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J. Walter Thompson

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485: 456:. While with the agency, she pioneered ideas including celebrity testimonials, sex appeal, and was responsible for developing its reputation as an agency where bright young women could succeed. Lansdowne went on to become the first female creative director in the industry. To honor this legacy, in 2014 J. Walter Thompson announced a $ 250,000 scholarship opportunity called the Helen Lansdowne Resor Scholarship. It assists and promotes talented female creative advertising students who aspire to join the ranks of creative leadership. 36: 2671: 249: 475:
In May 2018 Jo Wallace, a creative director at the London branch, who identifies as a gay woman, stated at a Creative Equals conference that she would "obliterate JWT's reputation as an agency full of white, English, privileged, straight men". Five straight, white men queried this statement with the
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J. Walter Thompson Co. ceased its independent existence when holding company owner WPP announced in November, 2018 that it was merging the agency into the digital agency Wunderman. While called a merger of equals, observers note that it is really a takeover by Wunderman and an end to JWT, noting of
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J. Walter Thompson was among the first agencies to employ writers and artists to create interesting advertisements for their clients, replacing the standard ads created by in-house departments. It was also the first agency to provide a wide range of advertising services to clients, including copy,
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J. Walter Thompson traces its origins to the Carlton & Smith agency, which opened its doors in 1864, one of the first known advertising agencies in the United States. Founder William James Carlton started selling advertising space in religious magazines, but almost nothing is known about the
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Thompson, who had served as a U.S. Marine during the Civil War, had first been employed by Carlton & Smith to sell space in religious publications. Under his leadership, the agency became the seller of advertising space in many American magazines and periodicals. By 1889, 80 percent of the
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the end of America's first ad agency that its "demise is a metaphor of the demise of Madison Avenue." At the time, the company was headquartered in New York City and had more than 200 offices in over 90 countries and employed over 12,000 marketing professionals.
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More growth followed, and J. Walter Thompson became the first American agency to expand internationally with the opening of J. Walter Thompson London in 1899. The business subsequently expanded across the globe, being one of the first American agencies in
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The New York Times reported that "some two million other documents ... (are) .. within the J. Walter Thompson Archives at Duke University in Durham, N.C." Among these are internal position papers for JWT being challenged by and countering the
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In 1877, Thompson purchased the business of his employer for $ 500 and, a year later, purchased the office furniture for $ 800. He changed the company designation to J. Walter Thompson, as he felt that James Thompson was too common a name in
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In the mid-1970s, J. Walter Thompson was hired by the military dictatorship of Chile, led by Augusto Pinochet, to "refurbish the image of the regime" after international and Chilean human-rights organizations had documented
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company's human resources department and were later fired. In July 2021, an employment tribunal decided that the men were unfairly dismissed, unlawfully victimised, discriminated against for being male and harassed.
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In 1868, Carlton hired James Walter Thompson as a bookkeeper. Eventually, Thompson found that soliciting and sales were much more profitable, and he became a very effective salesman for the small company.
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Applegate, E. (2012). Stanley B. Resor and the J. Walter Thompson Company: 1908-1961. In The rise of advertising in the United States: A history of innovation to 1960 (p. 134). Lanham: Scarecrow Press
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In June 2018, then CEO, Gustavo Martinez officially parted ways with J. Walter Thompson (JWT) and parent company WPP two months after settling a sexual harassment case brought by a female colleague.
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In 2015, JWT launched Colloquial, a content-marketing joint venture unit with Group SJR; Also in 2015, the company acquired a minority stake in Turkish independent digital agency Wanda Digital.
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Schwarzkopf, Stefan. "Discovering the Consumer: Market Research, Product Innovations, and the Creation of Brand Loyalty in Britain and the United States in the Interwar Years."
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Spring, Dawn. "The Globalization of American Advertising and Brand Management: A Brief History of the J. Walter Thompson Company, Proctor and Gamble, and US Foreign Policy."
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In 1980, the company was organized into a holding company JWT Group, consisting of J. Walter Thompson Company; Hill & Knowlton; and Lord Geller Federico & Einstein.
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Farwell, Tricia M. Review of "Globalizing Ideal Beauty: How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century."
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Moreno, Julio E. "Marketing in Mexico: Sears, Roebuck Company, J. Walter Thompson, and the Culture of North American Commerce in Mexico City during the 1940s."
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Merron, Jeff. "Putting Foreign Consumers on the Map: J. Walter Thompson's Struggle with General Motors' International Advertising Account in the 1920s."
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wrote that the "history and expansion overseas" of the J. Walter Thompson Co. "seems peculiarly to match the whole history of modern advertising."
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Ciochetto, L. (2011). China. In Globalisation and advertising in emerging economies: Brazil, Russia, India, and China (p. 95). London: Routledge
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The New York Times wrote that "the agency traces its roots to a newspaper space brokerage that began operation on Dec. 5, 1864."
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Pouillard, Véronique. "American advertising agencies in Europe: J. Walter Thompson's Belgian business in the inter-war years."
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Nixon, Sean. "Apostles of Americanization? J. Walter Thompson Company Ltd, Advertising and Anglo-American Relations 1945–67."
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Woodard, James P. "Marketing modernity: the J. Walter Thompson Company and North American advertising in Brazil, 1929-1939."
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Davis, Rhiannon, "Negotiating Local and Global Knowledge and History: J. Walter Thompson around the Globe, 1928–1960,"
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Moreno, Julio E. "J. Walter Thompson, the Good Neighbor Policy, and Lessons in Mexican Business Culture, 1920–1950."
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West, Douglas C. "From T-Square to T-Plan: the London office of the J. Walter Thompson advertising agency 1919–70."
1577: 2400: 1156: 2552: 2393:"The J Walter Thompson (JWT), London, advertising agency client account files and other office papers, 1926–1977" 1914: 1758: 1367: 219:. In October 2023, WPP announced yet another merger in which Wunderman Thompson, along with another group agency 2700: 2138:"JWT Shanghai's Samsonite 'Heaven and Hell' becomes The Gunn Report's most awarded print advertisment [ 1429: 851: 792: 1473: 2437: 2268:
Mashon, Mike. "NBC, J. Walter Thompson, and the Struggle for Control of Television Programming, 1946-58." in
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Scanlon, Jennifer. "Advertising women: The J. Walter Thompson Company women's editorial department." in
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Kreshel, Peggy J. "John B. Watson at J. Walter Thompson: The legitimation of 'science' in advertising."
1237: 2482: 1669: 926: 739: 387: 2517: 425:. Many of these methods can be seen in notable work that the agency has produced, including work for 393:
JWT celebrated its 150th anniversary in 2014 by reverting to its "classic" J. Walter Thompson name.
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Banco Popular, "The Most Popular Song"; JWT Puerto Rico wins the Grand Prix for PR at Cannes (2012)
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Hultquist, Clark Eric. "Americans in Paris: The J. Walter Thompson Company in France, 1927–1968."
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American culture goes abroad: J. Walter Thompson and the General Motors export account, 1927-1933
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JWT creates "The Bologna Song" (1962) and the "I wish I were an Oscar Mayer Weiner" song for
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In 2016, the company acquired iStrategyLabs (ISL), a Washington, D.C.-based digital agency.
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Guide to select collections from the JWT Archives in the Hartman Center at Duke University
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Silva, Jonathan. "The marketing complex: the J. Walter Thompson company, 1916-1929."
2113: 1692:"Ad agency J. Walter Thompson, JWT, marks 150 years of iconic ads and catchy jingles" 1513: 1425: 891: 881: 464:. Many of these documents are the basis of the agency's award-winning creative work. 1134: 2710: 2674: 1975: 1866: 1670:"J. Walter Thompson Co. | AdAge Encyclopedia of Advertising - Advertising Age" 1398: 1094: 767: 762: 719: 680: 547: 262: 35: 2542: 831: 537: 422: 303: 2210:
the Maharajah — sketched by Umesh Rao, an artist at J. Walter Thompson in Mumbai
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Samsonite "Heaven and Hell"; JWT Shanghai wins a Grand Prix at Cannes (2011).
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that resulted in the creation of the grilled-cheese sandwich, a campaign for
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In a special 1964 commemorative issue celebrating the agency's centennial,
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Mishra, Karen E. "J. Walter Thompson: Building trust in troubled times."
1779:"Former JWT Global CEO Finally Turfed After Sexual Harassment Court Case" 1033: 1006: 964: 931: 896: 684: 597: 572: 449: 442: 426: 339: 273:– for whom Thomson personally wrote advertising for the toothpaste brand 211:, and in November 2018, WPP merged J. Walter Thompson with fellow agency 1889:"Internet mysteries: Did JWT really invent the grilled cheese sandwich?" 1553:"J Walter Thompson acquires minority stake in Turkey shop Wanda Digital" 280:
advertising in the United States was placed through J. Walter Thompson.
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United States Marine Corps, "The Few. The Proud. The Marines." (1972)
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Kreshel, Peggy J. "The "culture" of J. Walter Thompson, 1915–1925."
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JWT creates Toys "R" Us "I don't want to grow up" campaign (1982)
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diamond ads ("A Diamond is Forever") and the "I wish I were an
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The logo of the J. Walter Thompson advertising agency in 1946
1539:"JWT and Group SJR launch content marketing unit Colloquial" 1401:. American Marketing Association New York. December 31, 2019 1238:"J. Walter Thompson Co. | American advertising company" 2462: 1289:. Colab-sbx-140.oit.duke.edu. July 15, 1908. Archived from 1072:
Kit Kat, "Kit Kat into space" campaign by JWT London (2012)
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In 1969, J. Walter Thompson became a public corporation.
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N Shatrujeet, Jun 22, 2008, 12.17am IST (June 22, 2008).
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The agency is also credited with hiring the first female
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The Pinochet Affair: State Terrorism and Global Justice
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that added measurement marks to sticks of butter, the
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In 1987, British media giant WPP acquired JWT Group.
338:/Lever Brothers (109+ years); Mondelēz International/ 1232: 1230: 334:As of 2014, its most longstanding clients included 265:. One of his first clients was a personal friend – 1257: 1255: 2687: 2088:"Now, Lead India wins Integrated Lion at Cannes" 1664: 1662: 1660: 1497: 1495: 1227: 1015:Have a Lark jingle based on William Tell (1960) 963:JWT popularizes the grilled cheese sandwich for 960:Woodbury Soap, "A skin you love to touch" (1911) 2263:The advertising age encyclopedia of advertising 1578:"J. Walter Thompson Co. Snaps Up iStrategyLabs" 1845:"Agency Clients - J. Walter Thompson New York" 1252: 2431: 1657: 1492: 2200:. New Delhi: Printline Media Private Limited 2118:: CS1 maint: multiple names: authors list ( 1002:Ford, "There's a Ford in your future" (1945) 981:Introduced the first toilet advertising for 331:In 2005, the company renamed itself as JWT. 231: 2291:Journal of Historical Research in Marketing 2235:Journalism and Mass Communication Quarterly 358:(67+ years). Other notable clients include 2438: 2424: 2122:) CS1 maint: numeric names: authors list ( 1756: 1281: 1279: 488:J. Walter Thompson Co. advertisement, 1903 2696:Advertising agencies of the United States 1640:"J. Walter Thompson Worldwide - About Us" 1313:"History of J&J by Margaret Gurowitz" 1059:, "Lead India"; wins a Grand Prix at the 492:Other significant clients have included: 2185: 1466: 1337: 1335: 1333: 1331: 1107: 1053:for the world's largest billboard (2000) 483: 402: 269:, one of the three brothers who founded 247: 2721:1864 establishments in New York (state) 2343:Essays in Economic and Business History 2261:McDonough, John, and Karen Egolf, eds. 1757:Rothenberg, Randall (October 9, 1988). 1501: 1419: 1276: 1261: 995:Produced the first-ever TV program for 2688: 2329:The gender and consumer culture reader 1803: 1614:"Why WPP Is Merging Wunderman And JWT" 1444: 1127: 2419: 1750: 1343:"J. Walter Thompson Company (part 2)" 1328: 1078:Air India's Maharajah mascot (1940s) 2191: 1036:ad that criticized McDonald's (1981) 715:Ministry of Defence (United Kingdom) 2364:Hispanic American Historical Review 1736:"Helen Lansdowne Resor Scholarship" 1592:"WPP is merging JWT with Wunderman" 1185:"WPP is merging JWT with Wunderman" 283:In 1896, the company incorporated. 13: 2219: 2192:Deol, Taran (September 12, 2020). 1474:"NOW WPP FACES THE REAL CHALLENGE" 1262:Elliott, Stuart (April 14, 2014). 953: 818:Royal Automobile Club of Australia 14: 2732: 2371: 2169:. Canneslions.com. Archived from 2067:. Advertising Age. March 29, 1999 1976:"JWT: lessons from the Commodore" 1502:Elliott, Stuart (March 3, 2014). 1445:Perera, Victor (April 13, 1975). 1424:. London: Zed Books. p. 63. 2716:Companies based in New York City 2670: 2669: 2553:Quinn Gillespie & Associates 1804:Coffee, Patrick (June 7, 2018). 1075:Kit Kat, "Android KitKat" (2014) 34: 2159: 2130: 2079: 2057: 2032: 2012: 1990: 1933: 1915:"The Big New Pitch for Old Ads" 1907: 1881: 1859: 1837: 1823: 1797: 1771: 1759:"The Big New Pitch for Old Ads" 1728: 1706: 1684: 1672:. Adage.com. September 15, 2003 1632: 1606: 1584: 1570: 1545: 1531: 1438: 1413: 1391: 1382: 1360: 1319: 2265:(1st ed 2003) vol 3 pp 1530-37 1305: 1202: 1177: 1149: 793:Partnership for Drug-Free Kids 1: 2706:Companies established in 1864 2228:Journal of Australian Studies 1694:. CBS News. December 23, 2014 1100: 421:development and rudimentary, 2397:History of Advertising Trust 2315:Contemporary British History 922:United Service Organizations 467: 462:American Medical Association 309: 243: 7: 1714:"AAF Hall of Fame: Members" 1594:. Ad Age. November 26, 2018 1083: 10: 2737: 2483:Design Bridge and Partners 997:Libby, McNeill & Libby 927:United States Marine Corps 479: 388:United States Marine Corps 226: 15: 2665: 2639: 2611: 2453: 2336:Journal of Macromarketing 1998:"Oscar Mayer Wiener Song" 1347:Duke University Libraries 411: 232:Pre-James Walter Thompson 178: 166: 144: 134: 120: 112: 97: 89: 70: 62: 52: 42: 33: 16:For the businessman, see 2612:Former/defunct divisions 2518:Hill+Knowlton Strategies 2468:Bates CHI & Partners 1869:. Historymatters.gmu.edu 1447:"Law and order in Chile" 1049:JWT Thompson breaks the 1025:7UP, "The Uncola" (1967) 976:"Snap, Crackle, and Pop" 563:Cancer Council Australia 417:layout, package design, 57:Marketing communications 2478:Burson Cohn & Wolfe 2445: 2277:Business History Review 2256:Public Relations Review 1420:Burbach, Roger (2003). 437:Kid slogan and jingle, 2568:Sudler & Hennessey 2350:Global Studies Journal 2308:Enterprise and Society 2301:Enterprise and Society 2279:73#03 (1999): 465-502. 2270:NBC: America's Network 2249:Journal of Advertising 2242:Enterprise and Society 2000:. Wisconsinhistory.org 1867:"Model Interpretation" 1090:History of advertising 730:Morinaga Milk Industry 725:Mondelez International 710:Miller Brewing Company 633:Instituto Ayrton Senna 489: 253: 2701:Advertising theorists 2366:82#2 (2002): 257-290. 2359:29#2 (1987): 199-217. 2317:22#4 (2008): 477-499. 2293:1#2 (2009): 246-269. 2230:(2012) 36#1 pp 81–97. 1716:. Advertisinghall.org 1051:Guinness World Record 1030:Sarah Michelle Gellar 907:Tribeca Film Festival 847:Saudi Telecom Company 643:Johnson & Johnson 593:Eli Lilly and Company 518:Amnesty International 487: 454:Helen Lansdowne Resor 403:Merger with Wunderman 376:Johnson & Johnson 364:Treasury Wine Estates 271:Johnson & Johnson 251: 237:partner named Smith. 205:James Walter Thompson 93:William James Carlton 18:James Walter Thompson 2558:Scholz & Friends 2310:1#4 (2000): 683-692. 2303:5#2 (2004): 254-280. 2244:4#3 (2003): 471-501. 1947:. September 15, 2003 1214:Insider Intelligence 678:Mad Catz Interactive 523:Anheuser-Busch InBev 320:extensive violations 2403:on October 22, 2019 2324:47#1 (2005): 44-58. 2282:Merron, Jeffrey L. 2272:(2007) pp: 135-152. 2258:16.3 (1990): 80-93. 2251:19#2 (1990): 49-59. 2173:on November 6, 2013 2146:Campaign Brief Asia 1620:. November 26, 2018 1032:in a controversial 974:Rice Krispies with 842:Samsung Electronics 773:Northwestern Mutual 668:Liggett & Myers 267:Robert Wood Johnson 66:Carlton & Smith 30: 23:Advertising company 2621:J. Walter Thompson 2593:Wunderman Thompson 2488:Dewey Square Group 2473:Blue State Digital 2345:14 (1996): 207-18. 2331:(2000) pp: 201-25. 2142:] of all time" 2100:on August 20, 2013 2093:The Times of India 2044:Marketing Magazine 1764:The New York Times 1509:The New York Times 1452:The New York Times 1269:The New York Times 1120:The New York Times 1057:The Times of India 1044:Ford Global Anthem 623:Human Rights Watch 490: 445:Wiener" campaign. 254: 217:Wunderman Thompson 197:J. Walter Thompson 186:.wundermanthompson 159:Matt Eastwood, CCO 116:Wunderman Thompson 107:Wunderman Thompson 29:J. Walter Thompson 28: 2683: 2682: 2533:Landor Associates 2523:Hogarth Worldwide 2508:Grey Global Group 2503:Glover Park Group 2237:88#2 (2011): 446. 1921:. October 9, 1988 1580:. August 2, 2016. 1315:. April 14, 2011. 1123:. April 22, 2018. 988:Introduced Kraft 892:The Secret Garden 354:(80+ years); and 194: 193: 2728: 2673: 2672: 2614:and subsidiaries 2440: 2433: 2426: 2417: 2416: 2412: 2410: 2408: 2399:. Archived from 2383: 2382: 2380:Official website 2357:Business History 2338:29 (2009): 8-20. 2322:Business history 2213: 2212: 2207: 2205: 2189: 2183: 2182: 2180: 2178: 2163: 2157: 2156: 2154: 2152: 2134: 2128: 2127: 2117: 2109: 2107: 2105: 2096:. Archived from 2083: 2077: 2076: 2074: 2072: 2061: 2055: 2054: 2052: 2050: 2036: 2030: 2029: 2016: 2010: 2009: 2007: 2005: 1994: 1988: 1987: 1985: 1983: 1972: 1957: 1956: 1954: 1952: 1937: 1931: 1930: 1928: 1926: 1911: 1905: 1904: 1902: 1900: 1885: 1879: 1878: 1876: 1874: 1863: 1857: 1856: 1854: 1852: 1841: 1835: 1834: 1833:. 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Index

James Walter Thompson

Subsidiary
Marketing communications
New York City
Wunderman
Wunderman Thompson
Tamara Ingram
Parent
WPP plc
www.wundermanthompson.com
James Walter Thompson
WPP plc
Wunderman
Wunderman Thompson
VMLY&R

New York
Robert Wood Johnson
Johnson & Johnson
Egypt
South Africa
Asia
Advertising Age
extensive violations
Unilever
Kraft Foods
Kimberly-Clark
Nestlé
Kellogg's

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