154:
attorneys said that Life Alert's sales representatives had fabricated fictional stories about victims of crime in order to instill fear and anxiety in people. Life Alert's sales training manual encouraged sales representatives to say that people were in danger without the system and to "go for the emotional sale, not a logical sale." Life Alert's sales representatives would initially quote an inflated price and then quoted a lower price in order to make the person think they were receiving a large discount. Prosecutors said that Life Alert sold systems for $ 1,700 to $ 5,000 that could be rented from local hospitals for $ 25 per month, and that the systems did little more than relaying calls to 911 operators who then called for emergency service providers.
35:
394:
Emergency
Response, Inc. The registration was cancelled in May 2013. A new registration was granted in May 2014. Life Alert had filed for the phrase "Help, I've fallen & can't get up!" in March 2001, but the application was abandoned in November 2001. In June 2007, the phrase "I've fallen, and I
133:
offering includes an answering machine unit with a emergency call button, a call cancel button, an on off switch and a wall plug in, connected to a telephone line and a pendant-shaped device, typically worn on a necklace or a wristband. Pressing a button on the pendant contacts a Life Alert call
153:
The lawsuit said that Life Alert had falsely claimed that its system had special access 911, that local emergency agencies react faster to Life Alert calls compared to other 911 calls, and that Life Alert customers receive preferential treatment from public emergency service providers. District
161:
lady, another situation illustrated in ads involved "a man suffers a heart attack, alone in his garden." The ads are not being restricted: it is the "deceptive sales pitches" that are the focus of a court injunction. In response to the lawsuit, a representative said that Life Alert is a
213:
in
September 1992 by LifeCall, which went out of business in 1993. After LifeCall's trademark expired, a similar phrase, "Help, I've fallen and I can't get up!", was registered by Life Alert, in October 2002. The classic commercial featuring this slogan was ranked number one by
166:
that offers an additional communication device. The company later claimed in court that, while there may have been some isolated incidents of exaggerations by salespeople, there was no evidence of a pattern of such practice by the company.
389:
in
September 1992 until its status was cancelled in 1999 (LifeCall went out of business in 1993). In October 2002, the similar phrase "Help! I've fallen, and I can't get up!" became a registered trademark of
301:
Edith
Americus DeVirgilis; 1916â1997) portrayed Mrs. Fletcher. Although a stuntperson performed the fall itself, Fore said that she created the "I've fallen" line while discussing the accident with LifeCall.
316:
reported that "From coast to coast, from playground to barroom, an enfeebled whine rings out across the land. All together now: 'I've fallen . . . and I can't get up!'" The catchphrase appeared on t-shirts,
755:"Emergency Loans Set a Record in 1994 : Business: The state's lending agency speedily procured more than $ 21 million from local lenders for 282 businesses damaged in the Northridge earthquake"
290:
In 1989, LifeCall began running commercials that contained a scene wherein an elderly woman, identified by a dispatcher as "Mrs. Fletcher", uses the medical alert pendant after having fallen in the
727:"Judge Limits Sales Pitches by Life Alert : Business: Temporary order follows lawsuit claiming that firm uses deceptive practices in selling emergency response system to elderly"
110:, USA, which provides services that help young and old elderly people contact emergency services. The company was founded in 1987. The company's system consists of a main unit and a
138:. The company requires service contract with a minimum term of three years. Some people call life alert and have them transferred to their dispatch office and a 911 operator
130:
592:
The NYTimes-published story named 'Life
Emergency Response Inc' "based in Chatsworth" as the vendor and "Life Alert system made by Life Emergency Response" as the product
1421:
367:
cartoon featuring the "I've fallen, and I can't get up" building. A sample of the phrase was also featured in a track used only in the
Japanese Sega Saturn version of
249:
1223:
1312:
448:
Even when an offer is not fraudulent, another consideration is whether, even if the company supports it, their phone link to the center will still exist.
1431:
294:. After falling, Mrs. Fletcher speaks the phrase "I've fallen, and I can't get up!", after which the dispatcher informs her that he is sending help.
953:
150:
sued Life Alert for high pressure sales tactics and misleading consumers about how the Life Alert system sends calls to emergency service providers.
121:
appeared in commercials for Life Alert starting in 1992, stating that he used one. He remained a spokesman for the company until his death in 2013.
395:
can't get up!" also became a registered trademark of Life Alert. Both phrases are currently used on their website as well as in their commercials.
1053:
1289:
457:
s suggested cutoff regarding older devices and services is that if it's "from 2012 or before" it is "almost certainly on borrowed time."
179:. Life Alert agreed to stop soliciting business in Arizona, although it can continue to provide service to existing customers in Arizona.
487:
1300:
Will your
Personal Emergency Response System (PERS) â also commonly called a Medical-Alert, Life-Alert, or Fall Monitor â be affected?
1251:
961:
382:
1411:
880:
1277:
Watch out for a call offering a free Life Alert bracelet to AARP members. It's a phishing scam, and your best bet is to hang up!
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1993: a court judgment required Life Alert to stop making the false claims, and it required Life Alert to pay $ 700,000 to a
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385:, after first applying in October 1990, LifeCall registered the phrase "I've fallen, and I can't get up" as a
405:
271:
which, when activated, would allow the user to speak into an audio receiving device and talk directly with a
965:
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409:
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279:. The service was designed to appeal particularly to seniors who lived alone and who might experience a
726:
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418:, Marion uses a Life Alert pendant to report to the police life alert dispatcher Valerie that
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106:, known as life alert, is a nationwide American device service company, with headquarters in
321:, and in standup comedy. In 1992, a sample of the catchphrase was featured in parody artist
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A wheelchair bound "I had fallen out of my wheelchair before" person's tale (NYT)
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118:
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Life Alert
Emergency Response Co., now of Sherman Oaks, a home security company.
341:
318:
287:, which would leave them alert but immobile and unable to reach the telephone.
260:
642:"$ 2 Million California Lawsuit Claims Life Alert Pressures, Deceives Elderly"
220:
in its 2007 list of the most memorable TV commercials from the past 25 years.
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374, Dorothy McHugh, American actress (1907â1995), 1907-08-14, 1995-07-19
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22:
American company providing personal emergency service assistance devices
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16:
1054:"A Brief History behind the Phrase: "I've Fallen and I Can't Get Up!""
386:
276:
216:
210:
488:"Fort Lauderdale building faces foreclosure after Wells Fargo Bolts"
347:
291:
264:
333:"). The phrase was parodied in several television shows including
268:
1267:"Beware of free Life Alert bracelet scam targeting AARP members"
432:
Founders (1987): Isaac
Shepher, Zohar Loshitzer, and Arik Amir.
259:
The motivation behind the systems is that subscribers, mostly
1234:
Life Alert. Company
Description: Key Principal: Isaac Shepher
176:
135:
1350:
1343:
1198:"Saving a LIFE from potential catastrophe Every 11 Minutes!"
1316:
1247:"Mark Turenshine, NBA star, Life Alert general manager, 71"
1197:
452:
90:
934:"ACTRESS DIES; KNOWN FOR 'I'VE FALLEN AND I CAN'T GET UP'"
826:
629:. Santa Rosa, California: The Press Democrat. p. B1.
209:" was originally used in 1987 television commercials and
1313:"Major Mobile Carriers are Retiring 3G Services in 2022"
1176:
Trademark Status & Document Retrieval (TSDR) System
1150:
Trademark Status & Document Retrieval (TSDR) System
1124:
Trademark Status & Document Retrieval (TSDR) System
1098:
Trademark Status & Document Retrieval (TSDR) System
1072:
Trademark Status & Document Retrieval (TSDR) System
1172:"U.S. Serial, Registration, or Reference No. 78911769"
1146:"U.S. Serial, Registration, or Reference No. 76233402"
1120:"U.S. Serial, Registration, or Reference No. 86078356"
1094:"U.S. Serial, Registration, or Reference No. 76233401"
864:'Help, I've fallen and I can't get up!' trademark info
718:
683:"'Fallen and Can't Get Up' Firm Told to Change Pitch"
660:
1068:"US Serial, Registration, or Reference No. 74108242"
422:(under the identity of Gene Takavic) is in her home.
1225:
Life Alert Emergency Response, Inc. Company Profile
134:center, and a Life Alert dispatcher then contacts
1422:Companies based in Los Angeles County, California
1290:"Mobil Phone Companies To End 3G Service in 2022"
426:
1373:
847:'I've fallen and I can't get up!' trademark info
701:"Help! Life Alert Is Falling and May Not Get Up"
639:
987:
985:
983:
663:"Suit Accuses Alarm Firm of Pressuring Elderly"
439:(1944â2016), American-Israeli basketball player
946:
887:. July 22, 2007. Retrieved September 23, 2009.
661:Amy Pyle; Jack Cheevers (September 15, 1991).
114:that is worn by the user at all times. Former
827:Brent Whitting; Jeers Woods (July 16, 1992).
485:
71:Isaac Shepher, Zohar Loshitzer, and Arik Amir
1060:
980:
783:
752:
539:"Four Reasons We Don't Recommend Life Alert"
1178:. United States Patent and Trademark Office
1152:. United States Patent and Trademark Office
1126:. United States Patent and Trademark Office
1100:. United States Patent and Trademark Office
1074:. United States Patent and Trademark Office
376:
839:
822:
820:
804:
373:when the player is in the training stage.
325:'s song "I Can't Watch This" (a parody of
1432:Health care companies established in 1987
1252:The Jewish Journal of Greater Los Angeles
962:United States Patent and Trademark Office
958:Trademark Electronic Search System (TESS)
868:United States Patent and Trademark Office
851:United States Patent and Trademark Office
624:
383:United States Patent and Trademark Office
724:
256:and protection company called LifeCall.
1013:
817:
687:The Times Herald (Gannett News Service)
640:Reynolds Holding (September 13, 1991).
602:
600:
598:
175:filed a lawsuit against Life Alert for
1374:
1019:
627:"Court Prohibits Hard Sell of Service"
398:
275:service, without the need to reach a
1204:. Life Alert Emergency Response, Inc
991:
813:. Petaluma, California. p. 13A.
595:
45:Personal Emergency Response Services
714:. Sheboygan, Wisconsin. p. 19.
223:
104:Life Alert Emergency Response, Inc.
13:
829:"Emergency-call Firm Settles Suit"
753:Isaac Guzman (December 31, 1994).
608:"Life Alert to Pay $ 1.35 Million"
305:
248:. This line was spoken by actress
236:of the late 1980s and early 1990s
14:
1448:
1335:
992:Webb, Dewey (December 19, 1990).
954:"I've fallen and I can't get up!"
881:Ads we can't get out of our heads
807:"Life Alert Trial Gets Under Way"
784:Lynn Simross (November 6, 1991).
486:Brian Bandell (January 8, 2013).
252:in a television commercial for a
1362:LifeCall commercial at RetroJunk
1020:Holmes, Anna (August 15, 1997).
230:I've fallen, and I can't get up!
33:
1412:American television commercials
1305:
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1164:
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870:. Retrieved September 23, 2009.
856:
853:. Retrieved September 23, 2009.
835:. Phoenix, Arizona. p. B1.
798:
777:
746:
693:
675:
650:. Tucson, Arizona. p. A11.
654:
633:
625:Bob Klose (February 1, 1992).
618:
614:. Napa, California. p. 2.
586:
557:
531:
508:
479:
427:Founders and notable employees
207:I've fallen and I can't get up
1:
725:Amy Pyle (February 1, 1992).
472:
435:Notable employee (35 years):
200:
28:Life Alert Emergency Response
1407:American advertising slogans
1397:1990s television commercials
1382:1980s television commercials
443:
7:
460:
354:The Fresh Prince of Bel-Air
157:Aside from the grey-haired
141:
55:; 37 years ago
10:
1453:
1437:Quotations from television
811:Courier (Associated Press)
572:(source: Associated Press)
543:Medical Alert Buyers Guide
131:alarm monitor phone device
124:
112:small wireless help button
15:
1387:1989 in the United States
565:"Suit Targets Life Alert"
240:based upon a line from a
85:
75:
67:
49:
41:
32:
1358:, Better Business Bureau
612:The Napa Valley Register
377:Slogan trademark history
267:people, would receive a
173:Arizona Attorney General
146:In September 1991, nine
1351:Emergency by Life Alert
994:"CATCH A "FALLEN" STAR"
964:(USPTO). Archived from
689:. Port Huron, Michigan.
186:victim restitution fund
1402:Advertising campaigns
791:The Los Angeles Times
760:The Los Angeles Times
732:The Los Angeles Times
668:The Los Angeles Times
246:television commercial
164:burglar-alarm company
1230:Dun & Bradstreet
1027:Entertainment Weekly
968:on December 16, 2018
574:. September 13, 1991
706:The Sheboygan Press
520:, December 22, 2008
399:Cultural references
323:"Weird Al" Yankovic
192:, and $ 300,000 in
29:
1319:. January 20, 2022
647:Arizona Daily Star
570:The New York Times
545:. October 31, 2018
331:U Can't Touch This
148:district attorneys
108:Encino, California
80:Encino, California
27:
999:Phoenix New Times
412:of the TV series
381:According to the
313:Phoenix New Times
281:medical emergency
194:prosecution costs
101:
100:
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1427:Distress signals
1347:
1346:
1344:Official website
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1255:. March 2, 2016.
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1030:. Archived from
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942:. July 23, 1995.
939:The Morning Call
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415:Better Call Saul
336:The Golden Girls
224:Slogan's history
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1056:. May 19, 2020.
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1034:on July 6, 2007
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517:A Call for Help
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437:Mark Turenshine
429:
401:
379:
370:Fighting Vipers
319:novelty records
308:
306:Legacy coverage
238:popular culture
226:
203:
190:civil penalties
188:, $ 350,000 in
144:
127:
119:C. Everett Koop
116:Surgeon General
89:
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19:redirects here.
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1417:Catchphrases
1323:December 18,
1321:. Retrieved
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1261:
1250:
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1224:
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1208:December 16,
1206:. Retrieved
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1180:. Retrieved
1175:
1166:
1154:. Retrieved
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1128:. Retrieved
1123:
1114:
1102:. Retrieved
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