563:
1558:
1553:
1548:
1542:
1540:
1536:
1535:
1533:
1532:
1527:
1522:
1517:
1512:
1507:
1502:
1497:
1492:
1487:
1482:
1477:
1472:
1467:
1462:
1457:
1452:
1447:
1442:
1437:
1432:
1427:
1422:
1417:
1416:
1415:
1412:Gillette Mach3
1403:
1398:
1393:
1388:
1383:
1378:
1373:
1368:
1363:
1358:
1353:
1348:
1343:
1338:
1333:
1328:
1323:
1317:
1315:
1307:
1306:
1304:
1303:
1298:
1293:
1288:
1283:
1278:
1276:James McNerney
1273:
1268:
1263:
1258:
1253:
1247:
1240:
1238:
1234:
1233:
1226:
1225:
1218:
1211:
1203:
1194:
1193:
1191:
1190:
1180:
1169:
1166:
1165:
1163:
1162:
1157:
1152:
1147:
1142:
1137:
1132:
1127:
1122:
1117:
1111:
1109:
1105:
1104:
1102:
1101:
1100:
1099:
1089:
1088:
1087:
1082:
1077:
1072:
1067:
1060:Paper industry
1056:
1054:
1050:
1049:
1047:
1046:
1041:
1036:
1031:
1026:
1021:
1016:
1011:
1006:
1004:Handmade paper
1001:
996:
991:
986:
981:
976:
970:
968:
962:
961:
959:
958:
953:
948:
943:
938:
933:
927:
925:
923:Specifications
919:
918:
916:
915:
910:
905:
900:
895:
890:
884:
882:
878:
877:
875:
874:
869:
864:
859:
854:
849:
844:
839:
834:
829:
824:
819:
814:
809:
804:
799:
794:
789:
784:
779:
774:
769:
764:
762:Plastic-coated
759:
754:
749:
744:
739:
734:
729:
724:
719:
714:
709:
708:
707:
697:
692:
687:
682:
677:
672:
667:
662:
657:
652:
647:
642:
637:
632:
627:
622:
621:
620:
610:
605:
600:
595:
590:
585:
580:
575:
570:
565:
560:
555:
550:
545:
540:
535:
529:
527:
523:
522:
519:
518:
516:
515:
510:
505:
499:
497:
489:
488:
486:
485:
480:
475:
473:Matthias Koops
469:
467:
459:
458:
456:
455:
450:
443:
441:
434:
433:
428:
422:
420:
414:
413:
411:
410:
400:
397:
396:
389:
388:
381:
374:
366:
360:
359:
348:
347:External links
345:
342:
341:
322:
307:
294:978-0313314810
293:
273:
249:
237:
236:
234:
231:
230:
229:
226:Forensic Files
220:
217:
204:
201:
190:
187:
153:
150:
130:
127:
106:
105:
94:
90:
89:
86:
82:
81:
68:
64:
63:
60:
56:
55:
50:
46:
45:
42:
38:
37:
15:
9:
6:
4:
3:
2:
1741:
1730:
1727:
1725:
1722:
1720:
1717:
1715:
1712:
1710:
1707:
1706:
1704:
1693:
1688:
1686:
1681:
1679:
1674:
1673:
1667:
1665:
1661:
1658:article is a
1657:
1652:
1649:
1645:
1644:
1640:
1629:
1626:
1624:
1621:
1619:
1616:
1614:
1611:
1609:
1606:
1604:
1601:
1599:
1598:
1594:
1592:
1589:
1587:
1584:
1582:
1579:
1577:
1574:
1572:
1569:
1567:
1564:
1562:
1559:
1557:
1554:
1552:
1549:
1547:
1544:
1543:
1541:
1537:
1531:
1528:
1526:
1523:
1521:
1518:
1516:
1513:
1511:
1508:
1506:
1503:
1501:
1498:
1496:
1493:
1491:
1488:
1486:
1483:
1481:
1478:
1476:
1473:
1471:
1468:
1466:
1463:
1461:
1458:
1456:
1453:
1451:
1448:
1446:
1443:
1441:
1438:
1436:
1433:
1431:
1428:
1426:
1423:
1421:
1418:
1413:
1409:
1408:
1407:
1404:
1402:
1399:
1397:
1394:
1392:
1389:
1387:
1384:
1382:
1379:
1377:
1374:
1372:
1369:
1367:
1364:
1362:
1359:
1357:
1354:
1352:
1349:
1347:
1344:
1342:
1339:
1337:
1334:
1332:
1329:
1327:
1324:
1322:
1319:
1318:
1316:
1314:
1308:
1302:
1299:
1297:
1294:
1292:
1289:
1287:
1284:
1282:
1279:
1277:
1274:
1272:
1269:
1267:
1264:
1262:
1259:
1257:
1254:
1251:
1248:
1245:
1242:
1241:
1239:
1235:
1231:
1224:
1219:
1217:
1212:
1210:
1205:
1204:
1201:
1189:
1181:
1179:
1171:
1170:
1167:
1161:
1158:
1156:
1153:
1151:
1148:
1146:
1143:
1141:
1138:
1136:
1133:
1131:
1128:
1126:
1123:
1121:
1118:
1116:
1113:
1112:
1110:
1106:
1098:
1095:
1094:
1093:
1090:
1086:
1085:United States
1083:
1081:
1078:
1076:
1073:
1071:
1068:
1066:
1063:
1062:
1061:
1058:
1057:
1055:
1051:
1045:
1042:
1040:
1037:
1035:
1032:
1030:
1027:
1025:
1024:Paper machine
1022:
1020:
1017:
1015:
1014:Kraft process
1012:
1010:
1007:
1005:
1002:
1000:
997:
995:
992:
990:
987:
985:
982:
980:
977:
975:
972:
971:
969:
963:
957:
954:
952:
949:
947:
944:
942:
939:
937:
934:
932:
929:
928:
926:
924:
920:
914:
911:
909:
906:
904:
901:
899:
896:
894:
891:
889:
886:
885:
883:
879:
873:
870:
868:
865:
863:
860:
858:
855:
853:
850:
848:
845:
843:
840:
838:
835:
833:
830:
828:
825:
823:
820:
818:
815:
813:
810:
808:
805:
803:
800:
798:
795:
793:
790:
788:
785:
783:
780:
778:
775:
773:
770:
768:
765:
763:
760:
758:
755:
753:
750:
748:
745:
743:
740:
738:
735:
733:
730:
728:
725:
723:
720:
718:
715:
713:
710:
706:
703:
702:
701:
698:
696:
693:
691:
688:
686:
683:
681:
678:
676:
673:
671:
668:
666:
663:
661:
658:
656:
653:
651:
648:
646:
643:
641:
638:
636:
633:
631:
628:
626:
623:
619:
616:
615:
614:
611:
609:
606:
604:
601:
599:
596:
594:
591:
589:
586:
584:
581:
579:
576:
574:
571:
569:
566:
564:
561:
559:
556:
554:
551:
549:
546:
544:
541:
539:
536:
534:
531:
530:
528:
524:
514:
511:
509:
506:
504:
501:
500:
498:
494:
484:
481:
479:
476:
474:
471:
470:
468:
464:
454:
451:
448:
445:
444:
442:
438:
432:
429:
427:
424:
423:
421:
419:
415:
409:
405:
402:
401:
398:
394:
387:
382:
380:
375:
373:
368:
367:
364:
356:
351:
350:
337:
333:
326:
318:
311:
296:
290:
286:
285:
277:
263:
259:
253:
247:
242:
238:
227:
223:
222:
216:
214:
210:
200:
197:
195:
186:
183:
179:
174:
171:
163:
158:
149:
147:
142:
140:
136:
126:
124:
123:United States
120:
116:
112:
103:
100:.bountytowels
95:
91:
87:
83:
69:
65:
62:United States
61:
57:
54:
51:
47:
43:
39:
35:
30:
22:
1664:expanding it
1653:
1638:
1595:
1455:Nice 'n Easy
1345:
1252:(co-founder)
1250:James Gamble
1246:(co-founder)
1125:Papier-mâché
1120:Paper towels
1039:Soda pulping
956:Wet strength
757:Photographic
630:Cotton (rag)
603:Construction
335:
331:
325:
316:
310:
298:. Retrieved
283:
276:
265:. Retrieved
261:
252:
241:
206:
198:
192:
181:
177:
175:
170:Nancy Walker
167:
143:
132:
110:
109:
41:Product type
1450:New Chapter
1296:Meg Whitman
1266:A.G. Lafley
1155:Paper money
1115:Lined paper
1034:Papermaking
967:and process
965:Manufacture
941:Paper sizes
670:Greaseproof
655:Genkō yōshi
508:Dard Hunter
440:Originators
408:Papermaking
300:4 September
215:in the UK.
162:Vito Scotti
152:Advertising
137:in 1957 by
115:paper towel
44:Paper towel
1703:Categories
1586:Port Ivory
1495:Seven Seas
1092:Paper mill
1019:Organosolv
898:Fiber crop
888:China clay
847:Waterproof
747:Paperboard
625:Correction
618:Carbonless
466:Developers
267:2024-09-06
233:References
67:Introduced
1566:Chemicals
1561:BeingGirl
1465:Old Spice
1445:Mr. Clean
1145:Notebooks
1130:Cardboard
913:Wood pulp
881:Materials
857:Wood-free
832:Wallpaper
827:Tree-free
767:Red rosin
752:Parchment
737:Onionskin
732:Newsprint
593:Cartridge
588:Cardstock
583:Cardboard
533:Acid-free
338:(39): 12.
144:In 1982,
1603:Tyneside
1591:Pringles
1406:Gillette
1326:Ambi Pur
1178:Category
1135:Clothing
1053:Industry
989:Deinking
979:Calender
936:Grammage
822:Transfer
787:Security
660:Glassine
563:Blotting
538:Air-laid
496:Scholars
1656:product
1581:PG Tips
1539:Related
1530:more...
1510:Swiffer
1480:Pantene
1475:Pampers
1396:Febreze
1356:Charmin
1311:Current
1188:Commons
1140:Tissues
931:Density
908:Papyrus
867:Writing
817:Tracing
807:Thermal
782:Scritta
777:Rolling
742:Origami
705:Butcher
640:Display
608:Contact
573:Bristol
548:Asphalt
453:Damjing
447:Cai Lun
418:History
189:Product
146:P&G
135:Charmin
129:History
93:Website
85:Tagline
75: (
59:Country
1515:Tampax
1490:Secret
1470:Oral-B
1346:Bounty
1336:Aussie
1321:Always
1313:brands
1237:People
1070:Europe
1065:Canada
812:Tissue
722:Manila
695:Korean
690:Ingres
685:Inkjet
598:Coated
578:Carbon
553:Banana
291:
262:pg.com
213:Plenty
182:Audrey
178:Brenda
111:Bounty
27:Bounty
1654:This
1576:MDVIP
1525:Vicks
1505:Scope
1500:SK-II
1485:Puffs
1430:Ivory
1420:Gleem
1391:Fairy
1386:Dreft
1381:Downy
1361:Cheer
1351:Braun
1331:Ariel
1080:Japan
1075:India
842:Wasli
837:Washi
797:Stone
727:Mummy
717:Lokta
700:Kraft
680:India
665:Graph
635:Crêpe
558:Bible
543:Amate
526:Types
393:Paper
49:Owner
1660:stub
1520:Tide
1460:Olay
1440:Luvs
1401:Gain
1371:Dawn
1341:Bold
1108:Uses
1097:List
872:Xuan
862:Wove
792:Seed
772:Rice
712:Laid
675:Hemp
613:Copy
568:Bond
302:2020
289:ISBN
180:and
102:.com
77:1965
70:1965
1435:Joy
1376:Daz
852:Wax
802:Tar
209:SCA
98:www
1705::
645:Dó
406:/
336:69
334:.
260:.
164:).
1691:e
1684:t
1677:v
1666:.
1222:e
1215:t
1208:v
385:e
378:t
371:v
304:.
270:.
79:)
23:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
