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Krispies
Vanilla we have moved from a single grain to a multi-grain formula which has additional nutritional benefits and allows us to source locally, promoting local farmers and jobs. The New recipe also contains 9 vitamins & iron. While we fully understand that in some instances people prefer the original plain Rice Krispies, several different recipes were tested in market, and the vanilla formulation was significantly preferred by our local consumers. We will continue to provide opportunities for testing and tasting in-store to share our new taste with consumers."
36:
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297:, which could be whole or broken, that would have 15–30% moisture which could then be shaped by existing processes for cereal production that include rolling, flaking, shredding, etc. After being processed to the desired shape the grain is dried to around 5–14% moisture content at which stage the grain will expand when subjected to a high temperature creating a light, low-density product that is crisp and easy to chew.
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in the 1930s. The original gnome-like Snap first appeared in 1933 on a package of
Kellogg's Rice Krispies. Crackle and Pop came later, and since 1939, the three have been together in many forms of advertising, including radio, movie shorts, and comic strips. An updated version of the elf-like Snap
597:
The new Rice
Krispies Vanilla now contained 21.7 g sugar for every 100 g, up from only 9 g previously, and the taste was very poorly received. Despite the public's obvious and vocal disgust with the product, Kellogg's decided to stay firm in their decision on replacing the original Rice Krispies with
601:
Zandi
Mposelwa, head of external relations at Kellogg Sub Saharan Africa, released the following statement: "We have decided to relaunch in the market, whilst keeping the Rice Krispies Vanilla variant to ensure that we meet different consumer needs for variety. We are importing the product from the
593:
Kellogg's South Africa posted the following on their
Facebook page in response to the outrage of South African consumers: "Rice Krispies Vanilla is a new product that was launched in South Africa in June this year, responding to many of our customers’ calls for more innovation and variety. With Rice
483:
flavor included 1983's
Strawberry Krispies and 1997's Strawberry Rice Krispies. Australia had Strawberry Pops, a strawberry version of Rice Bubbles, which was discontinued in the mid-1970s, along with other similarly coloured and sweetened foods, due to concerns about the additives causing cancer.
300:
The "Snap, Crackle and Pop" slogan was in use by 1939 when the cereal was advertised as staying "crackly crisp in milk or cream...not mushy!" with claims that the cereal would remain floating (without sinking to the bottom of the bowl) even after 2 hours in milk. They were not a shredded or flaked
475:
Rice
Krispies with dehydrated miniature marshmallows (Marshmallow Rice Krispies, also known as Marshmallow Krispies, along with a tropical version, Fruity Marshmallow Krispies), were sold briefly in the United States and Canada. Despite surviving longer in Canada than the United States, they were
396:
in advertising on Rice
Krispies boxes. Claims made by the company included "now helps support your child's immunity" and "has been improved to include antioxidants and nutrients that your family needs to help them stay healthy." The FTC had previously found fault with Kellogg's claims that
308:
Following the 2023 spinoff of the North
American cereal division of the original Kellogg Company, Rice Krispies are made by WK Kellogg Co for the United States, Canadian, and Caribbean markets and by Kellanova (the former Kellogg Company) for the rest of the world.
589:
In 2018 the South
African branch of Kellogg's replaced the classic Rice Krispies with Rice Krispies Vanilla, thereby discontinuing the production of the original Rice Krispies in the country. This change was met with a lot of public complaints.
605:
This meant that South African consumers would be paying more for the standard Rice Krispies: a 510 g box of imported original Rice Krispies will cost around ZAR 70. A 600 g box of Vanilla Rice Krispies currently costs ZAR 47.99.
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WK Kellogg consists only of the North American cereal business of the former Kellogg Company (now Kellanova), which also covers the Caribbean. Both companies continue to use the Kellogg's brand name.
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The common names for the first three derivatives are velocity, acceleration, and jerk. The not so common names for the next three derivatives are snap, crackle, and pop.
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504:
In the late 1990s, Kellogg's sold Halloween versions of their regular cereal. This included Halloween Rice Krispies which featured a variety of orange krispies.
998:
527:. Kellogg's themselves have now produced commercial varieties of both marshmallow and chocolate-based treats under the name Rice Krispies Squares in
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cereal known as Rice Krispies Multi-Grain (formerly Muddles) sold on the UK market. Primarily aimed at children, Multi-Grain contains a
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534:
Kellogg's also produces commercial versions of Rice Krispie treats known as Rice Krispies Squares, cereal bars, and a multi-
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81:
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Rice Krispies with honey, Honey Rice Krispies, was sold in the UK and Canada for a short period of time in the late 1990s.
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is added to the cereal the rice tends to collapse, creating the characteristic "snap, crackle and pop" sounds.
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https://www.foodbusinessnews.net/articles/23606-kellogg-expands-rice-krispies-lineup-with-fruity-offering.html
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Razzle Dazzle Rice Krispies, an extremely sweet, artificially-colored cereal, was sold from late 1997 to 1999.
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and the UK, as well as versions under the original Rice Krispies Treats name sold in the United States.
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Chocolate and Vanilla Rice Krispies, a cereal containing mixed flavor Rice Krispies (introduced in 2007)
1885:
488:-flavored Rice Krispies, including Banana Bubbles and Banana Krispies, have also been sold in the past.
439:
Cereal, contains bunches of krispies fused together by a marshmallow coating (introduced in March 1993)
1036:"Still Krispie after all these years Secret ingredient for crispy rice treats might just be nostalgia"
864:
828:
494:
Apple Cinnamon Rice Krispies, a cereal flavored with apple and cinnamon, was sold in the early 1990s.
645:
Crackle and Pop appeared for the first time on television in 1960; before that it was advertised by
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2078:
1723:
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UK because we no longer have manufacturing capability to manufacture the product in South Africa.”
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the new Rice Krispies Vanilla, until 2020 when Kellogg's returned the original product to shelves.
416:
The names of other products within the Rice Krispies family vary depending on where they are sold:
389:
17:
1235:"The new Rice Krispies contain much less rice and much more sugar. South Africans seem to hate it"
1131:
699:
The cereal is marketed on the basis of the noises it produces when milk is added to the bowl. The
649:. They are the first and longest-running cartoon characters to represent a Kellogg's product. In
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1321:
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versions of Rice Krispies (including frosted and chocolate variants) have been produced by other
423:(called Coco Pops in the UK, Ireland, South Africa, Australia, New Zealand, Greece and Italy), a
61:
372:
According to Kellogg's, the rice used in the US version of the cereal is grown in the states of
70:
1900:
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1524:
1456:
1322:"After a massive revolt, the old Rice Krispies are back – but pricier and imported from the UK"
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1905:
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1268:
933:
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539:
279:
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807:, the illustrator who created Snap, Crackle and Pop, produced a set of six illustrations of
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2038:
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524:
436:
123:
119:
1075:
https://www.ricekrispies.com/en_US/products/kellogg-s-rice-krispies-cereal-strawberry.html
8:
2190:
2130:
1930:
1639:
398:
46:
1432:
2195:
1782:
1514:
1205:
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824:
565:, amongst other things. In the UK, a similar treat is made of Rice Krispies and melted
334:
50:
2241:
2160:
1935:
1819:
550:
342:
85:
1217:
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278:
Rice Krispies cereal has a long advertising history with the elf cartoon characters
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637:
497:
Rice Krispies with berry flavors, including Berry Krispies and Berry Rice Krispies.
256:
74:
919:
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1306:
761:
734:
716:
513:
1438:
1350:"1938 Kellogg's Rice Krispies Vernon Grant Prints « Radio Premium Exchange"
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1950:
1925:
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In 1939, Kellogg's employee Mildred Day concocted and published a recipe for a
420:
231:
2331:
2247:
2002:
1965:
1592:
1208:, Kellogg's Interactive (kelloggs.co.uk). Article retrieved 29 November 2006.
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453:
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330:
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169:
2135:
2120:
2098:
2083:
2023:
1805:
1644:
1545:
1196:(reference to former name), ciao.co.uk. Article retrieved 29 November 2006.
808:
700:
562:
457:
338:
268:
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219:
174:
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Rice Krispies was released to the public by the Kellogg Company in 1928.
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1955:
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980:
Snap, Crackle, Slap: FTC Objects to Kellogg's Rice Krispies Health Claim.
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578:
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In Australia, Rice Bubbles are found in a well-known homemade sweet, the
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362:
252:
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1945:
1738:
1614:
1407:"The Tale – Snap! Crackle! & Pop! story." Version from May 31, 2008
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358:
350:
346:
1378:. Hawthorne, California: Systems Technology. p. 1. Archived from
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2028:
1991:
1975:
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779:
566:
516:
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373:
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248:
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1099:, X-Entertainment. Article written 2002-01-02, retrieved 2006-11-29.
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1997:
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Rice Krispies displayed with other Kellogg's products in a 1948 ad
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Rice Krispies with Vanilla Flavor, sold in Canada and South Africa
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1910:
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is another Australian sweet made with Rice Bubbles, milk powder,
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that were offered as premiums in exchange for two Rice Krispies
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for the United States, Canadian, and Caribbean markets and by
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2043:
1050:"Kelloggs Strawberry Pops - South African Food - the Savanna"
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558:
535:
523:, and margarine. It has remained a very popular snack dubbed
322:
294:
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1024:
https://www.kelloggs.co.za/en_ZA/products/rice-krispies.html
850:
2018:
1110:"Fruity Marshmallow Krispies Cereal | MrBreakfast.com"
554:
326:
318:
272:
694:
684:
Snap, Crackle, Pop. Wake up call to the world. (1998–2001)
681:
Snap! Crackle! Pop! Nutritious! (late 1997–1999, Canadian)
507:
653:, Snap, Crackle and Pop inspired shorthand names for the
68:
and tools are available to assist in formatting, such as
401:
cereal improved children's attentiveness by nearly 20%.
640:
mascots for Rice Krispies, were created by illustrator
293:
The original patent called for using partially dried
267:
for the rest of the world. Rice Krispies are made of
1344:
1342:
846:
672:
The taste that tickles (early 1990s-2000s, Canadian)
27:
Breakfast cereal made by WK Kellogg Co and Kellanova
1300:
Rice Bubbles: The history of Snap, Crackle and Pop!
936:. Time Inc. 12 June 1939 – via Google Books.
675:What do your Rice Krispies say to you? (1990–1998)
1339:
1218:http://www.kelloggs.com.au/tabid/152/Default.aspx
904:How does Kellogg's* Rice Krispies* cereal "talk"?
666:Snap! Crackle! Pop! Rice Krispies! (1966–present)
2329:
1295:
1293:
1291:
1289:
1287:
655:fourth, fifth, and sixth derivatives of position
1169:"Kellogg's Rice Krispies Treats Original bars"
305:process that Kellogg's called "oven-popping".
1790:
1577:
1464:
1284:
388:In 2010 the Kellogg Company was found by the
1187:
1151:
1149:
584:
542:and is claimed by Kellogg's to promote good
392:to be making unsubstantiated and misleading
49:, which are uninformative and vulnerable to
301:cereal type, but were instead created by a
64:and maintains a consistent citation style.
1797:
1783:
1584:
1570:
1471:
1457:
1444:Why Rice Krispies go "Snap! Crackle! Pop!"
1431:
999:"Rice Krispies with Vanilla Flavor Cereal"
146:
1158:, UK. Article retrieved 29 November 2006.
1146:
106:Learn how and when to remove this message
1366:
914:
912:
624:
1199:
1090:
703:noises differ by country and language:
508:Rice Krispies Treats and similar sweets
472:(called Ricicles in the UK and Ireland)
14:
2330:
798:
678:Let someone in on the fun! (1997-1998)
1778:
1565:
1452:
1316:
1314:
1229:
1227:
1225:
991:
909:
442:Strawberry Pops, sold in South Africa
2310:
1757:
1001:. Kellogg Canada Inc. Archived from
948:"Rice Krispies Cereal Speaks to You"
609:
519:consisting of Rice Krispies, melted
122:. For the George Carlin sketch, see
29:
1206:Kellogg's Rice Krispies Multi-Grain
687:Childhood is Calling (2006–present)
669:It's Going to Be a Rice Day (1960s)
476:discontinued during the late 1990s.
56:Please consider converting them to
24:
1311:
1222:
614:
25:
2359:
1591:
1478:
1418:
1367:Thompson, Peter M. (5 May 2011).
1194:"Kellogg's Rice Krispies Muddles"
1128:"Kellogg's Discontinued Products"
427:flavored version (sold worldwide)
2309:
2298:
2297:
1828:
1756:
849:
383:
137:
34:
1400:
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1252:
1211:
1171:. Kellogg NA Co. Archived from
1161:
1130:. Kellogg NA Co. Archived from
1120:
1102:
1079:
1068:
1042:
463:
1028:
1017:
972:
940:
926:
897:
877:
557:and consists of Rice Bubbles,
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60:to ensure the article remains
13:
1:
1804:
890:
695:"Snap, crackle and pop" sound
690:Moms Just Know (2007–present)
445:Kellogg's Strawberry Krispies
285:
118:For the related dessert, see
870:
460:under many different names.
7:
2343:Products introduced in 1928
842:
833:Twinkle Twinkle Little Star
660:
404:
195:; 96 years ago
10:
2364:
1886:Complete Wheat Bran Flakes
739:Knisper! Knasper! Knusper!
618:
448:Kellogg's Rainbow Krispies
117:
2293:
2273:Kellogg's Cereal City USA
2233:
2204:
2183:
2056:
2011:
1984:
1853:
1846:
1837:
1826:
1812:
1752:
1744:Kellogg's Cereal City USA
1711:
1694:
1599:
1533:
1507:
1486:
865:List of breakfast cereals
829:Peter Peter Pumpkin Eater
585:South African controversy
553:. This is often found at
226:
215:
207:
189:
181:
165:
154:
145:
136:
2253:W. K. Kellogg Foundation
1881:Cocoa Krispies/Coco Pops
1724:W. K. Kellogg Foundation
1410:Kellogg's Rice Krispies.
1369:"Snap, Crackle, and Pop"
1354:radiopremiumexchange.com
1260:"Kellogg's South Africa"
839:and a three-cent stamp.
390:Federal Trade Commission
365:(as cyanocobalamin) and
347:pyridoxine hydrochloride
335:alpha tocopherol acetate
329:, malt flavoring, iron,
2212:Tony the Tiger Sun Bowl
2074:Cinnamon Crunch Crispix
1926:Frosted Flakes/Frosties
1702:Tony the Tiger Sun Bowl
984:The Wall Street Journal
172:(US, Canada, Caribbean)
630:
317:Rice Krispies contain
2278:2021 Kellogg's strike
2258:Snap, Crackle and Pop
2079:Disney Mickey's Magix
1729:Snap, Crackle and Pop
1541:Snap, Crackle and Pop
1305:28 April 2009 at the
1156:Rice Krispies Squares
634:Snap, Crackle and Pop
628:
621:Snap, Crackle and Pop
470:Frosted Rice Krispies
355:thiamin hydrochloride
280:Snap, Crackle and Pop
2224:Cheez-It Citrus Bowl
2039:Rice Krispies Treats
1520:Rice Krispies Treats
784:Knap! Knetter! Knak!
525:Rice Krispies Treats
437:Rice Krispies Treats
124:A Place For My Stuff
120:Rice Krispies Treats
2191:John Harvey Kellogg
1931:Frosted Mini-Wheats
1645:Honey Smacks/Smacks
1640:Frosted Mini-Wheats
1600:Products and brands
1272:on 26 February 2022
1114:www.mrbreakfast.com
1097:"The Past In Candy"
799:Prizes and premiums
712:Snap! Crackle! Pop!
479:Rice Krispies with
399:Frosted Mini-Wheats
343:vitamin A palmitate
282:touting the brand.
133:
2196:Will Keith Kellogg
1906:Cracklin' Oat Bran
1515:Chocolate crackles
825:Little Jack Horner
803:In 1938 and 1939,
631:
131:
2338:Kellogg's cereals
2325:
2324:
2242:Cereal for Dinner
2179:
2178:
2161:Sunshine Biscuits
2052:
2051:
1820:Morningstar Farms
1772:
1771:
1559:
1558:
1056:on 2 January 2014
960:on 1 January 2017
811:themes including
766:Cric! Crac! Croc!
757:Riks! Raks! Poks!
730:Piff! Paff! Puff!
610:Marketing history
551:chocolate crackle
238:
237:
116:
115:
108:
66:Several templates
16:(Redirected from
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2313:
2312:
2301:
2300:
2146:Puffa Puffa Rice
2131:Mother's Cookies
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1427:Official website
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1271:
1266:. Archived from
1264:www.facebook.com
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1052:. Archived from
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1021:
1015:
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989:
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953:. Archived from
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647:Woody Woodpecker
638:animated cartoon
544:digestive health
257:breakfast cereal
234:
232:ricekrispies.com
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2094:Keebler Company
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2007:
1980:
1839:
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1829:
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1808:
1803:
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1707:
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1529:
1525:White Christmas
1503:
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1416:
1415:
1405:
1401:
1388:
1386:
1385:on 26 June 2018
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1328:
1326:BusinessInsider
1320:
1319:
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1307:Wayback Machine
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855:
848:
845:
801:
793:Poos! Pas! Pes!
721:Pyf! Paaf! Pof!
697:
663:
623:
617:
615:Cartoon mascots
612:
587:
571:White Christmas
514:Camp Fire Girls
510:
466:
414:
407:
386:
315:
288:
230:
220:Kellogg Company
216:Previous owners
199:
197:
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177:(rest of world)
173:
161:of crisped rice
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101:
95:
92:
80:
69:
55:
39:
35:
28:
23:
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11:
5:
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2263:Tony the Tiger
2260:
2255:
2250:
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2237:
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2228:
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2218:Pop-Tarts Bowl
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2121:Kream Krunch
2099:Chips Deluxe
2024:Gardenburger
1970:
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1695:Sponsorships
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1479:
1439:How it works
1409:
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1394:
1387:. Retrieved
1380:the original
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1329:. Retrieved
1325:
1274:. Retrieved
1269:the original
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1242:. Retrieved
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269:crisped rice
259:produced by
245:Rice Bubbles
244:
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155:Product type
128:
102:
93:
82:Citation bot
44:
2348:Rice dishes
2214:(2019–2023)
2126:Mini Swirlz
2109:Famous Amos
2069:Cruncheroos
1961:Raisin Bran
1956:Nutri-Grain
1941:Honey Loops
1921:Froot Loops
1916:Crunchy Nut
1891:Corn Flakes
1866:Apple Jacks
1686:Apple Jacks
1678:Raisin Bran
1659:Smart Start
1630:Froot Loops
1620:Corn Flakes
1551:Puffed rice
1508:Confections
1331:22 November
1276:22 November
1244:22 November
964:31 December
857:Food portal
579:dried fruit
412:Present day
363:vitamin B12
339:niacinamide
313:Ingredients
253:New Zealand
222:(1927–2023)
2332:Categories
2268:Toucan Sam
2171:Wheatables
2141:Product 19
2104:E.L. Fudge
1946:Just Right
1840:and brands
1739:Toucan Sam
1615:Bear Naked
891:References
481:strawberry
359:folic acid
351:riboflavin
286:Background
243:(known as
190:Introduced
62:verifiable
2284:Unfrosted
2084:Hunny B's
2029:Pop-Tarts
1976:Special K
1896:Corn Pops
1871:Bran Buds
1838:Products
1813:Divisions
1806:Kellanova
1719:Kellanova
1673:Corn Pops
1663:Special K
1606:Kellogg's
1546:Kellogg's
1376:AIAA Info
1060:26 August
871:Footnotes
780:Afrikaans
567:chocolate
540:prebiotic
517:bake sale
425:chocolate
374:Louisiana
367:vitamin D
265:Kellanova
249:Australia
211:Worldwide
175:Kellanova
47:bare URLs
2304:Category
2151:Ricicles
2034:Pringles
1998:Cheez-It
1985:Crackers
1861:All-Bran
1610:All-Bran
1499:Ricicles
1487:Variants
1303:Archived
1138:27 April
843:See also
661:Taglines
405:Variants
378:Arkansas
303:patented
51:link rot
18:Krispies
2316:Commons
2234:Related
2226:(2023–)
2220:(2020–)
2064:Chachos
1911:Crispix
1854:Cereals
1847:Current
1763:Commons
1712:Related
1704:(2023-)
1625:Crispix
1534:Related
1179:19 June
1009:19 June
837:boxtops
789:Belgium
753:Finnish
744:Spanish
726:Swedish
708:English
651:physics
454:generic
271:. When
255:) is a
227:Website
208:Markets
198: (
182:Country
2184:People
1992:Carr's
1876:Chocos
1682:Vector
934:"LIFE"
831:, and
762:French
735:German
717:Danish
636:, the
529:Canada
486:Banana
159:Cereal
71:reFill
2166:Smorz
2156:Start
2044:Rxbar
2012:Other
1951:Krave
1668:Krave
1650:Kashi
1389:7 May
1383:(PDF)
1372:(PDF)
958:(PDF)
951:(PDF)
771:Dutch
575:copha
563:cocoa
559:copha
555:fetes
536:grain
452:Many
323:sugar
295:grain
166:Owner
45:uses
2057:Past
2019:Eggo
1994:(US)
1391:2024
1333:2020
1278:2020
1246:2020
1181:2007
1140:2010
1062:2013
1011:2007
966:2016
577:and
561:and
376:and
327:salt
319:rice
273:milk
251:and
200:1928
193:1928
79:and
2136:Pep
247:in
2334::
1393:.
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1341:^
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