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in 1889, sought a motherly columnist who could provide advice to young girls. Unable to find one, he penned a sample column of "Side Talk with Girls" as "Ruth
Ashmead" to show a female writer a demonstration of what he was looking for. Bok mislaid the draft copy, and his staff found it and urged
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that it be run in the magazine, as the "best stuff for girls they have ever read." After the first column appeared in print (with
Ashmead changed to Ashmore) in January 1890, hundreds of letters poured in, and Bok convinced Mallon to take the reins of the column.
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in 1857. When her husband
William Mallon became ill (and later died), she pursued journalism for income, starting by writing about fashion. She started the "Bab's Babble" gossip column for newspaper syndication, starting with the
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Mallon died from pneumonia in New York City on
December 27, 1898. Although Bok recalled in his autobiography that Mallon wrote as Ashmore for 16 years, it appears to have been closer to nine.
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30:(July 13, 1857 – December 27, 1898) was an American writer, best known for columns written in the 1890s as "Ruth Ashmore" for the
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62:The "Ruth Ashmore" column was conceived of by
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217:To Help The Average Young Girl (book review)
275:Deaths from pneumonia in New York (state)
162:, Vol. XIV, No. 5 (February 1896), p. 633
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305:Pseudonymous women writers
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270:Writers from Baltimore
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244:The Business Girl
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