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New
American Library was a brilliant concept well ahead of its time. Kurt Enoch brought his special skills to this line of books. He demonstrated that the classics, from Shakespeare to '1984,' and Mickey Spillane, William Styron and James Bond, could all live comfortably on one publishing list. His
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who concentrated on publishing
European classics and works from writers recently exiled from Nazi-ruled countries, Enoch eagerly sought available opportunities in the existing American market. He noted that there was limited access to books outside the larger cities of the United States, a gap that
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He served on the
American Book Publishers Council, the National Book Committee and the Franklin Book Program. He wrote numerous articles on the "paperback revolution" and its importance in providing millions of ordinary citizens with access to quality books with tough and independent thinking at a
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However, the
Albatross Modern Continental Library stood out in the marketplace "with an eye for design and colour", which included the introduction of colour-coding for different categories of books "in the form of fully saturated covers: red for crime, blue for romance, yellow for literary novels
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Returning from the war in
December 1918, Kurt Enoch began to help in the family business, which comprised a printing company named Gebrüder Enoch Verlag (English, "Enoch Brothers Press"), a book and magazine distribution enterprise and a publishing company. He progressively came to realize that he
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The coming to power of the
National Socialists meant that Enoch with his Jewish background found it increasingly difficult to work as a publisher in Germany. For that reason he transferred his shares in the company to his business partner Christian Wegner. He also arranged for the distribution of
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In spite of the firm's increasing success, Lane was not satisfied: he disliked "Enoch's and
Weybright's cover pictures and editorial choices" which violated his "more puritanical standards and personal taste" and his desire that Penguin Inc. be a mirror image of Penguin in the United Kingdom.
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When war broke out in 1939, Enoch was briefly interned in France. With the German occupation of France, he realized he had to give up his publishing company and flee, and he managed to obtain entry visas for himself, his wife and his two daughters to the United States. They fled across the
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and took over the family business from his father, whose health was declining. He strived for a national profile for the publishing business by seeking out important writers and talented new writers and adding foreign translations and books about other parts of the world to the catalogue.
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Enoch was president of NAL until 1960. Under his watch it published reprints of literary value, paperback editions of classics, and non-fiction for general readers and for classroom use and a number of prestigious book series including Signet Books, Signet
Classics and Mentor Books.
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to work in an executive role in
Penguin Inc. "In fact Weybright had the impression that he was being brought in to run it." After some initial wariness, Enoch and Weybright came to respect each other's talent and work well with each other as partners in Penguin's American branch.
694:, Volume XXIV, July 1954. "An evaluation of the economic organization, editorial problems, and social role of paper-bound publishing. With a list of paperback publishers, and famous authors, important books, anthologies and reference works available in this form."
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The new firm was profitable but profits were small. At the end of the Second World War
Ballantine wanted to take the Penguin Inc. list down-market and compete with mass market publishers like Pocket Books. When he was rebuffed, he left and went to set up
551:
Gordon Graham, "Kurt Enoch: Paperback Pioneer", in: Richard Abel and William Gordon Graham, eds., Immigrant Publishers: The Impact of Expatriate Publishers in Britain and America in the 20th Century, New Brunswick, NJ, Transaction Publishers, 2009. p.
153:, on 22 November 1895. He was the son of Otto Enoch (1860–1934), an entrepreneur and publisher, and his wife, Rosa. His parents were from a liberal Jewish background and encouraged their son to study literature and devote himself to his education.
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that Penguin Books should move from just having an American sales agency for its British publications to setting up as a publisher in the United States. Lane agreed and Penguin Books Inc. was established with Enoch as vice-president and Lane and
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was mainly interested in the profession of publishing rather than in printing. For this reason his father decided that the focus of the family business should henceforth be publishing and that the printing plant should be sold.
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After graduating from school and working as a volunteer in the Gselliussche Buchhandlung, a bookshop in Berlin, the First World War began and he joined the German army and was sent to the Western front on 27 November 1915.
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Enoch married Hertha Rehse Frischmann in late 1921. They had two daughters, Ruth and Mirjam (later known as Miriam). In 1934 Hertha passed away from tuberculosis. He married Margaret "Marga" M. Heinemann in early 1937.
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In 1948, after two years of acrimonious relations with Lane, Enoch and Weybright bought out the Penguin equity in the company (except for the Penguin and Pelican trademarks which they surrendered) and renamed it as
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was attempting to fill with inexpensive "mass market" fiction paperbacks. Enoch believed there was an untapped opportunity to publish paperbacks of non-fiction, of more sophisticated fiction, and of the classics.
193:, this new series published inexpensive English-language reprints of American and British authors and sold them in all parts of the world except the British Empire. The list included highbrow authors (such as
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and essays, purple for biography and history, green for travel, orange for short stories", improved typography and modern editorial policies. These bright and modern looking volumes sold in vast numbers.
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The series was soon outselling Tauchnitz Editions and in 1934 Albatross Books assumed editorial control of Tauchnitz. Enoch would act as the sole distributor for the series.
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Book Publishing in the U.S.S.R.: reports of the Delegations of U.S. Book Publishers Visiting the U.S.S.R.: October 21-November 4, 1970 August 20-September 17, 1962.
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In 1932 Enoch joined the English translator John Holroyd-Reece and the German publisher Max Christian Wegner to found a publishing house with the name
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In 1962 Enoch and five other American booksellers visited the Soviet Union as part of a U.S. State Department cultural exchange program.
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In 1967 Enoch retired from the Times Mirror Book Division. In 1968 he opened a business in New York City specializing in publishing.
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After his arrival in the U.S., Enoch quickly set about getting in touch with colleagues in the American publishing world, including
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Albatross titles outside Germany to be handled through a newly founded firm that would be located in Paris and headed by himself.
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Michele K. Troy, "Behind the Scenes at the Albatross Press: A Modern Press for Modern Times", in: John Spiers, ed.,
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Gordon Graham, "Kurt Enoch: Paperback Pioneer", in: Richard Abel and William Gordon Graham, eds., op.cit., p. 46.
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Gordon Graham, "Kurt Enoch: Paperback Pioneer", in: Richard Abel and William Gordon Graham, eds., op.cit., p. 45.
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After selling NAL, Enoch remained active in public life, supporting the importance reading and publishing.
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335:(which would be more commonly referred to over the years as the New American Library or NAL in short).
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The Time of Their Lives: The Golden Age of Great American Book Publishers, Their Editors and Authors
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Immigrant Publishers: The Impact of Expatriate Publishers in Britain and America in the 20th Century
353:, summed up the achievements of the New American Library under the tutelage of Enoch, as follows:
460:, vol. 5, edited by R. Daniel Wadhwani. German Historical Institute. Last modified 31 March 2016.
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in Hamburg and launched a paperback book series named the Albatross Modern Continental Library.
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Robert L. Bernstein, Mark S. Carroll, Robert W. Frase, Edward J. McCabe Jr., W. Bradford Wiley.
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special pride was that this company flourishes today as it did when he was its first president.
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and through Spain and Portugal and finally arrived in the United States on 12 October 1940.
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Immigrant Entrepreneurship: German-American Business Biographies, 1720 to the Present
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Kurt Enoch, "The Paper-Bound Book: Twentieth-Century Publishing Phenomenon", in:
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The Culture of the Publisher's Series, Volume One: Authors, Publishers and Taste
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Karl H. Pressler, "Tauchnitz und Albatross. Zur Geschichte des Taschenbuchs",
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Unlike certain other German emigre publishers in the United States including
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736:, New Brunswick, NJ, Transaction Publishers, 2009; Routledge, 2017.
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of Los Angeles. Enoch joined the Times Mirror Board of Directors.
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In 1960 Enoch and Weybright sold the New American Library to the
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709:, Robert W. Frase, Storer B. Lunt, M. R. Robinson, W. B. Wiley.
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Signet Classics (New American Library, Inc.) - Book Series List
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fiction and non-fiction to the mass market in those countries.
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Mentor Books (New American Library, Inc.) - Book Series List
790:- Jules Burt on his collection of vintage 1930s paperbacks
675:, immigrantentrepreneurship.org. Retrieved 26 August 2017.
757:, New York, Truman Talley Books/St. Martin's Press, 2008.
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Jewish emigrants from Nazi Germany to the United States
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Kurt Enoch’s petition for naturalization (5 April 1948)
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Strange Bird: The Albatross Press and the Third Reich
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Strange Bird: The Albatross Press and the Third Reich
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The New American Library Library of World Literature
627:, publishinghistory.com. Retrieved 26 August 2017.
615:, publishinghistory.com. Retrieved 26 August 2017.
401:He became a naturalized American citizen in 1948.
741:Penguin Special: The Life and Times of Allen Lane
642:"Kurt Enoch, 86: Pioneer in Paperback Publishing"
385:He died on 15 February 1982 while on holidays in
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732:Richard Abel and William Gordon Graham, eds.,
716:Kurt Enoch, "Paperback Revolution Described",
701:Cambridge, Mass.: Harvard Univ. Press, 1971.
650:, 17 February 1982. Retrieved 15 August 2017.
419:Memoirs of Kurt Enoch. Written for his family
454:"Kurt Enoch - Refugee and Paperback Pioneer"
133:in the United States, bringing high-quality
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169:Kurt Enoch completed a doctorate at the
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351:Association of American Publishers
189:Similarly to the long established
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683:Essays and articles by Kurt Enoch
502:"The books the Nazis didn’t burn"
209:) and lowbrow writing (including
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374:modest and affordable price.
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519:* Robert Eaglestone,
417:Margaret Enoch, ed.,
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171:University of Hamburg
161:Gebrüder Enoch Verlag
824:Penguin Books people
705:Curtis G. Benjamin,
344:Times Mirror Company
326:New American Library
282:Kurt and Helen Wolff
131:New American Library
111:New American Library
663:, 30 November 1962.
540:Aus dem Antiquariat
149:, then part of the
647:The New York Times
500:Duncan Fallowell,
452:Michaela Ullmann,
363:Life after the NAL
241:Penguin Books Inc.
191:Tauchnitz Editions
127:Penguin Books Inc.
107:Penguin Books Inc.
767:Michele K. Troy,
722:, 22 August 1963.
661:Los Angeles Times
269:family house and
251:Publishers Weekly
211:detective fiction
207:Richard Aldington
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707:Kurt Enoch
565:, p. 147f.
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405:References
378:Retirement
295:Allen Lane
141:Early life
119:Kurt Enoch
88:Occupation
43:1895-11-18
22:Kurt Enoch
486:, p. 46f.
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285:the firm
135:paperback
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471:op. cit.
267:Scribner
235:Pyrenees
83:American
563:op.cit.
432:op.cit.
265:of the
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259:Viking
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