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Comscore

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607:(SEC) found that Comscore and Matta made false and misleading public disclosures regarding the company’s customer base and flagship product and that Matta lied to Comscore's internal accountants and external audit firm in order. This enabled Comscore to artificially exceed its analysts' consensus revenue target in seven consecutive quarters and create the illusion of smooth and steady growth in Comscore's business. The company has replaced the former CEO and other senior executives; its new management team has settled the SEC charges without admitting or denying wrongdoing in September 2019 for $ 5 million. Two years before the charges, Comscore had restated its financial statements and rectified all concerns of its accounting practices around revenue recognition. According to the company, it has since implemented remedial efforts, including new internal control procedures and policies and new compliance systems. Its new compliance program was recognized as the "Best Compliance and Ethics Program (Small to Mid-Cap)" at the 12th Corporate Governance Awards in 2019. 365:
annual report (form 10-K) and reports for the first two quarters of 2016. On February 6, 2017, Comscore announced they would not meet the NASDAQ-imposed deadline to "complete its financial restatement and regain compliance with Nasdaq's listing requirements." Because of this missed deadline, "Comscore's common stock may be suspended from trading and delisted from Nasdaq." If Comscore is delisted from NASDAQ and their trading is suspended, they advise they intend to "be quoted on the OTC Markets." In November 2017, According to the reports, Gian Fulgoni co-founder and CEO retired.
29: 260: 240: 220: 200: 177: 372:, a 1,000-person advertising agency known for its ability to help brands capitalize on change through innovation and a data-driven approach to marketing. In October 2018, the company revised its branding, updating its logo and changing its name stylization from "comScore" to "comscore", although it continued to use "Comscore" as well. 593:
claimed that Comscore was running an 'extorting ring' by vastly undercounting publisher traffic numbers and forcing them to pay fees for direct measurement via a tracking pixel. Comscore responded to these allegations by offering their direct measurement tracking pixel to long-tail web publishers for
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On November 5, 2019, Bill Livek was appointed as Chief Executive Officer and Executive Vice Chairman. Prior to joining Comscore, Livek was Vice Chairman & Chief Executive Officer at Rentrak, where he spearheaded the next generation of products to precisely measure movies and TV. In February 2022,
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Co-founder Gian Fulgoni, who had been chairman emeritus since 2014, replaced Serge Matta as chief executive officer on August 10, 2016. On September 2, 2016, Comscore received a letter from NASDAQ that it was in danger of being delisted from the exchange on September 12 unless Comscore filed its 2015
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Comscore maintains a group of users who have monitoring software (with brands including PermissionResearch, OpinionSquare and VoiceFive Networks) installed on their computers. In exchange for joining the Comscore research panels, users are presented with various benefits, including computer security
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In May 2008, Comscore announced its acquisition of M:Metrics, a company that measured mobile content consumption. The transaction involved a cash payment of $ 44.3 million and the issue of approximately 50,000 options to purchase shares of Comscore common stock to some M:Metrics unvested option
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and other offline recruiting methods to accurately determine how many users are online, aggregated by geography, income, and age. Correcting the Comscore data requires having accurate demographics about the larger pool of users. However, some Comscore users are recruited without being asked to give
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but said that no contract was ever signed, and that once it realized DollarRevenue was distributing Comscore's software, months later, it took steps to prevent the DollarRevenue-distributed software from sending data to Comscore. Stanford IT notes that the monitoring software has been bundled with
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Comscore debuted Campaign Essentials in 2010 to measure how digital campaigns are reaching their audiences. In March 2012, Comscore launched validated Campaign Essentials (vCE), which introduced the notion of “validated” impressions. In January 2013, Comscore announced that it had evaluated 4,000
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was reported in the media and implicated VoiceFive, Inc. as the source of certain alleged spyware software. VoiceFive, Inc. has become compliant with the EU-U.S. Privacy Shield Framework, the Swiss-U.S. Privacy Shield Framework, as well as the General Data Protection Regulation
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In May 2009, Comscore introduced Unified Digital Measurement (UDM), a digital audience measurement tool that blended panel and census-based measurement approaches. The methodology calculates audience reach without being affected by cookie deletion and cookie blocking/rejection.
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In 2014, Comscore was awarded the "New Technology of the Year Award" by Digital Analytics Association. With its multi-platform capability, Digital Analytix is able to unify users across devices and platforms using Comscore’s proprietary browser unification
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announced a merger of the two companies. The move was meant to combine Comscore's digital media measurement capabilities with the TV measurement capabilities of Rentrak to create a cross-platform media measurement firm, perhaps capable of challenging
469:, a California based analytics company. Several years later in March, 2023 Comscore announced a rebrand of their programmatic targeting business under the name Proximic by Comscore, utilizing the capabilities from the May 2015 Proximic acquisition. 481:
in the media measurement space. Under terms of the agreement, Comscore agreed to acquire Rentrak in an all-stock deal valued at about $ 732 million, with Rentrak shareholders receiving 1.15 shares of Comscore per owned share of Rentrak.
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Comscore received an Innovation Award at the Perspectives 2018 Conference hosted by Skillsoft and SumTotal. Comscore was named the winner in Learning Program of the Year for its demonstrated success, innovation and expertise in learning and
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In 2019, Comscore Inc. and its former CEO Serge Matta were charged with engaging in a fraudulent scheme to overstate revenue by approximately $ 50 million and making false and misleading statements about key performance metrics. The
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Comscore co-founder Magid Abraham was honored with the Eighth Annual Buck Weaver Award for Marketing. The award recognizes individuals who have made important contributions to the advancement of theory and practice in marketing
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On April 1, 2019, CEO Bryan Wiener announced that he, along with president Sarah Hofstetter would be stepping down from their respective roles at Comscore, citing irreconcilable differences in strategy with the company's board.
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demographic information and, in other cases, users may not be truthful about their demographics. To ensure the accuracy of the data, Comscore verifies its users' demographics during the course of measuring statistical data.
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National Chapter Corporate Counsel Awards. Among the reasons cited were Comscore's success at designing a comprehensive corporate governance structure, creating a data privacy division, and establishing cross-training
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In 2006, Ben Edelman, a Harvard researcher, alleged that there were cases where Comscore software had been installed on users' computers without their knowledge. Comscore admitted that it was in discussion with a
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of $ 135 million on its first day of trading. In June 2000, the company acquired Jupiter Communications for $ 414 million in stock and changed its name to Jupiter Media Metrix. In the aftermath of the
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Europe Research Awards, which recognizes the industry's best digital research projects.  ComScore’s ‘Free Viewability’ allowed digital media buyers a free service for measuring both video and display
2311:"IAB Europe Research Awards - Now accepting entries. Take a look at 2018 winners for inspiration - Interact Congress IAB Europe Research Awards - Take a look at 2018 winners for inspiration" 527:
In April 2020, Comscore launched a faster local TV rating service -- with a turnaround of 48 hours, as opposed to the previous two weeks span it takes TV stations to get TV ratings data.
2360: 399:, and began publishing statistics in January 1996. In July 1997, it changed its name to Media Metrix. In October 1998, Media Metrix merged with a rival, Relevant Knowledge. The company 2233: 640:
Comscore was ranked as the 15th largest U.S. market research firm based on 2008 domestic revenues, growing faster than each of the largest 25 research firms, according to the 2008
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On April 23, 2018, it was announced that Bryan Wiener was appointed as the company's chief executive officer, effective May 30. Wiener had previously been chairman of
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populations, no matter how large, may not be representative of the population as a whole. To obtain the most accurate data, Comscore adjusts the statistics using
2469: 1483: 1393: 2042: 1734: 2259: 803: 1509: 893: 604: 2464: 2056: 907: 2120: 952: 2028: 1351: 847:"Comscore Networks Introduces "Customer Knowledge Platform" that Provides a 360° View of Customer Buying and Browsing Behavior on the Internet" 688: 508:
to make sure that each population segment is adequately represented. To calculate these weights, Comscore regularly recruits panelists using
2207: 1324:"Comscore to Acquire Certifica, a Leading Provider of Real-Time Web Measurement and Digital Marketing Technology Solutions in Latin America" 2474: 2138: 1720: 157: 2237: 1190: 1337: 1231: 982: 2009:"Major media analytics firm Comscore was charged with fraud under a former CEO — but the company's new leadership reached a settlement" 1681: 2088: 1549: 1775: 449: 1942: 1458: 1012: 574:, provoking criticism about speed performance. As a result, several universities and banks took steps to block the proxy servers. 1629: 1297: 828: 2479: 1706: 1164: 832: 2008: 1655: 2484: 2310: 846: 623:
Comscore was selected as a winner of the 2009 Chicago Innovation Awards for its creative development of AdEffx in October 2009.
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without users being aware of it, although Comscore's relationship with iMesh was short-lived and occurred several years ago.
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In June 2010, a warning about Mac Spyware being launched from free applications like screensavers, from security company
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The Comscore-Rentrak deal closed on February 1, 2016, with the final transaction being valued at $ 767.7 million.
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On February 11, 2014, Comscore announced the appointment of Serge Matta as chief executive officer, effective March 1.
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Magid Abraham, Comscore's co-founder, received the 2009 Charles Coolidge Parlin Marketing Research Award at the 2009
2234:"Comscore Digital Analytix Multi-Platform Awarded 2014 New Technology of the Year by Digital Analytics Association" 1139: 889: 675: 1840: 462:
In February 2015 Comscore US entered into a partnership with Kantar owned by WPP with an equity stake purchase.
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In December 2021, Comscore acquired Shareablee, a social media marketing analytics and measurement company.
2121:"William Blair & Company and CIMA Release Fifth Installment of Semiannual Interactive Marketing Survey" 1917:"Jason Calacanis Punches Comscore In The Face. Comscore Punches Back. Fred Wilson Drags Us Into It. $ SCOR" 2335: 1806: 1916: 344: 1601: 1513: 423:
Comscore announced in October 2009 the acquisition of Certifica, an internet marketing company based in
2124: 1165:"Surfing Down Memory Lane to January 1996: Comscore Media Metrix Revisits First-Ever Web Site Rankings" 634: 633:
Comscore was rated as the preferred audience measurement service by 50.4 percent of respondents to the
1876: 1098: 389: 2152: 1656:"Newspaper Web Site Audiences Grow Faster Than Total Internet Populations In Largest U.S. Markets" 2211: 1707:"Comscore Announces Media Metrix 360: The Next Generation of Global Digital Audience Measurement" 1217: 400: 151: 1859:"Intego Security Alert: OSX/OpinionSpy Spyware Installed by Freely Distributed Mac Applications" 380:
Livek announced he was going to retire and step down as CEO once the board found a replacement.
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users and their behavior with content and advertising across television, Internet, and mobile.
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On July 1, 2010, Comscore announced that it had acquired the products division of Nexius, Inc.
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6th semiannual survey of the members of the Chicago Interactive Marketing Association (CIMA).
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In February 2010, Comscore announced an agreement to purchase the ARSgroup, headquartered in
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data and analytics to enterprises, advertising agencies, brand marketers, and publishers.
8: 1394:"Comscore Introduces Proximic by Comscore as a Dedicated Programmatic Targeting Division" 501: 439: 1890: 1633: 1301: 714: 500:
Comscore estimates that two million users are part of the monitoring program. However,
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software, Internet data storage, virus scanning, and chances to win cash or prizes.
2436: 2185: 2013: 1459:"ComScore Completes $ 768M Merger With Rentrak In Bid For Cross-Screen Measurement" 930:"Comscore Board Names Co-Founder Gian Fulgoni as Company's Chief Executive Officer" 641: 336: 252: 127: 1972: 804:"Comscore Reports Third Quarter 2019 Results and Announces Leadership Transition" 724: 627: 590: 521: 424: 1380:"Comscore Acquires Proximic to Bolster Pre-Bid Solutions for Buyers and Sellers" 1013:"Comscore CEO Fulgoni to Retire Sooner Than Expected | Broadcasting & Cable" 910:(Press release). Reston, Virginia: Comscore, Inc. PR Newswire. February 11, 2014 395:
Media Metrix originated as PC Meter, a business unit of market research company
1973:"SEC Charges Comscore Inc. and Former CEO with Accounting and Disclosure Fraud" 1749: 1279: 704: 432: 409: 39: 1366:"Comscore Acquires Nedstat, Global Analytics and Online Optimization Provider" 932:(Press release). Reston, Virginia: Comscore, Inc. PR Newswire. August 10, 2016 388:
Comscore acquired Media Metrix in a deal announced in June 2002. Earlier, the
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In the past, the software forwarded users' internet traffic through Comscore
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On March 30, 2007, Comscore made an initial public offering of shares on the
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Comscore's legal department was recognized as a regional winner in the 2018
1074:"Comscore Announces Appointment of Bryan Wiener as Chief Executive Officer" 692: 571: 478: 340: 114: 2426: 2284: 351:, who was also an ex-IRI employee and had was president in the mid-1990s. 1820: 1535: 1235: 709: 517: 505: 2029:"SEC Charges Comscore's Matta for Overstating Revenue, Penalties Issued" 1991:"Comscore, ex-CEO settle SEC charges they fraudulently inflated revenue" 1735:"Comscore vCE Reaches Milestone with Completion of 4,000th Client Study" 1484:"Comscore acquires Shareablee to offer cross-platform consumer insights" 2446: 1194: 454: 404: 281: 212: 2043:"Comscore Settles Previously Disclosed Securities and Exchange Matter" 516:
The corrected data is used to generate reports on topics ranging from
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announced it would block a bid by NetRatings to acquire Media Metrix.
2208:"Digital Analytics Association 2014 Awards for Excellence Recipients" 1602:"The "Professional Respondent" Problem In Online Survey Panels Today" 729: 396: 324: 320: 1825: 466: 131: 78: 2336:"National Capital Region | Association of Corporate Counsel (ACC)" 545:
campaigns for clients covering more than 75 advertising agencies.
719: 555: 473: 286: 2260:"Comscore Received Innovation Award from Skillsoft and SumTotal" 1943:"ComScore site tracking now free, offers discounts for startups" 28: 2107:"Meffys winners showcase vibrant mobile entertainment industry" 1862: 630:
won the M.E.F. Award for Business Intelligence in Mobile Media.
578: 355: 56: 2178:"MIT Sloan's Buck Weaver marketing award honors Comscore CEO" 2091:. Chicago Innovation Awards. October 20, 2009. Archived from 753: 564: 428: 232: 1550:"Collecting & Analyzing Web Usage Data from User Panels" 666:
Comscore won the Advertising Solutions category at the 2018
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for approximately $ 36.7 million on September 1, 2010.
343:, who was for many years the CEO of market research company 2415: 1844: 1616:"Comscore Releases Worldwide Ranking of Top Web Properties" 1283: 1265: 369: 1721:"Comscore Introduces Validated Campaign Essentials™ (vCE)" 983:"Comscore Provides Update on Nasdaq Listing (NASDAQ:SCOR)" 749:"ComScore.com WHOIS, DNS, & Domain Info - DomainTools" 1795:. Stanford Information Security Office. January 11, 2005. 1552:. Comscore. April 2001. pp. 7, 9, 13. Archived from 908:"Comscore to Appoint Serge Matta Chief Executive Officer" 2057:"How Comscore takes a data-based approach to compliance" 2071:"2009 Charles Coolidge Parlin Marketing Research Award" 465:
On May 5, 2015 Comscore announced that it had acquired
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Perlberg, Steven; Vranica, Suzanne (October 2, 2015).
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Bruell, Alexandra; Vranica, Suzanne (April 23, 2018).
431:. The acquisition enhanced Comscore’s presence in the 297: 1040:"ComScore Appoints 360i Chairman Bryan Wiener as CEO" 953:"Here's why Nasdaq is threatening to delist Comscore" 1352:"Comscore Acquires Products Division of Nexius, Inc" 1262:"Media Metrix, Jupiter merge in $ 414 million deal" 1125:"Comscore Leaders to Depart After Less Than a Year" 1761: 1759: 319:is an American-based global media measurement and 2210:. digitalanalyticsassociation.org. Archived from 2456: 1741: 605:United States Securities and Exchange Commission 491: 2386:"ComScore, CIMM Unveil Cross-Platform Data Set" 1756: 1409:"Media Industry Welcomes ComScore-Rentrak Deal" 1406: 873:"Web-traffic specialist Comscore files for IPO" 829:"Comscore, Inc. 2021 Annual Report (Form 10-K)" 589:Additionally, noted blogger and angel investor 2470:Market research companies of the United States 1632:. Comscore. September 27, 2006. Archived from 1630:"Comscore Releases U.S. Video Metrix Rankings" 1538:. Advertising Research Foundation (ARF). 2001. 1510:"voicefive.com - more Comscore tracking stuff" 849:. Comscore. September 18, 2000. Archived from 689:The Coalition for Innovative Media Measurement 651:as one of 2007's 47 most innovative companies. 530: 1809:. Cornell's IT Security Office. May 31, 2005. 1137: 1037: 691:(CIMM) and Comscore work together to measure 412:collapse and associated downturn in internet 1338:"Comscore Announces Acquisition of ARSgroup" 1140:"Bill Livek Plans to Retire as Comscore CEO" 773: 771: 1787: 1785: 1747: 1682:"Comscore Launches Faster Local TV Ratings" 383: 1967: 1965: 1963: 1877:"Mac OS X OpinionSpy – same old, same old" 1807:"An Analysis of the New Marketscore Proxy" 1765: 27: 1914: 884: 882: 768: 1979:from the original on September 24, 2019. 1940: 1821:"'Researchware' watches where you click" 1782: 1658:. Comscore. July 8, 2002. Archived from 1456: 1280:"Jupiter sells part of measurement unit" 1065: 1960: 1915:Arrington, Michael (January 24, 2010). 833:U.S. Securities and Exchange Commission 539: 403:as NASDAQ:MMXI in May 1999, reaching a 2465:American companies established in 1999 2457: 2308: 1841:"ComScore: Spyware or 'researchware'?" 1433: 950: 879: 1750:"Comscore Doesn't Always Get Consent" 1604:. Comscore. June 2005. pp. 8–10. 1211: 977: 975: 973: 335:Comscore was founded in July 1999 in 1457:Liyakasa, Kelly (February 1, 2016). 1071: 890:"Comscore's March 30th S-1 SEC form" 524:activity and consumer buying power. 2475:Companies based in Reston, Virginia 2309:Harris, Ellie (February 15, 2019). 1941:HARDAWAR, DEVINDRA (May 26, 2010). 1434:Dreyer, Kate (September 29, 2015). 1368:. Comscore, Inc. September 1, 2010. 1340:. Comscore, Inc. February 10, 2010. 1138:Todd Spangler (February 28, 2022). 13: 2184:. January 21, 2011. Archived from 1326:. Comscore, Inc. October 29, 2010. 1191:"PC Meter Renames, Remakes Itself" 1122: 970: 951:Medici, Andy (September 6, 2016). 821: 14: 2496: 2407: 2141:. Comscore, Inc. August 13, 2008. 1214:"2 Rating Services For Web Merge" 1212:Emert, Carol (October 13, 1998). 1536:"Review of Comscore Methodology" 472:In September 2015, Comscore and 339:. The company was co-founded by 259: 258: 239: 238: 219: 218: 199: 198: 176: 175: 16:American media analytics company 2378: 2353: 2328: 2302: 2277: 2252: 2236:. Comscore, Inc. Archived from 2226: 2200: 2170: 2145: 2131: 2113: 2099: 2081: 2063: 2049: 2035: 2021: 2001: 1983: 1934: 1908: 1883: 1869: 1851: 1833: 1813: 1799: 1766:Lisa Lerer (December 7, 2006). 1727: 1713: 1699: 1674: 1648: 1622: 1608: 1594: 1568: 1542: 1528: 1502: 1476: 1450: 1427: 1400: 1386: 1372: 1358: 1344: 1330: 1316: 1290: 1272: 1254: 1224: 1205: 1197:. July 21, 1997. Archived from 1183: 1157: 1131: 1116: 1091: 1031: 1005: 944: 626:In June 2009, Comscore and the 597: 308:Footnotes / references 2480:Companies listed on the Nasdaq 2182:MIT Sloan School of Management 2075:American Marketing Association 1354:. Comscore, Inc. July 1, 2010. 922: 900: 865: 839: 796: 741: 620:Marketing Research Conference. 618:American Marketing Association 1: 2485:2007 initial public offerings 1748:Ben Edelman (July 26, 2006). 1737:. Comscore. January 23, 2013. 1723:. Comscore. January 18, 2012. 1618:. Comscore. October 26, 2006. 1298:"comScore Acquires M:Metrics" 875:. MarketWatch. April 2, 2007. 735: 492:Data collection and reporting 2422:Business data for Comscore: 2361:"Outstanding Law Department" 683: 548: 7: 2125:William Blair & Company 2109:. m-e-f.org. June 24, 2009. 1099:"Introducing Our New Brand" 957:Washington Business Journal 698: 635:William Blair & Company 531:Unified Digital Measurement 358:, using the symbol "SCOR". 345:Information Resources, Inc. 10: 2501: 2289:perspectives.skillsoft.com 1415:. No. October 3, 2015 1232:"May 7, 1999 Market Close" 330: 1709:. Comscore. May 31, 2009. 1017:www.broadcastingcable.com 647:Comscore was selected by 610: 306: 292: 280: 270: 250: 230: 210: 190: 171: 138: 123: 102: 84: 74: 45: 35: 26: 390:Federal Trade Commission 384:Mergers and acquisitions 448:Comscore then acquired 1975:. September 24, 2019. 1576:"Comscore Methodology" 90:; 25 years ago 66:Russell 2000 component 2153:"Technology Pioneers" 1997:. September 24, 2019. 1793:"MarketScore Spyware" 1778:on December 10, 2006. 563:file sharing program 2188:on February 13, 2011 2157:World Economic Forum 1847:. December 20, 2004. 1201:on December 1, 2004. 649:World Economic Forum 540:Campaign measurement 510:random digit dialing 276:1,355 (January 2022) 2365:www.bizjournals.com 2285:"Perspectives 2018" 2059:. January 27, 2020. 1768:"How Much Privacy?" 1662:on October 19, 2006 1636:on October 19, 2006 1582:on October 19, 2006 1556:on October 19, 2006 1490:. December 18, 2021 1413:Wall Street Journal 1171:on October 19, 2006 1123:Bruell, Alexandra. 1044:Wall Street Journal 1019:. November 14, 2017 993:on February 7, 2017 853:on October 19, 2006 272:Number of employees 23: 2095:on March 11, 2010. 2077:. October 6, 2009. 1078:www.prnewswire.com 715:Customer knowledge 414:marketing spending 323:company providing 88:July 26, 1999 21: 2315:Interact Congress 2240:on March 26, 2014 2214:on March 26, 2014 1895:www.voicefive.com 1829:. April 20, 2005. 1752:. benedelman.org. 1686:www.mediapost.com 1304:on April 20, 2009 1242:on March 29, 2007 896:. March 30, 2007. 314: 313: 2492: 2419: 2418: 2416:Official website 2402: 2401: 2399: 2397: 2392:. April 22, 2015 2390:multichannel.com 2382: 2376: 2375: 2373: 2371: 2357: 2351: 2350: 2348: 2346: 2332: 2326: 2325: 2323: 2321: 2306: 2300: 2299: 2297: 2295: 2281: 2275: 2274: 2272: 2270: 2256: 2250: 2249: 2247: 2245: 2230: 2224: 2223: 2221: 2219: 2204: 2198: 2197: 2195: 2193: 2174: 2168: 2167: 2165: 2163: 2149: 2143: 2142: 2135: 2129: 2128: 2117: 2111: 2110: 2103: 2097: 2096: 2085: 2079: 2078: 2067: 2061: 2060: 2053: 2047: 2046: 2039: 2033: 2032: 2025: 2019: 2018: 2014:Business Insider 2005: 1999: 1998: 1987: 1981: 1980: 1969: 1958: 1957: 1955: 1953: 1938: 1932: 1931: 1929: 1927: 1912: 1906: 1905: 1903: 1901: 1887: 1881: 1880: 1873: 1867: 1866: 1855: 1849: 1848: 1837: 1831: 1830: 1817: 1811: 1810: 1803: 1797: 1796: 1789: 1780: 1779: 1774:. 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Index


Public
Traded as
Nasdaq
SCOR
Russell 2000 component
Analytics
Magid Abraham
Gian Fulgoni
Reston
Virginia
Jon Carpenter
CEO
Bill Livek
vice chairman
US$
Operating income
Net income
Total assets
Total equity
Subsidiaries
Rentrak
comscore.com
analytics
marketing
Reston, Virginia
Gian Fulgoni
Information Resources, Inc.
Magid Abraham
Nasdaq

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