452:-sharing with a less-expensive, downscale car, in a vehicle that was appealing enough to buyers that many units were sold. Iacocca said, "We brought out the Mark III in April 1968, and in its very first year it outsold the Cadillac Eldorado, which had been our long-range goal. For the next five years we had a field day, in part because the car had been developed on the cheap. We did the whole thing for $ 30 million, a bargain-basement price because we were able to use existing parts and designs." Iacocca explained that this transformed the Lincoln-Mercury Division from losing money on every luxury car (via low unit sales on high fixed costs) to a profit center, making the new Mark series as big a success as any he ever had in his career—a remarkable statement from an executive who led the programs for the original
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688:(July, 1971) again gave the Continental Mark III the nod by a wider margin than 1970 despite it being basically a warmed-over 1968 model while the Cadillac was all-new from the ground up. M/T noted that the Mark III's leather interior was far more luxurious and better detailed than the test Eldorado's nylon cloth and the Continental's real wood dash trim was far more attractive than the Cadillac's simulate.
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was not widely advertised. Other options included the aforementioned leather interior, air conditioning, further power adjustments for the front seats, a variety of radios and 8-track tape players, tinted glass, and power locks. A limited-slip differential could be ordered, as could anti-lock brakes, called "Sure Trak". From 1969 on an
381:, Ford's vice-president, car and truck group in 1965, who directed Design Vice President, Gene Bordinat, to "put a Rolls-Royce grille on a Thunderbird" that September. Development was assigned by Iacocca to the new "Strawberry Studio"- a special development preproduction team led by Bordinat. The Mark III was based on the
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Despite some critical reviews by the automotive press, the public took to the car, with some 7,000 built during the remainder of the 1968 model year, and another 23,858 for the 1969 model year, a respectable showing; Lincoln had always trailed
Cadillac in production numbers, but the Mark III equalled
589:
in cavalry twill pattern was optional on 1969 models, but examples without the vinyl roof were rare. One reason for the rarity of the plain-roofed version is the fact that the roof was made in two pieces and required extra preparation at the factory to conceal the seam; consequently, its availability
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Standard equipment included power steering, brakes, windows, vacuum-activated concealed headlamps, and split bench electrically adjustable front seats, with 2-way power standard and 6-way power with or without the optional passenger seat recliner as an option. Full instrumentation was standard, with
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unit. Increasingly stringent
Federal safety requirements mandated the addition of red reflectors to the rear bumper and yellow reflectors to the sides of the front parking lamp assemblies. Although horsepower remained unchanged at 365, Federal emissions requirements were met by the installation of
491:
Nevertheless, the new
Lincoln-Mercury Division-produced Continental Mark III was sold alongside the separate but distinct Lincoln-Mercury Division-affiliated and produced Lincoln Continental line of sedans. This created branding confusion during the entire production run of the Continental Mark
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The car's bodywork was painted in steel, pearl and charcoal coloring. The windows were laminated in two different shades, smoked on the inside and amber on the outside, so one could see out of it but not into it. In order to give "the car" a "sinister" look as requested by director Elliot
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coupe. As the
Eldorado was built upon the Toronado frame, the Mark III was based on the Thunderbird's. While the side-rail frame was identical to the Thunderbird's, the Mark III bore almost 300 lb (140 kg) more bodywork. Power was adequate from Lincoln's
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Silverstein, Barris made the car's roof three inches lower than usual and altered its side fenders that same length again both higher and longer. According to
Silverstein, the distinctive sound the horn of The Car makes spells out the letter X in Morse code.
622:
Because of its early introduction and extended production year, the 1969 model had several running interior changes. All cars produced after
December 31, 1968, were equipped with driver and front passenger head-rests as required by Federal mandate.
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tires were standard equipment (a first for an
American car), and a locking steering column/ignition switch replaced the dash-mounted switch per federal mandate. The metal horn ring used in '69 was deleted from the steering wheel, and replaced by a
484:" - and the Lincoln name did not appear on the vehicle, VIN plate, factory paperwork, window sticker, nor official Ford Motor Company brochures and advertising. Moreover, the Continental Mark III designation had already been used on the 1958
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CID engine. The interior wood appliques were upgraded to genuine Walnut. The door panels were redesigned and the power seat controls were moved from the seat edge to the door armrests. The pattern of the stitching on the seats was modified.
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simulated wood appliques in either
English Oak or East-Indian Rosewood on the instrument panel and door trim panels on 1969 models. For 1970–71, genuine walnut was used for the interior wood accents. After a few months, a
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of the Ford Motor
Company between 1956 and 1957. As such, it was branded and marketed as a "Continental" within the Lincoln-Mercury Division structure - regardless that Lincoln was already selling a model called the
796:. There were four cars built for the film in six weeks. Three were used as stunt mules, the fourth for closeups. The stunt mules were destroyed during production, while the fourth is now in a private collection.
669:
1971 saw the Golden
Anniversary for the Lincoln marque and the third and final year of Mark III production. Sales were better than ever at 27,091, almost equal to the Eldorado's, a harbinger for the new decade.
677:. High-back seats became standard until around December 1970 and then were switched back to the low-back style used in the early 1970 model year. Horsepower remained unchanged at 365, but the 460 CID
326:. Model-specific design elements, including its hidden headlamps and large chrome grille distinguished the two — while sharing the same roof structure and rear windows, retractable into the
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assembly plant, home to the rest of the Mk III series and subsequent generations of the model. The listed retail price was US$ 6,741 ($ 56,008 in 2023 dollars ) and 30,858 were manufactured.
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Even though it was fundamentally a stretched, upscaled Thunderbird, the 1969 Continental Mark III traded on being a spiritual successor to the limited-production, hand-built, ultra-luxurious
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theory: you have to have something for everybody you always need a poor man's car but then you need upscale cars, too, because you never know when the blue-collar guy is going to be
619:, which tallied 23,333 for 1969. This was the start of a long, successful run for the Continental Mark Series. The listed retail price was US$ 6,741 ($ 56,008 in 2023 dollars ).
322:
To avoid the exceptionally high development and production costs of its largely hand-built, extremely low-volume predecessor, the Mark III shared its chassis with the four door
468:. It seems that in the United States the one thing you can count on is that even during a depression, the rich get richer. So you always have to have some goodies for them."
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There were only small changes for 1970 and 21,432 were sold. The vinyl roof was made standard, windshield wipers were now concealed, and the wheel covers were redesigned.
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Thunderbird introduced for 1967. With the Thunderbird "dying in the marketplace" Iacocca wanted to put the company's development investment to better use by expanding its
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661:’s 1970 head-to-head review of the Eldorado vs. the Mark III gave the nod, barely, to the Mark III, beginning an annual "King of the Hill" series that ran for years.
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on March 23, 1968, as an early 1969 model. The model was a significant financial success because it combined the high unit revenue of a luxury model with the low
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The Mark III was intended to compete head-to-head with the top of the domestic personal luxury car market, Cadillac's then rear wheel drive seventh generation
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957:
How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States: Addenda et Corrigenda
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series until the 1986 model year, when Continental was dropped as the make and the Mark VII was rebranded as a Lincoln with VINs adjusted accordingly.
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alongside the Thunderbird and the Lincoln Continental. For 1972, in alignment with a Thunderbird redesign, the Mark III was superseded by the
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598:, was optional. Cruise control and an headlamp control that automatically dimmed the headlights for oncoming cars were both optional.
673:
Little changed from the 1970 model; tinted glass became standard, as did automatic climate-controlled air conditioning and Sure-Trak
582:-branded clock became standard equipment. The upholstery was either the standard vinyl with cloth inserts or the optional leather
977:
How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States
460:. Iacocca explained of the Mark series, "The Mark is Ford's biggest moneymaker, just as Cadillac is for General Motors. It's the
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in mid January 1966- receiving an overwhelmingly negative response from the group. Despite this feedback, both Iacocca and
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loved the design and overruled objections. On March 24, 1966, the Mark III was given the green light for production.
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which featured a highly customized 1971 Lincoln Continental Mark III designed by famed Hollywood car customizer
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The Continental Mark III was also prominently featured in the 1971 crime action thriller film,
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One of the most notable movie appearances of the Continental Mark III is the 1977 horror film
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gained a more sophisticated thermostatic air cleaner assembly with its associated ductwork.
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429:-based 460 cu in (7.5 L) 365 bhp (272 kW) "gross horsepower" V8.
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over several models. The final design of the Mark III was introduced to a Lincoln-Mercury
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Conceptcarz.com 1969 Lincoln Continental news, pictures, specifications, and information
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Later models featured genuine walnut interior accents and a Cartier-branded clock
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408:. This placed it above the second-tier premium personal luxury cars such as the
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898:"Mark of Success: The Lincoln Continental Mark Series > Ate up with Motor"
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1087:"Directory Index: Lincoln/1970_Lincoln/1970 Lincoln Continental Brochure"
1063:"Directory Index: Lincoln/1971_Lincoln/1971_Lincoln_Continental_Brochure"
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from the 1969–1971 model years. The namesake successor of the 1956–1957
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296:. Offered as a two-door hardtop coupe, the Mark III was noted for its
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1046:"1969-1971 Lincoln Continental Mark III | AUTOMOTIVE MILEPOSTS"
334:. In a first for an American car, the 1970 Mark III was fitted with
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The 1969 Mark III was built at the enlarged facility at the
315:, creating a three-decade market rivalry between it and the
292:, the Mark III likewise served as the flagship vehicle of
1121:""The Car, 1977": cars, bikes, trucks and other vehicles"
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Notable celebrity owners of Mark IIIs included musicians
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The Mark III was developed as a direct competitor to the
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The Mark III was unveiled at the 1968 running of the
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1110:(Jefferson, NC: McFarland & Coy, 2004), p.648.
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385:Lincoln Continental (1961–1969) and the four-door
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778:also served as brand ambassadors for the vehicle
508:Lincoln Continental Mark III Production Figures
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684:In its second annual King of the Hill contest,
377:The Continental Mark III was the brainchild of
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1194:Lincoln Continental Mark III VIN Information
1020:Standard Catalog of American Cars 1946–1975
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691:1972 would see a new, even larger car, the
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844:"Lincoln Continental Mark III @ carfolio"
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1232:passenger vehicle timeline, 1922–1979 —
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993:"Consumer Price Index (estimate) 1800–"
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867:September 2008 Retrieved July 26, 2015
341:Ford manufactured the Mark III at its
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991:Federal Reserve Bank of Minneapolis.
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170:460 cu in (7.5 L)
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1751:Established 1917, a division of
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330:, of the two door Thunderbird.
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304:recalling the Mark II and its
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648:" air injection pumps on the
594:sunroof, debuted on the 1968
245:4,866 lb (2,207 kg)
219:216.1 in (5,489 mm)
211:117.2 in (2,977 mm)
22:To be distinguished from the
985:American Antiquarian Society
965:American Antiquarian Society
572:
475:produced by the short-lived
235:53.0 in (1,346 mm)
227:79.4 in (2,017 mm)
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846:. Carfolio.com. 2008-04-03
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1154:Iacocca: An Autobiography
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373:1970 Continental Mark III
365:1970 Continental Mark III
336:Michelin "X" Radial Tires
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1108:American Cars 1960–1972
1106:Flory, J. "Kelly", Jr.
1024:. Krause publications.
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458:Chrysler minivan family
338:as standard equipment.
317:Continental Mark series
1642:Continental Mark III–V
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1089:. Oldcarbrochures.com
1065:. Oldcarbrochures.com
1016:Kowalke, Ron (1997).
806:The French Connection
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2241:Personal luxury cars
1580:Continental Town Car
900:. 12 September 2009.
486:Continental Mark III
477:Continental Division
343:Wixom Assembly Plant
278:Continental Mark III
34:Continental Mark III
2216:Lincoln Mark series
1676:Continental Mark II
1653:Personal luxury car
819:Personal luxury car
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482:Lincoln Continental
473:Continental Mark II
434:12 Hours of Sebring
422:Chrysler New Yorker
418:Oldsmobile Toronado
351:Continental Mark IV
290:Continental Mark II
282:personal luxury car
269:Continental Mark IV
259:Continental Mark II
153:Lincoln Continental
114:Personal luxury car
18:Lincoln Mark series
2107:Continental (2015)
2102:Continental (2002)
1753:Ford Motor Company
1611:Town Car/Limousine
749:In popular culture
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507:
503:Production figures
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294:Ford Motor Company
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2137:Zephyr Reflection
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925:, pp. 84–85.
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383:fourth generation
313:Cadillac Eldorado
308:styled grille.
302:Continental spare
298:hidden headlights
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1509:
1504:
1499:
1494:
1492:Lincoln-Zephyr
1489:
1487:
1485:
1479:
1478:
1473:
1471:
1469:
1467:
1465:
1460:
1458:
1456:
1454:
1448:
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1441:
1438:
1435:
1432:
1429:
1426:
1423:
1420:
1417:
1414:
1411:
1408:
1405:
1402:
1399:
1396:
1393:
1390:
1387:
1384:
1381:
1378:
1375:
1372:
1369:
1366:
1363:
1360:
1357:
1354:
1351:
1348:
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1324:
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1303:
1300:
1297:
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1288:
1285:
1282:
1279:
1276:
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1268:
1265:
1262:
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1256:
1253:
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1188:External links
1186:
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1168:978-0553051025
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989:1800–present:
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886:
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834:
833:
831:
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16:Main article:
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2177:1989 Town Car
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2032:
2031:
2029:
2025:
2019:
2016:
2015:
2013:
2009:
2003:
2000:
1999:
1997:
1993:
1987:
1984:
1983:
1981:
1977:
1971:
1968:
1964:
1961:
1959:
1956:
1954:
1951:
1949:
1946:
1944:
1941:
1939:
1936:
1934:
1931:
1930:
1929:
1926:
1924:
1921:
1920:
1918:
1914:
1908:
1905:
1903:
1900:
1898:
1895:
1893:
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1877:
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1867:
1864:
1863:
1861:
1857:
1851:
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1838:
1835:
1834:introduction)
1828:Discontinued
1826:
1821:
1807:
1804:
1802:
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1729:
1727:
1722:
1720:
1715:
1714:
1711:
1696:
1691:
1686:
1677:
1668:
1663:
1654:
1651:
1650:
1643:
1632:
1623:
1620:
1619:
1612:
1603:
1598:
1593:
1588:
1585:
1584:
1581:
1576:
1571:
1566:
1561:
1550:
1546:
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1528:
1523:
1518:
1513:
1508:
1503:
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1493:
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1178:
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1155:
1150:
1149:William Novak
1146:
1142:
1140:
1139:
1126:
1125:www.imcdb.org
1122:
1116:
1109:
1103:
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1031:0-87341-521-3
1027:
1022:
1021:
1012:
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978:
973:
966:
959:
958:
953:
946:
944:
937:, p. 85.
936:
931:
924:
919:
913:, p. 84.
912:
907:
899:
893:
891:
884:, p. 83.
883:
878:
876:
874:
866:
860:
845:
839:
835:
820:
817:
816:
810:
808:
807:
801:
797:
795:
794:George Barris
791:
790:
784:
783:
779:
777:
773:
772:Arnold Palmer
769:
768:Glen Campbell
765:
761:
760:Elvis Presley
756:
755:
743:1971 interior
739:
734:
727:
722:
715:
710:
703:
698:
697:
696:
694:
689:
687:
682:
680:
676:
671:
662:
660:
659:
654:
651:
647:
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553:
550:
549:
545:
543:
540:
539:
535:
533:
530:
529:
525:
523:
520:
519:
516:Yearly Total
515:
512:
511:
500:
498:
493:
489:
487:
483:
478:
474:
469:
467:
463:
459:
455:
451:
447:
443:
439:
435:
430:
428:
423:
419:
415:
414:Buick Riviera
411:
407:
402:
400:
399:Henry Ford II
396:
392:
388:
384:
380:
371:
363:
354:
352:
348:
344:
339:
337:
329:
325:
320:
318:
314:
309:
307:
303:
299:
295:
291:
287:
283:
279:
270:
267:
263:
260:
257:
253:
248:
244:
242:
238:
234:
230:
226:
222:
218:
214:
210:
208:
204:
199:
196:
193:
192:
187:
185:
181:
177:
173:
169:
167:
163:
158:
154:
150:
147:
143:
140:
137:
135:
131:
128:
124:
122:
118:
115:
112:
110:
106:
101:
98:
94:
91:
87:
83:
81:
77:
73:
69:
65:
61:
58:
54:
49:
42:
37:
32:
28:Motor vehicle
25:
19:
2155:
2147:Presidential
1937:
1892:Cosmopolitan
1831:
1684:
1560:Cosmopolitan
1512:Cosmopolitan
1507:Lincoln (EL)
1250:
1183:
1159:Bantam Books
1152:
1136:Bibliography
1124:
1115:
1107:
1102:
1091:. Retrieved
1067:. Retrieved
1040:
1019:
998:February 29,
996:. Retrieved
976:
956:
935:Iacocca 1984
930:
923:Iacocca 1984
918:
911:Iacocca 1984
906:
882:Iacocca 1984
859:
848:. Retrieved
838:
804:
802:
798:
787:
785:
781:
780:
776:Byron Nelson
757:
753:
752:
690:
685:
683:
672:
668:
656:
655:
630:
621:
613:
584:
576:
564:
551:
541:
531:
521:
494:
490:
485:
470:
462:Alfred Sloan
454:Ford Mustang
431:
403:
376:
345:facility in
340:
321:
310:
284:marketed by
277:
275:
189:
184:Transmission
56:Manufacturer
1928:Mark series
1866:Continental
1832:(by date of
1667:Continental
1662:Continental
1542:Continental
1537:Continental
1502:Lincoln (H)
969:1700–1799:
949:1634–1699:
764:James Brown
686:Motor Trend
658:Motor Trend
448:utility of
395:Focus Group
379:Lee Iacocca
306:Rolls-Royce
255:Predecessor
155:(1961–1969)
2236:1970s cars
2231:1960s cars
2210:Categories
1986:Versailles
1876:Zephyr V12
1755:since 1922
1476:Versailles
1093:2011-11-20
1069:2011-11-20
850:2011-11-20
825:References
770:. Golfers
646:Thermactor
587:vinyl roof
446:amortizing
442:fixed cost
250:Chronology
201:Dimensions
176:385 family
160:Powertrain
71:Production
2132:Navicross
2034:Blackwood
1963:Mark VIII
1902:EL-series
1806:Navigator
1587:Limousine
1483:Full-size
782:In cinema
679:V8 engine
573:Equipment
265:Successor
207:Wheelbase
195:automatic
139:FR layout
84:1969–1971
74:1968–1971
2195:Category
2002:Town Car
1970:Premiere
1958:Mark VII
1938:Mark III
1907:H-series
1871:K-series
1850:L-series
1801:Nautilus
1743:vehicles
1685:Mark III
1631:K-Series
1622:Halo car
1597:K-Series
1592:L-Series
1575:Premiere
1570:Premiere
1549:L-Series
1452:Mid-size
1177:84045174
1147:(1984),
974:(1992).
954:(1997).
813:See also
641:Rim Blow
633:Michelin
617:Eldorado
466:laid off
456:and the
450:platform
406:Eldorado
391:platform
347:Michigan
328:C pillar
188:3-speed
89:Assembly
51:Overview
2089:Concept
2039:Mark LT
1953:Mark VI
1943:Mark IV
1933:Mark II
1796:Corsair
1791:Aviator
1761:Current
1740:Lincoln
1690:Mark IV
1532:Lincoln
1237: »
1230:Lincoln
1151:(ed.),
789:The Car
693:Mark IV
580:Cartier
556:27,091
546:21,432
536:23,088
357:History
286:Lincoln
145:Related
125:2-door
60:Lincoln
2221:Coupés
2117:Mark X
2112:Futura
1948:Mark V
1897:Custom
1695:Mark V
1602:Custom
1517:Custom
1497:Zephyr
1270:1970s
1267:1960s
1264:1950s
1261:1940s
1258:1930s
1255:1920s
1175:
1165:
1028:
766:, and
754:Owners
636:radial
565:79,381
561:Total
526:7,770
232:Height
216:Length
166:Engine
134:Layout
2068:2010s
2027:2000s
2011:1990s
1995:1980s
1979:1970s
1923:Capri
1916:1950s
1885:1940s
1859:1930s
1843:1920s
1565:Capri
1527:Capri
1522:Capri
981:(PDF)
961:(PDF)
830:Notes
731:1971
719:1971
707:1971
280:is a
224:Width
127:coupe
109:Class
1784:SUVs
1768:Cars
1463:WWII
1251:Type
1235:next
1173:LCCN
1163:ISBN
1026:ISBN
1000:2024
774:and
665:1971
627:1970
615:the
602:1969
552:1971
542:1970
532:1969
522:1968
440:and
420:and
276:The
64:Ford
2127:MK9
2122:MKR
2075:MKC
2059:MKZ
2054:MKX
2049:MKT
2044:MKS
650:460
592:ASC
488:.
2212::
2018:LS
1446:9
1416:9
1386:9
1356:9
1326:9
1296:9
1171:,
1161:,
1157:,
1123:.
1078:^
1054:^
1008:^
983:.
963:.
942:^
889:^
872:^
809:.
762:,
585:A
416:,
412:,
353:.
319:.
300:,
191:C6
172:V8
95:,
2097:C
1775:Z
1732:e
1725:t
1718:v
1443:8
1440:7
1437:6
1434:5
1431:4
1428:3
1425:2
1422:1
1419:0
1413:8
1410:7
1407:6
1404:5
1401:4
1398:3
1395:2
1392:1
1389:0
1383:8
1380:7
1377:6
1374:5
1371:4
1368:3
1365:2
1362:1
1359:0
1353:8
1350:7
1347:6
1344:5
1341:4
1338:3
1335:2
1332:1
1329:0
1323:8
1320:7
1317:6
1314:5
1311:4
1308:3
1305:2
1302:1
1299:0
1293:8
1290:7
1287:6
1284:5
1281:4
1278:3
1275:2
1222:e
1215:t
1208:v
1179:.
1127:.
1096:.
1072:.
1048:.
1034:.
1002:.
987:.
967:.
853:.
644:"
480:"
444:–
178:)
174:(
66:)
62:(
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
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