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In 1995, he established Kedar
Entertainment, originating out of his New York home, with a $ 1,700 outlay from his own pocket and consisted of a desk set, fax machine, copier, and portable phone. He became President and CEO. Involved in artist management, he directed the career of the pioneering rap
211:
By 1994, Massenburg was negotiating artist contracts to the tune of more than $ 1 million a year. His own salary was in six figures, and he had hired two assistants, one of them working out of a satellite office in Los
Angeles. Massenburg later expanded his activities into production, music
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Massenburg wanted to start a genre that acknowledged the influence of hip-hop and of other electronics-influenced musical styles, but was a return to earlier forms.
256:, "Was it worth it to spend the money to fly all those programmers in? Absolutely! We saw a substantial increase in radio airplay immediately after the show."
242:. The singer's debut single "Brown Sugar" had done well at radio on Massenburg's East Coast home turf, but had failed to get crucial West Coast airplay.
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268:. Massenburg's work on behalf of Badu got him wide notice in the industry. His first move was to pass out 1,000 copies of Badu's debut single, "
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After college, Massenburg spent several years in marketing positions, including two years as a district manager for
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worked with
Massenburg and flew dozens of West Coast radio programmers and their dates, into New York for a
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to their first major recording contracts. He was also involved in the production of Chico
Debarge's
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478:"Black News, Entertainment, Style and Culture - HuffPost Black Voices | The Huffington Post"
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publishing, and publicity. Massenburg was also responsible for signing the young rapper
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He currently has 3 children: Kayla
Massenburg, Eliana Massenburg and Elijah Massenburg
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performance, and for upscale dining and lodging accommodations. He later told the
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William "Kedar" Massenburg was born in 1963. Massenburg is a 1981 graduate of
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353:"Former Motown Ceo Arrested On Assault, Robbery Charges | New York Post"
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album which received high acclaim after
Debarge's release from prison.
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Massenburg is the founder, president and CEO of Kedar
Entertainment.
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502:"Central State University General Alumni Association: Honorees"
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Star-Tribune (Minneapolis, Minnesota), January 8, 1996, p. D7
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Massenburg founded Kedar
Beverages LLC in 2005, which makes
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from 1997 to 2004. Massenburg is best known for bringing
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embodied the new approach
Massenburg was looking for.
586:"Mogul Busted In 'Cop Beat' | New York Post"
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238:Massenburg started managing the soul singer
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424:"Former Motown prez rents at Avery on UWS"
565:Atlanta Constitution, May 21, 1997, p. D9
346:
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987:20th-century African-American musicians
982:21st-century African-American musicians
530:Black Enterprise, November 1994, p. 128
200:Beecham Clinical Labs Pharmaceuticals.
957:Record producers from New York (state)
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378:"BREAKING: Kedar Massenberg Arrested!"
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137:executive, who was the president of
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952:American music industry executives
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145:to fame. He trademarked the term "
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316:As an adult, he has lived on the
519:Kappa Alpha Psi Fraternity, Inc.
376:Smokey Fontaine (17 June 2009).
311:
962:Erasmus Hall High School alumni
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574:Black Enterprise, March 1, 2008
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399:"Kedar Massenburg Exits Motown"
977:People from Flatbush, Brooklyn
656:The Island Def Jam Music Group
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584:Schram, Jamie (2009-06-18).
351:Schram, Jamie (2009-06-17).
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422:Fusfed, Adam (2011-07-14).
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129:(born 1963) is an American
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947:African-American musicians
912:Motown singles discography
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127:William "Kedar" Massenburg
920:
907:Motown albums discography
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816:Natural Resources Records
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651:Universal Motown Records
326:Saddle River, New Jersey
253:Minneapolis Star Tribune
174:Central State University
162:Erasmus Hall High School
156:Early life and education
31:William Henry Massenburg
778:London American Records
517:He is also a member of
401:. Billboard. 2004-07-07
274:Soul Train Music Awards
172:and a 1986 graduate of
865:Three Brothers Records
687:Holland–Dozier–Holland
877:Workshop Jazz Records
802:Motown Latino Records
782:Mad Sounds Recordings
874:Wondirection Records
862:Tamla-Motown Records
697:Esther Gordy Edwards
218:Freestyle Fellowship
854:Summer Camp Records
824:Ocean Front Records
735:Black Forum Records
452:Articles.philly.com
292:Kedar Beverages LLC
196:), and a year with
96:Kedar Entertainment
41:New York City, U.S.
836:Rare Earth Records
738:Check-Mate Records
544:2006-11-14 at the
306:cabernet sauvignon
166:Flatbush, Brooklyn
929:
928:
850:Stateside Records
820:Never Broke Again
810:Motown Yesteryear
786:Manticore Records
768:Hitsville Records
677:The Funk Brothers
380:. The Urban Daily
178:Wilberforce, Ohio
121:
120:
994:
892:Hitsville U.S.A.
885:Related articles
832:Prodigal Records
790:Mel-o-dy Records
749:Divinity Records
712:Kedar Massenburg
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504:. Archived from
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227:Long Time No See
101:Massenburg Media
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20:Kedar Massenburg
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923:Category:Motown
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897:Motortown Revue
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799:Morocco Records
796:Mo Jazz Records
793:Miracle Records
771:Inferno Records
756:Fontana Records
752:Ecology Records
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318:Upper West Side
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272:", at the 1996
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131:record producer
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82:– present
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868:V.I.P. Records
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847:
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840:Rayber Records
838:
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828:Oriole Records
825:
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813:MoWest Records
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806:Motown Records
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731:Biv 10 Records
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707:George Jackson
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139:Motown Records
123:Musical artist
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103:(2012–present)
91:Motown Records
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64:music producer
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967:Motown people
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942:Living people
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858:Tamla Records
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741:Chisa Records
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727:Blaze Records
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702:Andre Harrell
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672:Cholly Atkins
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508:on 2014-02-03
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312:Personal life
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56:Occupation(s)
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39:March 1, 1963
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902:Motown piano
871:Weed Records
846:Soul Records
843:Rich Records
765:Gull Records
721:Subdivisions
711:
682:Harvey Fuqua
593:. Retrieved
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510:. Retrieved
506:the original
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485:. Retrieved
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208:for a time.
202:
187:
159:
151:
135:record label
126:
125:
98:(1995–2012)
93:(1998–2004)
75:Years active
60:entrepreneur
972:1964 births
774:IPG Records
745:CTI Records
692:Berry Gordy
270:On & On
266:Erykah Badu
260:Erykah Badu
222:Erykah Badu
220:as well as
206:Stetsasonic
143:Erykah Badu
936:Categories
595:2017-02-22
590:Nypost.com
512:2014-01-24
487:2017-02-22
457:2017-02-22
448:"Archives"
433:2017-02-22
405:2017-02-22
384:2017-02-22
362:2017-02-22
357:Nypost.com
335:References
298:chardonnay
198:SmithKline
194:Pepsi Cola
192:(maker of
27:Birth name
322:Manhattan
116:Kedar.com
542:Archived
284:Neo Soul
248:D'Angelo
240:D'Angelo
234:D'Angelo
170:New York
147:neo soul
50:Neo soul
324:and in
190:PepsiCo
112:Website
68:manager
665:People
637:Motown
302:merlot
216:, and
204:group
184:Career
87:Labels
46:Genres
304:and
278:Badu
133:and
80:1995
36:Born
320:of
244:EMI
176:in
164:in
149:."
938::
588:.
480:.
466:^
450:.
426:.
414:^
355:.
343:^
328:.
308:.
300:,
214:A+
180:.
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66:,
62:,
629:e
622:t
615:v
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521:.
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408:.
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