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367:. An avid traveler, Thompson went abroad nearly every summer for twenty years, and rarely came back without important accounts. He saw New York as "the flagship" office for a company with no geographical restrictions. "It has no limitations. Any spot on earth where goods are to be sold by advertising is inside the fence of the Thompson field", said Thompson.
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In 1864, William James
Carlton started selling advertising space in religious magazines. The agency was called Carlton and Smith, although almost nothing is known about the Smith partner. In 1868, Carlton hired Thompson as a bookkeeper. Eventually Thompson found that soliciting and sales were much
584:"J. Walter Thompson, Advertiser, Dead. Founder of Agency Bearing His Name Succumbs to Stroke in 81st Year. Was Pioneer In Field. He Early Recognized Importance of Magazine Covers for Advertising Use"
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Township Marks 100th
Anniversary of 'Cranford's Great Fire': A century ago, an entire row of businesses known as The Opera House Block was destroyed in a massive fire downtown.
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Realizing that he could sell more space if the company provided the service of developing content for advertisers, Thompson hired writers and artists to form the first known
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more profitable, and he became a very effective salesman for the small company. In 1877, Thompson bought the agency for $ 500 (~$ 14,246 in 2023 terms) and renamed it
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James Walter
Thompson, founder and until 1916 President of the advertising agency which bears his name, died at his home, 11 East Sixty-eighth Street, Tuesday night
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In 1900, JWT published a house ad explaining trademark advertising. This was the first known commercial explanation of what we now know as
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is one of the largest advertising agencies in the United States and the fourth-largest in the world. It is one of the key companies of
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374:. Thompson soon became known for his philosophy of drawing a straight line between the manufacturer and the consumer.
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He developed the
Roosevelt Manor section of Cranford in the 1890s and built the Cranford Opera House block in
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and several partners bought the company from the aging
Thompson for $ 500,000 ($ 13,723,395 in 2023 terms).
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The J. Walter
Thompson Company was incorporated in 1896. In 1899, Thompson opened an office in
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Guide to the J. Walter
Thompson Company. Iconographic Collection, 1848-2005 and undated
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In 1930, a letter addressed to
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260:(October 28, 1847 – October 16, 1928) was the founder of the
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521:. Provo, UT, USA: Ancestry.com Operations, Inc., 2014.
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The cover of
Souvenir of Cranford (1894) by architect
560:"$ 500,000 in 1916 → 2023 | Inflation Calculator"
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473:. Library.duke.edu. 2006-06-29. Archived from
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519:U.S., Naval Enlistment Rendezvous, 1855-1891
471:"J. Walter Thompson Company (JWT) History"
396:Thompson is responsible for some enduring
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422:(NASDAQ:WPPGY) and is headquartered in
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16:American advertiser and businessman
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216:Years of service
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351:Cranford, New Jersey
530:Toniann Antonelli,
332:Sixty-eighth Street
328:New York Yacht Club
306:creative department
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592:. October 18, 1928
589:the New York Times
537:, February 3, 2012
436:In popular culture
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310:advertising agency
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134:J. Walter Thompson
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442:Jack Finney
269:advertising
208:(1867–1868)
202:(1864–1866)
121:Nationality
108: /
44:28 Oct 1847
666:Categories
651:2012-03-09
626:2012-03-09
596:2012-08-08
569:2023-03-11
505:2023-03-11
481:2012-03-09
454:References
170:Allegiance
143:Advertiser
139:Occupation
96:73°52′20″W
93:40°53′32″N
420:WPP Group
377:In 1916,
336:Manhattan
324:Civil War
275:Biography
242:Signature
424:New York
319:Saratoga
228:Landsman
191:Service/
125:American
411:Today,
322:in the
206:Marines
646:Adweek
429:Adweek
392:Legacy
365:London
308:in an
232:Seaman
193:branch
398:brand
177:Union
317:USS
224:Rank
200:Navy
56:Died
41:Born
444:'s
413:JWT
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