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Mug Root Beer

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458: 1423: 25: 1102: 1775: 1433: 129: 251:, the catchphrase, 'You haven't tasted Root Beer like this in years!' filled 1950s newspaper advertisements." An advertisement for Belfast Old Fashioned Mug Root Beer appears as early as 1952. In the 1950s, the soda took on the title Belfast Old Fashioned Mug Root Beer before its name was eventually shortened to Mug Root Beer. 258:
and Diet Mug Cream Soda were later introduced, but they are not as widely available. Mug was purchased by Pepsi in 1986, and replaced On-Tap Draft Style Root Beer as Pepsi's root beer brand. Mug Root Beer is manufactured by independent bottlers under the authority of New Century Beverage Company.
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In 1936, New Century Beverage Company gained permission to franchise Pepsi-Cola products, and about four years later, it launched Belfast Root Beer. An advertisement for Belfast Root Beer appears as early as 1947. According to the
239:. The company had been known for making sparkling water and ginger ale since 1877. Belfast Beverage Company was purchased around 1925 by New Century Beverage Company, which had successfully launched 324: 386:
At that point, Mug Root Beer became part of the Pepsi family, which later got rid of the root beer vessel completely and opted for a bulldog — quirkily named "Dog" — as its new soda mascot.
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that was originally produced in 1940 under the name Belfast Root Beer. It is now made by New Century Beverage Company of
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Mug Root Beer was originally sold under the name Belfast Root Beer in 1940 by the Belfast Beverage Company in
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OLD FASHIONED MUG - Brand - BELFAST BEVERAGES, INC. SAN FRANCISCO , - Serial Number: 71602543
366:"The brief story of how one of America's favorite root beer brands started in San Francisco" 325:"THE MEDIA BUSINESS - ADVERTISING - Lois Pitts Gershon Pon Wins Mug Root Beer - NYTimes.com" 1749: 1689: 1654: 1634: 1614: 1519: 1197: 1166: 1049: 827: 663: 82: 469:
BELFAST - Brand - NEW CENTURY BEVERAGE COMPANY SAN FRANCISCO, CA - Serial Number: 72284549
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In the late 1960s, Sugar Free Mug (now Diet Mug Root Beer) was introduced. Mug
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Unsourced material may be challenged and removed. 1827: 1810: 1463: 494: 1851:Food and drink in the San Francisco Bay Area 270:named "Dog" holding a mug of Mug Root Beer. 1817: 1803: 1470: 1456: 501: 487: 456: 414:, p. 5 (available at newspaperarchive.com) 401:, p. 7 (available at newspaperarchive.com) 266:in 1986, the company's mascot has been a 109:Learn how and when to remove this message 363: 1828: 1451: 1310:500 Park Avenue (Pepsi-Cola Building) 482: 422: 420: 262:Since Mug Root Beer's acquisition by 1769: 1432: 364:Guerrero, Susana (October 2, 2021). 359: 357: 355: 353: 351: 47:adding citations to reliable sources 18: 376:from the original on March 13, 2022 13: 1400:Produced under a partnership with 417: 296:"Mug Root Beer | PepsiCo Partners" 14: 1872: 1856:1940 establishments in California 443: 348: 1773: 1431: 1422: 1421: 1100: 127: 23: 1330:List of assets owned by PepsiCo 464:MUG Trademark Update 72039315 306:from the original on 2021-10-30 274:stopped producing its sodas in 34:needs additional citations for 404: 391: 317: 288: 1: 1477: 281: 1789:. You can help Knowledge by 333:. 2015-05-25. Archived from 16:American carbonated beverage 7: 1193:D'Angelo Grilled Sandwiches 508: 178:; 84 years ago 10: 1877: 1768: 1415:Fruit juices under license 436:Retrieved August 22, 2012. 230: 1485: 1396: 1302: 1248: 1175: 1109: 1098: 1058: 995: 972: 761: 525: 516: 237:San Francisco, California 221:San Francisco, California 198: 190: 172: 164: 156: 145: 135: 126: 1360:Leonard v. Pepsico, Inc. 1213:North American Van Lines 1183:California Pizza Kitchen 223:, which was acquired by 215:is an American brand of 160:New Century Beverage Co. 399:Bakersfield Californian 300:www.pepsicopartners.com 204:pepsico.com/mugrootbeer 1785:–related article is a 1366:Pepsi, Where's My Jet? 249:San Francisco Examiner 1315:2021 Frito-Lay strike 1218:Wilson Sporting Goods 397:September 24, 1947, 278:in the early 1990s. 194:Belfast Beverage Co. 43:improve this article 1841:PepsiCo soft drinks 1040:Scott's Porage Oats 123: 1340:Pepsi Number Fever 432:2013-11-27 at the 330:The New York Times 121: 1798: 1797: 1763: 1762: 1445: 1444: 1289:Donald M. 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Retrieved 369: 339:. Retrieved 335:the original 328: 319: 308:. Retrieved 299: 290: 261: 253: 245: 234: 212: 211: 136:Product type 105: 96: 86: 79: 72: 65: 53: 41:Please help 36:verification 33: 1740:Twin Lights 1585:Dr. Swett's 1580:Dr. Brown's 1409:Distributed 1355:Pepsi Stuff 1350:Pepsi Spire 1335:Pepsi Globe 1279:Dina Dublon 1262:Indra Nooyi 1223:Yum! Brands 1127:Lebedyansky 1035:Rice-A-Roni 997:Quaker Oats 865:Quaker Oats 736:Frappuccino 731:Ethos Water 711:Sierra Mist 681:Ocean Spray 1830:Categories 1783:soft drink 1750:White Rock 1735:Towne Club 1705:Sioux City 1570:Dog n Suds 1520:Barrelhead 1264:(chairman) 1208:Loft, Inc. 1203:Hot 'n Now 1162:SodaStream 1147:PopCorners 1010:Honey Ohs! 843:Lay's Stax 796:Baconzitos 791:Elma Chips 649:Baja Blast 575:Zero Sugar 565:Real Sugar 517:Brands and 341:2022-04-06 310:2021-12-28 282:References 256:Cream Soda 243:in 1918. 241:Crush Soda 227:in 1986. 173:Introduced 69:newspapers 1836:Root beer 1715:Stewart's 1650:Killebrew 1595:Filbert's 1550:Bundaberg 1535:Big Ben's 1479:Root beer 1412:49% owned 1325:Cola wars 1258:(founder) 1238:Taco Bell 1233:Pizza Hut 1083:Tropicana 1060:Tropicana 982:CytoSport 927:Sun Chips 890:Smartfood 870:Rold Gold 801:Fandangos 763:Frito-Lay 726:Starbucks 592:Concordia 380:March 13, 217:root beer 140:Root beer 1745:Virgil's 1710:Sprecher 1685:Ramblin' 1575:Dominion 1540:Blue Sky 1525:Berghoff 1427:Category 1402:Ekaterra 1382:Pepsiman 1345:Pepsi P1 1137:Matutano 1088:Tropolis 974:Gatorade 932:Tostitos 915:Twisties 885:Sabritas 771:Bluebird 696:Rockstar 659:LiveWire 654:Code Red 602:Lemonade 582:Aquafina 430:Archived 374:Archived 304:Archived 1690:Saranac 1655:Mason's 1610:Frostop 1605:Frostie 1560:Chicago 1510:B&K 1500:A&W 1495:A-Treat 1437:Commons 1152:Sandora 1068:Copella 962:Wotsits 957:Squares 952:Quavers 942:Walkers 922:Stacy's 905:Nobby's 895:Smith's 875:Ruffles 855:Munchos 833:Kurkure 828:Hostess 818:Funyuns 786:Doritos 776:Cheetos 676:No Fear 664:Voltage 629:Mirinda 607:Mangola 510:PepsiCo 272:PepsiCo 268:bulldog 264:PepsiCo 231:History 225:PepsiCo 199:Website 181: ( 165:Country 150:PepsiCo 83:scholar 1700:Shasta 1665:Nanton 1600:Fitz's 1545:Boylan 1515:Barq's 1249:People 1122:Duyvis 860:Oberto 823:Gamesa 813:Fritos 806:Stiksy 743:Starry 691:Punica 619:Lipton 597:Duke's 370:SFGate 85:  78:  71:  64:  56:  1781:This 1755:Zevia 1720:Ted's 1695:Sarsi 1675:Point 1645:Jones 1630:Hires 1590:Faygo 1565:Dad's 1505:Abita 1270:(CEO) 1157:Simba 1078:Naked 1045:Toddy 1030:Quisp 910:Toobs 880:Sabra 838:Lay's 716:Slice 706:Shani 587:Brisk 570:Twist 540:Pepsi 535:Bubly 527:Pepsi 146:Owner 90:JSTOR 76:books 1787:stub 1670:Nehi 1490:1919 1388:Pilk 1228:KFC‎ 1073:Dole 1020:Life 753:Teem 721:SoBe 701:7 Up 639:Diet 560:Next 550:Jazz 545:Diet 382:2022 183:1940 176:1940 168:U.S. 62:news 1660:Mug 1640:IBC 644:Amp 614:Kas 555:Max 45:by 1832:: 419:^ 384:. 372:. 368:. 350:^ 327:. 302:. 298:. 1818:e 1811:t 1804:v 1793:. 1471:e 1464:t 1457:v 502:e 495:t 488:v 344:. 313:. 185:) 112:) 106:( 101:) 97:( 87:· 80:· 73:· 66:· 39:.

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Root beer
PepsiCo
pepsico.com/mugrootbeer
root beer
San Francisco, California
PepsiCo
San Francisco, California
Crush Soda
San Francisco Examiner
Cream Soda
PepsiCo
bulldog
PepsiCo
San Francisco
"Mug Root Beer | PepsiCo Partners"
Archived
"THE MEDIA BUSINESS - ADVERTISING - Lois Pitts Gershon Pon Wins Mug Root Beer - NYTimes.com"
The New York Times

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