262:
317:
63:
273:(LTE). The austerity of the period caused the authority to seek ways to reduce their manufacturing and maintenance costs; this led to new simplified designs. In 1966 Bryce Beaumont became publicity officer and following his appointment a central marketing department was established. Basil Hooper was appointed as London Transport's group marketing director in 1974. These changes led to an increased use of external agencies for publicity work, including the 1979 "Fly the Tube" campaign by
1763:
1773:
29:
220:
Many aspects of the London
Transport brand had their origins in the UERL. The bar-and-circle 'roundel' logo was first devised in 1908 and was used as part of the name boards at stations. The distinctive design, of a solid red circle and blue bar, enabled the station name to be easily identified. Also
203:(LRT) in 2000, the London Transport brand was discontinued and replaced with Transport for London's own branding, which incorporates many features of the London Transport brand including the 'roundel' symbol and the
221:
in 1908 a consistent logotype was devised, which would later be adopted by LPTB. From the 1910s, the logotype and roundel started to be used together. The roundel was adapted in 1912, influenced by the logo of the
245:
The LPTB initially devised its own brand and logo in 1933. This was almost immediately abandoned and the London
Underground roundel was adapted for use by the authority under the new trading name
253:
to include the roundel outline; the design has remained broadly the same since. A standard signs manual was created during this period, codifying the design principles that had developed.
237:
incorporated the roundel design into much of the station architecture of the 1920s and early 1930s. The use of modern graphic posters to advertise public transport began in this period.
916:
289:
in 2000. The new organisation has continued the use of the roundel as its own logo and has extended its application to all areas of operation, including the
1677:
1069:
249:. The London Transport name was added to the logos devised for the trams and buses. In 1935 the bus stop 'flag' was redesigned and simplified by
172:
971:
577:
834:
499:
986:
444:
415:
191:
to all aspects of transport operation including poster designs, tickets, train livery, seat upholstery and the station architecture of
470:
1797:
1064:
1327:
1121:
1682:
1302:
521:
389:
1807:
1052:
633:
570:
1423:
1317:
638:
176:
171:, England, from 1933. Its most recognizable feature was the bar-and-circle 'roundel' logo. With its origins in the
131:
116:
1478:
1458:
1448:
1292:
1672:
1137:
1111:
222:
372:
1582:
1413:
1387:
1287:
896:
1766:
1531:
1367:
1297:
1101:
563:
1600:
1503:
1493:
1362:
1352:
1267:
1202:
746:
736:
648:
270:
121:
265:
Transport for London branding uses the 'roundel' as a continuation of the London
Transport brand style
1463:
1418:
1357:
1262:
1142:
933:
200:
136:
1443:
1096:
1743:
1621:
1616:
1522:
1473:
1392:
1332:
1147:
1057:
1047:
1037:
864:
549:
1802:
1776:
1687:
1626:
1428:
1382:
1377:
1322:
1233:
1228:
950:
943:
906:
854:
696:
678:
478:
448:
419:
393:
322:
290:
1717:
1590:
1307:
799:
126:
1722:
1438:
1337:
1282:
1116:
1027:
981:
921:
819:
783:
225:. The solid red circle was replaced with a disc and was registered as a trademark. In 1913,
1433:
1254:
1106:
603:
286:
196:
184:
49:
8:
1595:
1498:
1277:
1272:
1176:
773:
586:
330:
230:
204:
187:, bus and tram services. The London Transport brand was extended under the direction of
1342:
1312:
1161:
1017:
1002:
809:
615:
180:
95:
1772:
1748:
1702:
1692:
1508:
1483:
1468:
1022:
1007:
955:
928:
726:
716:
711:
658:
302:
1572:
1567:
1562:
1488:
1453:
1372:
1347:
1181:
1086:
1079:
911:
814:
804:
778:
741:
731:
721:
164:
261:
1712:
1408:
1218:
1186:
1042:
976:
879:
869:
751:
668:
269:
In the post-war period the London
Transport brand was passed to the nationalised
226:
1697:
1074:
889:
884:
824:
701:
298:
234:
192:
105:
68:
1791:
1223:
874:
859:
829:
673:
663:
643:
628:
250:
179:(LPTB) to unify the identity of the previously separately owned and managed
1738:
1646:
1554:
1549:
1194:
763:
653:
335:
233:. The dimensions of the roundel were standardised by the 1920s. Architect
1651:
1544:
1539:
1091:
688:
500:"Fly the Tube, by Geoff Senior and agency Foote, Cone and Belding, 1979"
1707:
1656:
623:
525:
188:
555:
16:
Brand name for transport services in London, England from 1933 to 2000
901:
144:
1032:
706:
294:
274:
28:
938:
355:
168:
338:
A leading author on the art and design of London
Transport.
1012:
370:
358:
The moving metropolis: London's transport since 1800
312:
195:. When public transport operation was taken over by
163:) was the public name and brand used by a series of
1789:
285:Control of public transport in London passed to
59:
173:Underground Electric Railways Company of London
972:Lower Thames and Medway Passenger Boat Company
519:
301:. The roundel was also adapted for use on the
571:
439:
437:
384:
382:
987:Westminster Passenger Services Association
578:
564:
356:Oliver Green & Sheila Taylor (2003).
434:
408:
379:
260:
175:(UERL), the brand was first used by the
1678:History of public transport authorities
585:
513:
463:
1790:
559:
1683:Accessibility of transport in London
373:"Case details for Trade Mark 548799"
364:
256:
33:Logo as used on bus radiator grilles
349:
240:
13:
492:
14:
1819:
543:
1771:
1762:
1761:
315:
177:London Passenger Transport Board
61:
27:
150:United Kingdom (29 August 1934)
1798:History of transport in London
1138:Global Infrastructure Partners
371:Intellectual Property Office.
223:London General Omnibus Company
1:
475:Stories behind the collection
342:
229:was commissioned to design a
1102:London North Eastern Railway
977:Uber Boat by Thames Clippers
835:Taxi and Private Hire office
7:
1107:London Northwestern Railway
522:"Underground... Overground"
308:
305:services starting in 2007.
10:
1824:
1808:Transport design in London
1573:A102(M) (East Cross Route)
271:London Transport Executive
215:
210:
1757:
1731:
1665:
1639:
1609:
1581:
1530:
1521:
1401:
1253:
1246:
1211:
1169:
1160:
1143:Heathrow Airport Holdings
1130:
995:
964:
847:
792:
762:
687:
614:
602:
593:
280:
201:London Regional Transport
142:
111:
101:
91:
83:
75:
55:
45:
37:
26:
1449:Highbury & Islington
1363:St Pancras International
1148:Port of London Authority
1038:Govia Thameslink Railway
865:Arriva Southern Counties
855:Arriva Herts & Essex
445:"History of the roundel"
416:"History of the roundel"
390:"History of the roundel"
1688:London Transport Museum
1627:Ultra Low Emission Zone
1494:West Hampstead stations
951:Transport UK London Bus
907:RATP Dev Transit London
697:Docklands Light Railway
520:Steve Phillips (2007).
479:London Transport Museum
449:London Transport Museum
420:London Transport Museum
394:London Transport Museum
323:London transport portal
291:Docklands Light Railway
275:Foote, Cone and Belding
1591:London Inner Ring Road
1563:M41 (West Cross Route)
649:Hammersmith & City
266:
1303:Elephant & Castle
1117:South Western Railway
1070:Great Western Railway
1028:East Midlands Railway
982:Thames River Services
820:London River Services
737:Gospel Oak to Barking
471:"The age of agencies"
264:
1368:Tottenham Court Road
287:Transport for London
197:Transport for London
185:Metropolitan Railway
50:Transport for London
1601:South Circular Road
1596:North Circular Road
1459:London City Airport
815:IFS Cloud Cable Car
774:East London Transit
679:Waterloo & City
587:Transport in London
331:Johnston (typeface)
231:new common typeface
23:
1555:M25 London Orbital
1504:Willesden Junction
1097:MTR Elizabeth line
1018:Caledonian Sleeper
1003:Arriva Rail London
616:London Underground
299:streets management
267:
181:London Underground
96:London Underground
21:
1785:
1784:
1749:Network SouthEast
1732:Former BR sectors
1693:Places for London
1635:
1634:
1622:Low emission zone
1617:Congestion charge
1517:
1516:
1444:Heathrow stations
1242:
1241:
1156:
1155:
1023:Chiltern Railways
1008:Avanti West Coast
929:Stagecoach London
843:
842:
747:Romford–Upminster
712:London Overground
303:London Overground
257:Brand development
154:
153:
1815:
1775:
1765:
1764:
1568:A40(M) (Westway)
1528:
1527:
1424:Clapham Junction
1333:Liverpool Street
1318:Fenchurch Street
1251:
1250:
1167:
1166:
1087:Heathrow Express
1080:Stansted Express
912:London Sovereign
612:
611:
600:
599:
580:
573:
566:
557:
556:
550:London Transport
537:
536:
534:
532:
517:
511:
510:
508:
506:
496:
490:
489:
487:
485:
467:
461:
460:
458:
456:
441:
432:
431:
429:
427:
412:
406:
405:
403:
401:
386:
377:
376:
368:
362:
361:
360:. Lawrence King.
353:
325:
320:
319:
318:
247:London Transport
241:Adoption by LPTB
165:public transport
157:London Transport
143:Registered as a
71:
67:
65:
64:
41:Public transport
31:
24:
22:London Transport
20:
1823:
1822:
1818:
1817:
1816:
1814:
1813:
1812:
1788:
1787:
1786:
1781:
1753:
1727:
1661:
1631:
1605:
1577:
1513:
1429:Ealing Broadway
1397:
1293:City Thameslink
1238:
1207:
1187:London Heliport
1152:
1126:
1043:Gatwick Express
996:Train operators
991:
965:River operators
960:
880:Docklands Buses
870:Go-Ahead London
839:
788:
758:
683:
605:
595:
589:
584:
546:
541:
540:
530:
528:
518:
514:
504:
502:
498:
497:
493:
483:
481:
469:
468:
464:
454:
452:
443:
442:
435:
425:
423:
414:
413:
409:
399:
397:
388:
387:
380:
369:
365:
354:
350:
345:
321:
316:
314:
311:
283:
259:
243:
227:Edward Johnston
218:
213:
167:authorities in
134:
129:
124:
119:
112:Previous owners
62:
60:
32:
17:
12:
11:
5:
1821:
1811:
1810:
1805:
1803:Defunct brands
1800:
1783:
1782:
1780:
1779:
1769:
1758:
1755:
1754:
1752:
1751:
1746:
1741:
1735:
1733:
1729:
1728:
1726:
1725:
1720:
1715:
1710:
1705:
1703:Regent's Canal
1700:
1698:Port of London
1695:
1690:
1685:
1680:
1675:
1669:
1667:
1663:
1662:
1660:
1659:
1654:
1649:
1643:
1641:
1637:
1636:
1633:
1632:
1630:
1629:
1624:
1619:
1613:
1611:
1607:
1606:
1604:
1603:
1598:
1593:
1587:
1585:
1579:
1578:
1576:
1575:
1570:
1565:
1557:
1552:
1547:
1542:
1536:
1534:
1525:
1519:
1518:
1515:
1514:
1512:
1511:
1506:
1501:
1496:
1491:
1486:
1481:
1476:
1471:
1466:
1461:
1456:
1451:
1446:
1441:
1436:
1431:
1426:
1421:
1416:
1411:
1405:
1403:
1399:
1398:
1396:
1395:
1390:
1385:
1380:
1375:
1370:
1365:
1360:
1355:
1350:
1345:
1340:
1335:
1330:
1325:
1320:
1315:
1310:
1305:
1300:
1295:
1290:
1285:
1280:
1275:
1270:
1265:
1259:
1257:
1248:
1247:Major stations
1244:
1243:
1240:
1239:
1237:
1236:
1231:
1226:
1221:
1215:
1213:
1212:Outside London
1209:
1208:
1206:
1205:
1197:
1189:
1184:
1179:
1173:
1171:
1164:
1158:
1157:
1154:
1153:
1151:
1150:
1145:
1140:
1134:
1132:
1128:
1127:
1125:
1124:
1119:
1114:
1109:
1104:
1099:
1094:
1089:
1084:
1083:
1082:
1075:Greater Anglia
1072:
1067:
1062:
1061:
1060:
1055:
1050:
1048:Great Northern
1045:
1035:
1030:
1025:
1020:
1015:
1010:
1005:
999:
997:
993:
992:
990:
989:
984:
979:
974:
968:
966:
962:
961:
959:
958:
953:
948:
947:
946:
941:
936:
926:
925:
924:
919:
917:London Transit
914:
904:
899:
894:
893:
892:
890:London General
887:
885:London Central
882:
877:
867:
862:
857:
851:
849:
845:
844:
841:
840:
838:
837:
832:
827:
825:London Streets
822:
817:
812:
807:
802:
796:
794:
790:
789:
787:
786:
781:
776:
771:
768:
766:
760:
759:
757:
756:
755:
754:
749:
744:
739:
734:
729:
724:
719:
709:
704:
702:Elizabeth line
699:
693:
691:
685:
684:
682:
681:
676:
671:
666:
661:
656:
651:
646:
641:
636:
631:
626:
620:
618:
609:
597:
591:
590:
583:
582:
575:
568:
560:
554:
553:
545:
544:External links
542:
539:
538:
512:
491:
462:
433:
407:
378:
363:
347:
346:
344:
341:
340:
339:
333:
327:
326:
310:
307:
282:
279:
258:
255:
242:
239:
235:Charles Holden
217:
214:
212:
209:
193:Charles Holden
152:
151:
148:
140:
139:
113:
109:
108:
106:Greater London
103:
99:
98:
93:
92:Related brands
89:
88:
85:
81:
80:
77:
73:
72:
69:United Kingdom
57:
53:
52:
47:
43:
42:
39:
35:
34:
15:
9:
6:
4:
3:
2:
1820:
1809:
1806:
1804:
1801:
1799:
1796:
1795:
1793:
1778:
1774:
1770:
1768:
1760:
1759:
1756:
1750:
1747:
1745:
1742:
1740:
1737:
1736:
1734:
1730:
1724:
1723:Windsor House
1721:
1719:
1716:
1714:
1711:
1709:
1706:
1704:
1701:
1699:
1696:
1694:
1691:
1689:
1686:
1684:
1681:
1679:
1676:
1674:
1671:
1670:
1668:
1664:
1658:
1655:
1653:
1650:
1648:
1645:
1644:
1642:
1638:
1628:
1625:
1623:
1620:
1618:
1615:
1614:
1612:
1608:
1602:
1599:
1597:
1594:
1592:
1589:
1588:
1586:
1584:
1580:
1574:
1571:
1569:
1566:
1564:
1561:
1558:
1556:
1553:
1551:
1548:
1546:
1543:
1541:
1538:
1537:
1535:
1533:
1529:
1526:
1524:
1520:
1510:
1507:
1505:
1502:
1500:
1497:
1495:
1492:
1490:
1487:
1485:
1482:
1480:
1477:
1475:
1472:
1470:
1467:
1465:
1462:
1460:
1457:
1455:
1452:
1450:
1447:
1445:
1442:
1440:
1439:Finsbury Park
1437:
1435:
1432:
1430:
1427:
1425:
1422:
1420:
1417:
1415:
1414:Bromley South
1412:
1410:
1407:
1406:
1404:
1400:
1394:
1391:
1389:
1388:Waterloo East
1386:
1384:
1381:
1379:
1376:
1374:
1371:
1369:
1366:
1364:
1361:
1359:
1356:
1354:
1353:Oxford Circus
1351:
1349:
1346:
1344:
1341:
1339:
1338:London Bridge
1336:
1334:
1331:
1329:
1326:
1324:
1321:
1319:
1316:
1314:
1311:
1309:
1306:
1304:
1301:
1299:
1296:
1294:
1291:
1289:
1288:Charing Cross
1286:
1284:
1283:Cannon Street
1281:
1279:
1276:
1274:
1271:
1269:
1268:Bank-Monument
1266:
1264:
1261:
1260:
1258:
1256:
1252:
1249:
1245:
1235:
1232:
1230:
1227:
1225:
1222:
1220:
1217:
1216:
1214:
1210:
1204:
1201:
1198:
1196:
1193:
1190:
1188:
1185:
1183:
1180:
1178:
1175:
1174:
1172:
1170:Within London
1168:
1165:
1163:
1159:
1149:
1146:
1144:
1141:
1139:
1136:
1135:
1133:
1129:
1123:
1120:
1118:
1115:
1113:
1110:
1108:
1105:
1103:
1100:
1098:
1095:
1093:
1090:
1088:
1085:
1081:
1078:
1077:
1076:
1073:
1071:
1068:
1066:
1065:Grand Central
1063:
1059:
1056:
1054:
1051:
1049:
1046:
1044:
1041:
1040:
1039:
1036:
1034:
1031:
1029:
1026:
1024:
1021:
1019:
1016:
1014:
1011:
1009:
1006:
1004:
1001:
1000:
998:
994:
988:
985:
983:
980:
978:
975:
973:
970:
969:
967:
963:
957:
954:
952:
949:
945:
942:
940:
937:
935:
932:
931:
930:
927:
923:
922:London United
920:
918:
915:
913:
910:
909:
908:
905:
903:
900:
898:
895:
891:
888:
886:
883:
881:
878:
876:
875:Blue Triangle
873:
872:
871:
868:
866:
863:
861:
860:Arriva London
858:
856:
853:
852:
850:
848:Bus operators
846:
836:
833:
831:
830:Source London
828:
826:
823:
821:
818:
816:
813:
811:
808:
806:
803:
801:
800:Coach station
798:
797:
795:
791:
785:
782:
780:
777:
775:
772:
770:
769:
767:
765:
761:
753:
750:
748:
745:
743:
740:
738:
735:
733:
730:
728:
725:
723:
720:
718:
715:
714:
713:
710:
708:
705:
703:
700:
698:
695:
694:
692:
690:
686:
680:
677:
675:
672:
670:
667:
665:
662:
660:
657:
655:
652:
650:
647:
645:
642:
640:
637:
635:
632:
630:
627:
625:
622:
621:
619:
617:
613:
610:
607:
604:Transport for
601:
598:
596:organisations
594:Companies and
592:
588:
581:
576:
574:
569:
567:
562:
561:
558:
551:
548:
547:
527:
523:
516:
501:
495:
480:
476:
472:
466:
450:
446:
440:
438:
421:
417:
411:
395:
391:
385:
383:
374:
367:
359:
352:
348:
337:
334:
332:
329:
328:
324:
313:
306:
304:
300:
297:, taxis, and
296:
292:
288:
278:
276:
272:
263:
254:
252:
251:Hans Schleger
248:
238:
236:
232:
228:
224:
208:
206:
205:Johnston font
202:
198:
194:
190:
186:
182:
178:
174:
170:
166:
162:
158:
149:
146:
141:
138:
133:
128:
123:
118:
114:
110:
107:
104:
100:
97:
94:
90:
86:
82:
78:
74:
70:
58:
54:
51:
48:
44:
40:
36:
30:
25:
19:
1739:British Rail
1718:Trolleybuses
1673:Cycle routes
1647:Freedom Pass
1559:
1434:East Croydon
1419:Canary Wharf
1328:King's Cross
1298:Earl's Court
1263:Baker Street
1255:Central area
1199:
1191:
1122:Southeastern
764:London Buses
727:South London
717:North London
659:Metropolitan
531:20 September
529:. Retrieved
515:
505:21 September
503:. Retrieved
494:
484:21 September
482:. Retrieved
474:
465:
455:20 September
453:. Retrieved
426:20 September
424:. Retrieved
410:
400:20 September
398:. Retrieved
366:
357:
351:
336:Oliver Green
284:
268:
246:
244:
219:
160:
156:
155:
84:Discontinued
38:Product type
18:
1652:Oyster card
1499:Whitechapel
1393:Westminster
1278:Bond Street
1273:Blackfriars
1203:Biggin Hill
1092:Hull Trains
934:East London
810:Dial-a-Ride
784:Night buses
732:West London
722:East London
689:London Rail
451:. p. 3
422:. p. 2
396:. p. 1
199:(TfL) from
1792:Categories
1708:Thameslink
1657:Travelcard
1583:Ring roads
1358:Paddington
1343:Marylebone
1323:Green Park
1313:Farringdon
1058:Thameslink
805:Cycle hire
752:Watford DC
742:Lea Valley
669:Piccadilly
624:Night Tube
526:BBC London
343:References
189:Frank Pick
76:Introduced
1744:InterCity
1640:Ticketing
1532:Motorways
1509:Wimbledon
1484:Upminster
1469:Stratford
1192:Military:
944:Thameside
902:Metroline
779:Superloop
552:(Archive)
145:trademark
132:LTE (GLC)
1767:Category
1610:Charging
1489:West Ham
1474:Surbiton
1464:Richmond
1454:Lewisham
1383:Waterloo
1378:Victoria
1373:Vauxhall
1348:Moorgate
1234:Stansted
1229:Southend
1200:Private:
1195:Northolt
1182:Heathrow
1162:Airports
1053:Southern
1033:Eurostar
897:Metrobus
707:Tramlink
674:Victoria
664:Northern
644:District
629:Bakerloo
309:See also
295:Tramlink
1560:Former:
1409:Barking
1219:Gatwick
939:Selkent
654:Jubilee
634:Central
216:Origins
211:History
135:1984 -
130:1970 -
125:1963 -
120:1948 -
115:1933 -
102:Markets
56:Country
1777:Portal
1479:Sutton
1308:Euston
639:Circle
606:London
281:Legacy
169:London
66:
1713:Trams
1666:Other
1523:Roads
1402:Other
1224:Luton
1131:Other
793:Other
608:(TfL)
46:Owner
1177:City
1112:Lumo
533:2009
507:2009
486:2009
457:2009
428:2009
402:2009
117:LPTB
87:2000
79:1933
1550:M11
1013:c2c
956:Uno
137:LRT
127:LTB
122:LTE
1794::
1545:M4
1540:M1
524:.
477:.
473:.
447:.
436:^
418:.
392:.
381:^
293:,
277:.
207:.
183:,
161:LT
147:in
579:e
572:t
565:v
535:.
509:.
488:.
459:.
430:.
404:.
375:.
159:(
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
