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MGA Entertainment

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288:) and numerous DVDs and soundtracks. Because of the lawsuit brought by Mattel against MGA in 2008, the Bratz Kidz and Bratz Lil' Angelz were renamed "4*Ever Kidz" and "4*Ever Lil' Angelz", respectively, before their eventual discontinuation in 2009. They returned in 2010 for their 10th anniversary with brand new bodies and makeup, which resembled the makeup of the prototypes for the original dolls. In 2013, they were given a new, taller body and a brand new logo. They took a hiatus a year later to rebuild the brand to try and match their original success. They returned, once again, in 2015 with completely new branding, head and body molds, and the return of the original logo. They were met with low sales and dissatisfaction from children and fans alike, and were discontinued again in 2016. They returned in 2018 with a collector line designed by Hayden Williams, and relaunched the original 2001 dolls for their 20th anniversary in 2021. The line has since released reproductions of original lines. 910:
Bratz produced from 2001 through 2008, except for the Kidz and Lil Angelz lines, infringed on Mattel's intellectual property. Larson allowed MGA to continue to manufacture the Kidz and Lil Angelz lines, provided that they not be promoted under the Bratz brand. He also stipulated that MGA must, at their own cost, remove all Bratz merchandise from retailers' shelves, reimburse retailers for said merchandise, and turn all recalled product over to Mattel for disposal. In addition, MGA was to destroy all marketing materials, molds, and other materials that had been used in the manufacture and sale of Bratz. MGA immediately filed for a permanent stay of the injunction and, on February 11, 2009, was granted a stay through at least the end of 2009.
372:("Li'l Outrageous Littles") on December 7, 2016. The brand became a huge success for MGA and the L.O.L. Surprise doll assortment was the #1 toy for 2017 through November in the US, according to The NPD Group. MGA Entertainment planned to double the sales of L.O.L. Surprise toys in 2018. Several new higher-priced L.O.L. Surprise toys were released over summer including the L.O.L. Surprise House, L.O.L. Amazing Surprise, and the L.O.L. Bigger Surprise!. The L.O.L. Amazing Surprise Playset was a Top 100 toy on Amazon in November 2019, according to Shareably. 869:
will work either by blowing or using one finger to make it work.) and Crack It (an object that is designed to pull backwards and then to normal position). The game has two game modes which are: One Player with Voice Commands (the voice will say: "One Player, Squish It!" when the player presses the Squish It button to select the game mode), One Player with Sound Commands (The voice will say "One Player" with a Squish It sound effect). There are also two two-player game modes which are Two Player Voice Commands and Two Player Sound Commands.
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Due to a technical procedural issue having nothing to do with the merits of the claims, the Ninth circuit vacated without prejudice the $ 170 million judgment against Mattel for this misconduct. On January 13, 2014, MGA filed a complaint for these claims in State court in California seeking in excess
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to fight over the creation rights of the Bratz doll line. The jury in the case determined that Carter Bryant, creator of the Bratz doll line, had violated his exclusivity contract and had designed the dolls while he was still working at Mattel. Mattel was awarded $ 100 million US in damages, far less
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in 2003. The game unit has five actions which are Squish It (a double sided yellow button that is pressed), Zip It (a lever that can be pushed up and down), Twist It (an orange knob that looks similar to the Twist It knob from the Bop It Extreme), Blast It (a green fan that when the command is issued
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The L.O.L. Surprise brand was expanded in 2019 with the addition of the L.O.L. O.M.G. fashion dolls ("Outrageous Millennial Girls"). The new line received the award of Doll of the Year at 2020's Annual Toy Industry Awards in addition to the main L.O.L. Surprise brand winning the Toy of the Year award
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In June 2020, Instagrammer Amina Mucciolo, known as Tasselfairy, alleged a doll in the L.O.L Surprise line called "Rainbow Raver" had plagiarized her likeness from photos posted on social media. MGA denied the allegations stating they "deeply respect the artistic and creative community and would not
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On December 3, 2008, U.S. District judge Stephen Larson granted an injunction requested by Mattel, which effectively banned MGA from manufacturing and selling Bratz dolls, though he allowed MGA to continue selling Bratz through the end of the 2008 holiday season. Larson determined that all of MGA's
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where the game gives one command and the player has to obey and perform the action. The game has a maximum score of 100 points and on achieving the maximum score the player is celebrated with a fanfare. In the two player game mode, the game can continue up to 200 points if one player has scored 100
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On March 13, 2018, MGA Entertainment confirmed in an email that it had submitted a bid for the Canadian division of Toys "R" Us. Their plan was, with a group of fellow toymakers, to keep some of its more than 700 locations open in Canada. CEO Isaac Larian made a statement during an interview saying
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Also in the Lalaloopsy line are Mini Lalaloopsy, Lalaloopsy Micros, and Accessories. The Accessories line includes outfits and furniture for the Lalaloopsy dolls and Littles dolls, and Mini Lalaloopsy playsets and vehicles. Lalaloopsy dolls are sold in-store and online at a variety of retailers. On
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The Lalaloopsy line includes Littles dolls, the younger brothers and sisters of Lalaloopsy dolls. Just like their older siblings, the Littles magically came to life when their very last stitch was sewn. The Lalaloopsy Littles have their own unique personalities and pets. There are currently over 30
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In September 2024, T.I. and Tameka "Tiny" Harris won a $ 71 million lawsuit against MGA Entertainment, the company behind L.O.L. Surprise! O.M.G. dolls. The lawsuit claimed MGA violated the intellectual property rights of the couple's music group, the OMG Girlz, by copying their image and likeness
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In April 2011, a federal court jury in Santa Ana, California, awarded MGA $ 88.4 Million and ruled that MGA didn't steal the idea for Bratz dolls from Mattel or infringe its copyright. Additionally, the jury found Mattel liable for stealing closely held trade secrets from MGA and other toymakers.
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as an original movie. The film is about Queen Bee, a young girl who finds herself in the popular dolls' animated world, where she must help them create a movie. It is the first feature length film of the L.O.L Surprise franchise. It received mixed-to-average reviews from audiences. Another movie,
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On December 10, 2009, the U.S. Court of Appeals for the Ninth Circuit granted MGA an immediate stay of the injunction, effectively halting the recall of Bratz product, which was to have begun on January 21, 2010. In their initial ruling, the Court found Larson's previous ruling to be unusually
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MGA introduced its Lalaloopsy brand in 2010 accompanied by the tagline "Sew Magical, Sew Cute." Lalaloopsy dolls were once rag dolls who magically came to life when their last stitch was sewn. Each Lalaloopsy doll has a personality reflected by the fabrics used to make them. They live happily
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responded to the allegations on Twitter, calling Mucciolo a "Liar and a extortinist and fraud" and a "disgrace to Black people" and threatening legal action. He later deleted these messages and posted an apology before taking down his Twitter account after receiving backlash.
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for more than a dozen dolls. The OMG Girlz, a group formed in 2009, includes Bahja Rodriguez, Breaunna Womack, and Zonnique Pullins (Tiny's daughter). The court found that MGA's dolls infringed on the trade dress and misappropriated the likeness of the band.
914:"draconian", questioned why Mattel had simply been handed ownership of the entire franchise rather than be awarded a stake in the ownership of the franchise or a share of the royalties from future Bratz sales, and ordered MGA and Mattel into mediation. 1388: 309:
The Moxie Girlz were intended to replace Bratz, but when they came back, the Moxie Girlz became a separate line of their own. The line includes Avery, Lexa, Sophina, Bria and more characters, and has been around since 2009. They are similar to the
881:, the game gives the player more time to respond to the command. The game doesn't have any screaming sounds when the player performs the wrong action or runs out of time, instead cartoon sound effects are heard such as the 546:
to be the brand's rival school, with the spin-off brand spotting/representing grayscale colors in clear contrast to their hosts. The line was softly rebooted in 2024 with a slime gimmick similar to Rainbow Surprise.
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for a third consecutive year. 2020 saw the introduction of another spin-off line – the L.O.L. J.K. mini fashion dolls which were released during that summer. They were under fire in 2018 and 2019 for the
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was the No. 3 best selling fashion doll line and the No. 7 best selling doll line overall in the U.S. At the close of 2020, the brand was complemented with an audiovisual franchise of in-universe-branded
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Lalaloopsy Littles dolls, including Matey Anchors (Marina Anchors' brother), Bundles Snuggle Stuff (Mittens Fluff 'n' Stuff's sister), and Scribbles Splash (Spot Splatter Splash's sister).
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is MGA's most successful product line, with various spin-offs from the original teenage dolls, including miniature versions (Lil' Bratz), kid versions (Bratz Kidz), baby dolls (
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was a product line introduced in 2015. The line included science sets and a doll line which ran from 2015 to 2018. MGA also produced a live-action tie-in series with
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was introduced. These Moxie girlz are similar, but legally distinct, from the Bratz line of dolls. This is to circumvent the ruling from the lawsuit described below.
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Lalaloopsy dolls stand approximately 13 inches tall. Large dolls include Rosy Bumps 'n' Bruises, Crumbs Sugar Cookie, Dot Starlight, Peanut Big Top, and many more.
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As of 2021, no Moxie Teenz were made after 2011, and Moxie Girlz were discontinued in 2014. Leftover dolls were made into Moxie Girlz Friends (exclusive to
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line of games was made by MGA Entertainment under the name "Super Click-It", and it was also made under the name "Bonk It". It was sold in the UK by
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disrupted production of L.O.L. and threatened supply for the 2020 holiday season. In April 2020 a special edition charity doll was announced – named
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together in Lalaloopsy Land, a whimsical world full of fun and surprises around every corner. Each Lalaloopsy doll comes with his or her own pet.
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On November 14, 2022, MGA Entertainment acquired Australian animation studio Pixel Zoo and renamed it MGA Studios.
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The toy line’s popularity peaked at around 2013. The line was rebooted in 2017 with a Netflix show called
1462: 602: 212:) is a manufacturer of children's toys and entertainment products founded in 1979. Its products include 2261: 2161: 1652: 964: 1414: 2042: 849:
Canada is a good business," and "If there is no Toys 'R' Us, I don't think there is a toy business."
518: 476: 1880: 2162:"Black Creative, Amina Mocciolo, Accuses LOL Surprise of Using Her Likeness for One of Their Dolls" 834: 1191: 240: 124: 65: 1476: 898: 236: 2323: 940: 731: 574: 508: 391:, one dollar from every sale would go to the company's MGA Entertainment Cares non-profit. 377: 221: 140: 1827:"21 million Miniverse toy sets recalled after reports of burns and respiratory irritation" 1510: 1438: 841:, the latter two are not to be confused with similar handhelds made by Tiger Electronics. 8: 1143: 894: 356: 144: 2208: 1777: 1702: 1339:"LOL Surprise toys could be in short supply this holiday season because of coronavirus" 322: 318: 2103:"T.I. and Tiny Awarded $ 71 Million in Lawsuit Against Toy Maker: 'A Hell of a Fight'" 247:, announced that an Australian office of the business would be opening in early 2019. 865: 846: 757: 384: 275: 885:
melody or a slip up sound effect when a cartoon character slips over a banana peel.
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first. In the two player mode, the voice says "Switch" instead of "Pass It". Unlike
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line, only this line shows more modest fashions that typical tweens would wear.
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Rainbow High is a doll line introduced in July 2020. The line is a spin-off of
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On July 20, 2006, MGA acquired a 19.2% minority stake in German toy company
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December 7, 2010, Lalaloopsy won the People's Play Award for large dolls.
244: 229: 177: 120: 93: 61: 1074:"Bratz parent is moving into former LA Times printing plant in Chatsworth" 418:(2021), both developed by Maestro Interactive Games, and released for the 274:), pets (Bratz Petz), tiny baby dolls with pets (Lil' Angelz), TV series ( 2374: 2354: 2236: 2024: 994: 818: 463: 303: 297: 271: 243:
area of Los Angeles. In 2018, the chairman and CEO of MGA Entertainment,
37: 1929:"MGA Entertainment wants to rally industry to bid on Toys 'R' Us Canada" 1851: 2369: 2344: 2308: 1314:"MGA ENTERTAINMENT INTRODUCES L.O.L. SURPRISE! J.K. MINI FASHION DOLLS" 826: 822: 712: 334: 217: 172: 1415:"L.O.L. Surprise! Remix: We Rule The World for Nintendo Switch (2020)" 1169: 534:
of animated shorts and episodes which were predominantly released on
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Three video games in total have been launched, being the first two
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and the original dolls returned in 2021 for its 10th anniversary.
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The L.O.L. Surprise line of dolls have been criticized for being
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take from a creator in the way suggested." MGA founder and CEO
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Here is a list of products produced by MGA, past and present:
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from 2015 to 2017, spanning six series. The line's tagline is
2298: 1961:"Toy Giant MGA Launches Animation Studio, Acquires Pixel Zoo" 1264:"Hottest Girls & Boys Christmas Toys According To Amazon" 814: 810: 311: 267: 261: 213: 1289:"It's A Three-Peat! L.O.L. Surprise! Wins Toy Of The Year!" 999: 1678:"Turn Your Backyard Into an Instant Foam Party with Foamo" 1491:"MGA Entertainment to merge with Germany's Zapf Creation" 1439:"L.O.L. Surprise! Movie Night for Nintendo Switch (2021)" 443: 439: 2246: 1364:"L.O.L. Surprise! Releases Limited-Edition Charity Doll" 193: 925: 2088:"Barbie Plays Dirty, Bratz's Dirty Tricks Suit Claims" 1537:"TOYS 'R' US CANADA UNVEILS 2020 TOP HOLIDAY TOY LIST" 1217:"Beloved Lalaloopsy™ Dolls Return To Stores Worldwide" 321:) and the Storytime Princess Collection (exclusive to 394:
On October 8, 2021, an animated 47 min feature film,
2198: 1728:"MGA unveils new Glitter Babyz nurturing doll range" 1990:"Mattel wins important verdict in Bratz dolls case" 1589:"MGA Entertainment Leads August Doll and Toy Sales" 1975:"MGA acquires Pixel Zoo and launches MGA Studios" 2392: 2061:"Bratz Doll Maker MGA Entertainment Sues Mattel" 888: 2128:"Parents upset over anatomically correct dolls" 2049:. December 4, 2008. Retrieved November 3, 2017. 1615:MGA Entertainment Air Wars Battle Drones Manual 1628:"Behold The Magical Powers of ... Bratzillaz™" 1463:"L.O.L. Surprise! B.B.s Born to Travel (2022)" 291: 2269: 1802:"Mermaze Mermaidz Color Change Fashion Dolls" 1192:"Lalaloopsy, Winner of People's Play Awards!" 901:considered to rule a lawsuit between MGA and 2436:Privately held companies based in California 2411:Manufacturing companies based in Los Angeles 2090:. ABC News – via Good Morning America. 368:The toymaker launched the unboxing toy line 1653:"MGA launches latest doll brand Dream Ella" 224:, as well as toys targeted at boys such as 2276: 2262: 36: 2100: 906:than the $ 1 billion they were seeking. 412:L.O.L Surprise! Remix: We Rule The World 1931:. Star Business Journal. 14 March 2018. 1111:"MGA Entertainment coming to Australia" 14: 2421:American companies established in 1979 2393: 2101:Saunders, Angel (September 24, 2024). 1987: 2283: 2257: 1563:"What are the hottest toys for 2020?" 1018: 2058: 1071: 926:Lawsuit over L.O.L. Dolls! doll line 557: 424:L.O.L Surprise! B.B's Born to Travel 405:L.O.L. Surprise! Winter Fashion Show 2043:Bad day for the Bratz in L.A. court 1168:. MGA Entertainment. Archived from 1142:. MGA Entertainment. Archived from 1072:Chen, Cathaleen (4 November 2016). 1019:Brown, Abraham (October 30, 2013). 813:(Pac-Man, Ms. Pac-Man, and Mappy), 24: 2406:Toy companies of the United States 2027:. December 4, 2008. Archived from 1140:"MGA Entertainment Press Releases" 1090: 872:The aim of the game is similar to 232:and animation studio MGA Studios. 25: 2447: 2431:1979 establishments in California 2426:Toy companies established in 1979 2194: 1881:"MGA blows up new unboxing brand" 1477:"MGA Forms Partnership with Zapf" 860:In 1999, a rival to the Hasbro's 855: 206:Micro-Games America Entertainment 2229: 2215: 2201: 934: 800: 561: 490: 363: 136: 135: 2168: 2154: 2134: 2120: 2094: 2085: 2079: 2059:Kell, John (January 13, 2014). 2052: 2035: 2007: 1988:Colker, David (July 18, 2008). 1981: 1967: 1953: 1935: 1921: 1897: 1873: 1862:from the original on 2024-02-01 1844: 1819: 1794: 1770: 1745: 1720: 1695: 1670: 1645: 1620: 1607: 1581: 1555: 1529: 1503: 1483: 1469: 1455: 1431: 1407: 1381: 1356: 1331: 1306: 1281: 1256: 1231: 531: 502: 302:In 2009, a new doll line named 1511:"MGA and Zapf complete merger" 1209: 1184: 1158: 1132: 1103: 1084: 1065: 1040: 1012: 525:reported in August 2020 that, 457: 407:was released in October 2022. 13: 1: 1219:. PR Newswire. August 9, 2021 1005: 889:Lawsuits over Bratz doll line 624:Bratzillaz (House of Witchez) 328: 278:), live-action feature film ( 2401:Doll manufacturing companies 1091:Li, Shan (3 November 2016). 805:MGA Entertainment also owns 538:and later made available on 284:) and direct-to-video film ( 7: 1949:. Bloomberg. 14 March 2018. 1778:"The Legend of Nara Begins" 1703:"MGA introduces Gel-a-Peel" 958: 521:and The Toy Insider, while 416:L.O.L Surprise! Movie Night 292:Moxie Girlz and Moxie Teenz 250: 208:; sometimes referred to as 77:; 45 years ago 10: 2452: 965:List of game manufacturers 506: 461: 396:L.O.L. Surprise! The Movie 332: 295: 259: 235:MGA is headquartered in a 2332: 2291: 2015:"Barbie beats back Bratz" 422:platform. The third one, 189: 171: 161: 151: 131: 114: 99: 89: 71: 57: 47: 35: 2416:Lake Balboa, Los Angeles 1115:Toy & Hobby Retailer 631:Crate Creatures Surprise 608:Awesome Little Green Men 603:America's Next Top Model 550: 515:Poopsie Rainbow Surprise 430:, has been launched for 380:LOL surprise Boys line. 255: 239:corporate campus in the 2065:The Wall Street Journal 723:Poopsie Slime Surprise 286:Bratz Girlz Really Rock 893:On July 17, 2008, the 598:Air Wars Battle Drones 202:MGA Entertainment Inc. 184:MGA Zapf Creation GmbH 105:Chatsworth, California 103:9220 Winnetka Avenue, 31:MGA Entertainment Inc. 817:(Space Invaders) and 736:Pop Pop Hair Surprise 485:Smart is the New Cool 426:(2022), developed by 2130:. December 28, 2019. 2031:on December 5, 2008. 941:anatomically correct 706:Na! Na! Na! Surprise 703:My Beautiful Mermaid 575:adding missing items 509:Rainbow High (dolls) 378:anatomically correct 266:Introduced in 2001, 42:Logo used since 2019 27:American toy company 1963:. 14 November 2022. 1595:. 14 September 2020 1569:. 23 September 2020 895:U.S. District Court 163:Number of employees 157:Larian family (18%) 32: 2209:Los Angeles portal 1808:. 19 February 2022 1732:Toy World magazine 1684:. 11 February 2021 1657:Toy World magazine 1515:Toy World Magazine 1395:. October 17, 2022 1345:. 10 February 2020 1270:. 26 November 2019 1243:www.prnewswire.com 1197:. December 7, 2010 777:Storytime Princess 739:Rainbows in Pieces 679:The Legend of Nara 573:; you can help by 519:Toys "R" Us Canada 155:Isaac Larian (82%) 30: 2388: 2387: 2285:MGA Entertainment 2047:Los Angeles Times 1856:MGA Entertainment 1852:"MGA's Miniverse" 1782:MGA Entertainment 1659:. 3 December 2021 1543:. 20 October 2020 1368:licenseglobal.com 1166:"Meet Lalaloopsy" 1097:Los Angeles Times 866:Marks and Spencer 835:Starship Troopers 591: 590: 385:COVID-19 pandemic 199: 198: 16:(Redirected from 2443: 2278: 2271: 2264: 2255: 2254: 2250: 2249: 2247:Official website 2239: 2234: 2233: 2225: 2223:Companies portal 2220: 2219: 2218: 2211: 2206: 2205: 2204: 2188: 2187: 2182:. 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Archived from 1107: 1101: 1100: 1088: 1082: 1081: 1069: 1063: 1062: 1060: 1059: 1044: 1038: 1037: 1035: 1033: 1016: 922:of $ 1 billion. 789:Who's That Girl? 758:Shrek Princesses 754:Shreddin' Sharks 726:Rainbow Surprise 685:Mermaze Mermaidz 646:Fluffie Stuffiez 643:Finders Creepers 586: 583: 565: 564: 558: 475:, a division of 398:was released on 370:L.O.L. Surprise! 357:We're Lalaloopsy 281:Bratz: The Movie 276:of the same name 228:. MGA also owns 139: 138: 85: 83: 78: 40: 33: 29: 21: 2451: 2450: 2446: 2445: 2444: 2442: 2441: 2440: 2391: 2390: 2389: 2384: 2328: 2287: 2282: 2245: 2244: 2235: 2228: 2221: 2216: 2214: 2207: 2202: 2200: 2197: 2192: 2191: 2174: 2173: 2169: 2164:. 22 June 2020. 2160: 2159: 2155: 2150:. 22 June 2020. 2140: 2139: 2135: 2126: 2125: 2121: 2111: 2109: 2099: 2095: 2084: 2080: 2070: 2068: 2057: 2053: 2041:David Colker. " 2040: 2036: 2013: 2012: 2008: 1998: 1996: 1986: 1982: 1973: 1972: 1968: 1959: 1958: 1954: 1941: 1940: 1936: 1927: 1926: 1922: 1913: 1911: 1909:Toy News Online 1903: 1902: 1898: 1889: 1887: 1879: 1878: 1874: 1865: 1863: 1850: 1849: 1845: 1836: 1834: 1825: 1824: 1820: 1811: 1809: 1806:The Toy Insider 1800: 1799: 1795: 1786: 1784: 1776: 1775: 1771: 1762: 1760: 1759:(Press release) 1751: 1750: 1746: 1737: 1735: 1734:. 9 August 2021 1726: 1725: 1721: 1712: 1710: 1701: 1700: 1696: 1687: 1685: 1682:The Toy Insider 1676: 1675: 1671: 1662: 1660: 1651: 1650: 1646: 1637: 1635: 1626: 1625: 1621: 1613: 1612: 1608: 1598: 1596: 1587: 1586: 1582: 1572: 1570: 1561: 1560: 1556: 1546: 1544: 1535: 1534: 1530: 1520: 1518: 1517:. 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Index

LOL Surprise

Joint venture
Toys
entertainment
Isaac Larian
Isaac Larian
CEO
US $
billion
Subsidiaries
Little Tikes
MGA Zapf Creation GmbH
mgae.com
Bratz
Lalaloopsy
Rainbow High
Scan2Go
Little Tikes
mixed use
Chatsworth
Isaac Larian
Bratz
Bratz
Bratz Babyz
of the same name
Bratz: The Movie
Moxie Girlz
Moxie Girlz
Bratz

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