29:
466:
295:, where animated ads featured the "Cavity Creeps," a group of grey-colored, rocky humanoid creatures bent on destroying the city of "Toothopolis" (essentially an island city protected by an enormous wall of teeth), with their signature battle cry "We make holes in teeth!" They were defeated time and again by the "Crest Team," a group of people dressed in Crest-themed jumpsuits, who wielded giant
299:
and tubes of Crest to not only ward off the Cavity Creeps, but to protect the wall as well. The team would encourage kids at the end of each commercial to "watch treats and see your dentist" so they could fight cavities "like the Crest Team." From 2004 to 2010, Crest sold dental floss under the Crest
410:
in approximately 3 percent of users. Crest has noted that this staining is actually an indication that the product is working as intended, as the stains are a result of bacteria dying on the teeth. Crest stated that because of the low incidence of staining, there was no need to label Pro-Health
280:, and was patented by Nebergall. Procter & Gamble paid royalties from use of the patent and thus financed a new dental research institute at this university ("The House that Crest built"). The active ingredient of Crest was changed in 1981 to
796:
834:
Tooth discoloration could actually be one indication, in some people, that the product is working: after the rinse kills germs in your mouth, the dead germs can collect on the tooth surface and create the appearance of a brown
411:
mouthwash as a potential tooth stainer. However, after numerous complaints and a federal class-action lawsuit, which was later dismissed, the mouthwash now contains a label warning consumers of its potential to stain teeth.
953:
The product does have a small print warning on the back label that reads: 'In some cases, antimicrobial rinses may cause surface staining to teeth,' but consumers have complained the warning label is buried in the product
284:, or "Fluoristat," which it uses today as "Dentifrice with Fluoristat"; Crest Pro-Health uses stannous fluoride again and an abrasive whitener together called "Polyfluorite." Crest is accepted by the
927:
A U.S. District Court judge has dismissed a proposed class-action lawsuit filed against
Procter and Gamble charging that the company's Crest Pro-Health mouthwash causes staining and browning of teeth
880:
But NBC's Today show reported
Wednesday that the complaints have led to a consumer lawsuit alleging fraud and to further study by the Food and Drug Administration, which approved the product.
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The company's Crest Pro-Health Rinse, launched with much promise in April 2005, is discoloring the teeth of about 3 percent of its users, the company said because it is doing its job.
817:
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Rossman's lawsuit seeks class-action status. It accuses P&G of violating the
Michigan Consumer Protection Act by not putting a warning on the label.
291:
One notable ad campaign from the brand was in the late 1970s and early 1980s, written and produced by
Gregory Sinnott and designed by comic book artist
996:
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992:"Use of alcohol-free antimicrobial mouth rinse is associated with decreased incidence of preterm birth in a high-risk population"
967:
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Pregnant women with gum disease, also called periodontal disease, are known to have more preemies than women with healthy gums.
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423:, presumably because the mouthwash reduces the severity of periodontal disease, which is directly linked to preterm births.
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Brinker said P&G doesn't see a need for a warning label because the number of those affected is very small.
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The use of Crest Pro-Health mouthwash during pregnancy has been shown to be associated with a decrease in
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182:, the name of an established German toothpaste acquired by P&G in 1987 (formerly Blendax GmbH). In
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Crest has also been associated with about twenty brands of dental care products, including
8:
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Jeffcoat, Marjorie; Parry, Samuel; Gerlach, Robert W.; Doyle, Matthew J. (October 2011).
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308:. In 2014, Crest Fresh and White were introduced as a replacement for the discontinued
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Crest was introduced in the United States as "Fluoristan" in 1954, as it contained
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issued a report confirming that toothpaste is effective in preventing tooth decay.
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named Crest with fluoride one of the greatest discoveries in the past 100 years.
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Rising Tide: Lessons from 165 Years of Brand
Building at Procter and Gamble
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P&G - Crest
Toothpaste - The Fell Family - Vintage Commercial - 1950s
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288:(ADA), as well as by equivalent dental associations in other countries.
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Development of
Chemistry at Indiana University in Bloomington 1829–1991
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Fluoristan." The composition of the toothpaste had been developed by
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130:(P&G) and sold worldwide. In many countries in Europe, such as
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was launched in a number of test markets in the United States.
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from the original on
December 22, 2021 – via YouTube.
941:"Consumers spitting mad after mouthwash turns teeth brown"
392:
1121:
989:
268:. In 1955, the name of the product was changed to "Crest
99:
320:
Crest products are made in North
America according to
722:(Press release). Procter & Gamble. Archived from
363:
Crest
Toothpaste has a total of eight product lines:
1064:. Vol. 2. American Brands Council. p. 46.
461:
939:Wintonyk, Darcy; Steele, Lynda (October 12, 2012).
894:"Mich. lawyer sues, claims mouthwash stained teeth"
797:"P&G hopes rinse effect won't wash away sales"
677:
968:"Mouthwashing moms less likely to have a preemie"
1568:
818:"Does Crest Pro-Health Rinse stain teeth brown?"
1096:Product details and history of Crest toothpaste
997:American Journal of Obstetrics & Gynecology
921:. DrBicuspid.com. July 26, 2010. Archived from
439:In January 1956, Crest was launched nationally.
324:. Their main manufacturing plant is located in
938:
304:. The original logo for Crest was designed by
1142:
849:"P&G's Pro-Health rinse draws complaints"
1156:
870:"Crest rinse fights off customer complaints"
851:. WTVD-TV. Associated Press. Archived from
561:"Worlds Most Favorite Personal Care Brands"
414:
1149:
1135:
1031:
1029:
1027:
27:
276:, Harry Day, and William H. Nebergall at
676:Dyer, Davis; et al. (May 1, 2004).
579:"Pointing the way to better oral health"
490:Index of oral health and dental articles
1024:
393:Crest Pro-Health mouthwash side effects
356:, and a tooth-whitening product called
315:
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919:"Mouthwash staining lawsuit dismissed"
846:
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402:Crest Pro-Health mouthwash contains
328:. Some products are manufactured in
795:Fasig, Lisa Biank (April 9, 2007).
746:"Mexico Plant - Guanajuato, Mexico"
626:, Bloomington 1992, pp. 355, 463–71
13:
1474:Arbora & Ausonia Joint Venture
900:. Associated Press. Archived from
684:. Harvard Business Press. p.
14:
1598:
1089:
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300:Glide brand, which is now called
1546:Procter & Gamble Philippines
1525:Procter & Gamble Co. v. OHIM
464:
1118:—P&G's current history page
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563:. linkz2fun.com. Archived from
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966:Grens, Kerry (July 28, 2011).
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536:"Fact Sheet Oral-B Pro Expert"
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16:Brand of oral hygiene products
1:
1541:Procter & Gamble Pakistan
771:"Crest Toothpaste Collection"
584:. American Dental Association
495:
892:White, Ed (August 6, 2009).
707:william a procter president.
7:
1587:Products introduced in 1955
1582:Procter & Gamble brands
847:Sewell, Dan (May 7, 2008).
801:Cincinnati Business Courier
636:Indiana University homepage
509:McKay, Robert (June 1988).
457:
444:American Dental Association
426:
286:American Dental Association
74:; 69 years ago
10:
1603:
1536:Procter & Gamble Korea
1058:Smith, Stephen P. (2003).
1010:10.1016/j.ajog.2011.07.016
641:February 18, 2009, at the
259:
123:products made by American
1466:
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1164:
1061:America's greatest brands
656:"ADA Seal Product Report"
645:Accessed January 31, 2009
511:"Mr. Smale's White Coats"
485:List of toothpaste brands
451:American Chemical Society
94:
86:
68:
58:
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38:
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1556:Villarriba and Villabajo
1551:Consumption of Tide Pods
1098:—from its manufacturer,
415:Reducing premature birth
406:which is known to cause
404:cetylpyridinium chloride
115:is an American brand of
1109:Birth of an Icon: CREST
898:San Diego Union-Tribute
820:. Crest. Archived from
720:"Crest Toothpaste Safe"
1209:William Cooper Procter
1039:. Procter & Gamble
541:. Procter & Gamble
1577:Brands of toothpaste
1353:Head & Shoulders
1158:Procter & Gamble
1100:Procter & Gamble
1004:(4): 382.e1–382.e6.
945:CTV British Columbia
608:. February 8, 2013.
322:Procter & Gamble
316:Manufacturing plants
128:Procter & Gamble
53:Procter & Gamble
1184:Norman R. Augustine
1122:Crest brand website
904:on August 6, 2016.
726:on January 31, 2018
515:Cincinnati Magazine
228:Republic of Ireland
23:
1479:The Art of Shaving
1199:Lynn Morley Martin
1114:2017-07-23 at the
925:on June 23, 2016.
855:on June 30, 2016.
330:Guanajuato, Mexico
278:Indiana University
21:
1564:
1563:
1294:Crest/Blend-A-Med
1214:John F. Smith Jr.
951:on June 6, 2016.
695:978-1-59139-147-0
567:on March 7, 2016.
480:Crest Whitestrips
432:1955, Crest with
358:Crest Whitestrips
266:stannous fluoride
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1293:
1180:(co-founder)
1178:James Gamble
1174:(co-founder)
1075:. Retrieved
1060:
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1041:. Retrieved
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586:. Retrieved
573:
565:the original
555:
543:. Retrieved
530:
518:. Retrieved
514:
504:
418:
401:
388:Future-Proof
362:
354:dental floss
346:toothbrushes
339:
336:Product line
319:
302:Oral-B Glide
297:toothbrushes
290:
269:
263:
251:
179:
121:oral hygiene
112:
111:
39:Product type
18:
1378:New Chapter
1224:Meg Whitman
1194:A.G. Lafley
379:Sensitivity
373:Kid's Crest
293:Herb Trimpe
216:Netherlands
180:Blend-A-Med
1571:Categories
1514:Port Ivory
1423:Seven Seas
1102:, via the
496:References
434:Fluoristan
376:Pro-Health
367:Gum Health
342:toothpaste
119:and other
117:toothpaste
69:Introduced
43:Toothpaste
1494:Chemicals
1489:BeingGirl
1393:Old Spice
1373:Mr. Clean
1037:"History"
875:USA Today
780:March 13,
775:crest.com
755:March 30,
730:March 13,
350:mouthwash
248:Argentina
232:Australia
176:Lithuania
90:Worldwide
1531:Tyneside
1519:Pringles
1334:Gillette
1254:Ambi Pur
1112:Archived
1018:22083060
661:March 2,
639:Archived
610:Archived
545:June 10,
458:See also
427:Timeline
370:3D White
208:Colombia
136:Bulgaria
1509:PG Tips
1467:Related
1458:more...
1438:Swiffer
1408:Pantene
1403:Pampers
1324:Febreze
1284:Charmin
1239:Current
1077:May 18,
1043:May 18,
973:Reuters
828:June 6,
588:June 3,
520:May 16,
312:brand.
260:History
256:brand.
244:Uruguay
236:Nigeria
212:Belgium
204:Finland
172:Estonia
168:Romania
160:Hungary
148:Belarus
144:Ukraine
132:Germany
95:Website
87:Markets
77: (
59:Country
1443:Tampax
1418:Secret
1398:Oral-B
1274:Bounty
1264:Aussie
1249:Always
1241:brands
1165:People
1068:
1016:
835:stain.
701:May 7,
692:
382:Enamel
253:Oral-B
240:Greece
226:, the
222:, the
220:Brazil
214:, the
200:Sweden
196:Israel
184:France
164:Latvia
156:Poland
152:Russia
140:Serbia
102:.crest
1504:MDVIP
1453:Vicks
1433:Scope
1428:SK-II
1413:Puffs
1358:Ivory
1348:Gleem
1319:Fairy
1314:Dreft
1309:Downy
1289:Cheer
1279:Braun
1259:Ariel
582:(PDF)
539:(PDF)
310:Gleem
192:Italy
188:Spain
113:Crest
49:Owner
22:Crest
1448:Tide
1388:Olay
1368:Luvs
1329:Gain
1299:Dawn
1269:Bold
1079:2016
1066:ISBN
1045:2016
1014:PMID
830:2016
782:2020
757:2020
732:2020
703:2013
690:ISBN
663:2014
590:2019
547:2017
522:2016
270:with
246:and
174:and
104:.com
79:1955
72:1955
1363:Joy
1304:Daz
1006:doi
1002:205
686:280
234:,
100:www
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