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223:. This, along with Wise receiving credit for Tupperware's success in the media, estranged her from Tupper. Wise was accused of "undermining the company's image" when she reportedly used a Tupperware container as a dog dish, and she was forced out of the company by Tupper in January 1958. She filed a lawsuit against the company for $ 1.6 million for breach of contract, eventually settling for $ 30,000. Wise owned no stock and many of her possessions, including her Florida house, were company property. Tupper removed all mentions of Wise from company history and buried remaining copies of her autobiography in a pit near Tupperware's headquarters. Later that year, Tupper sold the company to
132:, to Jerome and Rose Stroud Humphrey. When Wise was two years old, her parents divorced, making her mother a single parent. Her mother worked as an organizer for a hat makers' union, often traveling for months at a time, leaving Wise in the care of her aunt. Wise dropped out of school in her teens, and by the age of fourteen was delivering speeches at union rallies. She met her future husband, Robert W. Wise, at the
185:
After leaving
Stanley Home Products, she found Tupperware to be a product with broad appeal and began selling it at home parties. Wise urged her distributors to demonstrate the products to potential customers, even throwing containers to show their durability. By October 1949, Wise had recruited 19
239:
Wise founded her own party-plan cosmetics company, Cinderella
International, the year after leaving Tupperware, but it was unsuccessful and closed down less than a year later. She was appointed as CEO of Viviane Woodard Cosmetics in 1960 but was still unable to replicate her success at Tupperware.
33:
116:" system of marketing. She initially worked as a salesperson for Stanley Home Products to supplement her income, before switching to selling Tupperware. Wise was vice president of Tupperware Home Parties between 1951 and 1958 when she was fired by Tupperware's founder
140:, where their only child, Jerry, was born in 1938. Robert was often violent; in one case, he threw a bottle of acid at his mother-in-law. Their marriage lasted less than five years before Brownie filed for divorce and was awarded custody of her son.
197:
Tupperware's sales in 1952 were over $ 2 million, a significant increase from the previous year. That year Wise was paid a salary of $ 20,933 ($ 213,606 in 2021), and the company bought a lakeside house for her near its headquarters in
202:. Starting in 1954, Wise organized Jubilee, an annual sales conference where top-performing saleswomen would be awarded expensive gifts. Each Jubilee had its theme; for example, the 1954 event was themed around the
186:
dealers to work with her in
Detroit. In 1949, Wise and her sales team sold over $ 150,000 ($ 1,708,322 in 2021) of Tupperware, more than any store, and Wise was offered distribution rights to Florida. Wise moved to
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marketing system. Eventually, Wise wanted to work as an executive in the company, but its founder, Frank
Beveridge, told her not to "waste her time", informing her that management was "no place for a woman".
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194:, the founder of Tupperware, invited Wise to be vice president of Tupperware Home Parties in 1951. On Wise's suggestion, Tupperware was removed from stores and exclusively sold using the party plan.
167:, they turned their attic into a living space for airmen. At the war's height, their basement was used as a first-aid clinic for injured soldiers. Wise worked as an executive secretary at
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108:; May 25, 1913 â September 24, 1992) was a pioneering American saleswoman largely responsible for the success of the home products company
177:, writing under the pen name "Hibiscus". After the war ended, Wise started working as a salesperson for Stanley Home Products using the
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Life of the party: the remarkable story of how
Brownie Wise built, and lost, a Tupperware party empire
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875:"Entrepreneur Brownie Wise: Selling Tupperware to America's Women in the 1950s"
597:"The Story of Brownie Wise, the Ingenious Marketer Behind the Tupperware Party"
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Tupperware, unsealed: Brownie Wise, Earl Tupper, and the home party pioneers
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to establish a conservation area and a "Brownie Wise Park" on an island in
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838:"Sandra Bullock to play Tupperware guru in Tate Taylor movie for Sony"
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In 2016, the
Tupperware company donated $ 200,000 to Florida's
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1003:"Tupperware: An Open Container During a Decade of Containment"
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In her later years, Wise was active in church and worked as a
171:, an aircraft manufacturing company, and was a columnist for
212:. Wise was also a writer for the monthly company magazine
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747:"Tupperware donates $ 200,000 for new Brownie Wise Park"
430:"How a Single Mom Created a Plastic Food-Storage Empire"
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in 1936. After marrying later that year, they moved to
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Wise was born
Brownie Mae Humphrey on May 25, 1913, in
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She later worked as a consultant and in real estate.
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227:for $ 16 million, divorced his wife, and moved to
190:, where she set up a company named Patio Parties.
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986:. CreateSpace Independent Publishing Platform.
641:"Brownie Wise, The Brains Behind Tupperware"
983:Brownie Wise, Tupperware Queen: A Biography
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971:: CS1 maint: location missing publisher (
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219:In 1957, Wise published her autobiography
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394:"The First Lady of Tupperware"
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778:"BROWNIE WISE DIES AT HOME"
134:Texas Centennial Exposition
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880:Journal of Women's History
428:Doll, Jen (June 6, 2017).
267:, written by Bob Kealing.
684:"The Tupper Middle Class"
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322:"Biography: Brownie Wise"
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221:Best Wishes, Brownie Wise
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935:Kealing, Bob (2016).
908:Kealing, Bob (2008).
536:. December 28, 2017.
235:Life after Tupperware
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602:Smithsonian Magazine
44:Brownie Mae Humphrey
893:10.1353/jowh.0.0159
689:The Washington Post
647:. October 2, 2014.
265:Tupperware Unsealed
573:, pp. 175â176
480:. March 22, 2017.
161:Dearborn, Michigan
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70:Kissimmee, Florida
62:September 24, 1992
846:. July 18, 2014.
843:Los Angeles Times
804:Barbara McMahon.
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249:Lake Tohopekaliga
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64:(1992-09-24)
47:May 25, 1913
25:Brownie Wise
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1057:1992 deaths
1052:1913 births
367:, p. 5
355:, p. 3
192:Earl Tupper
118:Earl Tupper
1046:Categories
854:August 17,
822:August 17,
730:Mason 2014
282:References
229:Costa Rica
179:party plan
124:Early life
114:party plan
110:Tupperware
90:Tupperware
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