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In 1993, New Era was granted the first exclusive license with the MLB to produce the on-field baseball caps for all of its (then 28, now 30) teams. In 2001, Chris Koch was named CEO. In the 2010s, while New Era had long been associated with baseball, the company focused on delving into football and
321:. Much of the New York public protested about the caps, and in response to these allegations, a New Era spokesperson stated that the company does not market to gangs, and when notified by activist groups and public officials, the company took immediate action.
584:
342:, which made the initial claim, continues to insist the hiring happened and that Brandon had been quietly fired after the story broke. The stadium sponsorship agreement was ended at New Era's request in 2020, and the stadium was renamed Bills Stadium.
309:(NYPD) detective involved with Peace on the Street, said, "Bandannas represent gang flags," "New Era is making it really convenient for gang members, because now your flag is part of your hat." The patterns on the hats were similar to the flags of the
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hats from shelves across the country because the designs on the caps were seen to be gang-related. There were three caps that stood out: two with a bandanna-like pattern around the top and one with a gold crown. Brian
Martinez, a
349:(CFL) starting in the 2019 season. The company had been a licensee of the CFL for headwear and apparel since January 2011, and the deal marked the first time for the company to provide football uniforms and sideline apparel.
588:
558:
258:. The company started with 14 employees, including Ehrhardt's sister Rose and Joe Amerien, a colleague of Ehrhardt's from their previous employer, Miller Brothers. In 1920, the company produced 60,000 caps.
29:
273:, aka the "Brooklyn Style" cap, by Harold Koch, who introduced many design improvements and innovations while head of New Era. The business originally focused on making men’s
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borrowed $ 5,000 ($ 76,047 in 2023) from his aunt and started his own cap company, the E. Koch Cap
Company. Production started on the third floor of 1830 Genesee Street in
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had reached an agreement for naming rights for Ralph Wilson
Stadium. The Bills and New Era officially announced the stadium's new name of "
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versions of their popular hats, hats with logos from all major sports teams, as well as special-edition and custom-made hats.
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in May 2018, New Era hired
Brandon in an executive position. A day later, New Era denied the hiring had taken place.
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277:, which were popular at the time. By 1965, New Era was supplying caps to about half of the then-20 MLB teams.
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222:. New Era has over 500 different licenses in its portfolio. Since 1993, they have been the exclusive
783:
585:"New Era Cap takes over stadium naming rights for Buffalo Bills; Team to now play at New Era Field"
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other sports leagues. Starting in 2012, New Era acquired full exclusive sideline rights for the
269:(MLB) contract. In 1954, the company's fitted pro cap was modernized, redesigned, and named the
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On
September 12, 2018, it was announced that New Era would be the official outfitter for the
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On April 22, 2021, it was announced that New Era would become a merchandise partner of the
8:
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651:"New Era Cap denies Russ Brandon hire, even though he was in company phone directory"
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499:"Exclusive: U.S. sports league caps maker New Era prepares for IPO, sources say"
423:"The history of the baseball cap: The long, strange history of the baseball cap"
374:
360:
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as their official cap provider. New Era signed an additional deal in 2015 with
188:
873:
807:"New Era to Acquire '47, Creating Premier Global Sport and Lifestyle Company"
396:"How one mail-order ad turned New Era into the MLB hat king almost overnight"
329:
325:
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543:"Yankee Caps Pulled After Protesters See Gang Links in Symbols and Colors"
366:
On July 9, 2024, New Era signed a deal to become the official hat of the
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183:
157:
473:
Ball Cap Nation: A Journey
Through the World of America's National Hat
637:"New Era does not hire former Bills president Russ Brandon after all"
497:
Summerville, Abigail; Wang, Echo; Sen, Anirban (September 7, 2023).
332:" five days later, on August 18, 2016. After the Bills released CEO
51:
47:
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In the summer of 2007, New Era voluntarily pulled three styles of
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243:
129:
587:(Press release). Buffalo Bills. August 18, 2016. Archived from
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28:
310:
719:"New Era: Global licensee becomes Official Outfitter of CFL"
198:
862:
833:"New Era closes acquisition of sports lifestyle brand '47"
691:"Bills to use this name for their stadium in Orchard Park"
324:
It was announced on August 13, 2016, that New Era and the
285:(NFL). In 2013, New Era signed with Australian cricket's
559:"Bills agree to a naming rights deal for the stadium"
665:"New Era Cap ending sponsorship with Buffalo Bills"
214:) is an American headwear company headquartered in
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900:Sporting goods manufacturers of the United States
871:
733:
561:. Buffalo Bills. August 13, 2016. Archived from
121:Headwear, baseball caps, apparel and accessories
293:. In 2017, New Era signed exclusive rights for
261:In 1934, New Era began producing caps for the
465:
463:
784:"NHL, New Era announce multiyear agreement"
518:"NFL announces official on-field cap brand"
713:
711:
609:
469:
377:, a Massachusetts-based headwear company.
741:"New Era inks headwear deal with the CFL"
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237:
895:Clothing companies of the United States
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885:American companies established in 1920
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831:Singsit, Jangoulun (August 9, 2024).
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890:Companies based in Buffalo, New York
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612:"Russ Brandon joins New Era Cap Co"
448:Olsen, Elizabeth (March 19, 2011).
13:
516:Long, Michael (October 15, 2010).
14:
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373:In August 2024, New Era acquired
359:As of 2023, New Era made 59Fifty
394:Fagan, Ryan (January 15, 2020).
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295:National Basketball Association
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421:Clair, Michael (May 9, 2023).
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1:
763:"Rugby League World Cup 2021"
476:. Clerisy Press. p. 66.
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112:(President/CEO, 2001–present)
743:. esks.com. December 9, 2010
721:. cfl.ca. September 12, 2018
610:James Fink (July 31, 2018).
218:. It was founded in 1920 by
7:
354:2021 Rugby League World Cup
265:, which became their first
10:
921:
307:New York Police Department
233:
210:(commonly known simply as
106:(President/CEO, 1982–2000)
100:(President/CEO, 1953–1984)
297:(NBA) on-court products.
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61:
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16:American headwear company
470:Lilliefors, Jim (2009).
450:"Tipping the Hat to Dad"
347:Canadian Football League
283:National Football League
429:. Major League Baseball
176:326 (Buffalo, New York)
81:Buffalo, New York, U.S.
837:Retail Insight Network
669:Buffalo Business First
616:Buffalo Business First
368:National Hockey League
247:
267:Major League Baseball
241:
228:Major League Baseball
695:www.buffalobills.com
94:(Founder, 1920–1953)
880:New Era Cap Company
541:Sandomir, Richard.
208:New Era Cap Company
169:Number of employees
23:
22:New Era Cap Company
811:www.prnewswire.com
805:LLC, New Era Cap.
591:on August 19, 2016
565:on August 23, 2016
546:The New York Times
454:The New York Times
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174:
21:
905:Sportswear brands
548:. August 25, 2007
291:Manchester United
263:Cleveland Indians
256:Buffalo, New York
216:Buffalo, New York
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178:1,200 (worldwide)
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71:Buffalo, New York
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863:Official website
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302:New York Yankees
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146:Operating income
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252:Ehrhardt Koch
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226:supplier for
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220:Ehrhardt Koch
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199:neweracap.com
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163:$ 9.7 million
162:
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151:$ 3.9 million
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91:Ehrhardt Koch
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67:Ehrhardt Koch
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840:. Retrieved
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700:September 1,
698:. Retrieved
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589:the original
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399:. Retrieved
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372:
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344:
339:The Athletic
337:
334:Russ Brandon
323:
299:
279:
260:
249:
224:baseball cap
211:
207:
205:
184:Subsidiaries
103:Gary Poleman
78:Headquarters
36:Company type
18:
319:Latin Kings
275:Gatsby caps
139:$ 1 billion
97:Harold Koch
56:accessories
874:Categories
842:August 10,
595:August 18,
569:August 18,
381:References
317:, and the
158:Net income
109:Chris Koch
87:Key people
675:August 3,
522:SportsPro
250:In 1920,
816:June 20,
433:June 24,
361:snapback
118:Products
65:1920 by
48:Headwear
44:Industry
790:July 9,
621:May 20,
503:Reuters
427:MLB.com
370:(NHL).
271:59Fifty
244:59Fifty
234:History
230:(MLB).
212:New Era
195:Website
136:Revenue
130:59Fifty
62:Founded
52:apparel
39:Private
480:
315:Bloods
313:, the
126:Brands
73:, U.S.
311:Crips
844:2024
818:2024
792:2024
770:2023
749:2018
727:2018
702:2020
677:2020
623:2023
597:2016
571:2016
529:2023
478:ISBN
435:2023
403:2023
206:The
375:'47
246:cap
189:'47
69:in
876::
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710:^
693:.
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242:A
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
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