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Cyberian Outpost

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1459: 162: 35: 279:. Outpost.com adopted a zealous and controversial marketing program which included a Super Bowl ad in which fake gerbils were shot out of a cannon at the company logo, followed later by an ad that featured a high school marching band being attacked by a pack of ravenous wolves, and another ad portraying pre-school toddlers being tattooed with 'Outpost.com' across their foreheads. 224:
rated the site as "Best Site for Computer Equipment". Outpost.com raised $ 2.7 million in venture capital in 1997, at which point the site had 25,000 visitors per day and 1.3 million customers. The company secured another $ 22 million in financing in 1998, and raised another $ 70 million from its
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Cyberian Outpost was one of the earliest successful online-only retailers. Unlike many large retailers of the time, the company marketed directly to expert consumers instead of businesses and specialized in hard-to-find Macintosh products in a market saturated with Microsoft-compatible products.
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The company received publicity for its controversial advertisements including one in which gerbils were shot out of a cannon, one where wolves attack a high school marching band, and one where children in daycare are being tattooed with "outpost.com" on their foreheads.
229:. Outpost.com opened a warehouse in Ohio that could guarantee next-morning domestic delivery and worldwide delivery within 48 hours. Outpost provided next-day shipping on all orders, regardless of size, up until 2001. 215:
The company expanded rapidly, taking advantage of the booming Internet. Revenue increased from $ 1.9 million in the year ended February 29, 1996 to $ 22.7 million in the year ended February 28, 1998.
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for $ 21 million including the repayment of $ 13 million in debt from PC Connection. At that time, the company had 1.4 million customers and 4 million visitors per month to its website.
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was an online vendor of discount computer hardware and software that operated the website outpost.com. After its IPO in 1998, it reached a peak
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Outpost.com marketed its products around the world and offered its website in 11 languages and sold to customers in 140 countries.
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Outpost.com hired Cliff Freeman to produce TV ads. His agency had created the "Pizza Pizza" campaign for
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burst, the company fell on hard times. In 2001, the company entered into a merger agreement with
226: 354:"As Cyberian Outpost plunges toward the abyss, two suitors wait patiently to pick up the pieces" 1351: 1223: 331: 1397: 1346: 386: 185: 1295: 1093: 304: 241: 193: 132: 8: 1390: 1383: 1250: 1193: 998: 863: 812: 421: 1443: 1218: 993: 359: 336: 1270: 1138: 883: 868: 853: 807: 792: 707: 382: 142: 1366: 1198: 1068: 1033: 983: 898: 873: 858: 817: 797: 782: 772: 1404: 1230: 1023: 958: 923: 893: 878: 662: 657: 517: 253: 1356: 1245: 1173: 1088: 747: 717: 712: 697: 682: 643: 451: 272: 233: 220: 189: 45: 607: 601: 595: 572: 552: 532: 1477: 1341: 1265: 1208: 1118: 918: 903: 802: 757: 677: 237: 53: 1320: 1235: 1203: 1098: 963: 928: 767: 742: 737: 732: 722: 1436: 1290: 1240: 968: 943: 843: 762: 752: 667: 483: 332:"Kent School alum purchases former 'Outpost.com' building for school use" 608:
Children in Daycare being tattooed with "outpost.com" on their foreheads
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Children in Daycare being tattooed with "outpost.com" on their foreheads
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but then terminated that merger agreement and the company was sold to
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Parry, Mark E. (October 21, 2008). "Cyberian Outpost".
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in which Outpost.com was featured on these websites.
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Outpost.com forged marketing partnerships with major
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Cyberian Outpost was founded in 1995 by Darryl Peck.
441: 352: 1509:Companies based in Litchfield County, Connecticut 1475: 443:"Fry's Bids $ 22.2 Million for Cyberian Outpost" 188:of $ 1 billion, but, after the bursting of the 628: 325: 323: 321: 635: 621: 275:and the "Where's the Beef?" campaigns for 1362:Trial of Kenneth Lay and Jeffrey Skilling 602:Wolves attack a high school marching band 554:Wolves attack a high school marching band 318: 329: 1514:Companies formerly listed on the Nasdaq 1504:Internet properties established in 1995 376: 374: 372: 370: 312:U.S. Securities and Exchange Commission 14: 1494:American companies established in 1995 1476: 1489:Online retailers of the United States 616: 510: 380: 350: 1499:Retail companies established in 1995 1430:Enron: The Smartest Guys in the Room 402: 400: 398: 396: 367: 330:Boughton, Kathryn (March 19, 2013). 299: 297: 295: 293: 291: 468:(Press release). September 4, 2001. 24: 642: 351:FLYNN, LAURIE J. (July 24, 2001). 25: 1530: 588: 511:Patel, Kunur (November 2, 2009). 408:"CYBERIAN OUTPOST, INC. Form S-1" 393: 288: 1458: 1457: 161: 160: 152:Computer hardware & software 33: 954:Digital Convergence Corporation 565: 545: 525: 504: 490: 305:"CYBERIAN OUTPOST INC FORM 8-K" 472: 458: 434: 414: 344: 13: 1: 1484:1998 initial public offerings 282: 596:Gerbils shot out of a cannon 534:Gerbils shot out of a cannon 247: 7: 1301:WebChat Broadcasting System 108:; 23 years ago 82:; 29 years ago 10: 1535: 203: 196:in 2001 for $ 21 million. 1453: 1414: 1375: 1334: 1144:NorthPoint Communications 831: 650: 169: 156: 148: 138: 128: 120: 102: 94: 76: 66: 51: 41: 32: 1064:Interactive Intelligence 227:initial public offering 182:Cyberian Outpost, Inc. 28:Cyberian Outpost, Inc. 1398:The Industry Standard 1347:Irrational exuberance 277:Wendy's International 186:market capitalization 1296:Vignette Corporation 1094:The Learning Company 430:. September 4, 2001. 165:$ 355 million (2001) 1391:Conspiracy of Fools 1384:Blood on the Street 1251:Tradex Technologies 864:Akamai Technologies 813:Kaleil Isaza Tuzman 606:Outpost.com TV Ad: 600:Outpost.com TV Ad: 594:Outpost.com TV Ad: 486:. November 8, 2001. 171:Number of employees 29: 1444:Valley of the Boom 1352:Sarbanes–Oxley Act 1219:Scout Electromedia 994:Epidemic Marketing 360:The New York Times 337:New Haven Register 27: 1471: 1470: 1271:USinternetworking 1139:Network Solutions 884:Blue Coat Systems 869:Alteon WebSystems 854:Actua Corporation 808:Scott D. Sullivan 793:Michael J. Saylor 708:Charlie Gasparino 482:(Press release). 242:Fry's Electronics 194:Fry's Electronics 179: 178: 143:Kent, Connecticut 133:Fry's Electronics 16:(Redirected from 1526: 1461: 1460: 1367:WorldCom scandal 1281:VA Linux Systems 1199:Redback Networks 1069:Internet America 984:Egghead Software 939:Cyberian Outpost 899:Broadband Sports 859:Airspan Networks 818:Julie Wainwright 798:Jeffrey Skilling 783:Stephan Paternot 637: 630: 623: 614: 613: 583: 582: 569: 563: 562: 549: 543: 542: 529: 523: 522: 508: 502: 501: 494: 488: 487: 476: 470: 469: 462: 456: 455: 454:. 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Clark 680: 675: 670: 665: 660: 654: 652: 648: 647: 644:Dot-com bubble 640: 639: 632: 625: 617: 611: 610: 604: 598: 590: 589:External links 587: 585: 584: 564: 544: 524: 503: 489: 471: 457: 452:Bloomberg News 433: 413: 392: 366: 343: 317: 286: 284: 281: 273:Little Caesars 249: 246: 234:dot-com bubble 221:Money Magazine 205: 202: 190:dot-com bubble 177: 176: 173: 170: 167: 166: 158: 154: 153: 150: 146: 145: 140: 136: 135: 130: 126: 125: 122: 118: 117: 104: 100: 99: 96: 92: 91: 78: 74: 73: 68: 64: 63: 57: 52: 49: 48: 43: 39: 38: 9: 6: 4: 3: 2: 1531: 1520: 1517: 1515: 1512: 1510: 1507: 1505: 1502: 1500: 1497: 1495: 1492: 1490: 1487: 1485: 1482: 1481: 1479: 1464: 1456: 1455: 1452: 1446: 1445: 1441: 1439: 1438: 1434: 1432: 1431: 1427: 1425: 1424: 1420: 1419: 1417: 1413: 1407: 1406: 1402: 1400: 1399: 1395: 1393: 1392: 1388: 1386: 1385: 1381: 1380: 1378: 1374: 1368: 1365: 1363: 1360: 1358: 1355: 1353: 1350: 1348: 1345: 1343: 1342:Enron scandal 1340: 1339: 1337: 1333: 1327: 1324: 1322: 1319: 1317: 1314: 1312: 1309: 1307: 1304: 1302: 1299: 1297: 1294: 1292: 1289: 1287: 1284: 1282: 1279: 1277: 1274: 1272: 1269: 1267: 1266:United Online 1264: 1262: 1259: 1257: 1254: 1252: 1249: 1247: 1244: 1242: 1239: 1237: 1234: 1232: 1229: 1225: 1222: 1221: 1220: 1217: 1215: 1212: 1210: 1209:Ritmoteca.com 1207: 1205: 1202: 1200: 1197: 1195: 1192: 1190: 1187: 1185: 1182: 1180: 1177: 1175: 1172: 1170: 1167: 1165: 1162: 1160: 1157: 1155: 1152: 1150: 1147: 1145: 1142: 1140: 1137: 1135: 1132: 1130: 1127: 1125: 1122: 1120: 1119:MicroStrategy 1117: 1115: 1112: 1110: 1107: 1105: 1102: 1100: 1097: 1095: 1092: 1090: 1087: 1085: 1082: 1080: 1077: 1075: 1072: 1070: 1067: 1065: 1062: 1060: 1057: 1055: 1052: 1050: 1047: 1045: 1042: 1040: 1037: 1035: 1032: 1030: 1027: 1025: 1022: 1020: 1017: 1015: 1012: 1010: 1007: 1005: 1002: 1000: 997: 995: 992: 990: 987: 985: 982: 980: 977: 975: 972: 970: 967: 965: 962: 960: 957: 955: 952: 950: 947: 945: 942: 940: 937: 935: 932: 930: 927: 925: 922: 920: 917: 915: 912: 910: 907: 905: 904:Broadcast.com 902: 900: 897: 895: 892: 890: 887: 885: 882: 880: 877: 875: 872: 870: 867: 865: 862: 860: 857: 855: 852: 850: 847: 845: 842: 840: 837: 836: 834: 830: 824: 821: 819: 816: 814: 811: 809: 806: 804: 803:Eliot Spitzer 801: 799: 796: 794: 791: 789: 786: 784: 781: 779: 776: 774: 773:Kevin O'Leary 771: 769: 766: 764: 761: 759: 758:Arthur Levitt 756: 754: 751: 749: 746: 744: 741: 739: 736: 734: 731: 729: 726: 724: 721: 719: 716: 714: 711: 709: 706: 704: 701: 699: 696: 694: 691: 689: 686: 684: 681: 679: 678:Henry Blodget 676: 674: 671: 669: 666: 664: 661: 659: 656: 655: 653: 649: 645: 638: 633: 631: 626: 624: 619: 618: 615: 609: 605: 603: 599: 597: 593: 592: 580: 576: 575: 568: 560: 556: 555: 548: 540: 536: 535: 528: 520: 519: 514: 507: 499: 493: 485: 481: 475: 467: 461: 453: 449: 444: 437: 429: 428: 423: 417: 409: 403: 401: 399: 397: 388: 384: 377: 375: 373: 371: 362: 361: 355: 347: 339: 338: 333: 326: 324: 322: 313: 306: 300: 298: 296: 294: 292: 287: 280: 278: 274: 269: 267: 263: 259: 255: 245: 243: 239: 238:PC Connection 235: 230: 228: 223: 222: 216: 213: 209: 201: 197: 195: 191: 187: 183: 174: 168: 159: 155: 151: 147: 144: 141: 137: 134: 131: 127: 123: 119: 105: 101: 97: 93: 79: 75: 72: 69: 65: 61: 58: 55: 50: 47: 44: 40: 36: 31: 19: 1442: 1435: 1428: 1421: 1403: 1396: 1389: 1382: 1376:Publications 1321:World Online 1236:theGlobe.com 1204:Register.com 1099:Liquid Audio 938: 929:Commerce One 768:PayPal Mafia 743:Gerry Kearby 738:Howard Jonas 733:Jeff Hawkins 723:Jack Grubman 577:– via 573: 567: 557:– via 553: 547: 537:– via 533: 527: 516: 506: 492: 474: 460: 436: 425: 416: 358: 346: 335: 270: 251: 231: 219: 217: 214: 210: 207: 198: 181: 180: 139:Headquarters 42:Company type 1437:Startup.com 1291:VerticalNet 1241:Think Tools 969:DoubleClick 944:CyberRebate 844:360networks 763:Mary Meeker 753:Kenneth Lay 728:Josh Harris 668:Bob Bernard 484:PR Newswire 98:Darryl Peck 62:: COOL 18:Outpost.com 1478:Categories 1184:Pseudo.com 1149:Palm, Inc. 1114:MarchFirst 1044:HomeGrocer 1034:Handspring 823:Jerry Yang 778:Jason Olim 703:David Filo 673:Jeff Bezos 283:References 256:, such as 232:After the 71:E-commerce 1256:Transmeta 1194:Razorfish 1189:Radvision 1124:Net2Phone 1104:LookSmart 1084:Kozmo.com 1054:InfoSpace 1039:Healtheon 1019:GeoCities 1004:Flooz.com 919:CMGI Inc. 832:Companies 693:Bob Davis 248:Marketing 218:In 1997, 129:Successor 54:Traded as 1463:Category 1423:e-Dreams 1316:WorldCom 1306:Websense 1159:Pets.com 1134:Netscape 1074:iVillage 1049:Infoseek 1029:govWorks 849:AboveNet 788:Jim Rutt 448:MacWorld 427:MacWorld 149:Products 124:Acquired 67:Industry 1335:History 1179:Prodigy 1169:Pixelon 1129:NetBank 1059:Inktomi 1014:Gadzoox 914:Chemdex 889:Boo.com 579:YouTube 559:YouTube 539:YouTube 204:History 157:Revenue 111: ( 103:Defunct 95:Founder 85: ( 77:Founded 1326:Yahoo! 1311:Webvan 1214:Savvis 1164:PFSweb 1154:PayPal 999:Excite 964:Divine 874:Amazon 651:People 387:910080 385:  264:, and 60:Nasdaq 46:Public 1286:Verio 1276:UUNET 1231:Terra 1109:Lycos 1009:Freei 989:Enron 979:eGain 949:Digex 934:Covad 909:CDNow 308:(PDF) 266:Lycos 1261:uBid 1224:modo 1079:iWon 974:eBay 839:3Com 383:SSRN 262:CNet 121:Fate 113:2001 106:2001 87:1995 80:1995 258:AOL 175:300 1480:: 515:. 450:. 446:. 424:. 395:^ 369:^ 357:. 334:. 320:^ 310:. 290:^ 260:, 636:e 629:t 622:v 581:. 561:. 541:. 521:. 500:. 410:. 389:. 363:. 340:. 314:. 115:) 89:) 20:)

Index

Outpost.com

Public
Traded as
Nasdaq
E-commerce
Fry's Electronics
Kent, Connecticut
market capitalization
dot-com bubble
Fry's Electronics
Money Magazine
initial public offering
dot-com bubble
PC Connection
Fry's Electronics
Internet portals
AOL
CNet
Lycos
Little Caesars
Wendy's International





"CYBERIAN OUTPOST INC FORM 8-K"
U.S. Securities and Exchange Commission

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