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Louise Fili

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176:, born on April 12, 1951, is an American graphic designer renowned for her adept use of typography and commitment to quality design. Her artistic inspiration derives from her passion for Italy, Modernism, and European Art Deco styles. Acknowledged as a trailblazer in the postmodern revival of historical styles in book jacket design, Fili seamlessly blends historic typography with contemporary colors and compositions. Commencing her career in the publishing industry, Fili gained prominence for her robust typographic approach, crafting nearly 2,000 book jackets during her tenure with Random House. Upon establishing her own design studio, she has directed her focus towards restaurant identity, food-related logos, and packaging. 81: 264:, where she eschewed standard fonts in favor of creating unique typographic treatments for each book jacket. Her approach extended to the physical surface treatment as well; Fili rejected the standard shiny finishes and foil-stamping on book jackets in favor of matte, laminated coatings which proved softer and more durable. "I was on a mission to prove that you didn’t have to shout to capture someone’s attention. The cover that I did for The Lover, by Marguerite Duras, was probably the best example of that." The success of her jacket for 25: 277:
In 1989, she opened her own studio, Louise Fili Ltd, specializing in the design of restaurant identity, food-related logos, and packaging. She sought to "change the accepted formulas of food packaging" by pursuing designs that were quiet and subtle, believing that "one does not have to shout to be
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Art Directors Club Hall of Fame (2004), Art Directors Club Gold Medalist, Art Directors Club Silver Medalist, Society of Illustrators Gold Medalist, AIGA Medal (2014), Type Directors Club Medal of Excellence (2015), SVA Master Series Award and Exhibition (2016),
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Fili taught at the School of Visual Arts for over twenty year, in both the undergraduate and graduate programs, as well as the SVA Masters Workshop in Rome every summer. She has also taught at the New School, New York University, and Cooper Union.
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noticed." During that time, there were few female-run companies, so she knew naming the company after herself could be a liability. She embraced this by sending the message: "If you have a problem with my being female, then I don’t want
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to Italian immigrants, both schoolteachers. Fili has said that she was “interested in design before even knew what it was” and as a child, carved letterforms into her walls, designed book covers, and created
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1289: 34: 894: 1284: 695: 274:, in 1984 allowed her increased creative freedom at Pantheon. Fili designed close to 2000 books during her tenure at the publisher. 988: 605: 225:, where she discovered her love for graphic design. Her senior project was an Italian hand-lettered cookbook. Fili moved to 1279: 253:, where she remained from 1976–78. She found type to be an expressive tool, which set the foundation for her later work. 1095: 700: 1229: 333: 1210: 322: 56: 1309: 662: 638: 326: 1247: 849: 579: 563: 544: 531: 509: 493: 477: 473: 463: 447: 437: 427: 411: 401: 391: 381: 350: 136: 933: 349:
Fili has authored and co-authored over twenty books, many of them with her husband, the design historian
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Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design
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Marseille, an Art Deco-inspired typeface with a distinctive flair that exudes La Belle France
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After graduating, Fili began her career as a freelance designer on special project books at
1299: 891:"AGI : Archive Articles : AGI Dialogue: One Does Not Have To Shout To Be Noticed" 230: 543:"Shadow Type: Classic Three-Dimensional Lettering", London: Thames and Hudson, 2013 (With 8: 690: 329:. In 2015, she received the medal of lifetime achievement from the Type Directors Club. 635:
James Beard Foundation Award, Outstanding Restaurant Graphics, Nominee (1998,1999, 2000)
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The Cognoscenti's Guide to Florence: Shop and Eat Like a Florentine, Revised Edition
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to study studio art. In 1973, she received a Bachelor of Science in studio art from
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a compilation of her Italian sign photographs. This was followed in 2015 by
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In 2021, she was recognized for her contributions to typography with the
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Stylepedia: A Guide to Graphic Design Mannerisms, Quirks, and Conceits
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nominations, and since 1998, she has been an elected member of the
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Mardell, an Italian Futurist-inspired typeface designed for the
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Italianissimo: The Quintessential Guide to What Italians Do Best
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Women Designers in the USA, 1900-2000: Diversity and Difference
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Women Designers in the USA, 1900-2000: Diversity and Difference
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Typology: Type Design from the Victorian Era to the Digital Age
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Design Connoiseur: An Eclectic Collection of Imagery and Type
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Fili's work is held in the following permanent collections:
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from 1975-76. At 25, she was hired as a senior designer for
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Cover Story: The Art of American Magazine Covers 1900–1950
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Elegantissima: The Design and Typography of Louise Fili
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and finishing the last semester of her degree at the
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German Modern: Graphic Design from Wilhelm to Weimar
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Scripts: Elegant Lettering from Design’s Golden Age
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Dutch Moderne: Graphic Design from De Stijl to Deco
282:as a client.” She has designed identities for many 696:Smithsonian Cooper-Hewitt, National Design Museum 378:Italian Art Deco: Graphic Design Between the Wars 371: 339:In 2014, Princeton Architectural Press published 1271: 540:, New York: Princeton Architectural Press, 2012 424:British Modern: Graphic Design Between the Wars 592:Grafica de les Rambles: The Signs of Barcelona 470:Counter Culture: The Allure of Mini-mannequins 674:Type Directors Club Medal of Excellence, 2015 508:, San Francisco: Chronicle Books, 2006 (With 492:, San Francisco: Chronicle Books, 2004 (With 446:, San Francisco: Chronicle Books, 1999 (With 436:, San Francisco: Chronicle Books, 1998 (With 426:, San Francisco: Chronicle Books, 1998 (With 400:, San Francisco: Chronicle Books, 1995 (With 390:, San Francisco: Chronicle Books, 1994 (With 380:, San Francisco: Chronicle Books, 1993 (With 290:, Picholine, Artisanal, The Mermaid Inn, and 197:lyrics. When she was 16, Fili taught herself 677:SVA Master Series Award and Exhibition, 2016 398:Streamline: American Art Deco Graphic Design 619:travel posters of Italy in the early 1900s. 298:-like designs show an affinity to European 35:promotes the subject in a subjective manner 1220:Vit, Armin; Palacio, Bryony Gomez (2009). 1219: 490:Euro Deco: Graphic Design Between the Wars 79: 1167: 516:The Civilized Shopper’s Guide to Florence 57:Learn how and when to remove this message 1290:American typographers and type designers 934:"Awards Search | James Beard Foundation" 681: 530:, London: Thames and Hudson, 2011 (With 345:Graphique de la Rue: The Signs of Paris. 914: 839: 608:and made as both a digital font and as 462:, New York: Allworth Press, 2000 (With 1272: 1205:. Berlin: Jovis. pp. 72–74, 444. 1011:"Goudy Award Presentation and Lecture" 783: 781: 779: 777: 775: 773: 578:London: Thames and Hudson, 2016 (With 518:, New York: The Little Bookroom, 2007. 325:. In 2004, Fili was inducted into the 1066: 1064: 1062: 1060: 1035: 1033: 1031: 975: 973: 915:Shapiro, Amanda (November 14, 2016). 594:, Princeton Architectural Press, 2017 588:, Princeton Architectural Press, 2017 572:, Princeton Architectural Press, 2015 559:, Princeton Architectural Press, 2015 553:, Princeton Architectural Press, 2014 928: 926: 811: 809: 807: 805: 748: 746: 744: 742: 740: 718: 716: 314:, and Italian posters of the 1930s. 184:Fili was born on April 12, 1951, in 18: 770: 557:The Cognoscenti's Guide to Florence 32:This article contains wording that 13: 1191: 1057: 1028: 970: 334:Good Housekeeping Seal of Approval 37:without imparting real information 14: 1321: 1254: 1015:Rochester Institute of Technology 1008: 923: 833: 802: 789:"2014 AIGA Medalist: Louise Fili" 737: 713: 615:Montecatini, was inspired by the 323:Alliance Graphique Internationale 1285:American women graphic designers 647:Silver Medal, Art Directors Club 23: 1161: 1137: 1117: 1088: 1002: 946: 866:"An interview with Louise Fili" 663:National Endowment for the Arts 639:Art Directors Club Hall of Fame 327:Art Directors Club Hall of Fame 908: 883: 858: 758:ADC • Global Awards & Club 644:Gold Medal, Art Directors Club 372:Books authored and co-authored 1: 1201:and Julia Meer., ed. (2012). 706: 474:Princeton Architectural Press 179: 893:. 2012-03-23. Archived from 598: 332:In 2009, she redesigned the 317:In 2000, she received three 208: 205:guide and an Osmiroid pen. 7: 1149:collection.cooperhewitt.org 500:A Designer’s Guide to Italy 353:. A monograph of her work, 336:for its 100th anniversary. 302:, particularly the work of 10: 1326: 1280:American graphic designers 1168:Fili, Louise (1998–1999). 1072:"Louise Fili - MFA Design" 665:grant (with Steven Heller) 229:in 1973, interning at the 219:Saratoga Springs, New York 629: 606:Hamilton Wood Type Museum 240: 155: 142: 132: 122: 112: 87: 78: 71: 16:American graphic designer 502:. (self-published) 2004. 1310:Skidmore College alumni 1224:. Rockport Publishers. 1203:Women in Graphic Design 1170:"BnF Catalogue gĂ©nĂ©ral" 985:The Type Directors Club 652:Society of Illustrators 486:, 2002 (self-published) 362:Frederic W. Goudy Award 357:was published in 2012. 260:as the art director at 191:illuminated manuscripts 149:Frederic W. Goudy Award 701:Bibliothèque nationale 456:(self-published) 1999. 1238:Kirkham, Pat (2000). 840:Kirkham, Pat (2000). 682:Permanent collections 420:(self-published) 1997 341:Grafica della Strada, 235:School of Visual Arts 551:Grafica della Strada 256:In 1978, she joined 231:Museum of Modern Art 821:www.eyemagazine.com 691:Library of Congress 570:Graphique de la Rue 484:Logos A to Z Three 186:Orange, New Jersey 105:Orange, New Jersey 658:Bologna Book Fair 576:Slab Serif Type', 454:More Logos A to Z 319:James Beard Award 286:eateries such as 171: 170: 67: 66: 59: 1317: 1266: 1265: 1263:Official website 1235: 1216: 1185: 1184: 1182: 1181: 1174:catalogue.bnf.fr 1165: 1159: 1158: 1156: 1155: 1141: 1135: 1134: 1132: 1131: 1121: 1115: 1114: 1112: 1111: 1102:. 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Cassandre 262:Pantheon Books 242: 239: 213:Fili attended 210: 207: 181: 178: 169: 168: 157: 153: 152: 144: 140: 139: 134: 130: 129: 127:Graphic design 124: 123:Known for 120: 119: 114: 110: 109: 103: 98:April 12, 1951 89: 85: 84: 76: 75: 72: 65: 64: 31: 29: 22: 15: 9: 6: 4: 3: 2: 1322: 1311: 1308: 1306: 1305:Living people 1303: 1301: 1298: 1296: 1293: 1291: 1288: 1286: 1283: 1281: 1278: 1277: 1275: 1264: 1259: 1258: 1249: 1245: 1241: 1237: 1233: 1227: 1223: 1218: 1214: 1212:9783868591538 1208: 1204: 1200: 1196: 1195: 1175: 1171: 1164: 1150: 1146: 1140: 1126: 1120: 1106:on 2018-03-31 1105: 1101: 1097: 1091: 1077: 1073: 1067: 1065: 1063: 1061: 1046: 1042: 1041:"Type Design" 1036: 1034: 1032: 1016: 1012: 1005: 991:on 2018-06-12 990: 986: 982: 976: 974: 959: 955: 949: 935: 929: 927: 918: 911: 897:on 2012-03-23 896: 892: 886: 871: 867: 861: 853: 847: 843: 836: 822: 818: 812: 810: 808: 806: 790: 784: 782: 780: 778: 776: 774: 759: 755: 754:"Louise Fili" 749: 747: 745: 743: 741: 725: 719: 717: 712: 702: 699: 697: 694: 692: 689: 688: 687: 676: 673: 670: 667: 664: 661: 659: 655: 653: 649: 646: 643: 640: 637: 634: 633: 625: 621: 618: 617:Stile Liberty 614: 611: 607: 603: 602: 593: 590: 587: 584: 581: 580:Steven Heller 577: 574: 571: 568: 565: 564:Steven Heller 561: 558: 555: 552: 549: 546: 545:Steven Heller 542: 539: 536: 533: 532:Steven Heller 529: 526: 523: 520: 517: 514: 511: 510:Steven Heller 507: 504: 501: 498: 495: 494:Steven Heller 491: 488: 485: 482: 479: 478:Steven Heller 476:, 2001 (With 475: 471: 468: 465: 464:Steven Heller 461: 458: 455: 452: 449: 448:Steven Heller 445: 442: 439: 438:Steven Heller 435: 432: 429: 428:Steven Heller 425: 422: 419: 416: 413: 412:Steven Heller 409: 406: 403: 402:Steven Heller 399: 396: 393: 392:Steven Heller 389: 386: 383: 382:Steven Heller 379: 376: 375: 369: 365: 363: 358: 356: 352: 351:Steven Heller 347: 346: 342: 337: 335: 330: 328: 324: 320: 315: 313: 309: 305: 301: 297: 293: 289: 285: 284:New York City 281: 275: 273: 272: 267: 263: 259: 254: 252: 248: 238: 236: 232: 228: 227:New York City 224: 220: 216: 206: 204: 200: 196: 192: 187: 177: 175: 166: 158: 154: 150: 145: 141: 138: 137:Steven Heller 135: 131: 128: 125: 121: 118: 115: 111: 106: 100:(age 73) 90: 86: 82: 77: 70: 61: 58: 50: 38: 36: 30: 21: 20: 1239: 1221: 1202: 1199:Gerda Breuer 1178:. 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Index

promotes the subject in a subjective manner
Learn how and when to remove this message
Black and white image of Fili sitting at table. Her hands are crossed over a cup of coffee and the table is decorated with Modernist type.
Orange, New Jersey
American
Graphic design
Steven Heller
Frederic W. Goudy Award
www.louisefili.com
Orange, New Jersey
illuminated manuscripts
Bob Dylan
calligraphy
Speedball
Skidmore College
Saratoga Springs, New York
Skidmore College
New York City
Museum of Modern Art
School of Visual Arts
Alfred A. Knopf
Herb Lubalin
Random House
Pantheon Books
Marguerite Duras
The Lover
New York City
Pearl Oyster Bar
Via Carota
Cubist

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