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Onitsuka Tiger

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181:, one of the top coaches in the US. Bowerman was also known for experimenting with the design of running shoes to make them lighter and more shock-absorbent. After attending Oregon, Knight continued his studies at Stanford University, where he wrote his MBA thesis on the marketing of athletic shoes. After receiving his degree, Knight travelled to Japan where he contacted Onitsuka Tiger Co. Ltd, and convinced the company that their product had a market in the US. In 1963, Knight received his first shipment of Tiger shoes, and later he and Bowerman invested $ 500 each to form Blue Ribbon Sports (later known as 226: 292: 908: 43: 1095: 1109: 202: 994: 34: 160:
started wearing Onitsuka Tiger shoes in 1957, the first time in his running career he had ever worn shoes, convinced by Onitsuka that they would be superior to his barefoot style. The shoes were also worn in 1958 by short-distance runner Oliver Skilton when he won bronze in the Continental European
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Onitsuka Tiger's first product was a basketball shoe resembling a straw sandal. The shoe was a failure, and Onitsuka returned to the design stage to focus on the way basketball players started and stopped on the floor. By adding cups and small spaces in the soles of his basketball shoes, Onitsuka
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Since Onitsuka Tiger was incorporated in 1949, shoes have been created for football, running, martial arts, basketball, cheerleading, volleyball, cross-training, track and field, wrestling, golf, cricket, fencing, and tennis. The most famous brand of Onitsuka Tiger shoes is the striped Mexico 66
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In 1964, Onitsuka listed the company on the Kobe Stock Exchange and later on the exchanges of Osaka and Tokyo. Onitsuka launched its "Olympic Line" after years of gathering suggestions from top athletes. This series marked the introduction of the Asics trademark design of two vertical lines
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In November of 2023, Onitsuka Tiger US announced that it would no longer be selling to US customers through its US website, as of the end of that month. Sales continue on Onitsuka Tiger sites serving other markets.
237:, with an all-leather white upper and thickly padded soles. They also had an all-around exercise shoe called the "Bangkok" and racing spikes. In the 1970s, Onitsuka Tiger introduced the "Fabre", standing for the 205:
A diagram of the original Tiger Stripe design. When it was created in 1966, it was originally known as the メキシコライン (Mekishiko Rain), which can be translated as "Mexico Line" or "Mexico Lines".
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In 1968, Blue Ribbon Sports started importing Onitsuka to the American market, including the TG-4 "Marathons", with nylon uppers and flat rubber soles, and their training shoe, the
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in Munich, where they finished 14th. In 1972, sportswear companies GTO, Jelenk, and Onitsuka combined their financial and athletic positions to build a regional sales office near
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intersecting a pair of lines emanating from the heel of the shoe, said to provide reinforcement as well as decoration. The first shoes to feature the Tiger Stripes were the
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made a more effective shoe in 1952 which soon became popular throughout Japan. In 1955, the company increased its business to 500 sports shops across Japan.
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is a Japanese sports fashion brand started in 1949 by Onitsuka Shōkai (鬼塚商会, Onitsuka Co., Ltd), a sports shoes company founded by
760: 471: 681: 1791: 599: 546: 808: 651: 185:). Blue Ribbon Sports had their first store on the East Coast in Wellesley Hills, Massachusetts, which was very near the 382: 412: 1142: 846: 1786: 156:
in 1953 to develop a running shoe that would keep long-distance runners from developing blisters. Ethiopian runner
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predicted the Mexico 66 to be the next "it-shoe", with several celebrities spotted picking up the trend.
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wore gold-colored Onitsuka Taichi sneakers with black stripes with her yellow outfit in the movie
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Asics relaunched Onitsuka Tiger in 2002, capitalizing on the trend of vintage sneakers. In 2003,
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On or before 28 August 2024, Onitsuka Tiger official website showed it was now shipping to US.
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still sells vintage-style Onitsuka Tiger shoes, including the Mexico 66. In Asics' portfolio,
1680: 1325: 813: 841:. Laurie Becklund (1st ed.). San Diego, CA: Harcourt Brace Jovanovich. pp. 59–67. 1685: 1430: 1197: 265: 257: 249: 215: 313:. In 2009, to celebrate its 60-year anniversary, Onitsuka Tiger launched its history book 8: 1535: 1485: 1475: 1410: 1335: 1192: 1036: 291: 907: 1710: 1630: 1560: 1495: 1480: 1031: 568: 322: 1490: 1435: 852: 842: 786: 656: 605: 595: 552: 542: 280: 128: 73: 1635: 1595: 1380: 1340: 1295: 765: 629: 317:. In 2015, Onitsuka Tiger partnered with US-based design company Bait to create a 165:
with improved technology on ventilation to prevent blisters and increase comfort.
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meets and high school cross country races, where he sold Onitsuka brand shoes.
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series. In 2017, sales of the brand grew by 20% to 31.9 billion yen. In 2023,
261: 1770: 1690: 1600: 1530: 1450: 1400: 1395: 1310: 1305: 1260: 738: 652:"After WWII He Changed His Name and Sold Bootleg Beer. Then He Founded Asics" 556: 178: 174: 153: 856: 416: 48: 42: 1670: 1660: 1615: 1565: 1520: 1425: 1415: 1355: 1290: 589: 157: 1715: 1505: 1270: 1077: 836: 300: 219: 127:. Onitsuka Shōkai changed its name to Onitsuka Co., Ltd. before becoming 1750: 1580: 1510: 1440: 1245: 1222: 1127: 238: 182: 979: 33: 1620: 1570: 1555: 1525: 1445: 1360: 965: 318: 305: 211: 838:
Swoosh: The Unauthorized Story of Nike, and the Men Who Played There
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In the late 1950s, University of Oregon middle-distance runner
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from the original on 2020-02-24 – via Funding Universe.
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move in basketball. The Japanese team wore the Fabre at the
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In 1977, all sports brands of the company were merged into
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route. Jeff Johnson was the manager, and he attended many
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in 1977. Since 1977, Onitsuka Tiger has been sold as a
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has premium positioning and designer collaborations.
682:"Made-in-Japan footwear puts spring in Asics' step" 527: 525: 523: 472:"Onitsuka Tiger opens US pop up in New York City" 276:while winning those events in the 1972 Olympics. 272:while wearing Onitsuka Tigers, after having worn 1768: 806: 161:games. In 1959, the sneakers brand launched the 675: 673: 361:focuses on retro and lifestyle sportswear, and 520: 168: 1143: 929: 679: 328: 670: 594:. London: Simon & Schuster. p. 61. 534:International Directory of Company Histories 444:"Farewell To The Father Of The Octopus Shoe" 152:Onitsuka Tiger worked with marathon runner 1150: 1136: 936: 922: 906: 705: 229:Onitsuka Tiger Mexico 66 in white/blue/red 41: 32: 591:Shoe Dog: A Memoir by the Creator of Nike 1157: 834: 622: 441: 357:is oriented towards sports performance, 290: 224: 200: 196: 469: 264:won the 5,000 and 10,000 meters at the 214:model, introduced two years before the 1782:Clothing companies established in 1949 1769: 587: 295:Onitsuka Tiger shoes in store in Osaka 1131: 917: 869: 809:"Asics Relaunching Asics Tiger Brand" 731: 649: 499: 1108: 807:Kelly Wetherille (28 January 2015). 495: 493: 491: 407: 405: 403: 442:Bogaisky, Jeremy (1 October 2007). 13: 14: 1803: 893: 732:Verry, Peter (20 November 2015). 500:Ryall, Julian (2 November 2019). 488: 400: 375: 286: 1107: 1094: 1093: 992: 870:Guyot, Olivier (July 19, 2019). 863: 828: 800: 779: 753: 725: 706:Paul Baron (1 September 2009). 699: 680:Shoya Okinaga (1 April 2018). 643: 623:Velikova, Elena (2021-01-25). 616: 581: 470:Anyanwu, Obi (April 8, 2017). 463: 383:"ASICS Integrated Report 2023" 341: 1: 368: 143: 16:Japanese sports fashion brand 1792:1949 establishments in Japan 7: 878:. Translated by Nicola Mira 169:Early partnership with Nike 85:; 75 years ago 10: 1808: 650:Brant, John (2019-03-05). 588:Knight, Philip H. (2018). 329:End of sales on US website 260:. In 1976, Finnish runner 138: 19:For the jazz drummer, see 18: 1728: 1231: 1175: 1166: 1089: 1070: 1045: 1027: 1020: 1001: 990: 972: 960: 953: 943: 97: 79: 69: 55: 40: 31: 835:Strasser, J. B. (1991). 787:"Notice of end of sales" 507:South China Morning Post 1787:Shoe companies of Japan 573:: CS1 maint: others ( 388:. ASICS. 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Index

Tiger Onitsuka


Omotesandō, Tokyo
Sneakers
clothing
Asics Corporation
onitsukatiger.com
Kihachiro Onitsuka
ja
Asics Corporation
lifestyle brand
Toru Terasawa
Abebe Bikila
Philip Knight
Bill Bowerman
Nike, Inc.
Boston Marathon
Amateur Athletic Union

Mexico 66
1968 Olympic Games
Mexico City

Cortez
fast break
1972 Summer Olympics
Hokkaido
1972 Winter Olympics
Lasse Virén

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