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306:, gained approval from the European Union to acquire GfK after an antitrust investigation that began in June 2023. This approval was given under the condition of selling its consumer panel business, which went to the British market research company
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GfK was founded as GfK-NĂĽrnberg
Gesellschaft fĂĽr Konsumforschung e. V. in 1934 by university lecturers from Nuremberg, among them the future German Minister of Economic Affairs and Federal Chancellor
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Standards) which contain mandatory requirements. It provides real-time insight into market activity. GfK enables its customers to make key business decisions in areas such as marketing and sales.
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In 1984, commercial activities were spun off into GfK GmbH, which was renamed GfK AG on
January 23, 1990. At that time, the “GfK Association” was limited to promoting market and sales research.
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After the war, GfK’s activities from 1934 to 1945 were investigated by the
American occupying powers. Following this investigation, GfK received a license to continue its activities in 1947.
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Since 2020, GfK has offered its customers an AI-powered platform that uses relevant data to provide forecasts and produces recommendations to facilitate critical business decisions.
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In 2020, GfK launched gfknewron, a new AI-powered platform. Therefore, customers can access relevant data in real time and receive recommendations for action based on predictions.
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In May 2008, it acquired an equity stake in Deep-Packet
Inspection company Qosmos in order to track and monitor Internet usage for marketing research.
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GfK's core business is collecting and processing data on consumer behavior. It includes advising companies using technology-based applications.
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GfK industry area include technology and consumer durables, retail, consumer goods, automotive, financial services, media and entertainment.
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and surveys over two million people in 15 countries, working in compliance with market and social research associations (such as the
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Since March 2017, GfK SE has been majority-owned (96.7%) by the investment fund
Acceleratio Capital N.V., a holding company of KKR.
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acquired a division of GfK with 1,000 staff dealing with client-specific projects for 105 million euros.
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In April 2005, it acquired NOP World (originally
National Opinion Polls), based mostly in the
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In 2010, the company was the world's fourth-largest market research company by revenue.
598:"Ipsos has reached an agreement with GfK to acquire 4 global divisions of GfK Research"
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672:"Exclusive: NielsenIQ's GfK deal set for conditional EU antitrust approval"
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The management team consists of nine individuals (as of 22 February 2024):
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Initially, the association conducted 71 different studies, including:
302:), a U.S. market research and consumer intelligence company owned by
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In
December 2016, investment company American private equity group
647:"Advent's NielsenIQ gains conditional EU nod for GfK acquisition"
573:"Höhe der Barabfindung für Squeeze-out bei der GfK SE mitgeteilt"
548:"KKR succeeds with Gfk stake purchase, clears way for turnaround"
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made a takeover bid for 18.54 percent of the company's shares.
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242:. The concept was developed by co-founder Wilhelm Vershofen.
621:"Business Reporter: The power of evidence-based forecasting"
530:"Global top 25 grow 4.1% to $ 18.7bn, says Honomichl - News"
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The motorist assesses the road maps from fuel companies
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Mohit Kapoor (Chief
Technology and Operations Officer)
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NIM - NĂĽrnberg
Institut fĂĽr Marktentscheidungen e.V.
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NIM - NĂĽrnberg
Institut fĂĽr Marktentscheidungen e.V.
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Joshua Hubbert (President CMI and Media Measurement)
215:company. It provides data and intelligence to the
208:GfK-NĂĽrnberg Gesellschaft fĂĽr Konsumforschung e.V.
123:Thomas Ebeling (Chairman of the Supervisory Board)
780:Multinational companies headquartered in Germany
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770:Business services companies established in 1934
284:In the autumn of 2018, GfK’s French competitor
369:Shaun Zitting (Chief Human Resources Officer)
252:Personal care and soap consumption in Germany
366:Curtis Miller (Chief Transformation Officer)
255:Structure of beverage consumption in Germany
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456:"About GfK | Growth from Knowledge | GfK"
790:German subsidiaries of foreign companies
357:Lorena Elizondo (Chief Strategy Officer)
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384:It collects data on over 180 million
775:German companies established in 1934
765:Market research companies of Germany
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708:from the original on 6 June 2014.
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223:. The company is a subsidiary of
219:industry and is headquartered in
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536:from the original on 2012-09-19.
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16:German market research company
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760:Companies based in Nuremberg
670:Chee, Foo Yun (2023-06-28).
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511:(in German). 2010-07-08
486:(in German). 2014-12-30
276:Kohlberg Kravis Roberts
249:Awareness of trademarks
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701:. 19 December 2016.
625:FinanzNachrichten.de
425:"Legal | GfK Global"
304:Advent International
298:(formerly a part of
152:Advent International
143:€52.4 million (2014)
121:Lars Nordmark (CFO)
21:GFK (disambiguation)
19:For other uses, see
577:www.tagesspiegel.de
348:Tracey Massey (COO)
159:Number of employees
131:€1.5 Billion (2014)
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354:Mike Burwell (CFO)
221:Nuremberg, Germany
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717:External links
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696:"Error Page"
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200:(originally
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100:Headquarters
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60:Company type
627:(in German)
579:(in German)
460:www.gfk.com
429:www.gfk.com
754:Categories
681:2023-11-04
656:2023-11-04
631:2021-06-21
603:2001-06-21
583:2021-06-01
558:2021-06-01
515:2021-06-01
490:2021-06-01
480:"GrĂĽndung"
465:2023-06-27
434:2021-06-01
138:Net income
115:Key people
744:Companies
723:GfK Group
203:‹See Tfd›
104:Nuremberg
49:Nuremberg
703:Archived
534:Archived
399:See also
374:Services
72:Industry
676:Reuters
651:Reuters
552:Reuters
234:History
180:Website
128:Revenue
108:Germany
90: (
82:Founded
53:Germany
730:Portal
390:ESOMAR
322:, the
308:YouGov
169:Parent
27:GfK SE
706:(PDF)
699:(PDF)
411:Notes
328:Italy
286:Ipsos
148:Owner
386:SKUs
326:and
189:.com
187:.gfk
92:1934
85:1934
785:GfK
296:NIQ
225:NIQ
198:GfK
185:www
174:NIQ
756::
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
