179:
29:
215:). The packaging is a clear plastic wrap (twisted at both ends) wrapped in a paper label. Alternative package sizes are available under special circumstances, such as the 2006 "silver love heart" competition, where the packet size was temporarily increased. Different sizes have also been released, including giant and small Love Hearts.
125:
163:
of varying size. The font is scaled and sometimes stretched out of proportion to fit the available space. Most messages are written in simple horizontal, centrally aligned lines. There are some exceptions to this rule, including the phrase "I Surrender", where the word surrender has been written in
111:
is ground to a very fine powder and separated into lines for each flavour of Love Heart. Colours, flavourings, and other ingredients are added and mixed, then fed into a machine where it is compressed under high pressure. At this stage, the message is imprinted onto the front of the love heart. The
186:
A competition was held by
Swizzels Matlow Ltd for 10 new messages to be put on Love Hearts; the winning entries (announced on 22 July 2008) were "Think Pink", "Joyful Jo", "Granny P", "Me Julie Best Mum", "Juicy Jessie", "I Luv Alan", "Happy Harry", "Heart Baby", "Kin of U Home", and "Mermaid
140:
and the front with the message inside the outline of a heart. On the front of the sweet the embossing is highlighted with a red colouring. The main body of the sweet is in one of six colours: white, yellow, orange, green, purple or red. Upon chewing, the sweet disintegrates into a
174:
had personalized sweets made for their wedding in the summer of 2008, which read "Wayne and Coleen". Special edition Love heart packs were launched for Prince
William and Kate Middleton's wedding in 2011.
204:
190:
In 2022, Swizzels temporarily rebranded Love Hearts as Kind Hearts as a collaboration with YoungMinds, a UK charity organistaion. Kind Heart packs would include eight new messages:
152:
There are several messages which can be found on the front of the sweet, most of which are love-related, such as "Be Mine", "Love You" and "I Surrender". The message is written in
266:
230:
produce a brand of sweets called 'Whatevers', in the style of Love Hearts, but with a range of
British colloquial terms. The sweets are also manufactured by Swizzels Matlow.
116:
so the message is more legible on the sweet. After the highlighting, the different colours and flavours are randomly mixed and packaged to create a variety for the consumer.
136:, and 5 millimetres (0.20 in) in height (including the embossed decorations). Both sides are embossed with a decoration, the rear with a large outline of a
426:
367:
275:
341:
495:
412:
299:
500:
194:"Be You", "You're Loved", "Dream Big", "Positive Vibes", "Respect", "Stay Strong", "Love Yourself", and "Be Kind".
490:
430:
51:-shaped sweets featuring a short, love-related message on one side of the sweet. They are an updated version of
211:
Love Hearts are packaged and typically sold in tubular packs of 20 (which are in turn boxed in packs of 50 for
245:
392:
68:
315:
218:
The label depicts the phrase "Love Hearts" bordered by two rows of stylized love hearts.
8:
239:
153:
20:
445:
142:
397:
295:
100:
108:
76:
44:
137:
104:
446:"Asda launches chavved-up sweets for mingers: A rival to Lovehearts? Whatever"
484:
171:
113:
52:
40:
413:"Love Hearts rebranded as Kind Hearts - and they include eight new messages"
475:
167:
72:
75:, London, moving later that year to a larger premises at Drivers Avenue,
63:
Production of Love Hearts began in 1954, 26 years after the formation of
203:
132:
The sweets are circular, approximately 19 millimetres (0.75 in) in
157:
88:
178:
124:
212:
84:
80:
48:
133:
64:
187:
Eloise". These sweets first appeared in packs in
September 2008.
146:
28:
368:"Special edition Love Heart packs launch for Wills and Kate"
227:
160:
83:
in 1940, production relocated to a disused textile mill in
164:
an arc around the lower inside edge of the heart outline.
470:
267:"Love Hearts maker Swizzels Matlow keeps clients sweet"
67:
Ltd. The company was initially in factory premises at
99:
The production of the sweet is based on the pressed
274:
427:"ASDA Looks For Sweet Success With New Whatevers"
482:
429:. Asda Stores Ltd. 26 April 2006. Archived from
292:Sweet Talk: The Secret History of Confectionery
342:"WAYNE AND COLEEN – THE NATION'S SWEET HEARTS"
19:For the similar American confectionery, see
128:A Love Heart with the "I Surrender" message
289:
202:
177:
123:
27:
483:
443:
365:
47:in the United Kingdom. They are hard,
16:Confectioneries with embossed messages
471:Official Swizzels Maltow Ltd. Website
264:
393:"Rasen boy to have his 'own' sweet"
258:
182:'Kind Hearts' Rebranded Packaging"
112:front is then highlighted in a red
13:
14:
512:
464:
346:ResponseSource Press Release Wire
444:Haines, Lester (27 April 2006).
437:
419:
405:
385:
366:Brooks, Josh (28 March 2011).
359:
334:
316:"How we make your Love Hearts"
308:
283:
119:
1:
251:
94:
91:, where it is still located.
290:Whittaker, Nicholas (1998).
265:Lyons, Teena (25 May 2008).
246:List of confectionery brands
198:
7:
496:Products introduced in 1954
233:
221:
10:
517:
58:
18:
476:Official Love Hearts Page
501:Brand name confectionery
103:method, similar to many
294:. London: Orion Books.
55:conversation lozenges.
491:Swizzels Matlow brands
208:
196:
183:
129:
33:
279:on 23 September 2008.
207:The Love Hearts label
206:
192:
181:
127:
31:
433:on 22 November 2011.
242:(the US equivalent)
21:Sweethearts (candy)
209:
184:
130:
34:
398:Market Rasen Mail
322:. 9 November 2016
79:, London. During
508:
458:
457:
455:
453:
441:
435:
434:
423:
417:
416:
409:
403:
402:
389:
383:
382:
380:
378:
363:
357:
356:
354:
352:
338:
332:
331:
329:
327:
312:
306:
305:
287:
281:
280:
278:
273:. Archived from
262:
109:Granulated sugar
43:manufactured by
516:
515:
511:
510:
509:
507:
506:
505:
481:
480:
467:
462:
461:
451:
449:
442:
438:
425:
424:
420:
415:. 10 June 2022.
411:
410:
406:
401:. 22 July 2008.
391:
390:
386:
376:
374:
364:
360:
350:
348:
340:
339:
335:
325:
323:
314:
313:
309:
302:
288:
284:
263:
259:
254:
236:
226:UK supermarket
224:
201:
122:
97:
61:
45:Swizzels Matlow
24:
17:
12:
11:
5:
514:
504:
503:
498:
493:
479:
478:
473:
466:
465:External links
463:
460:
459:
448:. The Register
436:
418:
404:
384:
372:Packaging News
358:
333:
307:
301:978-0753808566
300:
282:
256:
255:
253:
250:
249:
248:
243:
235:
232:
223:
220:
200:
197:
121:
118:
105:pharmaceutical
96:
93:
60:
57:
39:are a type of
15:
9:
6:
4:
3:
2:
513:
502:
499:
497:
494:
492:
489:
488:
486:
477:
474:
472:
469:
468:
447:
440:
432:
428:
422:
414:
408:
400:
399:
394:
388:
373:
369:
362:
347:
343:
337:
321:
317:
311:
303:
297:
293:
286:
277:
272:
268:
261:
257:
247:
244:
241:
238:
237:
231:
229:
219:
216:
214:
205:
195:
191:
188:
180:
176:
173:
172:Coleen Rooney
169:
165:
162:
159:
155:
150:
149:consistency.
148:
144:
139:
135:
126:
117:
115:
110:
106:
102:
92:
90:
86:
82:
78:
74:
70:
66:
56:
54:
53:Victorian-era
50:
46:
42:
41:confectionery
38:
30:
26:
22:
450:. Retrieved
439:
431:the original
421:
407:
396:
387:
375:. Retrieved
371:
361:
349:. Retrieved
345:
336:
324:. Retrieved
319:
310:
291:
285:
276:the original
270:
260:
225:
217:
210:
193:
189:
185:
166:
151:
131:
98:
73:Canning Town
62:
36:
35:
25:
240:Sweethearts
120:Description
37:Love Hearts
32:Love Hearts
485:Categories
377:31 October
351:31 October
252:References
158:sans serif
107:products.
95:Production
89:Derbyshire
271:The Times
213:wholesale
199:Packaging
85:New Mills
81:the Blitz
69:Star Lane
320:Swizzels
234:See also
222:Variants
154:capitals
134:diameter
114:food dye
77:Plaistow
65:Swizzels
452:2 March
326:4 March
147:starchy
143:powdery
59:History
298:
101:tablet
49:tablet
168:Wayne
156:in a
138:heart
454:2014
379:2022
353:2022
328:2022
296:ISBN
228:Asda
170:and
161:font
487::
395:.
370:.
344:.
318:.
269:.
145:,
87:,
71:,
456:.
381:.
355:.
330:.
304:.
23:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
