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Fairy was also a brand of soap in those countries, characteristically green in colour and available both in the form of larger rectangular 155g blocks for laundry and other household purposes and in the smaller rounded 125g size as toilet soap, where it used the same "walking baby" trademark as the
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The Fairy brand has expanded further from the soap-based products, and is now also used on automatic dishwashing products, the latest being Fairy Active Bursts. These are pouches of powder and specially formulated washing-up liquid, specifically designed for domestic dishwashers. Other variants have
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at their popular fiestas was launched in the country. The campaign, which allowed the brand to go from a discreet 6% to 40% market share in Spain, has been renewed many times over the years, was used in other markets such as the United
Kingdom, Germany, Russia, Portugal and Greece, and was even the
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In the United
Kingdom and Ireland, Fairy is also a longstanding brand of non-biological laundry detergent, the original soap-based variant being known as Fairy Snow. Fairy Non-Bio has added fabric-conditioner to its product range. Like Fairy dish detergents, its traditional trademark is a walking
232:
Fairy Liquid is available in a variety of colour, scent, format and packaging designs which vary somewhat in each market. The original white bottle with red cap used in the United
Kingdom and Ireland was replaced with
224:
In the United
Kingdom and Ireland, Fairy Liquid is traditionally green, as mentioned in the well-known advertising jingle "Now hands that do dishes can feel as soft as your face with mild green Fairy Liquid".
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P&G use the Fairy brand in many
European markets for premium hand and automatic dishwashing products and also for a range of non-bio and sensitive skin focused laundry products in the UK and Ireland.
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In Sweden and Norway, P&G premium dishwashing products are branded as Yes, as seen on the adjacent picture. It was introduced in 1961 and is by far the biggest-selling detergent in Sweden.
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laundry powder and was marketed as a pure, mild product. It was suddenly discontinued by the manufacturers in about 2009 to the disapproval of its faithful customer base.
27:
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UK, Ireland, France, Israel, Spain, Portugal, Poland, Germany and several other
European markets, Australia, New Zealand and several other global markets.
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anný (the product inventor), but coincidentally it means spring in Czech and Slovak. The name is synonymous for detergent in
Czechia and Slovakia.
390:(the brand used in the North American market), but, after sharply declining sales due to an unfamiliar brand, the Fairy name was revived in 2002.
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In
February 2010, Fairy brought back the original washing-up-liquid bottle (which was used until 2000) to celebrate 50 years of the brand.
372:'s Pril, and takes second place to Pril in market share. It is notable for its aggressive advertising campaign featuring actresses from
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Fairy dishwashing liquid was introduced in Spain in 1982. In 1991, a television advertising campaign in which two fictional towns,
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similar P&G products are sold as Jar (pronunciation /yar/) and has been available since the 1960s. Its name comes from
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210:. The brand originated in the United Kingdom in 1898 and is now used on a number of P&G products in various markets.
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718:"Víte, jak vznikl název Jaru? Podívejte se, jak se mycí prostředek měnil v čase"
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Fairy soap bars were originally manufactured by
Newcastle upon Tyne company
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emphasizing its strength (which it claims is four times higher than Pril).
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included a power spray for cleaning pots and pans, and a foam/mousse.
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In
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a rival brand of laundry detergent and dishwashing detergent
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633:"Fairy 'Toilet Soap - 99.4% Pure' TV ad - 45 sec advert"
244:, which was acquired by Procter & Gamble in 1927.
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769:"Fairy, el lavavajillas del pueblo de Villarriba"
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655:"Blog Archive » The Swedes favourite brand"
217:dishwashing product range sold in the US and to
359:A bottle of Fairy Liquid, branded Yes in Sweden
194:is an international brand, primarily used for
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695:"Jar / Mycí přípravky & tablety do myčky"
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611:"P&G UK and Ireland - Fairy Toilet Soap"
537:Why the memory of Fairy Liquid still smarts
461:inspiration for a television series titled
294:. Unsourced material may be challenged and
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314:Learn how and when to remove this message
256:Two bottles of Fairy with Finnish labels.
206:multinational consumer products company,
179:Learn how and when to remove this message
559:"1960s Fairy Snow Advert - Bank Manager"
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767:Simón Ruiz, Alfonso (28 August 2014).
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677:"Dishwashing trumps Ikea for Swedes"
292:adding citations to reliable sources
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657:. I wish I did it. 2 September 2008
442:, it has been sold since the 1970s.
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1166:Arbora & Ausonia Joint Venture
534:Wakefield, Steve (3 August 2010),
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1294:Food and drink introduced in 1898
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635:. Tellyads.com. 26 September 2007
445:Fairy products have been sold in
427:aneček (then CEO of the company)
386:: in 2000 it was briefly renamed
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1238:Procter & Gamble Philippines
1217:Procter & Gamble Co. v. OHIM
720:(in Czech). Internet Info, s.r.o
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115:UK and Ireland Fairy Products
106:Thomas Hedley Co (until 1927)
745:(in Persian). Archived from
739:"محصولات ماشین ظرفشویی فیری"
70:; 126 years ago
7:
1289:Products introduced in 1898
1269:Procter & Gamble brands
587:. YouTube. 28 August 2011.
511:"Brand expert view - Fairy"
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154:. The specific problem is:
16:Brand of dishwashing liquid
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1228:Procter & Gamble Korea
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801:The History of Fairy Soap
561:. YouTube. 3 April 2009.
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1248:Villarriba and Villabajo
1243:Consumption of Tide Pods
454:Villarriba and Villabajo
1279:Cleaning product brands
585:"1974 - Fairy Bar Soap"
456:, compete for the best
901:William Cooper Procter
464:Villarriba y Villabajo
382:Fairy is also sold in
368:, Fairy competes with
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351:International Markets
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119:France Fairy Products
1045:Head & Shoulders
850:Procter & Gamble
540:, Swindon Advertiser
509:Jenny (2020-08-06).
288:improve this section
208:Procter & Gamble
200:dishwasher detergent
161:improve this article
150:to meet Knowledge's
123:Fairy Products Spain
48:Procter & Gamble
876:Norman R. Augustine
374:Egyptian television
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1171:The Art of Shaving
891:Lynn Morley Martin
811:2021-10-17 at the
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60:now international.
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986:Crest/Blend-A-Med
906:John F. Smith Jr.
716:Morávek, Daniel.
683:. 22 August 2008.
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815:Products list
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1075:Nice 'n Easy
1010:
872:(co-founder)
870:James Gamble
866:(co-founder)
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762:
751:. Retrieved
747:the original
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733:
722:. Retrieved
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699:. Retrieved
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637:. Retrieved
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567:. Retrieved
553:
542:, retrieved
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518:. Retrieved
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504:
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440:Saudi Arabia
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286:Please help
274:
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191:
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175:
169:October 2023
166:
159:Please help
155:
144:
117:
34:Product type
1070:New Chapter
916:Meg Whitman
886:A.G. Lafley
544:29 December
449:since 2005.
377:soap operas
163:if you can.
1274:Detergents
1263:Categories
1206:Port Ivory
1115:Seven Seas
774:Cinco Días
753:2021-10-17
724:2016-10-13
697:(in Czech)
661:25 January
639:25 January
617:25 January
595:25 January
569:25 January
520:2023-04-05
496:References
65:Introduced
1186:Chemicals
1181:BeingGirl
1085:Old Spice
1065:Mr. Clean
275:does not
237:bottles.
38:Detergent
1223:Tyneside
1211:Pringles
1026:Gillette
946:Ambi Pur
809:Archived
589:Archived
563:Archived
472:See also
421:Slovenia
409:Slovakia
204:American
156:unknown.
145:require
1201:PG Tips
1159:Related
1150:more...
1130:Swiffer
1100:Pantene
1095:Pampers
1016:Febreze
976:Charmin
931:Current
701:9 March
515:Opinium
490:de:Pril
417:Croatia
413:Hungary
405:Czechia
384:Germany
296:removed
281:sources
147:cleanup
111:Website
95:Markets
73: (
54:Country
1135:Tampax
1110:Secret
1090:Oral-B
966:Bounty
956:Aussie
941:Always
933:brands
857:People
458:paella
370:Henkel
339:baby.
86:Dawn,
1196:MDVIP
1145:Vicks
1125:Scope
1120:SK-II
1105:Puffs
1050:Ivory
1040:Gleem
1011:Fairy
1006:Dreft
1001:Downy
981:Cheer
971:Braun
951:Ariel
806:Fairy
743:مونیز
398:Dreft
366:Egypt
219:Dreft
192:Fairy
88:Dreft
44:Owner
20:Fairy
1140:Tide
1080:Olay
1060:Luvs
1021:Gain
991:Dawn
961:Bold
703:2021
663:2012
641:2012
619:2012
597:2012
571:2012
546:2013
478:Dawn
447:Iran
419:and
388:Dawn
279:any
277:cite
215:Dawn
198:and
75:1898
68:1898
1055:Joy
996:Daz
438:In
431:nd
403:In
364:In
290:by
235:PET
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