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1722:. Alternatively, unaddressed direct mail may be sent on a neighbourhood-by-neighbourhood basis. Whether at the individual or neighbourhood level, direct mail marketing allows recipients to be targeted, attempting to match the demographic profile of the recipients to one most closely matching that of likely customers. Individually targeted direct mail may be tailored based on previous transactions and gathered data. For example, all male recipients of an offer may receive a personalized package with a man's picture on the cover while all female recipients receive a picture of a woman.
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for instance, in June 2003, the Pew
Internet & American Life Project found that 19 percent of Americans found, "junk mail delivered by the postal service" a very big intrusion and 33 percent found it to be a big intrusion. Researchers at the University of California recently found that four out of five Americans favor a do-not-mail law, similar to the existing do-not-call telemarketing registry.
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blasts and social media posts, using similar messaging and visuals to tie the various communications together. However, digital fundraising has not grown fast enough to replace direct mail for most nonprofits. In 2012, digital fundraising accounted for 7 percent of charitable donations in the United States.
1805:
In recent years, electronic communication media has been used more commonly among nonprofits. Online, email, and social media campaigns, collectively referred to as digital fundraising, have been used in coordination with direct mail fundraising. Nonprofits supplement direct mail campaigns with email
1737:
To the non-professional, direct mail may seem wasteful, yet the medium can be one of the most cost-effective. Database targeting combined with an effective pricing, creative and list strategy can reduce waste and maximize profitable results for the mailer. Testing is accomplished in a variety of ways
1700:
write the words, also known as copy, for direct mail. These copywriters are known inside the trade as direct response copywriters. Direct response copy follows a proven format based on testing results. Graphic designers who specialize in direct marketing also play a key role in the success of direct
2014:
Recipients may conceive of advertising mail as a privacy problem, both because its generation requires extensive collection and use of information, and because receipt of mail can be an intrusion into the home. Numerous public opinion polls have found that
Americans find advertising mail intrusive,
1865:
When targeted to other businesses rather than individuals, direct mail is known as a business-to-business mailing. Traditionally, this worked in one of two ways: as a direct sale, therefore precluding the use of a salesperson or a retail store, or as a method of generating leads for a salesforce.
1797:
The explosive growth of the nonprofit sector in the United States—quadrupling in the 1980s and doubling again in the 1990s and early 2000s—led to a massive expansion in the use of direct mail to build and sustain large, nationwide donor and membership lists. Today, direct mail fundraising accounts
1717:
analysis to select recipients considered most likely to respond positively. This reduces costs for mailers by narrowing the mailing universe to only the most likely audience. For example, a person who has demonstrated an interest in golf may receive direct mail for golf-related products or perhaps
1793:
and, later, the computer that direct mail fundraising began to gain wide use. Before the ZIP code, it was difficult to target appropriate recipients of direct mail fundraising appeals, and before the computer, compiling and maintaining lists of supporters was tedious and costly. During the 1970s,
1970:
estimates that 44% of junk mail is discarded without being opened or read, equalling four million tons of waste paper per year, with 32% recovered for recycling. Further, the Ohio Office of
Compliance Assistance and Pollution Prevention (OCAPP) estimates that 250,000 homes could be heated for a
1689:, and other organizations. Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters. In 2015 more than 150 million direct mail promotions were sent out with a reported 42% of respondents scanning or reading the mail.
1932:
In Canada, the highly publicized Red Dot
Campaign offers advice on reducing unaddressed advertising mail. The campaign focuses on advertising the Canada Post policy to respect "No Junkmail" signs, noting that this policy is not promoted by Canada Post itself. The name "red dot" refers to an
1705:) to test the effectiveness of different appeals. The winning mail package will be known as the control and the direct mail company will continue to mail the control until a different package produces improved results, usually measured by metrics such as revenue and conversion rate.
1999:
article from 2009 states that in the United States 51.5 million metric tons of greenhouse gases are emitted each year from mail advertisements. The
Environmental Protection Agency indicates that in 2009 total US greenhouse gas emissions were 6,700.10 million metric tons.
1133:
Income from advertising mail represents a significant and growing portion of some postal services' budgets, and it is a service actively marketed by them. In the United States, ad mail dollars decreased from $ 96.6 billion in 2004, to $ 80.9 billion in 2013. A study by
1982:. The government and the Direct Marketing Association (UK) together agreed on recycling targets for the direct mail industry, including a goal of 55% by 2009, though the DMA's latest estimates are that the industry will fall well short of this mark.
1161:
The United States Postal
Service offers a direct mail service known as Every Door Direct Mail, that provides resources allowing businesses to target, design, print and mail to specific households without needing to know the addresses.
1866:
The former method was ideally used by products that were easy to sell, were familiar to the prospect and needed no demonstration. The latter method was used for large-ticket items or for those that needed demonstration, for example.
1794:
when computers became increasingly affordable, the use of direct mail fundraising spread widely. It quickly became the means by which most
Americans learned about and first provided financial support for their charities of choice.
1840:
will eventually replace direct mail as the preferred method for marketing communications. Those who believe direct mail marketing has a future cite its strong growth in 2011. It has been reported that large publishers like the
1746:
Political campaigns make frequent use of direct mail, both to gain votes from the electorate as a whole, and to target certain groups of voters thought to be open to a candidate's message and to appeal for campaign funds.
1165:
In many developed countries, advertising mail represents a significant and growing amount of the total volume of mail. In the United States, "Standard mail: advertising" comprised 29% of all mail in 1980 and 43% in 2003.
1893:. A similar organization by the name of 41pounds.org received customer complaints and then became defunct. Another one by the name of Tonic Mailstopper (formerly GreenDimes) no longer appears to be in business either.
1801:
Direct mail fundraising has its own unique jargon, with much of it related to the art and science of creating, producing and mailing the right appeal to the right list at the right time, and measuring the results.
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1940:
also offers an opt-out service, though unaddressed government mailings cannot be separated from advertisements, and those who opted out of the latter would stop receiving the former as well.
1921:, which gives people the power to stop non-governmental organizations from sending them mail, and to demand such organizations remove the consumers’ information from their mailing lists.
1869:
One method of direct mailing used in B2B is known as "bill-me." In this direct-mail marketing offer, the buyer is shipped the product prior to payment and is then sent an invoice later.
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allows people to register with them for removal from posted as opposed to hand-delivered mail. As of 2017 in the United States two organizations offering these services include
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predicts that overall share of ad-spend in the USA will increase from 11% in to 12% by 2020. In Canada, addressed and unaddressed advertising mail accounted for 20% of
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This form of marketing is increasingly used by charitable groups in the UK. In 2013, £239 million was spent by
British charities on direct mail advertising campaigns.
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Direct mail marketing is under scrutiny by many of its former and current advocates. The arguments against using direct mail marketing include possible impact on the
1118:
materials delivered to homes and businesses. It may be addressed to pre-selected individuals, or unaddressed and delivered on a neighbourhood-by-neighbourhood basis.
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1130:
permits. In order to qualify for these rates, marketers must format and sort the mail in specific ways – which reduces the handling required by the postal service.
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can defeat the purpose of advertising mail by stripping away local identity, thus leaving many recipients alienated. It is also argued that direct mail is not
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1091:. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the
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1975:
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industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative
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1967:
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Mike
Berners-Lee estimates that receiving five letters per day plus two printed catalogs per week results in 480 kilograms (1,060 lb)
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for at least one-fifth of the more than $ 250 billion contributed annually in the U.S. to the nation's 1.6 million nonprofit organizations
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Several websites critical of junk mail have guides for people interested in reducing the amount of junk mail they get, such as the
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estimated that "direct mail and promotions" accounted for between 500,000 and 600,000 tonnes of paper in 2002, with 13% being
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950:
17:
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224:
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services to people who wish to reduce or eliminate the amount of addressed advertising mail they receive. In the UK, the
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Advertising mail includes advertising circulars, plastic mailers, coupon envelopes (Money Mailer, Valpak), catalogs,
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Certain organizations and individuals have become known for their prowess in direct mail, including in the US, the
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when nationwide charities such as the
National Easter Seal Society sought ways to broaden their fundraising base.
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91:
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internal marker used by Canada Post to indicate which households do not wish to receive unaddressed admail.
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including A/B split testing of new mailings versus a control and testing lists through "Nth" name selects.
519:
371:
346:
141:
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Municipal Solid Waste Generation, Recycling, and Disposal in the United States: Facts and Figures for 2003
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1829:
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630:
381:
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Nonprofit companies use direct mail marketing as a consistent form of advertising. In its modern form,
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Advertisers often refine direct mail practices into targeted mailing in which mail is sent following
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for goods and services that are appropriate for golfers. This use of database analysis is a type of
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3134:
2708:"DMA Releases New 'Power of Direct' Report; DM-Driven Sales Growth Outpace Overall Economic Growth"
1949:
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756:
376:
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in letters. These are aimed at drawing the targeted consumers into reading further in the letter.
3886:
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2287:
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1971:
single day's junk mail (70,000,000,000,000/3 btus of energy or 28,870,000,000/21 kWh of energy).
1850:
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Hoofnagle, Chris Jay; Urban, Jennifer M.; Li, Su (2012-12-03). "Privacy and Advertising Mail".
1960:
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1766:. With the advent of the Internet in political campaigns, direct mail became just one of many
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894:
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3302:
2783:"CatalogChoice Mail Preference Service – Put an end to junk mail, catalogs, and phone books"
2711:
3614:
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2408:
2009:
1531:
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1423:
1335:
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169:
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2540:"Johnson Boxes Excite Customers by Highlighting Your Offer | Bruce Mayhew Consulting"
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8:
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2807:"DMAchoice is a mail preference service offered by the Data & Marketing Association"
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1142:'s revenue in 2005, and the share is increasing. Postal services employ the terms
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637:
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499:
474:
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191:
3231:"Do Not Mail : Climate Change Enclosed: Junk Mail's Impact on Global Warming"
2109:
3645:
3589:
2629:"Glossary of Direct Mail Fundraising letters and annual appeals terms and jargon"
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231:
131:
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2682:
2497:"DIRECT MAIL MARKETING STATISTICS for Small Businesses - Small Business Trends"
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1701:
mail programs. Many direct mail marketers will mail different version of copy (
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721:
676:
669:
664:
421:
116:
2732:
1178:
1928 direct mail advertising letter offering mail delivery of fish and seafood
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1000:
836:
326:
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74:
3722:
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1963:, express concern about the environmental impact generated by direct mail.
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1103:
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612:
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276:
136:
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791:
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106:
63:
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1937:
1649: in this section. Unsourced material may be challenged and removed.
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841:
597:
101:
58:
30:
2914:
Ryan, Terri Jo (2007-08-06). "You're pre-approved to dunk the junk!".
3796:
3579:
3524:
3406:
3114:"House of Commons Hansard Written Answers for 16 October 2003 (pt 4)"
2859:
1822:
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1428:
1185:
1127:
1107:
909:
864:
826:
776:
711:
617:
81:
50:
2760:
2610:
Charitable Giving Report How Nonprofit Fundraising Performed in 2012
1681:, and may be employed by for-profit businesses, charities and other
1620:
3574:
3554:
3529:
1979:
1790:
1714:
281:
3791:
3737:
3630:
2782:
2156:
1878:
1215:
2961:
2806:
3407:
Modes of Delivery and Customer Engagement with Advertising Mail
3270:"Climate Change Enclosed! Junk Mail's Impact on Global Warming"
2181:
1220:
919:
899:
806:
796:
504:
3158:
How bad are bananas? : the carbon footprint of everything
1383:
1363:
929:
874:
266:
27:
Distribution of advertising by direct mail or letterbox drop
3549:
3445:
1854:
1088:
904:
151:
146:
111:
1924:
3369:"Next Up for the Internet: The Attention Rights Movement"
2293:. Boston Consulting Group Inc. March 2, 2010. p. 10
3343:
Berkeley Center for Law & Technology Research Paper
3324:"Pew Internet & American Life Project, Spam Survey"
3142:
1928:
A "No Junkmail" sticker on a mailbox in Calgary, Canada
3237:. 2009-05-04. Archived from the original on 2009-05-04
2522:"FAQS: Direct Marketing Direct Mail Ways to Advertise"
1860:
1154:, while avoiding and objecting to the pejorative term
1974:
In the UK, the Minister of State responsible for the
3402:
Direct Marketing Association (DMA) Junk Mail Opt-Out
3016:"Campaign seeks to save paper by refusing junk mail"
2626:
Sharpe, Alan. Ed. Direct Mail Fundraising Glossary.
2565:(8th ed.). New York: McGraw Hill. p. 592.
2233:"Royal Mail – Reach your customers with Direct Mail"
2587:"Park City Daily News – Google News Archive Search"
2023:Advertising mail has been criticized as a form of
1976:Department for Environment, Food and Rural Affairs
3207:"Greenhouse Gas Inventory Data Explorer | US EPA"
2428:. U.S. Department of the Treasury. Archived from
2345:"Website shows way to stop Canada Post junk mail"
3912:
3340:
3254:: CS1 maint: bot: original URL status unknown (
1789:It was only with the advent in the 1960s of the
1782:fundraising appeared in the United States after
3149:
2923:"How to Junk Junk Mail and Other Paper Clutter"
1959:Several of the above organizations, as well as
1126:Postal systems offer lower rates for buyers of
3430:
3211:United States Environmental Protection Agency
2987:"Website promotes red dots to stop junk mail"
2249:
1828:In the United States, the common practice of
1596:
1037:
3180:
2683:"The direct mail that tugs the heartstrings"
1853:continue to use direct mail at a subsidized
3444:
3155:
3437:
3423:
2339:
2337:
1603:
1589:
1044:
1030:
57:
2916:The Virginian-Pilot & The Ledger-Star
2710:. The-dma.org. 2011-10-02. Archived from
2402:
2313:"Canada Post chief seeks to boost profit"
1665:Learn how and when to remove this message
1923:
1637:Relevant discussion may be found on the
1173:
1169:
29:
3357:
2334:
1954:
1770:, but still played a significant role.
14:
3913:
2885:"For-Profit Crusade Against Junk Mail"
2423:"Two Scenarios of Future Mail Volumes"
2420:
2288:"Projecting U.S. Mail Volumes to 2020"
2250:United States, Postal Service (2014).
2157:"Letterbox Drop Campaigns Made Simple"
2110:"What is a Mail Shot? (with pictures)"
66:after being shredded to a uniform size
3418:
3363:
3135:"DMA: Recycling targets 'miles away'"
3132:
3022:. CanWest. 2008-02-10. Archived from
2968:from the original on 25 February 2008
2882:
2831:"BBB Business Profile | 41pounds.org"
2787:CatalogChoice Mail Preference Service
2680:
2560:
1732:
3893:
2948:"Rowan v. United States Post Office"
2913:
2606:
2323:from the original on 4 February 2008
1849:have growing direct mail divisions.
1812:
1647:adding citations to reliable sources
1614:
3708:Mail Isolation Control and Tracking
2563:Successful Direct Marketing Methods
1861:Business-to-business mailings (B2B)
1114:applications, and other commercial
272:Radium and radon in the environment
24:
3713:Multiline Optical Character Reader
3500:
3183:"Reducing the Junk-Mail Footprint"
2392:"Canada Post Letter to the Editor"
2207:"Canada Post – Unaddressed Admail"
1741:
1121:
25:
3937:
3395:
2997:from the original on 6 March 2008
2895:from the original on June 3, 2012
2473:
2261:. USPS. p. 5. Archived from
2003:
1917:enables an applicant to obtain a
1725:Often advertisers will include a
1087:material to recipients of postal
3892:
3881:
3880:
3868:
2811:Data & Marketing Association
1677:Direct mail is a common form of
1619:
1083:(Australia), is the delivery of
1011:
999:
3802:most expensive philatelic items
3334:
3316:
3290:
3262:
3223:
3199:
3174:
3160:. London: Profile. p. 45.
3126:
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2700:
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2646:
2620:
2600:
2579:
2554:
2532:
2514:
2489:
2467:
2414:
2384:
2366:
2355:from the original on 2008-02-15
2305:
2280:
1968:Environmental Protection Agency
1898:Center for a New American Dream
1630:needs additional citations for
92:Atmospheric dispersion modeling
3181:O'Rourke, Ciara (2009-03-16).
2243:
2224:
2199:
2174:
2149:
2123:
2102:
2084:
2066:
961:Least polluted cities by PM2.5
13:
1:
2544:www.brucemayhewconsulting.com
2059:
2052:Direct Marketing Associations
1872:
1836:. It has been suggested that
1821:and changing attitudes among
432:Electrical resistance heating
3410:United States Postal Service
3301:. 2000-07-02. Archived from
2394:. 2008-02-27. Archived from
2376:. 2008-02-27. Archived from
2235:. 2008-02-27. Archived from
2018:
1943:
1915:United States Postal Service
1913:, 397 U.S. 728 (1970)), the
1877:Several organizations offer
1773:
1708:
142:Persistent organic pollutant
7:
3835:List of entities that have
3575:Post box / Mailbox
3326:. June 2003. Archived from
3070:, EPA, 2005, archived from
2883:Novak, Laura (2007-09-06).
2681:Kelly, Jon (16 July 2015).
2030:
1760:National Congressional Club
1692:
10:
3942:
3462:Timeline of postal history
3156:Berners-Lee, Mike (2010).
2654:"Charitable Giving Report"
2007:
1947:
1910:Rowan v. Post Office Dept.
1883:Mailing Preference Service
1527:Promotional representative
3862:
3834:
3784:
3771:Postal systems by country
3746:
3695:
3664:
3623:
3540:Information-Based Indicia
3512:
3498:
3452:
3045:"EPA Junk Mail Reduction"
2421:Schmid, Greg (May 2003).
2161:Letterbox Drops Australia
2047:Direct response marketing
1768:campaign management tools
687:War and environmental law
307:Health effects from noise
157:Volatile organic compound
3748:Institutions and systems
3703:Intelligent Mail barcode
3656:Surface Air Lifted (SAL)
2374:"USPS defends junk mail"
2252:"USPS Postal Facts 2014"
1950:Criticism of advertising
1752:Free Congress Foundation
312:Marine mammals and sonar
34:Typical advertising mail
3446:Mail and postal systems
2042:Direct mail fundraising
1851:Nonprofit organizations
1830:address standardization
1756:Response Dynamics, Inc.
1522:Promotional merchandise
1507:Out-of-home advertising
1296:Account-based marketing
1136:Boston Consulting Group
787:Freshwater salinization
707:Agricultural wastewater
3824:Philatelic terminology
3506:
3487:Pan-American countries
3299:"An Intimate Invasion"
2835:Better Business Bureau
2561:Stone, Robert (2008).
2455:Cite journal requires
2096:Merriam-Webster Online
2078:Merriam-Webster Online
1929:
1331:Horizontal integration
1179:
1006:Environment portal
35:
3837:issued postage stamps
3504:
3047:. Epa.gov. 2006-06-28
2474:Staff, Entrepreneur.
2135:Direct Mail Solutions
1927:
1517:Product demonstration
1369:Corporate anniversary
1177:
1170:Direct mail marketing
1067:(by its recipients),
747:Industrial wastewater
515:Municipal solid waste
437:Soil guideline values
33:
18:Direct mail marketing
3875:Philately portal
3615:Variable value stamp
3505:Envelope for mailing
3379:on September 3, 2017
3367:(3 September 2017).
2616:. www.blackbaud.com.
2607:TODD, COHEN (2012).
2010:Targeted advertising
1961:environmental groups
1955:Environmental effect
1643:improve this article
1532:Visual merchandising
1462:Behavioral targeting
1336:Vertical integration
1316:Influencer marketing
1097:environmental impact
956:Most polluted cities
608:Overhead power lines
3139:Precision Marketing
3026:on 14 February 2008
2993:. CBC. 2008-01-31.
2927:The Washington Post
2763:on 28 February 2008
2351:. CTV. 2008-02-11.
2319:. CBC. 2006-06-13.
1687:political campaigns
1482:In-game advertising
1472:Display advertising
1348:Promotional content
772:Ocean acidification
682:Unexploded ordnance
603:Advertising clutter
535:Post-consumer waste
480:Foam food container
465:Biodegradable waste
122:Global distillation
3728:Package forwarding
3687:Postmaster General
3507:
3482:Oceanian countries
3477:European countries
3133:Hoffbrand, Jenny.
2962:"Red Dot Campaign"
2889:The New York Times
2526:Valpak Advertising
2501:smallbiztrends.com
1930:
1758:in the 1980s, the
1733:Cost-effectiveness
1720:database marketing
1565:Marketing research
1502:Online advertising
1492:Native advertising
1487:Mobile advertising
1439:Sex in advertising
1256:Consumer behaviour
1180:
1063:(by its senders),
1018:Ecology portal
643:Herbicidal warfare
187:Introduced species
127:Indoor air quality
97:Chlorofluorocarbon
36:
3908:
3907:
3492:Postal censorship
3467:African countries
3353:– via SSRN.
2572:978-0-07-145829-0
2503:. 10 January 2017
2268:on April 27, 2015
2239:on June 25, 2011.
2137:. 5 December 2023
2131:"Letterbox Drops"
1919:Prohibitory Order
1903:In response to a
1813:Current relevance
1675:
1674:
1667:
1613:
1612:
1575:Consumer research
1456:Promotional media
1444:Underwriting spot
1419:Product placement
1399:On-hold messaging
1389:Loyalty marketing
1306:Product marketing
1301:Digital marketing
1075:(North America),
1054:
1053:
989:
988:
655:Nuclear holocaust
578:Urban heat island
392:Radioactive waste
177:Biological hazard
87:Air quality index
16:(Redirected from
3933:
3921:Direct marketing
3896:
3895:
3884:
3883:
3873:
3872:
3871:
3809:Stamp collecting
3641:Package delivery
3520:Advertising mail
3439:
3432:
3425:
3416:
3415:
3389:
3388:
3386:
3384:
3375:. Archived from
3361:
3355:
3354:
3338:
3332:
3331:
3320:
3314:
3313:
3311:
3310:
3294:
3288:
3287:
3285:
3279:. Archived from
3274:
3266:
3260:
3259:
3253:
3245:
3243:
3242:
3227:
3221:
3220:
3218:
3217:
3203:
3197:
3196:
3194:
3193:
3178:
3172:
3171:
3153:
3147:
3146:
3141:. Archived from
3130:
3124:
3123:
3121:
3120:
3110:
3104:
3103:
3101:
3100:
3091:. Archived from
3085:
3079:
3078:
3076:
3062:
3056:
3055:
3053:
3052:
3041:
3035:
3034:
3032:
3031:
3012:
3006:
3005:
3003:
3002:
2983:
2977:
2976:
2974:
2973:
2958:
2952:
2951:
2944:
2938:
2937:
2935:
2934:
2919:
2910:
2904:
2903:
2901:
2900:
2880:
2874:
2873:
2871:
2870:
2864:www.41pounds.org
2856:
2850:
2849:
2847:
2846:
2837:. Archived from
2827:
2821:
2820:
2818:
2817:
2803:
2797:
2796:
2794:
2793:
2779:
2773:
2772:
2770:
2768:
2759:. Archived from
2753:
2747:
2746:
2744:
2743:
2729:
2723:
2722:
2720:
2719:
2704:
2698:
2697:
2695:
2693:
2678:
2672:
2671:
2669:
2667:
2658:
2650:
2644:
2643:
2641:
2640:
2631:. Archived from
2624:
2618:
2617:
2615:
2604:
2598:
2597:
2595:
2593:
2583:
2577:
2576:
2558:
2552:
2551:
2546:. Archived from
2536:
2530:
2529:
2518:
2512:
2511:
2509:
2508:
2493:
2487:
2486:
2484:
2482:
2471:
2465:
2464:
2458:
2453:
2451:
2443:
2441:
2440:
2434:
2427:
2418:
2412:
2406:
2400:
2399:
2388:
2382:
2381:
2370:
2364:
2363:
2361:
2360:
2341:
2332:
2331:
2329:
2328:
2309:
2303:
2302:
2300:
2298:
2292:
2284:
2278:
2277:
2275:
2273:
2267:
2256:
2247:
2241:
2240:
2228:
2222:
2221:
2219:
2218:
2209:. Archived from
2203:
2197:
2196:
2194:
2192:
2178:
2172:
2171:
2169:
2167:
2153:
2147:
2146:
2144:
2142:
2127:
2121:
2120:
2118:
2116:
2106:
2100:
2099:
2088:
2082:
2081:
2070:
2037:Direct marketing
1905:US Supreme Court
1764:Richard Viguerie
1679:direct marketing
1670:
1663:
1659:
1656:
1650:
1623:
1615:
1605:
1598:
1591:
1570:Mystery shopping
1467:Brand ambassador
1404:Personal selling
1394:Mobile marketing
1374:Direct marketing
1359:Ambush marketing
1326:Annoyance factor
1311:Social marketing
1261:Consumer culture
1241:Brand management
1182:
1181:
1144:advertising mail
1093:direct marketing
1059:, also known as
1057:Advertising mail
1046:
1039:
1032:
1016:
1015:
1014:
1004:
1003:
935:
934:
638:Chemical warfare
540:Waste management
500:Industrial waste
475:Electronic waste
460:Advertising mail
442:Phytoremediation
417:Land degradation
357:Depleted uranium
242:Overillumination
192:Invasive species
61:
38:
37:
21:
3941:
3940:
3936:
3935:
3934:
3932:
3931:
3930:
3911:
3910:
3909:
3904:
3869:
3867:
3858:
3836:
3830:
3780:
3766:Postal services
3756:Postal entities
3749:
3742:
3691:
3660:
3619:
3590:Post office box
3508:
3496:
3472:Asian countries
3448:
3443:
3398:
3393:
3392:
3382:
3380:
3362:
3358:
3339:
3335:
3322:
3321:
3317:
3308:
3306:
3297:
3295:
3291:
3283:
3272:
3268:
3267:
3263:
3247:
3246:
3240:
3238:
3229:
3228:
3224:
3215:
3213:
3205:
3204:
3200:
3191:
3189:
3179:
3175:
3168:
3154:
3150:
3131:
3127:
3118:
3116:
3112:
3111:
3107:
3098:
3096:
3087:
3086:
3082:
3074:
3064:
3063:
3059:
3050:
3048:
3043:
3042:
3038:
3029:
3027:
3014:
3013:
3009:
3000:
2998:
2985:
2984:
2980:
2971:
2969:
2960:
2959:
2955:
2946:
2945:
2941:
2932:
2930:
2921:
2911:
2907:
2898:
2896:
2881:
2877:
2868:
2866:
2858:
2857:
2853:
2844:
2842:
2829:
2828:
2824:
2815:
2813:
2805:
2804:
2800:
2791:
2789:
2781:
2780:
2776:
2766:
2764:
2755:
2754:
2750:
2741:
2739:
2731:
2730:
2726:
2717:
2715:
2706:
2705:
2701:
2691:
2689:
2679:
2675:
2665:
2663:
2656:
2652:
2651:
2647:
2638:
2636:
2627:
2625:
2621:
2613:
2605:
2601:
2591:
2589:
2585:
2584:
2580:
2573:
2559:
2555:
2538:
2537:
2533:
2520:
2519:
2515:
2506:
2504:
2495:
2494:
2490:
2480:
2478:
2472:
2468:
2456:
2454:
2445:
2444:
2438:
2436:
2432:
2425:
2419:
2415:
2407:
2403:
2390:
2389:
2385:
2372:
2371:
2367:
2358:
2356:
2343:
2342:
2335:
2326:
2324:
2311:
2310:
2306:
2296:
2294:
2290:
2286:
2285:
2281:
2271:
2269:
2265:
2254:
2248:
2244:
2231:
2229:
2225:
2216:
2214:
2205:
2204:
2200:
2190:
2188:
2180:
2179:
2175:
2165:
2163:
2155:
2154:
2150:
2140:
2138:
2129:
2128:
2124:
2114:
2112:
2108:
2107:
2103:
2090:
2089:
2085:
2072:
2071:
2067:
2062:
2033:
2025:attention theft
2021:
2012:
2006:
1990:
1966:In the US, the
1957:
1952:
1946:
1875:
1863:
1843:Tribune Company
1815:
1776:
1744:
1742:Political usage
1735:
1711:
1695:
1671:
1660:
1654:
1651:
1636:
1624:
1609:
1580:
1579:
1560:Market research
1555:
1547:
1546:
1457:
1449:
1448:
1434:Sales promotion
1349:
1341:
1340:
1236:Brand licensing
1206:
1172:
1124:
1122:Postal services
1050:
1012:
1010:
998:
991:
990:
890:
882:
881:
855:
847:
846:
782:Pharmaceuticals
762:Nonpoint source
702:
692:
691:
660:Nuclear fallout
633:
623:
622:
593:
583:
582:
573:
563:
562:
553:
545:
544:
530:Packaging waste
495:Hazardous waste
455:
447:
446:
407:
397:
396:
367:Nuclear fallout
362:Nuclear fission
342:
332:
331:
297:
287:
286:
262:
254:
253:
227:
225:Electromagnetic
217:
216:
207:
199:
198:
172:
162:
161:
132:Ozone depletion
77:
67:
28:
23:
22:
15:
12:
11:
5:
3939:
3929:
3928:
3923:
3906:
3905:
3903:
3902:
3890:
3878:
3863:
3860:
3859:
3857:
3856:
3851:
3846:
3840:
3838:
3832:
3831:
3829:
3828:
3827:
3826:
3821:
3816:
3814:notable stamps
3806:
3805:
3804:
3794:
3788:
3786:
3782:
3781:
3779:
3778:
3773:
3768:
3763:
3761:Postal museums
3758:
3752:
3750:
3747:
3744:
3743:
3741:
3740:
3735:
3730:
3725:
3720:
3715:
3710:
3705:
3699:
3697:
3693:
3692:
3690:
3689:
3684:
3679:
3674:
3668:
3666:
3662:
3661:
3659:
3658:
3653:
3648:
3643:
3638:
3633:
3627:
3625:
3621:
3620:
3618:
3617:
3612:
3610:Postal marking
3607:
3602:
3597:
3592:
3587:
3582:
3577:
3572:
3567:
3562:
3557:
3552:
3547:
3542:
3537:
3532:
3527:
3522:
3516:
3514:
3510:
3509:
3499:
3497:
3495:
3494:
3489:
3484:
3479:
3474:
3469:
3464:
3458:
3456:
3450:
3449:
3442:
3441:
3434:
3427:
3419:
3413:
3412:
3404:
3397:
3396:External links
3394:
3391:
3390:
3356:
3333:
3330:on 2013-01-04.
3315:
3289:
3286:on 2008-10-31.
3261:
3222:
3198:
3173:
3167:978-1846688911
3166:
3148:
3145:on 2017-04-15.
3125:
3105:
3080:
3057:
3036:
3007:
2978:
2953:
2939:
2905:
2875:
2860:"41pounds.org"
2851:
2822:
2798:
2774:
2748:
2724:
2699:
2673:
2645:
2619:
2599:
2578:
2571:
2553:
2550:on 2013-02-27.
2531:
2513:
2488:
2466:
2457:|journal=
2413:
2401:
2398:on 2008-03-19.
2383:
2380:on 2007-12-30.
2365:
2333:
2304:
2279:
2242:
2223:
2198:
2182:"Letterboxing"
2173:
2148:
2122:
2101:
2083:
2064:
2063:
2061:
2058:
2057:
2056:
2055:
2054:
2049:
2044:
2032:
2029:
2020:
2017:
2005:
2004:Privacy issues
2002:
1997:New York Times
1988:
1956:
1953:
1948:Main article:
1945:
1942:
1887:Catalog Choice
1874:
1871:
1862:
1859:
1834:cost-efficient
1814:
1811:
1775:
1772:
1754:in the 1970s,
1743:
1740:
1734:
1731:
1710:
1707:
1694:
1691:
1673:
1672:
1641:. Please help
1627:
1625:
1618:
1611:
1610:
1608:
1607:
1600:
1593:
1585:
1582:
1581:
1578:
1577:
1572:
1567:
1562:
1556:
1553:
1552:
1549:
1548:
1545:
1544:
1539:
1534:
1529:
1524:
1519:
1514:
1509:
1504:
1499:
1494:
1489:
1484:
1479:
1477:Drip marketing
1474:
1469:
1464:
1458:
1455:
1454:
1451:
1450:
1447:
1446:
1441:
1436:
1431:
1426:
1421:
1416:
1411:
1406:
1401:
1396:
1391:
1386:
1381:
1376:
1371:
1366:
1361:
1356:
1350:
1347:
1346:
1343:
1342:
1339:
1338:
1333:
1328:
1323:
1318:
1313:
1308:
1303:
1298:
1293:
1288:
1283:
1278:
1273:
1268:
1263:
1258:
1253:
1251:Communications
1248:
1243:
1238:
1233:
1228:
1223:
1218:
1213:
1207:
1204:
1203:
1200:
1199:
1198:
1197:
1189:
1188:
1171:
1168:
1123:
1120:
1077:letterbox drop
1052:
1051:
1049:
1048:
1041:
1034:
1026:
1023:
1022:
1021:
1020:
1008:
993:
992:
987:
986:
985:
984:
976:
975:
971:
970:
969:
968:
963:
958:
953:
951:Law by country
948:
940:
939:
933:
932:
927:
922:
917:
912:
907:
902:
897:
891:
888:
887:
884:
883:
880:
879:
878:
877:
872:
862:
856:
853:
852:
849:
848:
845:
844:
839:
834:
829:
824:
822:Surface runoff
819:
814:
809:
804:
799:
794:
789:
784:
779:
774:
769:
764:
759:
754:
749:
744:
739:
734:
729:
724:
722:Eutrophication
719:
714:
709:
703:
698:
697:
694:
693:
690:
689:
684:
679:
677:Scorched earth
674:
673:
672:
670:Nuclear winter
667:
665:Nuclear famine
662:
652:
651:
650:
640:
634:
629:
628:
625:
624:
621:
620:
615:
610:
605:
600:
594:
589:
588:
585:
584:
581:
580:
574:
569:
568:
565:
564:
561:
560:
554:
551:
550:
547:
546:
543:
542:
537:
532:
527:
522:
517:
512:
507:
502:
497:
492:
487:
482:
477:
472:
467:
462:
456:
453:
452:
449:
448:
445:
444:
439:
434:
429:
424:
422:Bioremediation
419:
414:
408:
403:
402:
399:
398:
395:
394:
389:
384:
379:
374:
369:
364:
359:
354:
352:Bioremediation
349:
343:
338:
337:
334:
333:
330:
329:
324:
319:
314:
309:
304:
302:Transportation
298:
293:
292:
289:
288:
285:
284:
279:
274:
269:
263:
260:
259:
256:
255:
252:
251:
249:Radio spectrum
246:
245:
244:
239:
228:
223:
222:
219:
218:
215:
214:
208:
205:
204:
201:
200:
197:
196:
195:
194:
184:
179:
173:
168:
167:
164:
163:
160:
159:
154:
149:
144:
139:
134:
129:
124:
119:
117:Global dimming
114:
109:
104:
99:
94:
89:
84:
78:
73:
72:
69:
68:
62:
54:
53:
47:
46:
26:
9:
6:
4:
3:
2:
3938:
3927:
3924:
3922:
3919:
3918:
3916:
3901:
3900:
3891:
3889:
3888:
3879:
3877:
3876:
3865:
3864:
3861:
3855:
3852:
3850:
3847:
3845:
3842:
3841:
3839:
3833:
3825:
3822:
3820:
3817:
3815:
3812:
3811:
3810:
3807:
3803:
3800:
3799:
3798:
3795:
3793:
3790:
3789:
3787:
3783:
3777:
3774:
3772:
3769:
3767:
3764:
3762:
3759:
3757:
3754:
3753:
3751:
3745:
3739:
3736:
3734:
3731:
3729:
3726:
3724:
3721:
3719:
3716:
3714:
3711:
3709:
3706:
3704:
3701:
3700:
3698:
3694:
3688:
3685:
3683:
3680:
3678:
3677:Postal worker
3675:
3673:
3670:
3669:
3667:
3663:
3657:
3654:
3652:
3649:
3647:
3644:
3642:
3639:
3637:
3634:
3632:
3629:
3628:
3626:
3622:
3616:
3613:
3611:
3608:
3606:
3603:
3601:
3600:Postage stamp
3598:
3596:
3595:Postage meter
3593:
3591:
3588:
3586:
3583:
3581:
3578:
3576:
3573:
3571:
3570:Parcel locker
3568:
3566:
3563:
3561:
3558:
3556:
3553:
3551:
3548:
3546:
3543:
3541:
3538:
3536:
3533:
3531:
3528:
3526:
3523:
3521:
3518:
3517:
3515:
3511:
3503:
3493:
3490:
3488:
3485:
3483:
3480:
3478:
3475:
3473:
3470:
3468:
3465:
3463:
3460:
3459:
3457:
3455:
3451:
3447:
3440:
3435:
3433:
3428:
3426:
3421:
3420:
3417:
3411:
3408:
3405:
3403:
3400:
3399:
3378:
3374:
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3319:
3305:on 2013-12-16
3304:
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3129:
3115:
3109:
3095:on 2009-05-11
3094:
3090:
3084:
3077:on 2009-01-14
3073:
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2855:
2841:on 2016-10-09
2840:
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2808:
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2788:
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2778:
2762:
2758:
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2738:
2734:
2728:
2714:on 2012-11-01
2713:
2709:
2703:
2688:
2684:
2677:
2662:
2661:blackbaud.com
2655:
2649:
2635:on 2009-10-01
2634:
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2527:
2523:
2517:
2502:
2498:
2492:
2477:
2476:"Direct Mail"
2470:
2462:
2449:
2435:on 2008-09-10
2431:
2424:
2417:
2410:
2409:What is EDDM?
2405:
2397:
2393:
2387:
2379:
2375:
2369:
2354:
2350:
2346:
2340:
2338:
2322:
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2308:
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2283:
2264:
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2253:
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2238:
2234:
2227:
2213:on 2008-02-20
2212:
2208:
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2187:
2183:
2177:
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2158:
2152:
2136:
2132:
2126:
2111:
2105:
2097:
2093:
2087:
2079:
2075:
2074:"Direct mail"
2069:
2065:
2053:
2050:
2048:
2045:
2043:
2040:
2039:
2038:
2035:
2034:
2028:
2026:
2016:
2011:
2001:
1998:
1993:
1991:
1983:
1981:
1977:
1972:
1969:
1964:
1962:
1951:
1941:
1939:
1934:
1926:
1922:
1920:
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1911:
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1684:
1680:
1669:
1666:
1658:
1655:February 2008
1648:
1644:
1640:
1634:
1633:
1628:This section
1626:
1622:
1617:
1616:
1606:
1601:
1599:
1594:
1592:
1587:
1586:
1584:
1583:
1576:
1573:
1571:
1568:
1566:
1563:
1561:
1558:
1557:
1551:
1550:
1543:
1542:Word-of-mouth
1540:
1538:
1535:
1533:
1530:
1528:
1525:
1523:
1520:
1518:
1515:
1513:
1512:Point of sale
1510:
1508:
1505:
1503:
1500:
1498:
1495:
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1490:
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1480:
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1299:
1297:
1294:
1292:
1289:
1287:
1284:
1282:
1279:
1277:
1274:
1272:
1271:Effectiveness
1269:
1267:
1264:
1262:
1259:
1257:
1254:
1252:
1249:
1247:
1244:
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1159:
1157:
1153:
1149:
1145:
1141:
1137:
1131:
1129:
1119:
1117:
1116:merchandising
1113:
1109:
1105:
1100:
1098:
1094:
1090:
1086:
1082:
1078:
1074:
1070:
1066:
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1024:
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1007:
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908:
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901:
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886:
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876:
873:
871:
868:
867:
866:
863:
861:
858:
857:
851:
850:
843:
840:
838:
837:Water quality
835:
833:
830:
828:
825:
823:
820:
818:
815:
813:
810:
808:
805:
803:
800:
798:
795:
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790:
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783:
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626:
619:
616:
614:
613:Traffic signs
611:
609:
606:
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595:
592:
587:
586:
579:
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559:
556:
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549:
548:
541:
538:
536:
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531:
528:
526:
523:
521:
520:Nanomaterials
518:
516:
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393:
390:
388:
385:
383:
382:Radioactivity
380:
378:
375:
373:
370:
368:
365:
363:
360:
358:
355:
353:
350:
348:
345:
344:
341:
336:
335:
328:
327:Soundproofing
325:
323:
322:Noise control
320:
318:
317:Noise barrier
315:
313:
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308:
305:
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300:
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48:
44:
40:
39:
32:
19:
3897:
3885:
3866:
3776:Trade unions
3723:Mail sorting
3672:Mail carrier
3519:
3381:. Retrieved
3377:the original
3372:
3359:
3342:
3336:
3328:the original
3318:
3307:. Retrieved
3303:the original
3292:
3281:the original
3277:ForestEthics
3276:
3264:
3239:. Retrieved
3235:ForestEthics
3234:
3225:
3214:. Retrieved
3210:
3201:
3190:. Retrieved
3186:
3176:
3157:
3151:
3143:the original
3138:
3128:
3117:. Retrieved
3108:
3097:. Retrieved
3093:the original
3089:"Ohio OCAPP"
3083:
3072:the original
3066:
3060:
3049:. Retrieved
3039:
3028:. Retrieved
3024:the original
3019:
3010:
2999:. Retrieved
2990:
2981:
2970:. Retrieved
2956:
2942:
2931:. Retrieved
2929:. 2008-01-20
2926:
2915:
2908:
2897:. Retrieved
2888:
2878:
2867:. Retrieved
2863:
2854:
2843:. Retrieved
2839:the original
2834:
2825:
2814:. Retrieved
2810:
2801:
2790:. Retrieved
2786:
2777:
2765:. Retrieved
2761:the original
2757:"MPS online"
2751:
2740:. Retrieved
2736:
2727:
2716:. Retrieved
2712:the original
2702:
2690:. Retrieved
2686:
2676:
2664:. Retrieved
2660:
2648:
2637:. Retrieved
2633:the original
2622:
2609:
2602:
2590:. Retrieved
2581:
2562:
2556:
2548:the original
2543:
2534:
2525:
2516:
2505:. Retrieved
2500:
2491:
2479:. Retrieved
2469:
2448:cite journal
2437:. Retrieved
2430:the original
2416:
2404:
2396:the original
2386:
2378:the original
2368:
2357:. Retrieved
2348:
2325:. Retrieved
2316:
2307:
2295:. Retrieved
2282:
2270:. Retrieved
2263:the original
2258:
2245:
2237:the original
2226:
2215:. Retrieved
2211:the original
2201:
2189:. Retrieved
2186:Letterboxing
2185:
2176:
2164:. Retrieved
2160:
2151:
2139:. Retrieved
2134:
2125:
2113:. Retrieved
2104:
2095:
2086:
2077:
2068:
2022:
2013:
1996:
1994:
1984:
1973:
1965:
1958:
1935:
1931:
1908:
1902:
1895:
1876:
1868:
1864:
1847:RR Donnelley
1838:social media
1827:
1816:
1808:
1804:
1800:
1796:
1788:
1784:World War II
1777:
1749:
1745:
1736:
1724:
1712:
1696:
1676:
1661:
1652:
1632:verification
1629:
1286:Segmentation
1211:Distribution
1205:Key concepts
1164:
1160:
1155:
1151:
1147:
1143:
1132:
1125:
1108:pre-approved
1101:
1081:letterboxing
1080:
1076:
1072:
1068:
1064:
1060:
1056:
1055:
925:Point source
870:Heavy metals
832:Urban runoff
817:Sulfur water
792:Septic tanks
648:Agent Orange
558:Space debris
459:
412:Agricultural
277:Volcanic ash
137:Particulates
3605:Postal code
3585:Post office
3560:Meter stamp
2767:27 February
2092:"Junk mail"
1819:environment
1780:direct mail
1727:Johnson Box
1703:A/B testing
1698:Copywriters
1683:non-profits
1379:Franchising
1354:Advertising
1321:Attribution
1246:Co-creation
1152:direct mail
1140:Canada Post
1112:credit card
1085:advertising
1061:direct mail
895:Area source
737:Groundwater
490:Green waste
470:Brown waste
454:Solid waste
212:Information
107:Exhaust gas
64:Solid waste
3915:Categories
3819:catalogues
3718:Mail cover
3696:Processing
3682:Postmaster
3646:Registered
3545:Letter box
3513:Components
3365:Hayes, Tom
3309:2012-12-21
3241:2017-06-18
3216:2017-06-18
3192:2017-06-18
3187:Green Blog
3119:2008-03-13
3099:2016-09-11
3051:2010-11-19
3030:2008-02-27
3020:canada.com
3001:2008-02-27
2972:2008-02-27
2933:2008-03-18
2899:2010-04-23
2869:2017-07-10
2845:2017-07-10
2816:2017-07-10
2792:2017-07-10
2742:2009-07-14
2733:"Glossary"
2718:2012-10-31
2692:7 November
2639:2009-08-31
2592:7 November
2507:2018-07-20
2481:7 November
2439:2008-02-27
2359:2008-02-28
2327:2008-02-28
2217:2008-02-27
2191:1 November
2166:1 November
2141:5 December
2115:7 November
2060:References
2008:See also:
1992:per year.
1938:Royal Mail
1873:Opting out
1537:Web banner
1424:Propaganda
1231:Activation
1195:Management
982:By country
974:Categories
865:Pollutants
842:Wastewater
812:Stagnation
757:Monitoring
732:Freshwater
598:Air travel
485:Food waste
427:Defecation
237:Ecological
170:Biological
102:Combustion
41:Part of a
3797:Philately
3580:Relay box
3525:Bulk mail
3296:See e.g.
2912:See e.g.
2528:. Valpak.
2230:See e.g.
2019:Attention
1944:Criticism
1891:DMAChoice
1823:consumers
1774:Nonprofit
1709:Targeting
1639:talk page
1497:New media
1429:Publicity
1281:Promotion
1266:Dominance
1186:Marketing
1156:junk mail
1128:bulk mail
1065:junk mail
910:Garbology
827:Turbidity
777:Oil spill
727:Firewater
712:Biosolids
618:Vandalism
377:Poisoning
372:Plutonium
347:Actinides
340:Radiation
82:Acid rain
51:Pollution
3926:Spamming
3887:Category
3624:Delivery
3555:Mail bag
3530:Envelope
3383:9 August
3250:cite web
2995:Archived
2966:Archived
2893:Archived
2737:Fuel Net
2687:BBC News
2666:14 April
2353:Archived
2321:Archived
2259:usps.com
2031:See also
1980:recycled
1907:ruling (
1791:ZIP code
1715:database
1693:Creation
1554:Research
1409:Premiums
1364:Branding
1291:Strategy
1069:mailshot
966:Treaties
946:Diseases
802:Shipping
767:Nutrient
717:Diseases
282:Wildfire
3899:Commons
3792:Courier
3785:Related
3738:POSTNET
3651:Surface
3636:Express
3631:Airmail
3535:Indicia
3454:History
3373:Tombomb
3351:2183417
2297:July 4,
2272:July 4,
1936:The UK
1879:opt-out
1226:Service
1216:Pricing
860:History
742:Hypoxia
571:Thermal
525:Plastic
387:Uranium
261:Natural
206:Digital
182:Genetic
3733:PLANET
3565:Parcel
3349:
3345:: 15.
3164:
2991:CBC.ca
2569:
2411:, USPS
2349:CTV.ca
2098:, 2008
2080:, 2008
1857:rate.
1762:, and
1414:Prizes
1276:Ethics
1221:Retail
1150:, and
1148:admail
1073:admail
920:Midden
915:Legacy
900:Debris
854:Topics
807:Sludge
797:Sewage
752:Marine
591:Visual
510:Mining
505:Litter
43:series
3665:Staff
3284:(PDF)
3273:(PDF)
3075:(PDF)
2657:(PDF)
2614:(PDF)
2433:(PDF)
2426:(PDF)
2291:(PDF)
2266:(PDF)
2255:(PDF)
1384:Label
938:Lists
930:Waste
875:Paint
700:Water
552:Space
295:Noise
267:Ozone
232:Light
3550:Mail
3385:2021
3347:SSRN
3256:link
3162:ISBN
2769:2008
2694:2016
2668:2023
2594:2016
2567:ISBN
2483:2016
2461:help
2299:2015
2274:2015
2193:2020
2168:2020
2143:2023
2117:2016
1889:and
1855:USPS
1845:and
1089:mail
905:Dust
889:Misc
405:Soil
152:Soot
147:Smog
112:Haze
3854:M–Z
3849:F–L
3844:A–E
2317:CBC
1645:by
1106:, "
1104:CDs
1079:or
1071:or
631:War
75:Air
3917::
3371:.
3275:.
3252:}}
3248:{{
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2450:}}
2446:{{
2347:.
2336:^
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2257:.
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2094:,
2076:,
2027:.
1995:A
1989:2e
1987:CO
1900:.
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1662:(
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
