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87,898; the actual sales for these three days was much higher. Livedoor published an article using a factor of 1.81 to determine a suitable estimate for sales; if this was true, "Flavor Of Life" sold about 160,000 copies in just three days, outselling "Be My Last"'s total sales of 150,000, which made this single her best selling since "Dareka no Negai ga Kanau Koro" in only 72 hours. On the fourth day of sales, the index rebounded from 18,161 to 19,669. This single's sales rise continued for the rest of the week, once more peaking at a sales index of 23,821. The final estimate for the sales for the week was 278,930 copies sold; later on March 5, 2007, Oricon confirmed that final sales figures for the first week totaled 271,000. This figure is the highest first week sales for a single from a female artist since 2003's "&" by
243:", "Flavor of Life" garnered far more success. This single is Utada's first single since 2003 to sell over 200,000 copies in its first week, the first single ever to sell over two million downloads before a physical format release, the first single to sell over five and a half million downloads total, the first single to top RIAJ downloads for three consecutive months, and the first song to be certified platinum for PC downloads in Japan. "Flavor Of Life" has become the highest selling Japanese download single of all time, with over 5,580,000 downloads by April 2007. On July 19, 2007, EMI disclosed "Flavor of Life" as a contender for most sold digital single of all time, with over 7.7 million downloads total.
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staying at number two on the composite charts. The descent of the Ballad
Version continued throughout March, as new singles were released and rose past "Flavor of Life -ballad version-". Still, a month after release, "Flavor of Life -ballad version-" remained in the top ten for composite downloads on Chaku-Uta and iTunes.
397:"The "Flavor Of Life -ballad version-" aired on radio in Japan on January 15, 2007, the same day as the release of the PV. The song has since reached the top ten airplay rankings of various FM Japanese radio charts. On MUSIC LOUNGE radio in Japan "Flavor Of Life -ballad version-" reached the number one ranking.
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2, the Ballad
Version was performed one time more than the Original (for a total of five). There was also another official update on February 1, 2007, that revealed other media Utada would be appearing in, including radio and magazines. Her promotional schedule for these efforts would last from early
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By
February 5, 2007, over a million ring tones had been downloaded, and it was forecasted that the number of downloads would in fact increase as the single's release date approached. This prediction was soon confirmed as within the span of two weeks as "Flavor of Life -Ballad Version-" was downloaded
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On
January 26, 2007, three more versions of the "Flavor Of Life -ballad version-" ring tone were released. These were the "2nd Chorus Version," "Bridge Version," and "Last Chorus Version." With the release of these new ring tones came the "Flavor Of Life -ballad version-"'s re-emergence at number one
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On March 8, 2007, the "Flavor Of Life -ballad version-" fell to number two on Chaku-Uta's composite chart to the original version. It remained at number one on ring tones and number two for full song downloads. However, by March 11, the ballad version ringtone fell to number four on ringtones, while
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On its second day of sales, "Flavor Of Life -ballad version-" jumped to the number five position on the download chart, where it quickly ascended to number one. On the ringtone's success alone, "Flavor of Life -ballad version-" was able to peak at number one on not only the ring tone chart, but also
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Although the Ballad
Version fell out of the top five on both Chaku-Uta and iTunes a month after release, the full version has stayed at number one on iTunes and in the top five on Chaku-Uta full song downloads. The Original Version went on to stay at number one at iTunes Japan until April 20, 2007,
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On the second week of physical sales, Utada's daily index sum remained ahead of the competition for every day of the week. Despite falling to number three on the day of new releases, "Flavor Of Life" rebounded to number one on the next day and gained an increasing lead on its competition with each
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On the second day of Flavor of Life's sales, the Oricon updated their daily charts to include indices for each day. Only a log of one week of these numbers was created, but for the known days, Utada has exceeded Arashi's "Love So Sweet" every day. Altogether, her index total for three days came to
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February 28, 2007 brought the release of the single, garnering buzz on Mixi for purchases. However, some bloggers reported the single was out of stock when they checked the store. Later it was confirmed that some sellers had already begun running out of the 400,000 initially shipped singles, just
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Indeed, the song gained a great deal of momentum. Just two weeks later on
January 25, 2007, figures were released that confirmed that the "Flavor Of Life -ballad version-" had sold in excess of 500,000 ring tones. "Flavor Of Life -ballad version-" had spent over a week at number two, as well as a
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The 45 second download of the ballad version of "Flavor Of Life" was released as a ring tone on
January 6, 2007, on Chaku-Uta. The song debuted at number 14 the Chaku-Uta ring tone download chart, a great feat for one of the largest download stores in Japan. For reference, the main theme song from
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There were three versions of the "Flavor of Life" that were released: "Flavor Of Life", "Flavor of Life -ballad version-" and "Flavor of Life -antidote mix-" (a CD-only exclusive). The ballad version of "Flavor of Life" was arranged by Utada as well as two other professionals; the original version
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A PV blog web page was created for "Flavor of Life -ballad version-" on
February 9, 2007. "Flavor of Life -ballad version-"'s PV peaked at the number one spot on the Oricon Chart web for most searched, played, and featured PV. Utada also was the most searched artist at the time. It also peaked at
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and another single. Utada eventually gained the 2nd spot by the third day, and eventually reached number one, daily and weekly, outselling Koda's first week with her third week on the charts. This was the first time in four years and five months that a female artist had three consecutive weeks as
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Despite being overshadowed in ring tone sales, the original version outshined the ballad version in full song downloads, debuting at number three on iTunes Japan whereas the ballad version debuted at number four. The second day, it rose to number one, snatching the spot from the popular single by
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Utada originally alluded to this new single on
December 20, 2006, through a blog entry's title. This release was accompanied with a website update that revealed a February release date for this new single as well as the release of the track list. The "Flavor Of Life -ballad version-"'s PV was
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On
February 19, 2007, the original version of "Flavor Of Life" was released as a ring tone as well. It debuted at number 45 on the Chaku-Uta download chart and rose to the top five within a week. As of February 27, 2007, the original version ring tone has peaked at number four.
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Full song downloads of "Flavor Of Life" on Chaku-Uta, iTunes Japan and other online dealers became available on February 28, 2007. "Flavor Of Life -ballad version-" debuted at number four on iTunes, but peaked at number 2 due to the original version's stay at number one.
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passing day. Utada's sales indices hovered around 10,000 each day, leading to scaled sales estimation of around 80,000 for the week by Thursday. Utada remained at number one for the rest of the week, selling a total of 140,000 for the week, and beating
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Despite tough competition from break out artists Ayaka and Kobukuro, Utada was confirmed to have taken the number one position on the Oricon with only the first day sales. Oricon reportedly stated that she "checkmated" her competition.
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On the eve of "Flavor Of Life"'s release as a physical single came the revelation that "Flavor Of Life -ballad version-" had sold over 2,000,000 ring tones before its release date, a first for any song or single in Japan and worldwide.
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Within five days of release, it was confirmed that "Flavor Of Life -ballad version-" had been downloaded as a ring tone over 100,000 times. These rapid and large sales figures only served to foreshadow the download success of the song.
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On February 1, 2007, the television performance dates of "Flavor of Life" were released through Utada's official site. The first performance aired on CDTV on February 24, 2007, and the final performance aired on
338:"Flavor Of Life -ballad version-" was certified three times platinum for the month of January for sales of over 750,000, and peaked at number one on RIAJ's monthly ring tone download chart for January 2007.
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On May 13, 2008, according to Barks.jp, digital sales for "Flavor of Life" had reached 8 million copies, accounting for over half of the 15 million downloads for Utada's current album, "HEART STATION".
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On March 7, 2007, approximately one week after news of 2,000,000 downloads, it was confirmed that "Flavor Of Life" had sold over a million more downloads, totaling three million downloads.
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released on January 15, 2007. The PV of the ballad version featured in-studio footage of Utada recording the song alongside a guitarist, a pianist, a cellist and various violinists.
385:". "Flavor Of Life" also rose to number one on Chaku-Uta's full song download chart, and by March 8, 2007, it had finally reached number one on Chaku-Uta's composite chart, as well.
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number one on Spaceshower TV, and for over a week, was the most downloaded PV on Chaku-Uta. The PV came in at #3 on Space Shower TV's Hot 100 Videos Year-End Rankings.
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In 2008, it was reported that "Flavor of Life" had become the #2 downloaded song of 2007, surpassing Rihanna's "Umbrella", but beaten by Avril Lavigne's "Girlfriend".
278:, which averaged over 21% viewership in its timeslot. In early 2006, the production team of the drama contacted Utada about an image song that would sound similar to "
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On February 19, 2007, the original version of "Flavor Of Life" was aired on the radio. For the first week of airplay, "Flavor Of Life" faced lower airplay than
282:". When the director wanted to express the heroine's wavering feelings, he said that, "'First Love' came into my mind", and so, a request was made to Utada.
1468:, comments from contributing artists such as Yosui Inoue, Ringo Sheena, Ayumi Hamasaki and Kazuya Yoshii.] (in Japanese). Barks. December 3, 2014
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408:'s "WINDING ROAD", peaking at number 2 for composite FM airplay. However, "Flavor of Life" overtook WINDING ROAD on FM airplay the next week.
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was arranged by Utada, and the antidote mix of the song was arranged by Alexis Smith, who provided additional arrangement for
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236:'s 18th Japanese single (25th single overall). The physical single was officially released on February 28, 2007.
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There was never a PV made besides the in studio footage accompanying "Flavor of Life -ballad version-."
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1813:"Japanese ringtone certifications – Hikaru Utada – Flavor of Life (Ballad version) PC Download"
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1781:"Japanese ringtone certifications – Hikaru Utada – Flavor of Life (Ballad version) Ringtone"
1749:"Japanese ringtone certifications – Hikaru Utada – Flavor of Life (Ballad version) Ringtone"
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The ballad version of "Flavor of Life" was featured as the insert song for the popular
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1717:"Japanese ringtone certifications – Hikaru Utada – Flavor of Life (PC Download)"
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Flavor Of Life | 宇多田ヒカル | TOCT-40095 | EMIミュージック・ジャパン | CD・DVD 販売 通販 ジョーシン ディスクピア
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1685:"Japanese ringtone certifications – Hikaru Utada – Flavor of Life (Ringtone)"
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On the third week of physical sales, Utada's daily ranking was knocked down by
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before "Flavor of Life" took number one on the Oricon dailies for February 27.
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1845:"Japanese single streaming certifications – Hikaru Utada – Flavor of Life"
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an additional 500,000 times, bringing its total downloads to 1.5 million.
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being her first. On March 31, 2008, this single would also equal 2003's "
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http://www.utada-online.net/forums/showthread.php?t=7972&page=6
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1621:"Japanese single certifications – Hikaru Utada – Flavor of Life"
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http://utada-online.net/forums/showthread.php?p=227870#post227870
922:"IFPI:『Flavor of Life' contender for best-selling digital single"
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473:" as her longest charting single ever, with 45 weeks to date.
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purchased its remaining stake in the label from the Japanese
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1565:"レコード協会調べ 3月度有料音楽配信チャート（「着うた（R）」）＜略称：3月度レコ協チャート（「着うた（R）」）＞"
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1540:"レコード協会調べ 1月度有料音楽配信チャート（「着うた（R）」）＜略称：1月度レコ協チャート（「着うた（R）」）＞"
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599:"Flavor of Life" (antidote mix) is a CD-only bonus track.
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week at number one on the real tone chart by this point.
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http://www.utada-online.net/forums/showthread.php?t=7972
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Article on Flavor Of Life and info on Hana Yori Dango 2
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AFP: Online music sales grow 40 percent in 2007: IFPI
1516:(in Japanese). Oricon. December 2007. Archived from
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Streaming-only figures based on certification alone.
441:, Yui's best first week sales ever, for number one.
1461:『宇多田ヒカルのうた』全貌明らかに。井上陽水、椎名林檎、浜崎あゆみ、吉井和哉ら参加アーティストコメント
1380:宇多田、1年5ヵ月ぶりの1位！初動売上は自身4年ぶりの20万超え！ ニュース-ORICON STYLE
1041:"宇多田ヒカルが５年ぶりのドラマ曲 – 芸能ニュース : Nikkansports.com"
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578:"Flavor of Life" (ballad version original karaoke)
490:on March 8, 2007. Probably due to its tie-in with
1488:"Ｆｌａｖｏｒ Ｏｆ Ｌｉｆｅ – 宇多田ヒカル／ オリコンランキング情報サービス「you大樹」"
1441:SPACE SHOWER TV｜スペースシャワーTV｜2007 年間 ORIGINAL CHART
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239:Compared to the preceding singles following "
389:when Spitz's Lookin' For took the position.
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335:on the Chaku-Uta ring tone download chart.
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510:In 2014, Hanaregumi recorded the song for
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319:'s "Love So Sweet", debuted at number 7.
1352:CDが売り切れ!? 宇多田ヒカル、新曲が異常なセールス / BARKS NEWS
1849:Recording Industry Association of Japan
1817:Recording Industry Association of Japan
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1785:Recording Industry Association of Japan
1753:Recording Industry Association of Japan
1721:Recording Industry Association of Japan
1689:Recording Industry Association of Japan
1657:Recording Industry Association of Japan
1625:Recording Industry Association of Japan
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1194:livedoor ニュース – 宇多田ヒカル、発売前に150万ダウンロード突破
608:Chart performance for "Flavor of Life"
453:number one- the last female single was
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1183:livedoor ニュース – 宇多田ヒカル、新曲着うたが100万件突破
802:Ballad version Full-length Ringtone
368:Original version's digital emergence
323:composite chaku-uta download chart.
567:"Flavor of Life" (original karaoke)
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1886:Hana Yori Dango 2 Official webpage
1126:宇多田ヒカル、新曲が早くも大ヒットの予感！ / BARKS NEWS
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16:For the Soul Crusaders album, see
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212:"Flavor of Life -Ballad Version-"
2437:Oricon Weekly number-one singles
1320:ヒットチャート [ソバイル..? fm fukuoka]
947:"IFPI Digital Music Report 2008"
661:RIAJ Reco-kyō ringtones Top 100
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1464:[All details revealed for
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760:Original version PC Download
2104:You Make Me Want to Be a Man
1391:Flavor of Life – Wiki.theppn
1151:「着うたフル」・「着うた」なら「レコ直♪」 – 楽曲検索
877:List of best-selling singles
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1882:– Article on Flavor of Life
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823:Ballad version PC Download
23:2007 single by Hikaru Utada
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2368:Show Me Love (Not a Dream)
2283:Chikai / Don't Think Twice
1396:February 25, 2007, at the
1304:February 10, 2007, at the
718:Original version Ringtone
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781:Ballad version Ringtone
671:Certifications and sales
495:February to late March.
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985:April 19, 2008, at the
524:CD single track listing
2027:Can You Keep a Secret?
1592:オリコンランキング情報サービス「you大樹」
1341:Music Lounge リクエストチャート
634:Oricon yearly singles
18:Flavor of Life (album)
2006:Wait & See (Risk)
1974:Movin' On Without You
1865:on the drop-down menu
1833:on the drop-down menu
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1769:on the drop-down menu
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297:and was rebranded as
2339:Promotional releases
2248:Ōzora de Dakishimete
1520:on December 29, 2007
1082:on 29 September 2007
2111:Passion / Sanctuary
1466:Utada Hikaru no Uta
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477:Promotional efforts
315:Hana Yori Dango 2,
295:Toshiba Corporation
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2234:Manatsu no Tōriame
2227:Hanataba o Kimi ni
1891:2006-12-05 at the
1325:2007-03-14 at the
1272:"Hikki's WEB SITE"
1172:社団法人 日本レコード協会｜新着情報
1156:2011-07-16 at the
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159:singles chronology
88:(original version)
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253:tracks such as "
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29:"Flavor of Life"
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673:
626:weekly singles
617:
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492:Hana Yori Dango
479:
414:
395:
370:
312:
310:Digital success
307:
299:EMI Music Japan
211:
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182:
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144:
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124:EMI Music Japan
110:
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89:
54:from the album
24:
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2192:
2191:
2184:
2177:
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2163:
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2146:Kiss & Cry
2142:
2139:Flavor of Life
2135:
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2114:
2107:
2100:
2093:
2086:
2079:
2072:
2065:
2058:
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2044:
2037:
2034:Final Distance
2030:
2023:
2016:
2009:
2001:
1999:
1995:
1994:
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1984:
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1967:Time Will Tell
1963:
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1874:External links
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427:Ayumi Hamasaki
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959:on 2010-11-26
955:
948:
942:
928:on 2007-09-17
927:
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684:Certification
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518:Track listing
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447:
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185:
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176:
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167:
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142:
139:
136:
133:
132:Songwriter(s)
128:
125:
122:
120:
116:
104:
100:
96:
92:
87:
84:
82:
78:
74:
70:
66:
62:
59:
58:
57:Heart Station
52:
49:
45:
41:
37:
32:
27:
19:
2422:2007 singles
2188:Dirty Desire
2138:
2132:Boku wa Kuma
2125:This Is Love
2083:Devil Inside
2055:Sakura Drops
1929:Hikaru Utada
1864:
1860:
1854:February 28,
1852:. Retrieved
1839:
1832:
1828:
1820:. Retrieved
1807:
1800:
1796:
1788:. Retrieved
1775:
1768:
1764:
1756:. Retrieved
1743:
1736:
1732:
1724:. Retrieved
1711:
1704:
1700:
1692:. Retrieved
1679:
1672:
1668:
1660:. Retrieved
1647:
1640:
1636:
1628:. Retrieved
1615:
1603:. Retrieved
1597:
1584:
1573:. Retrieved
1571:. 2007-04-20
1559:
1548:. Retrieved
1546:. 2007-02-20
1534:
1522:. Retrieved
1518:the original
1513:シングル 年間ランキング
1506:
1495:. Retrieved
1482:
1470:. Retrieved
1465:
1454:
1436:
1425:
1404:
1386:
1372:
1358:
1347:
1333:
1312:
1291:
1280:. Retrieved
1276:the original
1239:
1225:
1214:. Retrieved
1210:the original
1200:
1189:
1178:
1164:
1143:
1132:
1121:
1110:
1084:. Retrieved
1077:the original
1072:
1060:
1049:. Retrieved
1045:the original
1014:
993:
961:. Retrieved
954:the original
941:
930:. Retrieved
926:the original
916:
905:. Retrieved
901:the original
891:
856:
851:100,000,000
822:
807:3× Platinum
801:
780:
759:
738:
717:
702:2× Platinum
598:
511:
509:
501:
497:
484:
480:
464:
443:
431:
423:
419:
415:
399:
396:
387:
375:
371:
362:
359:
355:
352:
348:
344:
340:
337:
333:
329:
325:
321:
313:
298:
287:Sakura Drops
284:
273:
263:
259:This is Love
248:
245:
238:
234:Hikaru Utada
229:
227:
178:
170:Boku wa Kuma
157:Hikaru Utada
138:Hikaru Utada
55:
48:Hikaru Utada
2447:Pop ballads
2255:Forevermore
2118:Keep Tryin'
2076:Easy Breezy
1943:Discography
1472:December 3,
1412:U3MUSIC INC
1073:emimusic.jp
786:2× Million
379:Namie Amuro
255:Keep Tryin'
205:Music video
146:Producer(s)
2452:2007 songs
2416:Categories
2400:Lonely One
2097:Be My Last
2090:Exodus '04
2020:Time Limit
1981:First Love
1575:2010-09-18
1550:2010-09-18
1497:2010-09-18
1282:2007-01-05
1216:2007-02-28
1086:12 January
1051:2007-01-07
963:2008-07-17
932:2009-05-05
907:2015-04-18
883:References
836:Streaming
789:2,000,000
747:1,000,000
726:1,000,000
280:First Love
250:Ultra Blue
2354:Eternally
2160:Stay Gold
2041:Traveling
1960:Automatic
1799:2008年10月
848:Platinum
765:Platinum
618:position
450:But/Aishō
446:Kumi Koda
291:EMI Group
86:Synth-pop
2276:Hatsukoi
1889:Archived
1863:2024年1月
1831:2007年4月
1767:2007年3月
1735:2007年7月
1703:2009年3月
1671:2007年4月
1639:2007年3月
1444:Archived
1415:Archived
1394:Archived
1323:Archived
1302:Archived
1247:Archived
1244:Barks.jp
1154:Archived
1096:cite web
1022:Archived
1004:Archived
983:Archived
871:See also
831:100,000
810:750,000
768:250,000
744:Million
723:Million
705:650,510
646:Reco-kyō
406:Kobukuro
72:Recorded
64:Released
2062:Letters
2013:For You
841:Japan (
815:Japan (
794:Japan (
773:Japan (
752:Japan (
731:Japan (
710:Japan (
695:Japan (
690:/sales
681:Region
393:Airplay
257:" and "
217:YouTube
192:(2007)
183:(2007)
174:(2006)
95:R&B
2393:Do You
2069:Colors
2048:Hikari
1880:Sanspo
1861:Select
1829:Select
1797:Select
1765:Select
1733:Select
1701:Select
1669:Select
1637:Select
1599:Oricon
1492:Oricon
624:Oricon
603:Charts
537:Length
506:Covers
488:Utaban
471:Colors
465:Hikari
459:Voyage
439:Cherry
317:Arashi
270:dorama
241:Colors
102:Length
44:Single
2300:2020s
2262:Anata
2241:Michi
2198:2010s
1998:2000s
1952:1990s
1932:songs
1080:(PDF)
1069:(PDF)
957:(PDF)
950:(PDF)
828:Gold
534:Title
402:Ayaka
266:drama
232:" is
151:Utada
119:Label
81:Genre
2308:Time
1856:2024
1824:2010
1792:2010
1760:2010
1728:2010
1696:2010
1664:2010
1632:2010
1607:2010
1569:RIAJ
1544:RIAJ
1526:2010
1474:2014
1102:link
1088:2022
843:RIAJ
817:RIAJ
796:RIAJ
775:RIAJ
754:RIAJ
733:RIAJ
712:RIAJ
697:RIAJ
643:RIAJ
616:Peak
592:5:19
581:5:25
570:4:49
559:5:25
548:4:47
404:and
75:2006
530:No.
463:光 (
457:'s
448:'s
437:'s
435:Yui
381:, "
268:or
261:".
215:on
91:Pop
46:by
2418::
1596:.
1257:^
1098:}}
1094:{{
1071:.
1032:^
972:^
845:)
699:)
664:1
656:1
637:2
629:1
586:5.
575:4.
564:3.
553:2.
542:1.
429:.
301:.
272:,
190:"
181:"
172:"
111:25
93:,
2402:"
2398:"
2395:"
2391:"
2377:"
2373:"
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