291:, which allowed the public to create their own Tahoe ad in hopes of winning a new Tahoe SUV. Controversy arose when several environmentalist groups began creating anti-Chevrolet ads that garnered national media attention. Overall, the controversy only helped as the Tahoe had the most successful launch in Chevrolet history.
219:
became the agency's first major client in 1919 and by 1922, Campbell Ewald was awarded all of
General Motors' ad business. The agency continued its partnership with GM for more than 90 years. In 1928, Henry Ewald bought a Chevrolet dealership at Mack and Gratiot in Detroit to better understand the
261:
In July 2013, Campbell Ewald announced that they would move their headquarters from Warren to
Downtown Detroit to a building located adjacent to Ford Field, a move that was completed in January 2014. Southfield based architecture firm, Neumann/Smith Architecture provided design and architecture
279:
Over its history, the agency has produced some notable work with client
Chevrolet including "Baseball, Hot Dogs, Apple Pie and Chevrolet" "Heartbeat of America" to "Like A Rock," as well as the U.S. Navy campaign U.S. Navy Seals Footprints.
213:(later president of General Motors). Campbell resigned in 1917 and sold his stock in order to volunteer in France in World War I. Henry Ewald became president and chairman of the Board of Campbell Ewald.
226:
The agency later diversified into government, healthcare, retail, technology and other industries. Campbell Ewald was acquired by the
Interpublic Group of Companies in 1972.
890:
205:
In 1911, admen Frank
Campbell and Henry Ewald merged their individual Detroit companies to form Campbell Ewald, beginning with just six employees. Their first client was
29:
271:
In
November 2022, Campbell Ewald Chief Strategy Officer, Kari Shimmel was named CEO, the first female CEO in C-E's 112-year history, succeeding former CEO Kevin Wertz.
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services for their new space. In
October, Campbell Ewald merged with fellow IPG agency Lowe to form Lowe Campbell Ewald.
1011:
580:
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In April 2016, Campbell Ewald
President Kevin Wertz was named CEO, following the abrupt departure of CEO Jim Palmer.
340:"Campbell Ewald Promotes Kari Shimmel to CEO, Shimmel is the first woman to be CEO in the agency's 112-year history"
255:
223:
In 1952, Chairman Ewald granted the title of
President to Henry G. Little. Ewald died three months later in 1953.
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named
Campbell Ewald its Midwest Agency of the Year for the second consecutive year, citing their win of the
236:
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The agency's Social Media group gained notoriety in 2006 with a user-generated content campaign for the
553:
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and Chevy. In 2005 a campaign conceived for the U.S. Navy was at the center of a Supreme Court case.
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In May 2015, the agency dropped Lowe from its name and was again just known as Campbell Ewald.
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891:"The Story of 'Footprints,' the Brilliantly Stealthy Navy Seals Ad Nobody Saw Coming"
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account, in addition to their continued work for clients such as (former client) the
182:
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943:"Spike Lee Declares 'Old Money Out' in a Star-Studded Short Film for Coin Cloud"
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685:
250:, ending a 91-year relationship with Campbell Ewald. Campbell Ewald kept GM's
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1325:
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110:
1320:
503:"From 'See the USA in your Chevrolet' to 'Like a Rock,' Chevy Ads Run Deep"
294:
In 2021, the company released a two-minute film directed by and starring
246:
In April 2010, GM moved Chevrolet's advertising business to rival agency
186:
106:
1189:
1266:
865:"How Bob Seger's 'Like a Rock' Defined a Generation of American Sports"
75:
39:
478:"Who Was Mather? Meet the Lesser-Known Men Behind Famous Agency Names"
295:
240:
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1229:
366:"Campbell Ewald wins $ 150 million California health care exchange"
84:
102:
80:
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231:
424:"Frank J. Campbell - Inducted 1996. Automotive Hall of Fame"
1292:
298:, promoting digital currency machine operator Coin Cloud.
735:"Detroit ad agency Campbell Ewald drops 'Lowe' from name"
28:
258:
business, along with its work with Chevrolet's dealers.
764:"Campbell Ewald CEO fired after racist e-mail reported"
1010:
316:
case that involved Campbell Ewald and its role as a
970:
163:
659:"GM buys former Lowe Campbell Ewald headquarters"
581:"Midwest Agency of the Year 2002: Campbell-Ewald"
1343:
193:. Campbell Ewald is part of advertising company
683:
839:"ADVERTISING; 'Heartbeat' Works for Chevrolet"
996:
976:Campbell Ewald creative work and company info
789:"Campbell Ewald promotes Kari Shimmel to CEO"
475:
578:
915:
418:
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1362:Companies based in Macomb County, Michigan
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989:
732:
627:
625:
27:
1352:Advertising agencies of the United States
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387:
1077:Matterkind (previously known as Cadreon)
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413:
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1357:Marketing companies established in 1911
622:
1344:
384:
984:
813:"Baseball, Hot Dogs and Chevy, Redux"
441:
329:
786:
610:Constitutional Accountability Center
13:
1012:The Interpublic Group of Companies
761:
686:"Campbell Ewald moving to Detroit"
14:
1383:
1176:McCann (formerly McCann Erickson)
964:
684:Craig, Kimberly (March 6, 2013).
633:"GM Shifts Chevy Biz to Publicis"
606:"Campbell-Ewald Company v. Gomez"
579:Irwin, Tanya (January 20, 2003).
916:Rose, Frank (December 1, 2006).
1372:1911 establishments in Michigan
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857:
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651:
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476:Creamer, Matt (April 4, 2013).
395:"Lowe Name Returns to New York"
274:
546:
521:
495:
469:
358:
195:Interpublic Group of Companies
153:Interpublic Group of Companies
67:Frank Campbell and Henry Ewald
1:
708:"Campbell Ewald Headquarters"
688:. WXYZ-TV Detroit | Channel 7
323:
237:United States Postal Service
207:Hyatt Roller Bearing Company
16:American advertising company
7:
314:United States Supreme Court
309:Campbell-Ewald Co. v. Gomez
301:
10:
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787:Stam, Aleda (2022-11-29).
733:Shea, Bill (May 8, 2015).
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533:Michigan State University
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63:
55:
45:
35:
26:
1316:Cassidy & Associates
181:agency headquartered in
179:marketing communications
50:Marketing Communications
1221:MullenLowe Lintas Group
751:(subscription required)
529:"Henry T. Ewald Papers"
456:Automotive Hall of Fame
428:Automotive Hall of Fame
971:Campbell Ewald website
177:is an advertising and
1132:Jack Morton Worldwide
1110:Marketing Specialists
318:government contractor
220:automotive industry.
1160:Commonwealth//McCann
1157:Avrett Free Ginsberg
714:. September 10, 2015
696:– via YouTube.
665:. September 11, 2014
871:. September 6, 2016
346:. November 29, 2022
138:Number of employees
98:Number of locations
23:
1235:MullenLowe Profero
1186:Momentum Worldwide
1141:Rogers & Cowan
1122:dna Communications
1057:Ensemble Worldwide
918:"Commercial Break"
768:Detroit Free Press
712:Architect Magazine
509:. October 31, 2011
401:. October 21, 2013
248:Publicis Worldwide
185:, with offices in
19:
1339:
1338:
1304:
1303:
1288:The Martin Agency
1151:McCann Worldgroup
1137:Octagon Worldwide
1043:New Honor Society
739:crainsdetroit.com
229:In January 2003,
183:Detroit, Michigan
172:
171:
132:Kari Shimmel, CEO
1379:
1367:Warren, Michigan
1263:Carmichael Lynch
1255:Big Family Table
1226:MullenLowe Comms
1208:MullenLowe Group
1163:Casanova//McCann
1100:Universal McCann
1023:
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1005:
998:
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845:. April 16, 1987
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639:. April 23, 2010
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452:"Henry T. Ewald"
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1217:MullenLowe U.S.
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1198:Weber Shandwick
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1051:IPG Mediabrands
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949:. July 14, 2021
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372:. June 18, 2015
370:Crain's Detroit
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285:Chevrolet Tahoe
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211:Alfred P. Sloan
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1331:TM Advertising
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1259:Campbell Ewald
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1040:Hello Computer
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965:External links
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819:. July 9, 2020
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897:. May 2, 2017
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869:Rolling Stone
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554:"Advertising"
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59:June 11, 1911
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1321:Deutsch Inc.
1258:
1244:Independents
1215:MullenLowe (
951:. Retrieved
946:
937:
925:. Retrieved
921:
911:
899:. Retrieved
894:
885:
873:. Retrieved
868:
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847:. Retrieved
843:The NY Times
842:
833:
821:. Retrieved
817:The NY Times
816:
807:
796:. Retrieved
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771:. Retrieved
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690:. Retrieved
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663:Detroit News
662:
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641:. Retrieved
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613:. Retrieved
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588:. Retrieved
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562:. Retrieved
558:The NY Times
557:
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350:December 21,
348:. Retrieved
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275:Notable work
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72:Headquarters
36:Company type
20:
1190:MRM//McCann
1125:FutureBrand
953:February 8,
901:February 8,
875:February 8,
849:February 8,
823:February 8,
718:February 8,
669:February 7,
643:February 7,
564:February 8,
538:February 7,
513:February 8,
461:February 7,
433:February 8,
405:February 7,
376:February 7,
287:called the
187:Los Angeles
118:Area served
107:Los Angeles
1346:Categories
1267:Deutsch NY
1139:(includes
1095:Stickyeyes
1070:Initiative
1037:FCB Health
927:August 13,
798:2023-07-31
773:2023-09-29
744:August 13,
692:August 13,
615:2023-09-29
590:August 13,
585:adweek.com
487:August 13,
324:References
142:500 (2014)
128:Key people
76:Ford Field
40:Subsidiary
1089:Promoqube
482:adage.com
296:Spike Lee
241:U.S. Navy
217:Chevrolet
209:, led by
122:Worldwide
1284:IW Group
1271:Elephant
1230:Mediahub
1098:UM (aka
1066:ID Media
1063:Identity
302:See also
191:New York
85:Michigan
64:Founders
46:Industry
1297:Tierney
1194:PMK*BMC
1092:Reprise
201:History
197:(IPG).
159:Website
103:Detroit
81:Detroit
56:Founded
1326:Mithun
1309:Former
1251:Acxiom
1169:Fitzco
1060:Healix
947:AdWeek
895:Adweek
793:Ad Age
637:AdWeek
399:AdWeek
252:OnStar
232:Adweek
148:Parent
87:, U.S.
1166:Craft
1128:Golin
1086:Orion
1080:MAGNA
922:Wired
507:AdAge
344:AdAge
1293:R/GA
1280:HUGE
1219:and
1019:Main
955:2022
929:2016
903:2022
877:2022
851:2022
825:2022
746:2016
720:2022
694:2016
671:2022
645:2022
592:2016
566:2022
540:2022
515:2022
489:2016
463:2022
435:2022
407:2022
378:2022
352:2023
312:, a
254:and
189:and
166:.com
91:U.S.
1183:MCN
1172:FP7
1033:FCB
1026:FCB
256:CRM
164:c-e
1348::
945:.
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893:.
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710:.
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