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234:. The Dirty Shirley/Twin Sister is the company's take on the tone of 1960s and '70s British classic rock. Friedman produces smaller wattage versions of each amp—the Pink Taco and Little Sister, respectively. In 2021, Friedman released the BE-Mini, a solid state, low-wattage amp based on the BE-100.
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Of his design philosophy, Friedman stated, "Guitar players generally don’t want to hear completely new sounds. They want to hear tones based on a set of sounds from the past but with some variation, like more gain or some other added features." The company's core tone has been described as
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In 2014, Friedman signed a deal with
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with technology he developed at
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while on his own he modified amps on request—often by modifying
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