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researched multiple cleaning agents, looking for one that would be "least traumatizing" and settled on a 10% solution of Dawn. The choice was the basis for Dawn's marketing and goodwill campaigns, including advertising and promotional donations tied to sales.
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Procter & Gamble has donated thousands of bottles of detergent to clean wildlife and has run advertisements that promote Dawn as the best product to use when cleaning animals that have been affected by oil spills.
120:. Besides being used for dishwashing purposes, Dawn products are also used to remove grease from other items, such as animal fat spilled onto highways, and oil on animals, such as during the
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The New
Strategic Brand Management - Creating and Sustaining Brand Equity Long Term
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116:. Introduced in 1973, it is the best-selling brand of dishwashing liquid in the
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brand. After sharply declining sales due to an unfamiliar brand, the
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brand also sold in the latter). From 2000 to 2002, Dawn was sold in
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Brand of dishwashing liquid owned by
Procter & Gamble
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235:Levere, Jane L. (2002-07-31).
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819:. You can help Knowledge by
293:Bell, Melissa (2010-06-17).
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876:Products introduced in 1973
871:Procter & Gamble brands
326:. Kogan Page. p. 420.
67:; 51 years ago
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150:Outside the United States
143:International Bird Rescue
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785:Villarriba and Villabajo
780:Consumption of Tide Pods
108:is an American brand of
866:Cleaning product brands
260:"Dawn on the highway".
438:William Cooper Procter
351:Official Dawn website
182:was revived in 2002.
154:Dawn is also sold in
582:Head & Shoulders
387:Procter & Gamble
322:, Jean-Noël (2008).
114:Procter & Gamble
48:Procter & Gamble
413:Norman R. Augustine
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708:The Art of Shaving
428:Lynn Morley Martin
241:The New York Times
110:dishwashing liquid
38:Dishwashing liquid
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279:. 2010-05-03.
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264:. 1998-05-06.
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214:on 2022-04-11
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821:expanding it
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612:Nice 'n Easy
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409:(co-founder)
407:James Gamble
403:(co-founder)
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302:. Retrieved
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244:. Retrieved
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216:. Retrieved
212:the original
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132:oil spills.
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123:Exxon Valdez
122:
105:
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34:Product type
881:Soap brands
607:New Chapter
453:Meg Whitman
423:A.G. Lafley
180:Fairy brand
860:Categories
743:Port Ivory
652:Seven Seas
246:2010-06-17
218:2019-06-02
187:References
166:(with the
95:.dawn-dish
62:Introduced
723:Chemicals
718:BeingGirl
622:Old Spice
602:Mr. Clean
262:Star-News
160:Australia
112:owned by
760:Tyneside
748:Pringles
563:Gillette
483:Ambi Pur
320:Kapferer
813:product
738:PG Tips
696:Related
687:more...
667:Swiffer
637:Pantene
632:Pampers
553:Febreze
513:Charmin
468:Current
304:11 July
172:Germany
88:Website
80:Markets
70: (
54:Country
672:Tampax
647:Secret
627:Oral-B
503:Bounty
493:Aussie
478:Always
470:brands
394:People
330:
277:Forbes
164:Mexico
156:Canada
811:This
733:MDVIP
682:Vicks
662:Scope
657:SK-II
642:Puffs
587:Ivory
577:Gleem
548:Fairy
543:Dreft
538:Downy
518:Cheer
508:Braun
488:Ariel
176:Fairy
168:Salvo
44:Owner
817:stub
677:Tide
617:Olay
597:Luvs
558:Gain
528:Dawn
498:Bold
328:ISBN
306:2013
162:and
126:and
106:Dawn
97:.com
72:1973
65:1973
20:Dawn
592:Joy
533:Daz
93:www
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