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Unilever, HP, IDBI Bank Group, ITC, Jaypee, Jyothy
Laboratories - Henkel, ICICI Prudential Mutual Funds, Idea Cellular, Johnson & Johnson, Kalyan Silks, Kerala Tourism Development Corporation, LIC, Lavasa, L&T, McDonald's, MSD, Malayala Manorama, Mother Dairy, Nestle, Nirmal Lifestyle, Novartis, PepsiCo, Peter England, Philips Healthcare, Policybazaar.com, Raymond, Reebok, Rotomac, Sab Miller, Shell, Star India, Standard Chartered Bank, Symphony, Tata Communications, Tourism Australia, TTK Prestige, UNICEF, Union Bank of India, United Spirits, Videocon, Volkswagen, Western Union, World Gold Council, Worldwide Media, Wipro, Wrigley, YOU Broadband and Zydus.
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The DDB Mudra Group's clients include Adani group, Aircel, Arvind Stores, Akai, Ashok
Leyland, Asian Paints, BPCL, Bank of Baroda, Baxter, Castrol, Cipla, Colgate, Cycle Pure Agarbathies, Dabur, Emirates, Emami, Federal Bank, Future Group, Gillette India, Godrej, Gulf Oil, HDFC Bank, HPCL, Hindustan
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on March 25, 1980 as an offshoot of
Reliance Industries' advertising division. Initially, it had only 15 employees, 500 sq.ft space and Rs 40,000 as startup capital. Its first client was Vimal. March 25 is still celebrated across all Mudra offices as Mudra Day. In 1982, it picked up another client
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Mudra has been in many controversies regarding false claims and questionable originality of their work. In 2010, they returned the
Crystal Award at Goafest after their campaign captioned 'Subtitles' for HBO was found to be duplication of work previously done elsewhere
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DDB Mudra's first campaign was the launch of apparel and textile brand Vimal with tagline 'Only Vimal'. Its second notable campaign was the launch of soft drink concentrate
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In 1990, Mudra signed a collaboration agreement with DDB Needham
Worldwide. In 2011, ADA Reliance decided to sell majority of stocks to Omnicom, parent of DDB.
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which is considered India's first academic institution dedicated to communications and advertising studies. In 2011, Mudra group was acquired by
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with tagline 'I love you Rasna' in 1983.In 1986, Rasna became India's largest selling soft drink concentrate. In 1998 Mudra positioned
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apparel brand as 'The Honest Shirt' helping achieve sales of 2 million shirts. It also coined the baseline for
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Communications Group, is an advertising holding company. It was earlier known as
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In June 2024, DDB appoints
Shashank Lanjekar as National Strategy Head.
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Vivank Singh S/O Madansensingh (Junior director, DDB Mudra Group)
645:"DDB Mudra appoints Shashank Lanjekar as National Strategy Head"
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If You can Dream: Autobiography of the
Founder of Mudra and MICA
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Brand positioning : strategies for competitive advantage
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Brand positioning : strategies for competitive advantage
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Full- service, integrated marketing communication agency
706:(2. ed.). New Delhi : McGraw-Hill. p. 255.
526:(2. ed.). New Delhi : McGraw-Hill. p. 255.
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90:. Unsourced material may be challenged and removed.
322:Rajiv Sabnis (Executive Director, DDB Mudra Group)
373:, Dabur, Future Group, Gulf Oil, and Volkswagen.
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274:Integrated marketing communication, advertising
747:"Mudra starts new innings starts new innings"
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441:. Unsourced material may be challenged and
359:Mudra Institute of Communications Ahmedabad
53:Learn how and when to remove these messages
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461:Learn how and when to remove this message
234:Learn how and when to remove this message
216:Learn how and when to remove this message
150:Learn how and when to remove this message
722:"DDB DDb Mudra Group unveils new avatar"
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396:and head office is based in Bengaluru
177:contains content that is written like
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619:"Mudra sold to global giant Omnicom"
548:"DDB Mudra Group unveils new avatar"
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439:adding citations to reliable sources
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88:adding citations to reliable sources
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745:Gupte, Masoom (29 February 2012).
728:. 29 February 2012. Archived from
671:"Mudra Returns Kaan Crystal Award"
577:Gupte, Masoom (29 February 2012).
554:. 29 February 2012. Archived from
394:22Feet Tribal World Digital Agency
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34:This article has multiple issues.
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381:Mudra Ahmedabad was founded by
75:needs additional citations for
42:or discuss these issues on the
802:1980 establishments in Gujarat
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797:Companies established in 1980
607:. Tata McGraw-Hill Education.
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792:Companies based in Ahmedabad
351:Mudra Communications Limited
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16:Advertising holding company
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700:Sengupta, Subroto (2005).
579:"Mudra starts new innings"
520:Sengupta, Subroto (2005).
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435:improve this section
84:improve this article
677:. 20 September 2010
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190:promotional content
726:Exchange4media.com
552:Exchange4media.com
357:. It also started
319:, DDB Mudra Group)
309:, DDB Mudra Group)
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192:and inappropriate
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713:978-0-07-058159-3
649:ETBrandEquity.com
625:. 21 January 2013
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583:Business Standard
533:978-0-07-058159-3
478:Notable campaigns
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77:verification
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655:1 September
355:Mudra India
99:"DDB Mudra"
781:Categories
507:References
298:Key people
186:improve it
110:newspapers
39:improve it
629:4 October
422:does not
343:DDB Mudra
140:July 2016
45:talk page
768:Archived
756:12 March
736:12 March
588:12 March
562:12 March
271:Industry
206:May 2020
443:removed
428:sources
403:Clients
386:Rasna.
377:History
371:Castrol
330:Website
279:Founded
124:scholar
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131:JSTOR
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528:ISBN
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