Knowledge

MDC Partners

Source 📝

25: 67: 250:. MDC is structured as a partnership model, in which it initially acquires a majority stake in its partner agency, leaving a percentage of ownership with the founder. It has more than 50 partner firms worldwide. In August 2021, following the merger of The Stagwell Group with MDC Partners, Stagwell formed Stagwell Media Network, a group of multichannel agencies. 351:
MDC typically invests in creative and digital firms. Historically, it invested in agencies during times when similar companies have scaled back on acquisitions. While the company has mainly invested in North American small to mid-sized agencies, it extended onto new global markets in the 2010s. As
305:
regarding executive pay and accounting practices. Nadal agreed to pay back $ 1.9 million in expenses and $ 10.6 million in salary and bonuses. He did not receive any severance or compensation for resigning. Chief accounting officer Michael Sabatino also announced his resignation and would reportedly
269:
The company operated two divisions in the 1990s: Marketing and Communications and Secure Transaction Products, which included the production of checks, credit and debit cards, tickets, and stamps. Toward the end of the 1990s, MDC concentrated on growing its marketing and communications business. It
355:
MDC does not generally acquire agencies outright, but instead partners with agency management by acquiring a 51 to 80 percent initial stake. Instead of integrating the firms, acquired agencies continue to manage their own day-to-day operations. MDC provides support to the agencies in which it has
343:
MDC Partners is a global advertising holding company that invests in agency partners in the areas of advertising, marketing, media management, technology, analytics and consumer insights, direct marketing, and strategic consulting. The company is headquartered in New York City and also operates a
963: 715: 1047: 1093: 356:
invested including business strategy and financial resources. It operates a Strategic Resources Group, which supports the development of partner agencies. In 2004,
910: 1434: 1259: 501: 320:
global ranking of Agency Networks, by cumulative award wins. In June 2016, MDC announced the first acquisition under Kauffman of Swedish creative agency
1419: 1414: 602: 1318: 1424: 858: 886: 1114: 772: 571: 270:
continued to expand into the United States, surpassing CAD$ 1 billion in revenue in 2000 through acquisitions and organic growth.
1439: 1197: 302: 1429: 1228: 1141: 797: 1019: 330:
In March 2019, Mark Penn was named CEO of MDC Partners, and The Stagwell Group invested $ 100 million in the company.
1290: 964:"Scott Kauffman Appointed Chairman and CEO of MDC Partners; Miles Nadal Retires; Company Reaffirms Annual Guidance" 652: 629: 327:
In April 2018, MDC acquired a 51% majority stake in digital creative agency Instrument for an undisclosed amount.
291: 747: 679: 990: 1066: 826: 1048:"MDC Partners Enters into Strategic Partnership with Instrument, a Leading Independent Digital Agency" 936: 301:
On July 21, 2015, Miles Nadal announced his resignation as CEO in response to an investigation by the
424: 274: 283:
In 2008, MDC became the first advertising company to build a capability designed for automated, or
1319:"Lori Senecal Named President, CEO of the MDC Partner Network Ed Brojerdi takes the reins of kbs+" 1098: 1024: 607: 263: 197: 190: 321: 85: 1078: 716:"MDC's challenge: 'Everything you know about advertising is going to be useless on Monday'" 1345: 8: 1264: 42:
Please help update this article to reflect recent events or newly available information.
720: 110: 33: 1295: 657: 410: 114: 348:, where it was founded. It earned approximately US$ 1.33 billion in revenue 2015. 1233: 1202: 995: 941: 863: 315: 1171: 1149: 1119: 805: 576: 307: 1408: 247: 155: 93: 548: 911:"MDC Partners' Stock Plummets After News of SEC Probe Into CEO's Expenses" 968: 284: 1369: 66: 603:"MDC Partners' New CEO Tries to Turn the Page After Tumultuous Stretch" 378: 295: 258:
MDC Partners was founded as Multi Discipline Communications in 1980 in
352:
of 2015, 9% of the company's revenue came from outside North America.
1198:"MDC Stock Up Almost 10% Day After Reporting Fourth-Quarter Earnings" 182: 118: 1229:"MDC CEO on Spending Sprees, Selling Potential and Why U.S. Is Best" 306:
repay $ 208,000 in bonuses. MDC's presiding director of the board,
280:
In January 2004, the company changed its name to MDC Partners Inc.
186: 345: 259: 1350:
Everything-PR: Public Relations, Marketing and Social Media News
887:"MDC Partners CEO Miles Nadal Steps Down Amid SEC Investigation" 370:
Major holdings include over 50 advertising and marketing firms:
1397: 1323: 1260:"MDC chief Scott L. Kauffman puts a new face on Nadal's vision" 831: 358: 99: 287:
media trading, with the formation of Varick Media Management.
230: 16:
New York City-based advertising and marketing holding company
859:"Miles Nadal on How His Holding Company Handles Recruitment" 324:, forming a strategic partnership with sister agency CP+B. 273:
In 2001, MDC formed its first partnership with the agency
246:
is an advertising and marketing holding company based in
1094:"Mark Penn's Stagwell Group Takes Stake in MDC Partners" 32:
Parts of this article (those related to the merger with
1020:"MDC to Buy Swedish Agency Forsman & Bodenfors" 773:"Bogusky, Creative Ad Star, Is Leaving Advertising" 1346:"MDC Partners Acquires Majority Stake in PR Firm" 1406: 1316: 1195: 1115:"MDC Partners Soars Selling Burgers on Facebook" 1091: 713: 572:"MDC Partners Soars Selling Burgers on Facebook" 1257: 1169: 1017: 937:"Ten Things You Don't Know About MDC's New CEO" 600: 770: 709: 707: 705: 703: 701: 699: 362:called the company an "anti-holding company". 934: 310:, succeeded Miles Nadal as chairman and CEO. 1253: 1251: 1226: 856: 749:International Directory of Company Histories 681:International Directory of Company Histories 313:In December 2015, the company ranked 8th in 1435:Advertising agencies based in New York City 1222: 1220: 1163: 852: 850: 696: 1172:"MDC Partners Trying to Repair the Damage" 596: 594: 1310: 1288: 1284: 1282: 1248: 1134: 1011: 650: 1217: 1189: 1112: 847: 819: 764: 742: 740: 738: 569: 1420:Marketing companies established in 1986 1415:Companies formerly listed on the Nasdaq 983: 928: 591: 303:U.S. Securities and Exchange Commission 1407: 1279: 884: 878: 630:"Company Overview of MDC Partners Inc" 1196:Alexandra Bruell (19 February 2016). 1106: 735: 1425:1986 establishments in New York City 1258:Douglas Quenqua (29 February 2016). 601:Nathalie Tadena (26 February 2016). 365: 262:by Miles Nadal. The company held an 18: 1317:Kristina Monllos (11 August 2014). 1170:Jason Tannahill (16 October 2015). 338: 13: 1092:Alexandra Bruell (14 March 2019). 827:"The First Advertising Hedge Fund" 14: 1451: 1389: 885:Tadena, Nathalie (21 July 2015). 1045: 1018:Suzanne Vranica (29 June 2016). 714:Susan Krashinsky (29 May 2014). 65: 23: 1362: 1338: 1085: 1039: 956: 903: 790: 77:Multi Discipline Communications 1440:Advertising agencies of Canada 1289:Jeff Beer (16 November 2011). 935:Natalie Zmuda (21 July 2015). 771:Stuart Elliott (1 July 2010). 672: 651:Jeff Beer (16 November 2011). 644: 622: 563: 541: 459:KWT Global (formerly Kwittken) 1: 1430:2021 mergers and acquisitions 1113:Eric Lam (12 November 2013). 857:Rupal Parekh (9 March 2011). 570:Eric Lam (12 November 2013). 535: 333: 1227:Rupal Parekh (10 May 2010). 421:Concentric Health Experience 7: 10: 1456: 253: 432:Exponent Public Relations 225: 215: 207: 173: 163: 150: 142: 124: 106: 91: 81: 73: 64: 1291:"Is this guy a mad man?" 991:"The Awards Report 2015" 653:"Is this guy a mad man?" 425:Crispin Porter + Bogusky 275:Crispin Porter + Bogusky 211:US$ 1.326 billion (2015) 1099:The Wall Street Journal 1025:The Wall Street Journal 752:. St. James Press. 2004 684:. St. James Press. 2004 608:The Wall Street Journal 450:Hunter Public Relations 435:Forsman & Bodenfors 322:Forsman & Bodenfors 549:"MDCA Company Profile" 518:Veritas Communications 130:; 37 years ago 128:December 19, 1986 1142:"Company Description" 798:"Company Description" 551:. Wall Street Journal 290:The company acquired 266:on October 16, 1987. 1046:Inc., MDC Partners. 495:Storyline Strategies 489:Sloane & Company 344:corporate office in 891:Wall Street Journal 217:Number of employees 61: 1077:has generic name ( 1067:cite press release 1052:www.prnewswire.com 999:. 21 December 2015 835:. 8 September 2008 721:The Globe and Mail 468:MDC Media Partners 59: 34:The Stagwell Group 1296:Canadian Business 658:Canadian Business 502:The Media Kitchen 366:Partner Companies 244:MDC Partners Inc. 241: 240: 60:MDC Partners Inc. 57: 56: 1447: 1401: 1400: 1398:Official website 1384: 1383: 1381: 1380: 1366: 1360: 1359: 1357: 1356: 1342: 1336: 1335: 1333: 1331: 1314: 1308: 1307: 1305: 1303: 1286: 1277: 1276: 1274: 1272: 1255: 1246: 1245: 1243: 1241: 1224: 1215: 1214: 1212: 1210: 1193: 1187: 1186: 1184: 1182: 1167: 1161: 1160: 1158: 1156: 1138: 1132: 1131: 1129: 1127: 1110: 1104: 1103: 1089: 1083: 1082: 1076: 1072: 1070: 1062: 1060: 1059: 1043: 1037: 1036: 1034: 1032: 1015: 1009: 1008: 1006: 1004: 987: 981: 980: 978: 977: 960: 954: 953: 951: 949: 932: 926: 925: 923: 922: 907: 901: 900: 898: 897: 882: 876: 875: 873: 871: 854: 845: 844: 842: 840: 823: 817: 816: 814: 812: 794: 788: 787: 785: 783: 768: 762: 761: 759: 757: 744: 733: 732: 730: 728: 711: 694: 693: 691: 689: 676: 670: 669: 667: 665: 648: 642: 641: 639: 637: 626: 620: 619: 617: 615: 598: 589: 588: 586: 584: 567: 561: 560: 558: 556: 545: 512:Unique Influence 498:TEAM Enterprises 480:Real Interactive 411:Bruce Mau Design 389:Allison+Partners 339:Company overview 237: 234: 232: 138: 136: 131: 115:public relations 69: 62: 58: 52: 49: 43: 27: 26: 19: 1455: 1454: 1450: 1449: 1448: 1446: 1445: 1444: 1405: 1404: 1396: 1395: 1392: 1387: 1378: 1376: 1368: 1367: 1363: 1354: 1352: 1344: 1343: 1339: 1329: 1327: 1315: 1311: 1301: 1299: 1287: 1280: 1270: 1268: 1256: 1249: 1239: 1237: 1234:Advertising Age 1225: 1218: 1208: 1206: 1203:Advertising Age 1194: 1190: 1180: 1178: 1168: 1164: 1154: 1152: 1140: 1139: 1135: 1125: 1123: 1111: 1107: 1090: 1086: 1074: 1073: 1064: 1063: 1057: 1055: 1054:(Press release) 1044: 1040: 1030: 1028: 1016: 1012: 1002: 1000: 996:Advertising Age 989: 988: 984: 975: 973: 962: 961: 957: 947: 945: 942:Advertising Age 933: 929: 920: 918: 917:. 28 April 2015 909: 908: 904: 895: 893: 883: 879: 869: 867: 864:Advertising Age 855: 848: 838: 836: 825: 824: 820: 810: 808: 796: 795: 791: 781: 779: 769: 765: 755: 753: 746: 745: 736: 726: 724: 712: 697: 687: 685: 678: 677: 673: 663: 661: 649: 645: 635: 633: 628: 627: 623: 613: 611: 599: 592: 582: 580: 568: 564: 554: 552: 547: 546: 542: 538: 533: 506:TradeX Partners 368: 341: 336: 316:Advertising Age 256: 229: 218: 203: 176: 166: 159: 158:, United States 134: 132: 129: 96: 53: 47: 44: 41: 28: 24: 17: 12: 11: 5: 1453: 1443: 1442: 1437: 1432: 1427: 1422: 1417: 1403: 1402: 1391: 1390:External links 1388: 1386: 1385: 1361: 1337: 1309: 1278: 1247: 1216: 1188: 1162: 1133: 1105: 1084: 1038: 1010: 982: 955: 927: 902: 877: 846: 818: 789: 763: 734: 695: 671: 643: 621: 590: 562: 539: 537: 534: 532: 531: 528: 525: 522: 519: 516: 513: 510: 507: 504: 499: 496: 493: 490: 487: 484: 481: 478: 477:Path Worldwide 475: 472: 469: 466: 463: 462:Laird+Partners 460: 457: 454: 451: 448: 445: 442: 439: 436: 433: 430: 427: 422: 419: 416: 413: 408: 405: 404:BOOM Marketing 402: 399: 396: 393: 390: 387: 384: 381: 376: 372: 367: 364: 340: 337: 335: 332: 308:Scott Kauffman 255: 252: 239: 238: 227: 223: 222: 219: 216: 213: 212: 209: 205: 204: 202: 201: 196:Frank Lanuto ( 194: 179: 177: 174: 171: 170: 167: 164: 161: 160: 154: 152: 148: 147: 144: 140: 139: 126: 122: 121: 108: 104: 103: 97: 92: 89: 88: 83: 79: 78: 75: 71: 70: 55: 54: 31: 29: 22: 15: 9: 6: 4: 3: 2: 1452: 1441: 1438: 1436: 1433: 1431: 1428: 1426: 1423: 1421: 1418: 1416: 1413: 1412: 1410: 1399: 1394: 1393: 1375: 1371: 1365: 1351: 1347: 1341: 1326: 1325: 1320: 1313: 1298: 1297: 1292: 1285: 1283: 1267: 1266: 1261: 1254: 1252: 1236: 1235: 1230: 1223: 1221: 1205: 1204: 1199: 1192: 1177: 1176:Everything PR 1173: 1166: 1151: 1147: 1146:bloomberg.com 1143: 1137: 1122: 1121: 1116: 1109: 1101: 1100: 1095: 1088: 1080: 1068: 1053: 1049: 1042: 1027: 1026: 1021: 1014: 998: 997: 992: 986: 971: 970: 965: 959: 944: 943: 938: 931: 916: 912: 906: 892: 888: 881: 866: 865: 860: 853: 851: 834: 833: 828: 822: 807: 803: 802:bloomberg.com 799: 793: 778: 777:Media Decoder 774: 767: 751: 750: 743: 741: 739: 723: 722: 717: 710: 708: 706: 704: 702: 700: 683: 682: 675: 660: 659: 654: 647: 631: 625: 610: 609: 604: 597: 595: 579: 578: 573: 566: 550: 544: 540: 529: 526: 523: 520: 517: 514: 511: 508: 505: 503: 500: 497: 494: 491: 488: 485: 482: 479: 476: 473: 470: 467: 464: 461: 458: 455: 452: 449: 446: 443: 440: 438:Gale Partners 437: 434: 431: 428: 426: 423: 420: 417: 414: 412: 409: 406: 403: 400: 397: 394: 391: 388: 385: 382: 380: 377: 374: 373: 371: 363: 361: 360: 353: 349: 347: 331: 328: 325: 323: 319: 317: 311: 309: 304: 299: 297: 293: 288: 286: 281: 278: 276: 271: 267: 265: 261: 251: 249: 248:New York City 245: 236: 233:.mdc-partners 228: 224: 220: 214: 210: 206: 199: 195: 192: 188: 184: 181: 180: 178: 172: 168: 162: 157: 156:New York City 153: 149: 145: 141: 127: 123: 120: 116: 112: 109: 105: 101: 98: 95: 90: 87: 84: 80: 76: 72: 68: 63: 51: 39: 36:) need to be 35: 30: 21: 20: 1377:. Retrieved 1374:MDC Partners 1373: 1364: 1353:. Retrieved 1349: 1340: 1328:. Retrieved 1322: 1312: 1300:. Retrieved 1294: 1269:. Retrieved 1263: 1238:. Retrieved 1232: 1207:. Retrieved 1201: 1191: 1179:. Retrieved 1175: 1165: 1153:. Retrieved 1145: 1136: 1124:. Retrieved 1118: 1108: 1097: 1087: 1056:. Retrieved 1051: 1041: 1029:. Retrieved 1023: 1013: 1001:. Retrieved 994: 985: 974:. Retrieved 972:. 2015-07-20 967: 958: 946:. Retrieved 940: 930: 919:. Retrieved 914: 905: 894:. Retrieved 890: 880: 868:. Retrieved 862: 837:. Retrieved 830: 821: 809:. Retrieved 801: 792: 780:. Retrieved 776: 766: 754:. Retrieved 748: 725:. Retrieved 719: 686:. Retrieved 680: 674: 662:. Retrieved 656: 646: 634:. Retrieved 624: 612:. Retrieved 606: 581:. Retrieved 575: 565: 553:. Retrieved 543: 530:Y Media Labs 447:Hudsun Media 441:Hello Design 395:Antidote 360 386:Albion Drive 369: 357: 354: 350: 342: 329: 326: 314: 312: 300: 294:in 2010 and 289: 285:programmatic 282: 279: 272: 268: 257: 243: 242: 221:5,690 (2016) 151:Headquarters 82:Company type 45: 37: 1075:|last= 969:PR Newswire 782:12 February 632:. Bloomberg 418:Colle McVoy 165:Area served 146:Miles Nadal 111:Advertising 102:: MDCA 48:August 2021 1409:Categories 1379:2016-04-23 1370:"Agencies" 1355:2016-04-22 1330:8 February 1302:8 February 1240:8 February 1155:8 February 1126:8 February 1058:2018-04-02 976:2016-04-23 921:2016-04-22 896:2016-04-22 870:8 February 839:8 February 811:8 February 756:8 February 727:8 February 688:8 February 664:8 February 583:8 February 536:References 453:Instrument 379:72andSunny 334:Operations 296:72andSunny 175:Key people 135:1986-12-19 1150:Bloomberg 1120:Bloomberg 806:Bloomberg 577:Bloomberg 474:Northstar 407:BORN A.I. 401:Attention 375:6 Degrees 298:in 2011. 183:Mark Penn 169:Worldwide 119:marketing 94:Traded as 1271:28 April 1265:Campaign 1209:28 April 1181:28 April 636:10 April 614:28 April 527:Yamamoto 524:Wolfgang 486:Relevent 483:Redscout 444:HL Group 415:CIVILIAN 398:Assembly 187:chairman 107:Industry 74:Formerly 1031:22 July 392:Anomaly 346:Toronto 292:Anomaly 260:Toronto 254:History 226:Website 208:Revenue 143:Founder 133: ( 125:Founded 86:Private 38:updated 1324:Adweek 915:AdWeek 832:AdWeek 515:Varick 492:Source 465:Legend 383:Albion 359:Adweek 100:Nasdaq 1003:4 May 948:4 May 555:9 May 521:VITRO 509:UNION 456:Kenna 429:Doner 1332:2015 1304:2015 1273:2016 1242:2015 1211:2016 1183:2016 1157:2015 1128:2015 1079:help 1033:2016 1005:2016 950:2016 872:2015 841:2015 813:2015 784:2015 758:2015 729:2015 690:2015 666:2015 638:2018 616:2016 585:2015 557:2016 471:mono 235:.com 189:and 264:IPO 231:www 198:CFO 191:CEO 1411:: 1372:. 1348:. 1321:. 1293:. 1281:^ 1262:. 1250:^ 1231:. 1219:^ 1200:. 1174:. 1148:. 1144:. 1117:. 1096:. 1071:: 1069:}} 1065:{{ 1050:. 1022:. 993:. 966:. 939:. 913:. 889:. 861:. 849:^ 829:. 804:. 800:. 775:. 737:^ 718:. 698:^ 655:. 605:. 593:^ 574:. 318:’s 277:. 117:, 113:, 1382:. 1358:. 1334:. 1306:. 1275:. 1244:. 1213:. 1185:. 1159:. 1130:. 1102:. 1081:) 1061:. 1035:. 1007:. 979:. 952:. 924:. 899:. 874:. 843:. 815:. 786:. 760:. 731:. 692:. 668:. 640:. 618:. 587:. 559:. 200:) 193:) 185:( 137:) 50:) 46:( 40:.

Index

The Stagwell Group

Private
Traded as
Nasdaq
Advertising
public relations
marketing
New York City
Mark Penn
chairman
CEO
CFO
www.mdc-partners.com
New York City
Toronto
IPO
Crispin Porter + Bogusky
programmatic
Anomaly
72andSunny
U.S. Securities and Exchange Commission
Scott Kauffman
Advertising Age
Forsman & Bodenfors
Toronto
Adweek
72andSunny
Bruce Mau Design
Crispin Porter + Bogusky

Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.