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in mind. This vision of upcycling is based on a system of "lifecycle development" initiated by
Braungart and colleagues at the Environmental Protection Encouragement Agency in the 1990s: after products have reached the end of their useful life, they become either "biological nutrients" or "technical
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that were issued at the 1992 World Urban Forum and United
Nations forum of the Earth Summit. In 1995 they founded McDonough Braungart Design Chemistry, a firm to assist companies in implementing sustainable design protocols.
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nutrients". Biological nutrients are materials that can re-enter the environment. Technical nutrients are materials that remain within closed-loop industrial cycles.
273:. The books are more durable and strong than traditional paper books, waterproof, and upcyclable. It is considered a "technical nutrient" in the
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and design. They were immediately interested in working together to create a better world for each other, and in 1991 they coauthored
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William McDonough and
Michael Braungart met at an Environmental Protection Encouragement Agency reception in
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Royal
Institute of British Architecture: William McDonough & Michael Braungart: Cradle to Cradle
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technology. The pages are not paper, but rather synthetics created from
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model. It calls for a radical change in industry: a switch from a
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Video of speech of
Michael Braungart at Global Eco Forum 2008
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along with commentary on science, nature, and society.
341:"Cradle to Cradle: Remaking the Way We Make Things"
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392:Cradle to Cradle: Remaking the Way We Make Things
174:Cradle to Cradle: Remaking the Way We Make Things
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280:The book has been translated into 12 languages.
389:McDonough, William; Braungart, Michael (2002).
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241:: a set of design guidelines for the 2000
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290:Life cycle assessment
219:Industrial Revolution
81:industrial management
480:Sustainability books
295:Sustainable products
277:development system.
203:reduce reuse recycle
363:"Waste equals food"
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315:"Cradle to Cradle"
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256:North Point Press
183:William McDonough
181:and US architect
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430:25 November
426:. Durabooks
424:"DuraBooks"
408:25 November
369:25 November
347:25 November
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250:Publication
207:downcycling
464:Categories
301:References
225:Background
185:. It is a
275:lifecycle
268:inorganic
211:upcycling
187:manifesto
95:Publisher
76:Recycling
31:Cover of
284:See also
260:DuraBook
235:toxicity
128:DuraBook
61:Language
456:(video)
271:fillers
162:745.2 (
126:Print (
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40:Author
135:Pages
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