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In 1989, L'Oréal ceased to use animal testing in finished products before launch and committed to developing alternative methods. According to a 2010 report, however, animal testing of products is required by law in some countries to sell cosmetics. In 2021,
510:, which was used until 1991 when the tagline changed to "Maybe she's born with it, maybe it's Maybelline". The latter slogan was found to be the most recognizable strapline of the past 150 years by
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for its limited edition collection that was marketed as
Maybelline X Puma. It was claimed as the multi-tasking athleisure-inspired collection and consisted of five products.
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In May 2021, Maybelline collaborated with Marvel to create a limited edition that connects Marvel's most iconic characters with the brand's top-selling hero products.
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and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called Lash-Brow-Ine.
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Williams renamed his eye beautifier
Maybelline in her honor. In 1917, the company produced Maybelline Cake
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Maybelline's partnership with bearded influencer draws mockery, outrage: 'Maybe he's born with it?'
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in 1996. Its headquarters was then moved to New York City in 1996 and its factory to
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In 1981, the company adopted "Maybelline, Maybelline Ooh La La" as its advertising
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In 1967, the company was sold by
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ended; she also appeared in several of its television and print advertisements.
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This article is about the company. For the 1980s women's tennis tournament, see
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In
January 2019, Maybelline collaborated with the German fashion brand
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have endorsed
Maybelline products. The current faces of Maybelline are
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Maybelline's headquarters remained in
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in 1915. Williams noticed his older sister Mabel applying a mixture of
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in 1914, and has been a subsidiary of French cosmetics company
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The
Maybelline Company was founded in Chicago by pharmacist
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to
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as the company's beauty fashion coordinator after her
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was chosen as the ambassador for the collaboration.
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979:"Maybelline Launches Makeup Collection with Marvel"
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527:(PETA) reported that Maybelline tested on animals.
365:Maybelline received a boost when the company hired
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804:"Maybelline Unveils New Tagline - Make It Happen!"
333:. The cosmetic production facility was moved from
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961:"This Is What a Supermodel Keeps in Her Gym Bag"
345:sold Maybelline to a New York investment firm,
2445:Manufacturing companies based in New York City
19:Not to be confused with the Chuck Berry song "
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898:"First Look: Puma x Maybelline's New Collab"
578:. McGill-Queen's Press – MQUP. p. 110.
702:. Archived from the original on 2010-05-09.
525:People for the Ethical Treatment of Animals
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872:"Is Maybelline (L'Oreal) Cruelty-Free?"
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575:Petrocultures: Oil, Politics, Culture
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959:Cacciatore, Bella (11 March 2019).
853:Sustainable development report 2010
649:"L'Oreal Profile - NYJobSource.com"
490:Maybelline has also partnered with
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30:. For the Babyshambles song, see
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347:Wasserstein Perella & Co.
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77:; 110 years ago
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1635:Hair coloring and bleaching
1269:Proenza Schouler Fragrances
700:"Maybelline India Strategy"
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1891:Anastasia Beverly Hills
1817:Cosmetic electrotherapy
1442:Botulinum toxin (Botox)
1243:Ralph Lauren Fragrances
1164:NYX Professional Makeup
733:. Retrieved 2012-07-19.
307:1920 ad for Maybelline.
2074:Jeffree Star Cosmetics
2001:Daigaku Honyaku Center
1213:Maison Martin Margiela
1101:Shu Uemura Art of Hair
308:
211:The Maybelline Company
92:The Maybelline Company
2016:Elizabeth Arden, Inc.
1921:Bath & Body Works
1866:Major cosmetic brands
1827:Cosmetics advertising
1067:L'Oréal Professionnel
1060:Professional products
385:Sarah Michelle Gellar
341:, Arkansas. In 1990,
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32:Sequel to the Prequel
2204:Neal's Yard Remedies
1842:History of cosmetics
1822:Cosmetic ingredients
680:. Cosmetics and skin
313:Thomas Lyle Williams
287:. It was founded in
101:Thomas Lyle Williams
1981:ColourPop Cosmetics
1584:Circle contact lens
1141:Maybelline New York
1111:Seed Phytonutrients
429:Charlotte Kemp Muhl
207:Maybelline New York
39:
1832:Cosmetic packaging
1589:Eyelash extensions
1316:Roger & Gallet
1290:Vichy Laboratoires
1238:Cacharel cosmetics
858:2012-01-21 at the
748:Cosmetics Business
425:Christy Turlington
389:Melina Kanakaredes
331:Memphis, Tennessee
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283:company, based in
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2069:Helena Rubinstein
1951:Bumble and bumble
1847:Cosmetic industry
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1258:Viktor & Rolf
1248:Diesel Fragrances
1208:Helena Rubinstein
1119:Consumer products
1071:L'Oréal Technique
915:Sciarretto, Amy.
896:Miller, Caitlin.
806:. April 19, 2016.
585:978-0-7735-5040-7
469:Urassaya Sperbund
449:Josephine Skriver
371:television series
215:Mabelline and Co.
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139:Trisha Ayyagari (
16:Cosmetics company
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2144:Make Up For Ever
1961:Carol's Daughter
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1432:Anti-aging cream
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1791:Plastic surgery
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2174:Molton Brown
2164:Merle Norman
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2084:Kevyn Aucoin
2046:Fenty Beauty
2021:Estée Lauder
1886:Amorepacific
1374:
1361:
1266:IT Cosmetics
1140:
986:. Retrieved
982:
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628:
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610:
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574:
570:Szeman, Imre
545:
541:Adriana Lima
534:
521:
505:
489:
481:Ten (singer)
477:Kiss of Life
445:Jourdan Dunn
421:Adriana Lima
401:Fasha Sandha
381:Miranda Kerr
375:
367:Lynda Carter
364:
361:Spokesmodels
328:
321:
310:
295:since 1996.
218:
214:
210:
206:
205:
106:Headquarters
91:
52:Company type
2374:Yves Rocher
2349:Urban Decay
2344:Uoma Beauty
2334:Ulta Beauty
2229:O Boticário
2114:Lise Watier
2031:Etude House
1956:Burt's Bees
1941:Bobbi Brown
1936:Bite Beauty
1837:Cosmetology
1755:Nail polish
1630:Conditioner
1594:Eyelid glue
1497:Moisturizer
1487:Highlighter
1223:Urban Decay
1198:Guy Laroche
902:Influenster
492:influencers
437:Erin Wasson
377:Josie Maran
339:Little Rock
196:.maybelline
122:Area served
2424:Categories
2395:Categories
2294:SimplySiti
2289:Shu Uemura
2209:Neutrogena
2159:Maybelline
2154:Max Factor
2124:L'Occitane
2064:Hard Candy
1946:Bonne Bell
1776:Cold cream
1604:Eye shadow
1482:Foundation
1457:Cotton pad
1228:YSL Beauté
1218:Shu Uemura
1193:Clarisonic
988:2022-03-07
926:2019-04-02
881:2 December
828:2021-06-29
789:2023-01-28
731:models.com
684:8 February
663:2007-12-20
634:2023-07-31
629:loreal.com
550:References
494:including
457:Gigi Hadid
393:Zhang Ziyi
219:Maybelline
209:(formerly
132:Key people
56:Subsidiary
38:Maybelline
21:Maybellene
2399:Companies
2339:Ultima II
2309:Skin Food
2259:Red Earth
1986:CoverGirl
1675:threading
1599:Eye liner
1452:Concealer
1418:Cosmetics
1306:Sanoflore
1151:CCB Paris
1096:Pureology
1080:Kérastase
1053:Cosmetics
518:Criticism
514:Outdoor.
357:in 2000.
273:skin care
269:cosmetics
264:-bih-leen
160:cosmetics
143:, Global)
141:president
126:Worldwide
110:Manhattan
66:Cosmetics
2369:Younique
2354:Vaseline
2284:Shiseido
2239:Oriflame
2149:Mary Kay
2059:Guerlain
2006:Dermacol
1991:Creme 21
1971:Clinique
1931:Biotherm
1906:Artistry
1901:Aqua Net
1896:Anna Sui
1760:Pedicure
1750:Manicure
1665:plucking
1650:electric
1645:chemical
1543:Lipstick
1467:DD cream
1462:Cleanser
1447:CC cream
1437:BB cream
1363:Category
1339:Galderma
1311:Ombrelle
1263:House 99
1188:Biotherm
1156:Colorama
856:Archived
708:cite web
572:(2017).
355:Brooklyn
317:Vaseline
163:skincare
154:Products
62:Industry
2409:History
2279:Sephora
2244:Origins
2119:L'Oréal
2104:Laneige
2099:Lancôme
2089:Kiehl's
2054:Garnier
2036:Fabergé
2011:Douglas
1966:Clarins
1926:Benefit
1810:Related
1786:Peeling
1745:Buffing
1692:Sindoor
1687:Shampoo
1670:shaving
1640:Removal
1614:Mascara
1375:Commons
1275:Yue Sai
1260:parfums
1203:Kiehl's
1183:Lancôme
1136:Garnier
1105:Decléor
1046:L'Oréal
965:Glamour
591:28 July
502:Slogans
351:L'Oréal
335:Chicago
324:Mascara
299:History
293:L'Oréal
289:Chicago
277:perfume
189:Website
183:L'Oréal
166:perfume
98:Founder
88:Chicago
80: (
72:Founded
2404:People
2274:Rimmel
2264:Revlon
2254:Pond's
2214:Nexxus
2189:Natura
2169:Missha
2041:Farmec
1781:Lotion
1712:pomade
1707:mousse
1680:waxing
1512:Powder
1507:Primer
1472:Facial
1332:Former
1320:CeraVe
1301:Innéov
1108:Carita
1092:Mizani
1089:Matrix
1085:Redken
946:Allure
921:Bustle
753:4 June
582:
508:slogan
279:, and
178:Parent
116:, U.S.
2364:Wella
2314:Stila
2304:SK-II
2219:Nivea
2050:Fresh
1996:Cutex
1911:Aveda
1881:Almay
1876:Ahava
1733:Nails
1717:spray
1655:laser
1563:Stain
1558:Liner
1553:Gloss
1522:Toner
1517:Rouge
1168:Magic
1160:Essie
1126:Aesop
983:HAPPI
2184:NARS
2134:Lush
1976:Coty
1916:Avon
1769:Body
1623:Hair
1609:Kohl
1572:Eyes
1548:Balm
1536:Lips
1425:Face
883:2021
755:2024
714:link
686:2013
593:2017
580:ISBN
537:Puma
487:.
479:and
461:ITZY
415:and
213:and
198:.com
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2234:OPI
2026:elf
1722:wax
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1660:IPL
512:CBS
485:NCT
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