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published from 1877 proved to be a huge success. Laura Aller not only had a flair for business, she understood exactly what people wanted to read. As editor-in-chief, she translated articles from the foreign press and added her own stories and poetry. After colour was added in 1895, sales increased
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Laura Aller was instrumental in the magazine's success, handling the accounts, distribution and, above all, content. She not only translated material from foreign sources but wrote short pieces herself, frequently in verse. Within a few years, the magazine was being read by the royal family, city
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Born on 14 January 1849 in
Copenhagen, Laura Christiane Bierring was the daughter of the herbalist Lauritz Jørgen Bierring (1816–1854) and Christine Clausen (1816–1971). Brought up in a modest Copenhagen home, on 20 October 1871 she married the lithographer Carl Julius Aller (1845–1926) who had
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which came out three years later. Complete with attractive illustrations, it kept people updated on the most important events of the day in an entertaining style with a humorous slant.
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After a modern production plant had been developed, in 1895 the magazine was the first in
Scandinavia to appear in colour. Despite competition from other magazines such as
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to develop his photolithographic method of image production to establish a magazine containing recipes in 1874. The beautifully illustrated
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Following their marriage, Laura Aller demonstrated her understanding of what people liked to read by publishing recipes in the
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become known for inventing a new photolithographic process facilitating the production of multiple copies of the same image.
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34:(1849–1917) was a Danish business woman and a pioneering magazine publisher. She first helped her husband
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Contributing to the very end, Laura Aller died in
Copenhagen on 9 October 1917. She is buried in
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dwellers and country people. Such was the income from sales that the family bought the luxurious
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in
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and travelled to the south of France in their own railway car.
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district of
Copenhagen. In 1912, a paper factory was added.
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dramatically and production was moved to larger premises on
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201:(in Danish). Gyldendal: Dansk Biografisk Leksikon
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68:Early portraits of Laura and Carl Aller
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178:(in Danish). Dengang. 22 October 2011
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274:20th-century Danish businesspeople
264:19th-century Danish businesspeople
85:in 1874. Even more successful was
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289:19th-century Danish women writers
269:20th-century Danish businesswomen
259:19th-century Danish businesswomen
294:Businesspeople from Copenhagen
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197:Læssøe Müller, Paul (1984).
176:"Familien Aller på Nørrebro"
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284:19th-century Danish writers
151:"Laura Aller (1849 - 1917)"
87:Illustreret Familie-Journal
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221:"Laura Christiane Aller"
279:Danish magazine editors
83:Nordisk Mønster Tidende
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225:. Retrieved
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199:"Carl Aller"
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249:1849 births
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95:Sophienholm
59:Havneholmen
55:Aller Media
243:Categories
125:References
36:Carl Aller
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73:Biography
32:Bierring
107:Hjemmet
112:Valby
51:Valby
229:2019
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