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a feature to create shorter videos, named "live moments", which were essentially GIFs with music. Users could "remuse" (reuse) sounds created by other users, which instills a new level of engagement with the content. Other ways in which users could interact with each other were through features such as "Ask a
Question" and "Duet". In this regard, Musical.ly had an option called "Best Fan Forever", through which users can select certain followers who can participate in duets with them. Users could also send private messages to their friends using the direct.ly feature. Musical.ly also had its own unique verification feature, in which a crown was showcased at the top of a verified user's profile. Users called this being "crowned." Users could save private videos or publicly upload them as well. This "private" saving feature is similar to the "drafts" on
304:
After having investors fund this venture, it took them about 6 months to build the product. However, once launched, this online self-learning platform did not get enough traction and the content produced was not engaging enough. They were unable to secure further investment, and after losing traction, they shut the service down. Zhu & Yang then began searching for a new business model in the consumer, social, and multimedia space. It led to them focusing on video content again, this time shorter (15s–60s), which they thought would help keep the content light and playful. They let users select music snippets for their videos, which helped build a very small user base. Eventually the product pivoted to lip sync snippets after noticing a spike in downloads
Thursday evenings during and after episodes of the
244:
314:. The team's judgment at the time was that long music videos were not very widely popular before, and the fundamental reason was that although people are willing to watch short videos, the supply was small, as there were too few people who were willing to shoot and share. Therefore, Musical.ly's entry point was to introduce a large amount of music, so that everyone can easily integrate music into the video, and a less fun video will become more fun. The first version of Musical.ly was officially launched in August 2014.
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Musical.ly users could record videos of 15-seconds to 1-minute in one or multiple shots, lip-syncing to sounds or comedy. The platform also enabled editing, through 14 pre-set filters and effects that allow a change in speed or reversing the motion of the recording. Additionally, Musical.ly also had
276:
music videos and choose sound tracks to accompany, use different speed options (time-lapse, fast, normal, slow motion, and epic) and add pre-set filters and effects. The app also allowed users to browse popular "musers", content, trending songs, sounds and hashtags, and uniquely interact with their
303:
Musical.ly Inc. was founded by long time friends Alex Zhu and Luyu Yang in
Shanghai, China. Before launching Musical.ly, Zhu and Yang teamed up to build an education social network app, through which users could both teach and learn different subjects through short-form videos (3–5 minutes long).
326:
In July 2015, the app began to attract millions of users, allowing "musers" (Musical.ly users) to lip-sync to millions of songs. Musical.ly climbed up to the number 1 position in the iOS App Store, becoming the most-downloaded free app in over 30 countries, including the US, Canada, UK, Germany,
322:
At the beginning, the team launched the app in both the
Chinese and American markets. However, compared to the domestic market's tepid reaction, their app was particularly popular in the American teenager market. As their team size was small, they decided to mainly focus on the U.S. market. The
472:. Similar to the "for you" page on TikTok, musical.ly had a "featured" page, in which specific videos were hand-picked and showcased on the page by musical.ly officials based on their video quality. A featured logo would appear on the bottom left near the username.
554:
page on May 7, 2020, and, as of March 2021, have over 12 million followers. Kristen
Hancher is also a notable user, known for her "transition" styled lipsync videos. Hancher amassed over 18 million followers on the platform by 2017. In 2017, she collaborated with
272:, on which platform users created and shared short lip-sync videos. The first prototype was released in April 2014, and then after that, the official version was launched in August 2014. Through the app, users could create 15-second to 1-minute
458:
removed crowns and replaced them with check marks. They also got rid of page categories and started implementing many other features, including LIVE broadcasts, favorites, reposts, stitches, voice effects, filters, and more.
502:, also known as Ariel Martin who, in May 2017, had 19 million followers on Musical.ly alone, is one of several users who gained major media attention through Musical.ly. In April 2016, she was interviewed live on
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in April 2017 permitting users to sign up to the streaming service to listen to full songs and cut out a fifteen-second segment of the songs for lip-syncing on the
Musical.ly platform.
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by
Musical.ly, which was the app's verification symbol. Some users of the platform gained great traction and a huge following not only within Musical.ly, but also outside it as well.
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575:, allowing its music to be licensed for use on the Musical.ly platform and the app users to interact with WMG's artists and songs. Besides continuing to work with the UK-based
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product quickly accumulated a group of loyal users, and although the total number of the users continued to be not very large, the activity level of the users was very high.
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started on
Musical.ly and reached 32.7 million followers by the end of March 2019. They later deleted their account due to the "unfun" vibes of the app. They created a new
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In June 2016, Musical.ly had over 90 million registered users, up from 10 million a year earlier. By the end of May 2017, the app had reached over 200 million users.
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530:" on Musical.ly, after which the song reached number 10 on the iTunes Store. In June 2016, it was reported that Sartorius had signed with United Talent Agency.
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Brazil, the
Philippines and Japan. In May 2016, Musical.ly reached 70 million downloads, with over 10 million new videos posted every day.
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launched its #ShareACoke campaign on
Musical.ly, which introduced Musical.ly's "User-Generated Ads" model. On July 24, 2016, during
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725:"How a failed education startup turned into Musical.ly, the most popular app you've probably never heard of"
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app, including crowns (musical.ly's unique verification system), page categories, and duets. Eventually,
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released a survey, in which "10 of the 60 listed Musical.ly as the app they were most excited about."
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estimated that the sale would be for around US$ 800 million. On August 2, 2018, musical.ly and
1256:"Fresh Off a Big Funding Round, Musical.ly Signs Its First Major Label Deal with Warner Music"
756:"Fresh Off a Big Funding Round, Musical.ly Signs Its First Major Label Deal with Warner Music"
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merged, with existing accounts and data consolidated into one app, keeping the title
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on August 2, 2018. At the same time, Musical.ly Inc. changed its name to TikTok Inc.
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849:"Musical.ly's Live.ly Is Now Bigger Than Twitter's Periscope on iOS (Study)"
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971:"Musical.ly May Be the Spoiler in Livestream Race with Launch of Live.ly"
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was also the first person to reach 40 million followers on the platform.
526:, who later became a social media influencer, promoted his first single "
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1065:"60 teenagers reveal what they think is cool — and what isn't — in 2016"
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Protecting Americans from Foreign Adversary Controlled Applications Act
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386: in this section. Unsourced material may be challenged and removed.
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1128:"'Baby Ariel' Talks Musical.ly, the Explosively Popular App for Teens"
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1002:"Social-Media App Musical.ly Is Acquired for as Much as $ 1 Billion"
624:"Social-Media App Musical.ly Is Acquired for as Much as $ 1 Billion"
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a worldwide app, excluding China, since China's separate version of
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886:"为什么一个中国团队做的短视频 APP 登上了全美 iOS 总榜第一？【上海 · Talk】_详细解读_最新资讯_热点事件_36氪"
818:"Musical.ly App To Be Shut Down, Users Will Be Migrated to TikTok"
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acquired Musical.ly Inc. on November 10, 2017, and merged it into
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19:"Musically" redirects here. For the word in its adverb form, see
916:"The Origin and Future Of America's Hottest New App: musical.ly"
787:"Musical.ly, Apple Music Ink New Partnership, With More to Come"
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In June 2016, Musical.ly signed its first major label deal with
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Jacob Sartorius 'Sweatshirt' American iTunes Chart Performance
450:. At first, the musical.ly features were still present on the
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Active users with higher rates of popularity were assigned
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1159:"Purchasing TikTok Followers For a New Startup in Israel"
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689:"How did the founders of Musical.ly made $ 2b in 2016."
1096:"'It's crazy, for sure': meet the stars of Musical.ly"
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also started on Musical.ly and was at one point the
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became more famous on Musical.ly when they finished
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2964:
1224:"90 MILLION TWEENS, A FREE APP, ONE GOAL: FAME"
622:Lin, Liza; Winkler, Rolfe (November 10, 2017).
1680:
1287:"Musical.ly announces Apple Music integration"
1000:Lin, Liza; Winkler, Rolfe (November 9, 2017).
418:reported that Musical.ly Inc had been sold to
2864:Issues relating to social networking services
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940:"Share a Coke: Turning Lyrics into Language"
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1199:"UTA Sains Musical.ly Star Jacob Sartorius"
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929:, June 10, 2016. Retrieved June 20, 2016.
426:, for as much as US$ 1 billion. However,
402:Learn how and when to remove this message
2915:Decentralized Social Networking Protocol
1188:. iTunes Charts. Retrieved July 1, 2016.
1034:"What is Tik Tok (formally musical.ly)?"
846:
16:Chinese social media service, now TikTok
1297:from the original on September 22, 2020
1266:from the original on September 24, 2020
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687:Baig, Mirza M. S. (February 12, 2018).
2965:
2920:Distributed Social Networking Protocol
1312:"Musical.ly syncs up with Apple Music"
1044:from the original on November 11, 2020
950:from the original on September 5, 2018
861:from the original on November 11, 2020
3003:Chinese companies established in 2014
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1138:from the original on 5 September 2019
1108:from the original on November 8, 2020
1075:from the original on January 31, 2016
981:from the original on November 8, 2020
969:Wallenstein, Andrew (June 24, 2016).
847:Spangler, Todd (September 30, 2016).
815:
656:"Company Overview of Musical.ly, Inc"
642:from the original on November 9, 2020
345:
1236:from the original on August 22, 2017
1094:Usborne, Simon (December 10, 2016).
828:from the original on October 5, 2019
766:from the original on August 13, 2017
719:
717:
715:
713:
686:
384:adding citations to reliable sources
355:
2988:Android (operating system) software
1541:No TikTok on Government Devices Act
1156:
816:Kundu, Kishalaya (August 2, 2018).
256:(pronounced "Musically", styled as
13:
3013:Defunct social networking services
1607:2023 United Kingdom pupil protests
1586:TikTok-a-Thon for Trans Healthcare
1322:from the original on April 3, 2019
1014:from the original on June 13, 2020
797:from the original on March 6, 2020
698:from the original on June 12, 2020
14:
3039:
1063:Kosoff, Maya (January 28, 2016).
896:from the original on 29 June 2019
710:
579:, Musical.ly also teamed up with
567:Rights, permissions and licensing
438:. This ended musical.ly and made
338:, Musical.ly officially launched
2661:Social network analysis software
1635:
1634:
1222:Reeve, Elspeth (July 20, 2016).
538:on the platform after it became
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360:
2973:2014 establishments in Shanghai
1527:Donald Trump–TikTok controversy
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371:needs additional citations for
2785:Social network hosting service
1310:Peter Kafka (April 27, 2017).
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731:. May 28, 2016. Archived from
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615:
1:
2983:2018 mergers and acquisitions
608:
422:, which operates the program
2874:Problematic social media use
2758:Hospitality exchange service
475:
7:
3008:Companies based in Shanghai
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462:
298:
268:with an American office in
145:; 10 years ago
98:; 10 years ago
77:Musical.ly Inc. (2014–2017)
10:
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2780:Social network advertising
1682:Social networking services
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785:Dan Rys (April 28, 2017).
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1507:Lawsuits involving TikTok
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1444:Cultural impact of TikTok
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1285:Andy Malt (May 2, 2017).
754:Dan Rys (June 29, 2016).
729:Business Insider Malaysia
559:to promote his new song "
414:On November 9, 2017, the
317:
264:service headquartered in
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536:most-followed individual
420:Bytedance Technology Co.
270:Santa Monica, California
2671:Web 2.0 Suicide Machine
1591:YouTubers vs. TikTokers
1576:Killing of Paul Schmidt
1007:The Wall Street Journal
628:The Wall Street Journal
2889:User gender difference
2717:Small-world experiment
1469:Most-followed accounts
2879:Use in investigations
1798:Foursquare City Guide
1291:Complete Music Update
1040:. November 25, 2017.
480:On January 28, 2016,
123:; 6 years ago
2687:Attention inequality
1502:Censorship of TikTok
1497:Censorship by TikTok
892:. 21 December 2015.
505:Good Morning America
380:improve this article
308:celebrity game show
2722:Small-world network
2628:Software comparison
2577:Windows Live Spaces
2547:Tea Party Community
1581:TikTok Awards Night
735:on January 11, 2019
668:on October 19, 2018
416:Wall Street Journal
121:August 2, 2018
28:
1454:E-girls and e-boys
1210:Hollywood Reporter
1204:2016-07-03 at the
1184:2020-06-12 at the
921:2020-11-01 at the
914:Newlands, Murray.
573:Warner Music Group
346:Merger into TikTok
45:Original author(s)
26:
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2959:
2742:Virtual community
2697:Cybersectarianism
1648:
1647:
1571:Bud Light boycott
1559:
1558:
1519:the United States
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1431:
1197:Jarvey, Natalie.
1157:Kenneth, Steven.
1010:. New York City.
510:Mackenzie Ziegler
412:
411:
404:
251:
250:
3035:
2869:Privacy concerns
2833:Online petitions
2790:Social profiling
2707:1+ million users
2692:Confessions page
2597:Yahoo! Kickstart
2296:Friends Reunited
1803:Foursquare Swarm
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1134:. 6 April 2016.
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1069:Business Insider
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664:. Archived from
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483:Business Insider
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2998:Chinese brands
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2050:The Meet Group
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1464:Libs of TikTok
1461:
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1424:Kevin A. Mayer
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603:YouTube Shorts
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514:Maddie Ziegler
491:
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350:Main article:
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330:In June 2016,
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284:ByteDance Ltd.
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2978:2014 software
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2768:Online dating
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1960:Odnoklassniki
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944:Shorty Awards
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548:Lisa and Lena
545:
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490:Notable users
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369:This section
367:
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210:Video sharing
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178:
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135:
119:
117:
116:Final release
113:
109:
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75:
74:
73:
71:
69:
65:
56:
53:
52:
51:
50:
48:
46:
42:
35:
30:
22:
3018:IOS software
2857:Implications
2751:Applications
2737:User profile
2512:Spotify Live
2491:Sciencescape
2425:
2178:ResearchGate
2148:Academia.edu
2140:Professional
2075:Truth Social
1870:IRC-Galleria
1616:
1546:RESTRICT Act
1531:
1413:Zhang Yiming
1390:Shou Zi Chew
1324:. Retrieved
1315:
1299:. Retrieved
1290:
1280:
1268:. Retrieved
1259:
1250:
1238:. Retrieved
1227:
1217:
1209:
1193:
1174:
1162:. Retrieved
1152:
1140:. Retrieved
1131:
1122:
1110:. Retrieved
1101:The Guardian
1099:
1089:
1077:. Retrieved
1068:
1058:
1048:September 5,
1046:. Retrieved
1037:
1028:
1018:November 12,
1016:. Retrieved
1005:
995:
983:. Retrieved
974:
964:
954:September 5,
952:. Retrieved
943:
934:
926:
910:
898:. Retrieved
889:
863:. Retrieved
852:
842:
830:. Retrieved
821:
811:
799:. Retrieved
790:
780:
768:. Retrieved
759:
749:
737:. Retrieved
733:the original
728:
700:. Retrieved
691:
682:
670:. Retrieved
666:the original
659:
644:. Retrieved
627:
617:
570:
517:
503:
493:
481:
479:
466:
415:
413:
398:
389:
378:Please help
373:verification
370:
329:
325:
321:
309:
302:
282:
279:
262:social media
257:
253:
252:
199:36 languages
196:Available in
68:Developer(s)
2910:AT Protocol
2905:ActivityPub
2828:Like button
2732:Thirst trap
2633:White-label
2607:Yahoo! Meme
2602:Yahoo! Mash
2592:Yahoo! 360°
2552:Third Voice
2356:iTunes Ping
2316:Google Buzz
2125:Xiaohongshu
1890:LiveJournal
1843:Hive Social
1788:Draugiem.lv
1459:Food trends
1419:Mike Godwin
1396:Kelly Zhang
1326:October 16,
1301:October 16,
1270:October 10,
739:January 11,
702:January 11,
672:October 19,
646:October 19,
581:Apple Music
274:lip-syncing
222:Proprietary
83:(2017–2018)
2967:Categories
2936:OpenSocial
2843:Reblogging
2813:Brand page
2773:comparison
2522:Streetlife
2426:Musical.ly
2386:LunarStorm
2341:Houseparty
2301:Friendster
2291:FriendFeed
2183:Solaborate
1940:MX TakaTak
1925:micro.blog
1900:Marco Polo
1885:Letterboxd
1833:GNU social
1617:Musical.ly
1240:January 3,
1112:January 3,
865:October 2,
609:References
557:Logan Paul
544:Loren Gray
532:Loren Gray
528:Sweatshirt
519:Dance Moms
500:Baby Ariel
446:is called
258:musical.ly
254:Musical.ly
128:2018-08-02
27:Musical.ly
2993:ByteDance
2938:(defunct)
2922:(defunct)
2898:Protocols
2702:Fediverse
2557:tribe.net
2517:Spring.me
2476:Posterous
2471:PlanetAll
2456:Periscope
2351:IdeaPlane
2336:Highlight
2306:Grono.net
2286:FitFinder
2281:Eyegroove
2241:BranchOut
2040:Tal Canal
2015:ShareChat
1995:Promo.com
1975:Pinterest
1858:Instagram
1808:Friendica
1753:Clubhouse
1612:ByteDance
1483:Criticism
1474:Soft Girl
1415:(creator)
1260:Billboard
791:Billboard
760:Billboard
661:Bloomberg
636:0099-9660
476:Reception
332:Coca-Cola
186:Successor
81:ByteDance
57:Luyu Yang
2926:Micropub
2680:Concepts
2666:Diaspora
2621:Services
2537:Talkbits
2532:Surfbook
2421:Multiply
2401:Miiverse
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