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only Max actually spoke." Korda also described how
Schuster, "understood, as very few people in publishing have, the power of simple ideas. Nobody was better at inventing books that filled a need, or at describing them with the kind of enthusiasm that sold them in quantity, or at breaking down the reasons for buying them into one-line sentences." Schuster showcased his prose by writing (with Simon) an advertising column called
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with a print run of 3,600 copies. They advertised the book in newspapers right next to the newspaper's crossword puzzle â although, since they were uncertain as to the book's success, they credited it to "Plaza
Publishing" so as to not be associated with a potential failure. Within three months, they
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In 1966, Schuster retired and sold his interest in Simon & Schuster to Leon
Shimkin for around $ 2 million. As part of an agreement, Schuster was excluded from publishing for two years. At the end of the two years, Schuster formed an editorial partnership with his wife, Ray Schuster, but he
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Schuster's style impacted both the style and look for Simon & Schuster. Schuster's prose, Korda wrote, "was unmistakable and over the years became the S&S house style, a heady, oracular mash of superlatives, puns, and one-liners that most people at S&S could write by the yard but that
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Schuster had a liking for both academic subjects and populist subject-matter. He championed works of philosophy, history and great literature. Schuster was responsible for the publication of the Will and Ariel Durant series on the
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251:. His parents, Barnet and Esther Stieglitz Schuster, were American citizens and brought Schuster to America at age six weeks. Barnet Schuster ran a stationery and cigar store in
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were popular in newspapers, and Simon's aunt suggested that they publish a book of them so she could have more to work on. They took her advice, opened up an office in
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Schuster was described by Al
Silverman as someone who wore thick glasses, severe clothes and "tended to be uncomfortable in the presence of the other people."
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Columbia
College (Columbia University). Office of Alumni Affairs and Development; Columbia College (Columbia University) (1981â1982).
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which became a bestseller in 1927. This relationship turned into a 50-year undertaking by Will and his wife Ariel to write
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and an aide to
Admiral T. J. Cowle, paymaster general of the Navy. His job was to write pamphlets to support the country's
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wrote, "You have been, you are, you always will be, a newspaperman in the book publishing business." In his memoir,
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as a salesman. They founded Simon & Schuster together in 1924 with an investment of $ 3,000 each. At the time,
829:. Columbia University Libraries. New York, N.Y. : Columbia College, Office of Alumni Affairs and Development.
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had sold more than 100,000 copies. By 1925, they had sold over one million books and had made appearances on the
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in 1921 while
Schuster was editing a trade magazine and Simon was a piano salesman but would soon join publisher
192:; March 2, 1897 â December 20, 1970) was an American book publisher and the co-founder of the publishing company
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384:. Schuster began collecting and copying letters after reading Beethoven's letters to his "immortal beloved".
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and he also contributed to various magazines. He later became a member of the United Press
Washington staff.
259:. While in high school, Max Schuster adopted "Lincoln" as his middle name to honor his interest in President
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Schuster was married to Ray
Haskell who had three daughters from a previous marriage. Services were held at
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described how Max
Schuster worked. Korda said that Schuster rose early every morning and breakfasted at the
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in 1924 and over the years served as president, editor-in-chief, and chairman of the board. Schuster met
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Finding aid to M. Lincoln Schuster papers at Columbia University. Rare Book & Manuscript Library.
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431:'s the Sower to be the logo for Simon & Schuster as a representation of disseminating knowledge.
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263:. Schuster entered college at age 16, and attended the Pulitzer Graduate School of Journalism at
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The Time of Their Lives: The Golden Age of Great American Publishers, Their Editors and Authors
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Times of Israel: "The Good Old Days Of The Future Of Publishing" by Susan Reimer
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in 1913. During his time at Columbia University, he was a correspondent for the
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208:. Schuster published many famous works of history and philosophy including the
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A Treasury of the World's Greatest Letters, From Ancient Days to Our Own Time
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A Treasury of the World's Great Letters, From Ancient Times to Our Own Time
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Supreme City: How Jazz Age Manhattan Gave Birth to Modern America
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Columbia School of Journalism, 50th anniversary medallion (1962)
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His background in journalism also gave Schuster what biographer
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Schuster's first job in publishing was as a copy boy for the
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and sold for ten cents a copy. He convinced Durant to write
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Constructing Corporate America: History, Politics, Culture
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Columbia University Graduate School of Journalism alumni
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Columbia School of Journalism, President of Alumni Group
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American publisher and cofounder of Simon & Schuster
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664:"Max Lincoln Schuster, Editor and Publisher, Dies"
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662:Freeman, William M. (December 21, 1970).
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530:How to Win Friends and Influence People
391:described as a "populist bent". In the
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868:Another Life: A Memoir of Other People
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438:died within four years of retirement.
404:Another Life: A Memoir of Other People
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758:. Simon & Schuster. p. 562.
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561:Friends of Script Mathematics, Member
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515:How to Play Winning Checkers
239:family on March 2, 1897, in
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579:Overseas Press Club, Member
510:How to Torture Your Friends
235:Max Schuster was born to a
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257:DeWitt Clinton High School
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864:Korda, Michael (1999).
843:The Crossword Obsession
458:Notable books published
368:The Story of Philosophy
826:Columbia College today
798:Silverman, Al (2008).
427:. Schuster also chose
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57:Ivano-Frankivsk Oblast
1424:Intellectual property
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552:Clubs and memberships
505:How to Think Straight
380:Schuster also edited
354:Story of Civilization
211:Story of Civilization
429:Jean-François Millet
347:'s bestseller list.
324:Boni & Liveright
316:Simon & Schuster
314:Schuster co-founded
194:Simon & Schuster
149:Max Lincoln Schuster
115:Simon & Schuster
300:Treasury Department
265:Columbia University
214:series of books by
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25:M. Lincoln Schuster
1461:World Book Capital
668:The New York Times
576:Book Table, Member
573:Lotos Club, Member
500:How to Raise a Dog
495:How to Read a Book
490:Men of Mathematics
310:Simon and Schuster
253:Washington Heights
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1339:Coffee table book
1170:Bookworm (insect)
802:. Truman Talley.
721:978-0-19-925189-6
698:December 16, 2012
425:the Inner Sanctum
359:Little Blue Books
345:Publishers Weekly
328:crossword puzzles
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71:December 20, 1970
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1108:Bibliophilia
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1006:instant book
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957:dust jackets
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293:
289:United Press
282:
277:
274:
271:Early career
234:
220:Ariel Durant
210:
206:Leon Shimkin
198:Pocket Books
153:Max Schuster
152:
148:
147:
35:Max Schuster
18:
1525:1970 deaths
1520:1897 births
1377:Book curses
1253:Netherlands
1123:Bookselling
1098:Bibliomania
1081:Bestsellers
1069:Consumption
1060:Book series
1045:Typesetting
471:Will Durant
417:Plaza Hotel
397:, reviewer
338:to compile
296:World War I
216:Will Durant
124:Ray Haskell
105:Businessman
83:Nationality
1514:Categories
1322:audiobooks
1221:By country
1174:Furniture
1165:Digitizing
1160:Collecting
1150:Censorship
1133:book towns
1018:Publishing
1001:incunabula
940:Production
681:August 28,
594:References
480:Men of Art
231:Early life
102:Occupation
41:1897-03-02
1392:Book tour
1365:incidents
1297:miniature
1292:fictional
1178:bookcases
1118:Bookmarks
1033:paperback
1028:hardcover
676:0362-4331
452:Manhattan
332:Manhattan
226:Biography
137:Parent(s)
77:, Belgium
55:, now in
1489:Category
1402:Dog ears
1318:Formats
1314:Grimoire
1307:textbook
1258:Pakistan
1205:literacy
1183:bookends
1102:tsundoku
986:Printing
413:Oak Room
304:war bond
247:, today
129:Children
86:American
75:Brussels
1479:Outline
1439:Outline
1348:Related
1288:Genres
1238:Germany
1212:Reviews
1200:Reading
1190:Library
1138:history
996:history
991:edition
969:Editing
947:Binding
415:of the
306:drive.
294:During
249:Ukraine
243:, then
61:Ukraine
1499:Portal
1412:scroll
1327:Ebooks
1302:pop-up
1233:France
1228:Brazil
1128:blurbs
1076:Awards
964:Design
952:Covers
876:
806:
762:
718:
674:
542:Awards
287:, the
241:KaĆusz
237:Jewish
151:(born
121:Spouse
49:KaĆusz
1434:Novel
1417:codex
1332:Folio
1282:Other
1263:Spain
1248:Japan
1243:Italy
1155:Clubs
933:Books
189:-stÉr
1429:ISBN
1370:Nazi
1143:used
1086:list
1040:Size
874:ISBN
804:ISBN
760:ISBN
716:ISBN
683:2016
672:ISSN
473:and
218:and
187:SHOO
97:(BA)
68:Died
31:Born
469:by
450:in
155:) (
1516::
850:^
835:^
774:^
730:^
714:.
670:.
666:.
602:^
454:.
407:,
377:.
222:.
177:Ér
168:uË
59:,
51:,
1104:)
1100:(
925:e
918:t
911:v
882:.
812:.
768:.
724:.
685:.
180:/
174:t
171:s
165:Ê
162:Ë
159:/
132:3
43:)
39:(
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