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Editorialist

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When Editorialist relaunched, the platform began offering membership-based virtual styling services accessible through an invitation-only app. Clients joining Editorialist receive a curated photo inventory of their wardrobe with personalized styling advice and recommendations for integrating new
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Editorialist launched as a luxury accessories e-commerce website before adding a content-driven interface. The platform provides content, such as interviews, style guides, and fashion editorials, alongside a curated selection of luxury accessories available for purchase.
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The company’s assets were purchased by Project YX owner Rafael Ortiz in 2019. Ortiz is an investor in technology companies and a co-founder of the comparison shopping site NexTag. Ortiz relaunched Editorialist in September 2019 with Allen.
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In 2017, Editorialist secured investment from Ithaca Ventures. That year, its retail revenue was reported as up 14 percent year-over-year (YoY) with a 114 percent increase in advertising revenue and a 61 percent increase in gross profit.
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Beyond its digital presence, Editorialist ventured into print media, launching a biannual print magazine in 2014 featuring exclusive content, designer interviews, and celebrity features. The print magazine was shut down in 2019.
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has recognized Editorialist as a unique platform in the luxury market, focusing exclusively on luxury accessories. This acknowledgment underlines Editorialist’s significance and contribution to the luxury fashion ecosystem.
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Editorialist offers online personal styling, content, and shopping services using proprietary technology and e-commerce tools. Monthly subscriptions to the app range from $ 500 to $ 1,500 for higher-touch services.
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designer pieces. The service allows users to purchase suggested attire within the app. The AI elements of the app support a human stylist who makes styling decisions for Editorialist’s clients.
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invested in Editorialist through his Ithaca Ventures holding company. Braun cited Editorialist as “disrupters of their industry,” taking on a consulting role in the company.
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Editorialist initially gained recognition as an online magazine before extending into additional services and offerings, including a concierge service and trend reports.
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Editorialist launched on February 7, 2013, under the name Editorialist Magazine. Using their experience from Elle Magazine, co-founders
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Editorialist combines luxury shopping experiences with a content-driven interface featuring interviews, videos, and trend reports.
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and Stefania Allen wanted to create a platform that used high-quality content to support a luxury e-commerce shopping experience.
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marketplace that offers styling services with a specialization in luxury fashion and accessories.
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Editorialist has been acknowledged for its approach to luxury e-commerce and content curation.
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Editorialist’s website reaches over 1.3 million unique monthly visitors.
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This article is about the e-commerce website. For the profession, see
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Index

Editorialist (magazine)
Editorial
e-commerce
Kate Hudson
Council of Fashion Designers of America
Scooter Braun
"Mystery-Shrouded Editorialist Materialized Online Today"
New York
"Editorialist Venturing Into Print With Biannual Magazine"
"First Look: Editorialist's First Print Issue"
"KATE DAVIDSON HUDSON AND STEFANIA ALLEN TALK EDITORIALIST AND WHY THEY LEFT ELLE"
"A Journey into Personalized Luxury Fashion: Editorialist YX CEO Rafael Ortiz (Part 5)"
"Scooter Braun Invests in Editorialist"
"Scooter Braun Invests in Editorialist"
"Editorialist YX Puts Luxury Fashion At The Tip Of Your Fingers"
"A Journey into Personalized Luxury Fashion: Editorialist YX CEO Rafael Ortiz (Part 5)"
"A Journey into Personalized Luxury Fashion: Editorialist YX CEO Rafael Ortiz (Part 5)"
"Experience Virtual Styling With The Editorialist YX"
"A Journey into Personalized Luxury Fashion: Editorialist YX CEO Rafael Ortiz (Part 5)"
"Why Start-Ups Keep Trying to Invent the Closet From Clueless"
"Editorialist Venturing Into Print With Biannual Magazine"
"A Journey into Personalized Luxury Fashion: Editorialist YX CEO Rafael Ortiz (Part 5)"
"Editorialist Venturing Into Print With Biannual Magazine"
"Scooter Braun Invests in Editorialist"
official website
Categories
2013 establishments in the United States
Online retailers of the United States
Fashion websites
Internet properties established in 2013

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