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395:, Anita Sarkar and Nina Merchant. Patil became the editor of Femina in 1973, and remained so for the next 20 years. Patil was followed by Sathya Saran, who served as the editor from 1993 till 2005. Amy Fernandes held the post for a brief period of two years, from 2005 to 2007, post Saran, and was followed by Tanya Chaitanya, who is serving as the current editor of the magazine.
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In the 1990s, the magazine carried the tagline "For the woman of substance." By 2000, the tagline shifts to "Generation W", replacing the earlier label, and so addressing all the woman of a generation, and not just a select few women who are considered to be of substance, becoming more inclusive and
614:"Our winner in the education category, Aarti Naik, grew up in the slums of Mumbai before she started SAKHI, an organisation focused on providing safe learning spaces for girls in their slums. She received the award from actor Tisca Chopra and Sanjay Bhagwanani, GM, Distribution Channel, Havells"
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that accompanied the issues over the years. It exemplifies what kind of women it was trying to target at a particular time, as well as, what image of itself it wanted to be associated with. The tagline played a crucial role in the magazine's market strategy. The March 1976 issue has the tagline
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304:, the oldest women's English magazine in the country, has been published for almost six decades. It has evolved to cover a broad spectrum of topics, including relationships, career, fashion, beauty, and women achievers who have left a mark in their chosen field.
414:"Something exciting to look forward to every fortnight." By February 1978, the tagline is reduced to three precise words, "Thoughtful, Contemporary, Aware." From January to July 1981, the tagline, "The Exciting World of Women", aligns
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A new column was introduced in the late 1980s, specifically dedicated to answer any form of sexual dilemmas faced by women. Queries were answered by gynaecologists like Dr. Prakash
Kothari and
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s identity more as a women-centric magazine. By August 1981, it changes to "A woman's window to the world." In
September 1982 issue, the tagline accompanying the
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s brand publisher, this tagline is to pay a tribute to the "multifaceted woman of today, who is more than one person, playing more than one role."
563:"பெண்களுக்கான இதழ் – ஃபேஷன், அழகு, உறவுகள், ஆரோக்கியம் | ஃபெமினா தமிழ் | Women's Magazine - Fashion, Beauty, Relationships, Health | Femina Tamil"
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relaunched with the tagline "Be
Unstoppable", which is its running tagline as of 2019. For Tarun Rai, "Be Unstoppable" seeks to capture what the
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brand believes in, which is that the modern women of India today have the confidence "to live their lives on their terms and achieve more."
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broad. It shifts to "Believe" till 2009 and then by 2010 changes to "For all the women you are." According to Tarun Rai, the CEO of
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Dewey, Susan (2009). ""Dear Dr. Kothari...": Sexuality, Violence against Women, and the
Parallel Public Sphere in India".
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Some of its Marque properties are Femina Beauty Awards, Femina Women Awards, Femina
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the reason behind the new tagline was to "celebrate how far the contemporary Indian woman has come" and that
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was founded in 1959. The magazine was first published in July 1959. It has organized and sponsored the
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511:"महिलाओं की पत्रिका/मैगजीन - फ़ैशन, सौंदर्य, रिश्ते, स्वास्थ्य, खानपान – Women's Hindi Magazine"
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s efforts to keep in sync with the changing times, becomes evident through its choice of
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Living the Body: Embodiment, Womanhood and
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Living the Body: Embodiment, Womanhood and
Identity in Contemporary India
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Dana McLachlin; Tara Dhakal; Pramada Menon (Spring 2012).
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The bimonthly magazine branched out into regionals with
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since 1964. From 1994 to 1999, it also sponsored the
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group. The staff under her editorship were Ina Sen,
693:"Of recipes and G-spots: On India's 'magazine era'"
56:. Unsourced material may be challenged and removed.
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639:"Femina Stylista North 2018 ends on a grand note"
375:, after working as an editor with magazines like
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589:"Nykaa.com Femina Beauty Awards 2018: winners"
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360:contest to send an Indian contestant to the
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116:Learn how and when to remove this message
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444:In 2014,
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190:Publisher
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106:June 2016
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